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Testing the Gutenberg Publishing Userflow

The WordPress Design Team recently had an in-depth conversation in Github about enhancing the publisher flow in Gutenberg. After watching Gutenberg go through several iterations since our last user test, I decided to try testing the current flow to see how well it was received by publishers. I hoped to identify friction or pain points in the Gutenberg authoring experience in the interests of helping refine the publishing flow.

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User Testing Gutenberg

A new WordPress content editing experience—Gutenberg—is coming soon to WordPress core, and 10up’s User Experience team is eager to understand how it will impact the experience for content creators. As a starting point, I created a usability test to study the experiences of professional, digital content publishers who are used to writing stories in the current editor. Building on other Gutenberg usability tests that focused on re-creating a prescribed layout, I instead asked professional writers to produce the same kind of content they already produce every day: write a simple story.

The user test asked ten participants to complete the following prompt:

Write a news-style blog post about somewhere interesting you have visited. Please include the following elements in your post:

  • A title
  • A paragraph or two about the place
  • An image
  • An extra item such as a video or blockquote

These tests were taken with Gutenberg 2.9.2 (the current build at the time the test was created). As of this post, the current version is 3.0.1.

During the unmoderated test, participants described what they were thinking as they progressed through the task. Their words and screen movements were recorded with permission.

Userfeel Interface

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