Audience & Revenue Strategist

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Responsibilities

  • Meet with client stakeholders to discover goals and discuss solutions 10up can provide.
  • Help ensure clients see a return on their investment with 10up by providing strategic plans and data tracking on their sites.
  • Configure third-party advertising managers and optimizing remnant inventory.
  • Train clients on how to best reach their audience and produce revenue.
  • Collaborate with visual and ux design staff to provide thoughtful advertisement placement for clients.
  • Review ad code to ensure tracking and technology are working properly.
  • Scrutinize metrics to improve revenue, UX, and client satisfaction.
  • Prepare and present reports on advertising performance and analytics to clients.
  • Document ad specifications for production teams, and provide support for ad code implementation and quality assurance.

Requirements

  • Experience implementing audience and revenue growth strategies.
  • Ability to quickly understand large sets of data and draw meaningful inferences.
  • At least two years of experience driving audience and revenue growth and/or conversion optimization.
  • Familiarity with DFP or similar platforms.
  • Familiarity with Google Analytics or similar tools for understanding website usage patterns.
  • Excellent verbal and written English communication skills, including the ability to communicate clearly with internal teams and clients.
  • Broad understanding of online advertising market, including different players and their roles, and familiarity with common concepts and terminology.

Nice to have

  • WordPress experience preferred.
  • Ability to understand ad-serving technology and even code.
  • Agency or other experience working on projects for clients.
  • Familiarity with MS Office, iWork, Google Docs, Basecamp.
  • Portfolio showcasing conversion optimization numbers and/or analytics experience.
  • Experience working in a distributed environment appreciated.

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