10up https://10up.com finely crafted websites and tools Wed, 26 Oct 2016 00:58:28 +0000 en-US hourly 1 https://wordpress.org/?v=4.6.1 Refining our message and design https://10up.com/blog/2016/refined-message-website-design/ https://10up.com/blog/2016/refined-message-website-design/#respond Fri, 30 Sep 2016 18:06:25 +0000 https://10up.com/?p=17991 More than two years ago, we overhauled 10up.com to reflect the company we had become. Conceived and built entirely in-house, we strove for an experience and aesthetic that would project the craftsmanship we offer our clients. More than two years later, we think the art direction and architecture has more than withstood the test of time.

Over the last two years, our mission, message, and value proposition has evolved, presenting an opportunity to improve the way we articulate ourselves, in content and design. I’m happy to announce a site wide update that highlights our refreshed mission statement and improves the way we describe #team10up.

We think that our own story becomes most tangible when telling our project stories, so we’ve also taken the time to completely redesign our work portfolio. Our user experience and visual design team worked closely with internal stakeholders and engineers to craft a portfolio that is as visually stunning as it is functional, across screen sizes and device types.

Clarifying our identity

Previously, our story revolved around a slogan-like mission statement: “We make content management easy. Maybe even fun.” The sentiment remains a part of who we are, as we strive to create delightful experiences in a space that so often lacks delight, let alone reliability. Our new “headline” more concisely explains what we offer customers, and more accurately expresses the breadth of our focus and ability.

“We make a better web with finely crafted websites and tools for content creators.”

Our company overview has been similarly updated to better describe our work and value proposition, emphasizing the benefits of our service breadth and commitment to delivery excellence. 10up is taking ownership of making the web a better place for content creators and their consumers.


Presenting our work in a whole new way

Our reimagined portfolio presents projects in a grid that invites exploration, with subtle interactions designed for devices of all shapes and sizes. Empowered by greater backend editorial control, our designers have art directed visuals that look compelling everywhere they appear.

The new case study design features bold, curated imagery. By adopting a magazine-style two column layout for wider screens, we have reduced scrolling and increased readability without paring down content. A new layout, typography, and image presentation improve flow and support the content, rather than interrupt it.


Content is king

With a refreshed message, a new portfolio design, and a handful of other site design improvements behind us, we’re more excited than ever to refocus our attention on content and customer stories.

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Several 10up speaking appearances left in August https://10up.com/blog/2016/speaking-august/ https://10up.com/blog/2016/speaking-august/#respond Fri, 12 Aug 2016 21:45:11 +0000 https://10up.com/?p=17798 September is nearly here, but you can still catch 10up engineers at speaking engagements in August.

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Is 10up hiring Senior Project Managers? Yes! https://10up.com/blog/2016/hiring-senior-project-managers/ https://10up.com/blog/2016/hiring-senior-project-managers/#comments Fri, 22 Jul 2016 16:03:33 +0000 https://10up.com/?p=17783 As we continue to add inspiring, award-winning clients to our roster, we continue to expand the 10up team. We can’t deliver outstanding client experiences and websites without first-class project managers at the helm, so while we continue to hire across our disciplines, we’re especially focused on adding qualified Senior Project Managers.

If you want to work with some of the biggest brands on the web with industry leading talent, let’s talk. Start by downloading the Senior Project Manager job description (or read on), and visit our Careers page to learn more about working at 10up. When you’re ready to apply, send your résumé and cover letter to jobs@10up.com.

Senior Project Manager Job Description

Senior Project Managers are responsible for managing the successful delivery of client work. The primary functions of Senior Project Managers include: driving excellent client outcomes in alignment with established scopes, timelines, and budgets for multiple, concurrent projects; incorporating 10up standards and processes in the delivery of client work; and expertly collaborating with discipline directors and the Accounts team to deliver on client expectations.

Senior Project Managers report to (Senior) Team Leads.


  • Craft expert, strategic project plans and task breakdowns with input from team members and discipline leadership. Project plans should incorporate iterative milestones, illuminate project risks, align delivery with set timelines and budgets, and account for resourcing availability. All task breakdowns should have discrete estimates.
  • Successfully execute project plans by exhibiting ownership of task assignments to assigned project personnel, proactively removing blockers, and ensuring alignment of production output with expected milestones.
  • Deliver fixed price, retainer, and T&M projects within expected timelines and budgets.
  • Act as the day-to-day Project Manager for 4 – 7 active client projects, exhibiting senior-level ownership over all client meetings, written status updates, demos, and iterative scope / expectation management.
  • Possess superior project awareness at all times, proactively tracking project budget and scope, identifying risks and mitigation paths, and delivering thoughtful, routine, comprehensive client updates.
  • Ensure superior quality deliverables by engaging cross-discipline leadership, enforcing rigorous QA processes and standards, and taking senior-level ownership of end to end delivery and client satisfaction.
  • Leverage 10up tools, standards, and processes in all client work. Maintain highly collaborative relationships with discipline directors to achieve elite project outcomes.
  • Lead discovery engagements (onsite and remotely) that expertly define cross-discipline project requirements.
  • Translate requirements into comprehensive project approaches / plans that align with established timelines and budgets and can be executed successfully by project teams. Collaborate with Accounts to develop scopes of work following discovery.
  • Demonstrate an expert understanding of underlying client business goals and objectives. Consistently identify strategic opportunities to engage with the 10up Account Management Team and collaborate towards building strong, long-term client relationships.
  • Demonstrate a senior-level consultative, client-focused approach that emanates expertise, professionalism, and transparency.
  • Maintain project forecasts in 10up’s established resource forecasting tool, collaborating with Team Leads to adjust resourcing plans as necessary.
  • Deliver verbal and written project-centric feedback to personnel, celebrating successes and identifying any misalignments with expectations. Consistently provide visibility to the Team Lead when delivering this feedback.
  • Collaborate with Financial Manager to prepare invoices for all assigned project work.
  • Maintain an average minimum of 34 hours / week (85%) of billable work.


  • An understanding of core 10up services and ability to leverage these disciplines to deliver successful client outcomes. A basic familiarity with the WordPress platform is required; candidates with strong familiarity and experience shipping projects on the platform will be strongly preferred.
  • A commitment to excellent application excellent application of 10up processes, standards, and tools across projects.
  • Excellent verbal and written communication skills, both internally and externally.
  • 3+ years of project management experience delivering full scope web projects for enterprise clients, ideally in an agency environment.
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Learn better regression testing with 10up https://10up.com/blog/2016/phantomcss-front-porch/ https://10up.com/blog/2016/phantomcss-front-porch/#respond Mon, 18 Jul 2016 16:26:25 +0000 https://10up.com/?p=17776 I’m presenting “Visual Regression Testing with PhantomCSS” at Front Porch Conference in Austin on Tuesday. Front Porch brings together leading experts in web design and development to share their knowledge. I will present a better way to QA websites—traditionally an inefficient effort requiring manual review of an entire site after each code change—illustrating how PhantomCSS test suites can automatically compare visual differences and flag changes for further review.

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10up speaks: one weekend, many locations https://10up.com/blog/2016/wcnyc-wpcampus-wclima/ https://10up.com/blog/2016/wcnyc-wpcampus-wclima/#respond Wed, 13 Jul 2016 16:25:26 +0000 https://10up.com/?p=17764 banner-wc_wpcamp
July 15-17, you can find #team10up speaking at WordCamp NYC, WPCampus, and WordCamp Lima.

WordCamp NYC

As Bronze Sponsors, we are excited to have three speakers at WordCamp NYC.

Adam Silverstein’s talk, “Backbone and the WordPress REST API,” will teach how to use and extend the WP REST API using Backbone.js, while avoiding common “gotchas,” such as maintaining accessibility or handling lack of browser-side JavaScript support.

In “Programming when you aren’t writing code,” Helen Hou-Sandí will explain that there’s more to programming than just shipping code. She will explain the benefits to taking time for more deliberate engineering planning than jumping directly from the idea to code.

10up CEO John Eckman will cover how to establish and maintain collaborative relations with clients in his lightning talk, “Client Diplomacy: From Adversaries to Allies.”


Senior Web Engineer Chris Wiegman is representing 10up at the inaugural WPCampus conference. This two-day event focuses on the use of WordPress by colleges and universities. Chris’s talk, “Securing Your Code — Advanced WordPress Security for Developers,” explains how to keep WordPress environments safe.

WordCamp Lima

Front End Engineer Mario Aguiar presents “Security in WordPress: an Eternal Battle” at WordCamp Lima. This talk will cover the basics of WordPress development, including an overview of 10up’s Engineering Best Practices.

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10up at WordCamp Europe 2016 https://10up.com/blog/2016/wordcamp-europe-2016/ https://10up.com/blog/2016/wordcamp-europe-2016/#respond Fri, 17 Jun 2016 16:06:16 +0000 https://10up.com/?p=17731 wceu2016

Be sure to catch 10up at WordCamp Europe 2016, taking place June 24-26 in Vienna, Austria.

Lead Web Engineer—and WordPress release co-leadAdam Silverstein will be “Making Ads Great Again.” Offline advertising can be enjoyable, entertaining, moving, and even beautiful. Why is it such an awful experience online? This talk will explore how to better serve ads and how developers can speak the language of ad-ops.

Director of Platform Experience Helen Hou-Sandí wasn’t always a web developer (and WordPress core committer). A former professional musician, she will make the connection between skills acquired as a classical pianist and skills she applies today as a leader in open source software development. Her talk, “Code is Poetry: A Musician’s Tale,” celebrates alternative paths into the WordPress community.

To complete the #10upworldwide trifecta, Director of Engineering Taylor Lovett will present “Modernizing WordPress Search with Elasticsearch.” An overview of Elasticsearch and it’s viability as a replacement for out-of-the-box WordPress search, he will show how to integrate Elasticsearch using our open source plugin, ElasticPress.

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Meet ElasticPress 2.0 https://10up.com/blog/2016/elasticpress-2-0/ https://10up.com/blog/2016/elasticpress-2-0/#respond Fri, 03 Jun 2016 21:03:47 +0000 https://10up.com/?p=17689 elasticpress-square

ElasticPress 2.0 is a major update, with improvements to search result weighting, expanded query parameters, and better metadata syncing.

Tweaks to the search algorithm’s fuzzy matching limit unwanted results (i.e. searches for “yell” previously returned results for “yeti,” since the terms are only two characters apart) while still correcting for misspellings. Results are more intelligently weighted, with documents containing all search terms boosted 2x, and another 2x boost for documents matching the order of searched terms.

We also increased our WP_Query parameters coverage, moving closer to parity with all of the API’s supported arguments. Specific additions include:

  • Support for meta BETWEEN queries;
  • Support for OR relation for tax queries;
  • Support all taxonomies as root arguments;
  • Support post_parent arguments.

Version 2.0 improves post syncing, ensuring that changes to post meta are synchronized with Elasticsearch. Other enhancements include:

  • Improved user interface by removing index status meta box text and improving instructions;
  • New ID field added to Elasticsearch mapping;
  • Added filter to disable printing of post index status;
  • Added filter to bypass permission checking on sync, to facilitate simpler front-end updates.

You can review all of the changes on Github, and install the plugin directly from the WordPress plugin repository. A big “thank you” to the many contributors, inside and outside of 10up, who helped to make ElasticPress 2.0.

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10up and ESPN launch The Undefeated https://10up.com/blog/2016/the-undefeated/ https://10up.com/blog/2016/the-undefeated/#respond Tue, 24 May 2016 15:58:13 +0000 https://10up.com/?p=17654 tu-logo
On May 17, 10up launched The Undefeated, the latest project in our longstanding partnership with ESPN. Like Grantland and FiveThirtyEight before it, The Undefeated examines our world through a unique lens, exploring the intersections of race, sports, and culture through “innovative storytelling, original reporting, and provocative commentary.” We’re thrilled to celebrate the release of The Undefeated, which is receiving accolades and high engagement with its community feature, You Got 99 Words.

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10up at php[tek] 2016 https://10up.com/blog/2016/phptek/ https://10up.com/blog/2016/phptek/#respond Tue, 17 May 2016 16:14:03 +0000 https://10up.com/?p=17531 Join 10up at php[tek] 2016 on May 23-27 in Saint Louis. We are co-sponsoring the event with our cloud infrastructure partner Joyent, and will be demoing our WordPress Docker composition. Plus, team 10up Senior Web Engineer Steve Grunwell will present two sessions.

In Steve’s first talk, “Professional Development for Professional Developers,” he will show how developers can continue to learn new web development skills without being overwhelmed by an industry characterized by new frameworks and tools cropping up weekly. His second talk, “Building for the PHP Command Line Interface,” covers the characteristics of well-written PHP CLI scripts. Steve will also make the case for writing custom commands, and provide an overview of different command line tools, including WP-CLI, Artisan, and Drush.

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Helen Hou-Sandi to lead WordPress 4.7 https://10up.com/blog/2016/wordpress-4-7-lead-helen/ https://10up.com/blog/2016/wordpress-4-7-lead-helen/#respond Mon, 16 May 2016 19:20:06 +0000 https://10up.com/?p=17587 I am honored to be stepping in for Matt Mullenweg as the WordPress 4.7 release lead, slated to go from mid-August through early December. Being a release lead for such a big and varied project is no small task, especially since it doesn’t mean I stop being a lead developer, core committer, or 10up’s Director of Platform Experience. I previously led the 4.0 release in 2014 and provided the background music for the video – I might make that a tradition, following an upcoming piano performance for my WordCamp Europe 2016 talk in Vienna (a city associated with composers like Mozart and Schoenberg).

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