10up » 10up http://10up.com making content management easy Wed, 25 Nov 2015 00:58:37 +0000 en-US hourly 1 http://wordpress.org/?v=4.3.1 Client’s “Great Thanksgiving Listen” Campaign Featured on Google Homepage http://10up.com/blog/2015/storycorps-google-homepage/ http://10up.com/blog/2015/storycorps-google-homepage/#comments Mon, 23 Nov 2015 23:10:59 +0000 http://10up.com/?p=16500 StoryCorps

We love when our clients are successful, and StoryCorps and their amazing Thanksgiving Listen campaign being featured on Google’s homepage certainly qualifies. The project, powered by the WordPress JSON REST API, is hosted on a custom Amazon Web Services stack created by our systems team to accommodate its highly unusual scaling requirements. Check out our earlier post about StoryCorps and consider using your own Thanksgiving to record your family stories!

http://10up.com/blog/2015/storycorps-google-homepage/feed/ 0
From Shawnee, With Love: How A Small Town Inspires Remote Work http://10up.com/blog/2015/shawnee-whitney/ http://10up.com/blog/2015/shawnee-whitney/#comments Tue, 10 Nov 2015 21:47:06 +0000 http://10up.com/?p=16403 Shawnee article

Our distributed workforce model empowers 10uppers to work where they love, providing us with the freedom to create from inspiring places and spaces around the world.

Take Whitney Yadrich, a Senior Project Manager & Team Lead over in Shawnee, Kansas where you’ll also find her husband, their two dogs (Lita and Sarge), and the town she fell in love with. Whitney was recently featured in the Fall/Winter issue of Shawnee’s local magazine, where she and two other young professionals dish on their love for their hometown.  Supported by our remote work culture, she credits the city for offering inspiring work spaces where she can change-up her scenery, recharge, and stay focused. Whitney also offers tips for the work-from-home professional, namely: prioritizing a normal work schedule, taking the time to get dressed every morning despite the lack of a mandatory commute, and switching up locations regularly to keep things fresh.

http://10up.com/blog/2015/shawnee-whitney/feed/ 0
The First WordCamp Sacramento http://10up.com/blog/2015/the-first-wordcamp-sacramento/ http://10up.com/blog/2015/the-first-wordcamp-sacramento/#comments Fri, 06 Nov 2015 19:36:36 +0000 http://10up.com/?p=16349 Rumors of a WordCamp Sacramento started in 2012, after I rebooted the WordPress Sacramento Meetup. Fast forward to 2015: there are 4 meetup organizers and northern California’s WordCamp San Francisco has been displaced by WordCamp US. The Art Institute of Sacramento volunteered its campus for an event, a professor offered himself as lead organizer, and indispensable local leaders stepped up to take an active role.

I’m proud to have played a small role in co-organizing the first WordCamp Sacramento, which takes place tomorrow, and even more proud that 10up is sponsoring the event. I’ll be joined at the event by three 10uppers who are speaking: Sacramento’s own Ben Ilfeld, who will be teaching site advertising basics, Northern California’s Vasken Hauri, who promises to improve lives with event-driven caching, and Luke Woodward, joining us from out-of-state to debut “Robots Write the Docs.”

http://10up.com/blog/2015/the-first-wordcamp-sacramento/feed/ 0
10up speaks at WordCamp NYC this weekend http://10up.com/blog/2015/wordcamp-nyc/ http://10up.com/blog/2015/wordcamp-nyc/#comments Wed, 28 Oct 2015 22:23:19 +0000 http://10up.com/?p=16264 WordCamp NYC

10up is thrilled to sponsor WordCamp NYC 2015 this weekend in Brooklyn. This year, Chief Executive Officer John Eckman and I are presenting, with Director of Platform Experience Helen Hou-Sandi in attendance.

In “Modernizing WordPress Search with Elasticsearch”, I’ll cover the benefits of Elasticsearch and teach attendees how to use ElasticPress: a 10up plugin that integrates WordPress with Elasticsearch, and significantly improves search results, relevancy, ranking, and filtering within WordPress.

John’s presentation, “The Enterprise Disconnect: WordPress and the Complexity of Simplicity”, will cover the challenges of advocating for WordPress in the enterprise, and different perspectives inside and outside the WordPress community. John will propose approaches that preserve the simplicity of WordPress, while better exposing enterprises to powerful solutions which can be built atop the platform.

If you plan to attend, stop by our booth, say hello, and grab some Halloween candy.

http://10up.com/blog/2015/wordcamp-nyc/feed/ 0
10up speaking at ZendCon 2015 http://10up.com/blog/2015/zendcon/ http://10up.com/blog/2015/zendcon/#comments Mon, 19 Oct 2015 19:25:26 +0000 http://10up.com/?p=15988 This year, Lead Web Engineer Eric Mann and I are attending and speaking at ZendCon, the largest global gathering of the PHP community, on October 19-22, 2015 in Las Vegas. ZendCon brings together industry thought leaders, recognized PHP experts, enterprise PHP adopters, as well as independent developers for four days of professional development and networking.

On October 19, Eric will present his first talk, “Sandboxing your Development Environment with Vagrant”, which covers best practices in developer-side virtualization and some of the options available for runtime system configuration. On Wednesday, he’s talking about WordPress and unit testing in “A Tale of Two Test Suites.” Eric will cover fundamentals like API mocking, and comparing and contrasting the standard WordPress integration test suite with mock-powered unit testing alternatives.

Also on Wednesday, I’ll  present “Best Practices for WordPress Enterprise”. I’ll explain how 10up successfully builds highly efficient and scalable WordPress websites for some of the world’s largest companies and organizations. Although I’m focusing on engineering, I’ll also touch on team coordination and workflows.

http://10up.com/blog/2015/zendcon/feed/ 0
Reiterating our commitment to an open web http://10up.com/blog/2015/commitments-open-web/ http://10up.com/blog/2015/commitments-open-web/#comments Mon, 05 Oct 2015 18:56:17 +0000 http://10up.com/?p=15799

It’s easy to take open-source software for granted, and to forget that the Internet we use every day depends in part on the freely donated work of thousands of programmers. If open-source software is at the heart of the Internet, then we might need to examine it from time to time to make sure it’s not bleeding.

The Internet’s Telltale Heartbleed (The New Yorker)

I’m proud to be a part of 10up because we are eager to support a platform we use heavily and that powers a significant percentage of the web. I am sponsored full-time as one of the six lead developers of WordPress, and am very excited to announce further expansion of our support for WordPress. As a fellow committer for WordPress, Drew Jaynes will now also be enabled to work full-time on WordPress. Drew has been instrumental in creating awareness, standards, and output in our developer documentation, as well as contributing in many other areas in the core software and in community projects such as the WordPress.org site itself.

As a part of this expansion, we’ve created a Platform Engineer position and transitioned Drew to his new title. While we’re not currently hiring for the position, we’ve intentionally left the title open-ended as we continue to grow our support for and even build web platforms. We’ve dedicated significant resources to WordPress as well as projects like sanitize.css and VVV, and envision a future in which we continue to do the same elsewhere.

10up also has the rare opportunity to take advantage of a confluence of timing, a core WordPress initiative, and an employee who already runs the effort. We are doing this by donating 100 hours of Scott Kingsley Clark’s company time to the ongoing Fields API project, starting today. Scott has already assembled a strong group of contributors and laid a solid foundation and roadmap, and we feel strongly that supporting this initiative will help move it into a viable state for potential inclusion in a near-future release of WordPress. As a company with a central mission of creating great publishing experiences, the user and developer experiences a fields API can improve are something we are particularly well-versed in.

The majority of the web is built upon open technologies, from server software such as NGINX and Apache, to server-side toolkits like OpenSSL and Node.js, to languages like PHP and HTML, to front-end libraries like jQuery and Ember, to content management systems like Drupal and WordPress. Because these open source and/or open process projects, they must be sustained through donations, whether that of individual time or business resources.

The balance between use and support of open source software leans heavily toward use, and that imbalance has become even more apparent. Even with increased awareness around the plight of projects integral to a safe web, initiatives like OpenSSL continue to operate on small donations and the volunteer efforts of a few. It takes time to convert pledges into action, and we’ve yet to see very many pledges at all, much less action.

A previous editor’s note from Jake Goldman, president and founder of 10up, is a fitting conclusion in our philosophy and commitment still holding true today:

I’ve said repeatedly that nothing is more critical to the success of agencies that rely on community, open source software platforms than the continued success of those platforms. It is incumbent upon those who have leveraged free, open platforms with success to share that success back. By economically enabling world class engineers […] to improve open platforms, we not only ensure that our customers continue to have a first class solution, we enable the next generation of builders, who can’t yet afford such resources, to further grow our ecosystem and the platform’s demand. I believe this is the social contract of open source, and as 10up grows, so too will our contributions to open source. It’s not just responsible citizenship, it’s good business.

http://10up.com/blog/2015/commitments-open-web/feed/ 4
Blocked: An In-Depth Special Report on iOS 9 Content Blockers http://10up.com/blog/2015/ios-9-content-blockers-analysis-whitepaper/ http://10up.com/blog/2015/ios-9-content-blockers-analysis-whitepaper/#comments Wed, 23 Sep 2015 17:21:58 +0000 http://10up.com/?p=15697 Editor’s Note: This summary and report was co-authored by Lead Audience & Revenue Strategist Ben Ilfeld and President & Founder Jake Goldman.

iOS 9 Content Blocking

On September 16, Apple launched iOS 9 with a suite of enhancements. One buried feature has the web content industry talking: content blocking. The immediate and obvious use case being blocking of ads and third-party scripts often used for site metrics. Less than one week in, a $0.99 ad blocker is atop the iOS App Store’s paid app charts, and a $3.99 ad blocker trails right behind it.

Much has been said about the ethical implications and hypothetical impact. Clients who look to 10up for web and online revenue strategies were, naturally, less interested in debating whether content blocking is fair, and more interested in modeling their potential impact and adapting. While we couldn’t help touching on the ethics – an open web is core to 10up’s DNA – we focused on analyzing technical realities, data informed predictions, practical industry implications, and potential strategies publishers can apply to face a changing landscape.

Read on to review highlights from the report, or skip ahead and download our free eBook in PDF or ePub format.

iOS has a bigger impact on mobile web ads than you might think.

Many publishers supported by 10up see roughly 30% of ad exchange revenue from the mobile web. Outliers are as high as 60% and as low as 5%.

Publishers often see eCPM (prices) 30-55% lower on mobile than for the same content on desktop. If publishers traded “print dollars for digital dimes” (still relatively true), they’re now seeing mobile nickles.

iOS accounts for a disproportionately large share of United States mobile operating system web traffic: 61.4% compared to Android’s 37.5%.

Anecdotally, many publishers supported by 10up have outsized iOS audiences. Several see 40% of their total traffic drawn from iOS devices; one sees 50% coming from iOS.

iOS’s outsized share of web traffic is magnified by data suggesting higher disposable income, or at least a greater propensity to spend money on the mobile web. One report suggesting 78% of 2014 Christmas sales on mobile devices were conducted on iOS is stunning. This skews mobile web ad targeting and valuation more heavily toward iOS devices.

A typical mid-sized publisher might see a hit between 4 and 11% of web ad revenue, depending on adoption models.

We invented a hypothetical mid-size publisher based in the United States and reliant on exchange banner ads, using private data from a variety of sources and industry data reviewed in the report, including adoption models that predict equal or greater adoption compared to desktop ad blockers.

Eight months from now, our hypothetical publisher could see a 3.7% drop in ad revenue. With astronomical content blocker adoption (3x desktop rates) driven by App Store visibility and media coverage, that number could be as high as 11%. A potentially severe setback for businesses with thin margins.

The long-term impact may be more dramatic without a change in strategy, since mobile web banners have been a growth area, even with today’s low prices compared to desktop.

Current industry shifts will accelerate

A trend toward native advertising will accelerate. Ad blocking is rarely effective when the fingerprints of an ad are unique to individual sites. As advertisers buy into native ads, they will expect better analytics and distribution, both of which could be harmed by content blocking. Enabling technologies will have to evolve.The Software as a Service (SaaS) model that favors remote hosting could tilt in favor of self hosted and open source solutions, or at least, evolve to feign more native integrations. Expect growth in native content management system integrations (vs. drop in scripts).

Pre-roll video and in-content audio ads will continue their ascendance. These are more difficult to block, and publishers are already looking to video for higher prices. Producing sponsored video content can be challenging for smaller operations, and achieving actual engagement within a predominantly and traditionally text-heavy site can be more difficult than it may initially appear.

Alternative direct revenue strategies such as paywalls, crowdfunding, and membership programs will grow. Direct strategies are more diverse, and no longer the sole province of embattled print operations. Publishers of all stripes can leverage alternatives like crowdfunding and “supplemental content” gateways to establish stronger relationships with their most voracious readers and fans.

Direct e-commerce and affiliate programs will gain ground. Publishers, especially in niche verticals like travel, fashion and technology will sell products to readers through their website. We see growth in first party options that integrate with content management systems (like Automattic’s WooCommerce), as well as branded e-commerce storefronts managed by third parties that share revenue. Affiliate link adoption will similarly increase.

Influencer marketing will grow. Endorsements from media companies and celebrity journalists on social networks like Twitter will increase. Marketers are already armed with tools to build pinpointed social campaigns leveraging individual influencers. Tools like Tellagence map out current reach and explicitly identify social media users who can dramatically improve a campaign.

What might the shift look like?

Take this 10up client for whom we offer revenue strategy consulting. They have a large iOS audience, and sell a significant amount of ad inventory direct. Overall revenue has steadily increased during this four-year period, such that a decrease in the makeup does not represent a loss in any single category.

Native and direct ad mix

Over 4 years they moved from ads accounting for ~75% of revenue to ~40%. Native listings and advertorial grew significantly, now accounting for more than half of their revenue. For this client, iOS 9 ad blocking will cut revenue by less than 2%, if nothing else changes. To the extent it results in an improved user experience, an increase in traffic might actually drive increased revenue in other revenue channels, offsetting the loss.

Get the full report

No paywalls, no gateways: download our full, in-depth report, analysis, and recommendations for free in ePub or PDF format from Google Drive.

Download PDF Download ePub

http://10up.com/blog/2015/ios-9-content-blockers-analysis-whitepaper/feed/ 6
Microcopy can make a macro impression http://10up.com/blog/2015/microcopy-importance/ http://10up.com/blog/2015/microcopy-importance/#comments Thu, 03 Sep 2015 16:05:53 +0000 http://10up.com/?p=15326 A newly hired UX Designer once quipped, “I could spend all day obsessing about word choices.” It’s true, we could! Those small fragments of text—a phrase, a sentence fragment, or even a word—can make an interface really work. We call it microcopy.

Microcopy sits unobtrusively alongside user interface, ready to provide contextual information for a user that needs that extra bit of help or information. It makes visitors feel confident and can help reinforce a client’s brand through tone and style. Typically you see microcopy near interactive elements. Here are some prototypical examples of microcopy found online:

Status Messages: Google drive keeps you informed that your hard work is okay. Form Help: WordPress admin Forms: Hotels.com lets you know what you can search for. Expectations: BBC lets potential signups know that it won't post to your feeds.

“Microcopy is small yet powerful copy. It’s fast, light, and deadly. It’s a short sentence, a phrase, a few words. A single word… Don’t be deceived by the size of microcopy. It can make or break an interface.”

— Joshua Porter, 2009

Microcopy’s impact on usability is often critically examined during a heuristic analysis (usability audit) done by UX professionals. Additionally, we can measure the efficacy of variations using A/B tests or gain insight into how visitors think about user interfaces with a focused user test. But microcopy also has the potential to enhance and reinforce a brand. Consider the tone and style of these microcopy examples from around the web:

Usertesting.com's language here reinforces one of their primary value propositions and language. Github speaks right to the visitor with this loading message. Cracked.com acknowledges how annoying logging in can be with it's "remember me" checkbox. Foursquare shows deference to the visitor by using "Hm" and ending in a question.

In the momentum of a new project, we often overlook the support text. Much of our attention is focused on user flows, navigation, design, and functionality. But microcopy presents an opportunity for increased usability, branding, and perhaps a bit of delight. As part of ongoing usability testing and optimization, we recommend taking time to focus on microcopy. They may be small words, but they have a big impact on interfaces.

http://10up.com/blog/2015/microcopy-importance/feed/ 2
Marrying Brightcove and WordPress http://10up.com/blog/2015/brightcove-wordpress-plugin/ http://10up.com/blog/2015/brightcove-wordpress-plugin/#comments Tue, 18 Aug 2015 15:31:01 +0000 http://10up.com/?p=15208 When it comes to providing enterprise-class cloud solutions for video delivery and monetization, Brightcove is the biggest game in town.


10up recently teamed up with Brightcove to create Brightcove Video Connect: a beautiful WordPress plugin that leverages the new Video Cloud API to power an intuitive experience for content creators designed to look and feel like an organic extension of WordPress. The plugin features the functionality that media publishers value most, such as easy video uploads and playlist management. We even designed the plugin with extensibility in mind, so that major media companies with unique workflows and presentation requirements can customize and extend their experience.

Take a look at our project overview, and be sure to checkout Brightcove Video Connect. Of course, if you’re looking for help integrating Brightcove, or want to seamlessly integrate your service with WordPress, get in touch.

http://10up.com/blog/2015/brightcove-wordpress-plugin/feed/ 0
Sponsoring Sanitize.css http://10up.com/blog/2015/sponsoring-sanitize-css/ http://10up.com/blog/2015/sponsoring-sanitize-css/#comments Thu, 13 Aug 2015 15:45:46 +0000 http://10up.com/?p=15006 sanitize

In keeping with our commitments and contributions to important open source projects, we’re proud to take on stewardship of sanitize.css. An incredibly popular project by 10up’er Jonathan Neal, sanitize.css makes it easier to engineer website front ends that render consistently across popular browsers.

Elegant in its simplicity and superbly documented, the project already more than meets our engineering standards. More importantly, tools like sanitize.css serve 10up’s mission to create outstanding, dependable content-centric website experiences from front to back, for our clients, and for a bigger open web.

Passionate about well crafted front ends and bringing design to life on the web? Get in touch.

http://10up.com/blog/2015/sponsoring-sanitize-css/feed/ 0