Advertising Operations Strategist (Supply Side)

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Responsibilities

  • Configure third-party advertising managers and optimize remnant inventory.
  • Train clients on ad management and supply side ad platforms.
  • Collaborate with visual and ux design staff to provide thoughtful advertisement placement for clients.
  • Review ad code to ensure tracking and technology are working properly.
  • Scrutinize metrics to improve revenue, UX, and client satisfaction.
  • Prepare and present reports on advertising performance and analytics to clients.
  • Document ad specifications for production teams, and provide support for ad code implementation and quality assurance.

Requirements

  • Experience setting up and monitoring ad campaigns.
  • Experience working for a media company / publisher.
  • Ability to quickly understand large sets of data and draw meaningful inferences.
  • At least two years of experience in ad operations or coordination.
  • Experience with DFP.
  • Familiarity with Google Analytics or similar tools for understanding website usage patterns.
  • Passion to improve the digital media ecosystem.
  • Flexibility to implement a wide variety of strategic plans to improve client revenue.
  • Grit to address complex configurations and challenges.
  • Excellent verbal and written English communication skills, including the ability to communicate clearly with internal teams and clients.
  • Broad understanding of online advertising market, including different players and their roles, and familiarity with common concepts and terminology.

Nice to have

  • WordPress experience preferred.
  • Ability to understand ad-serving technology and even code.
  • Agency or other experience working on projects for clients.
  • Familiarity with MS Office, iWork, Google Docs, Basecamp.
  • Portfolio showcasing conversion optimization numbers and/or analytics experience.
  • Experience working in a distributed environment appreciated.

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