We make a better web with finely crafted websites and tools for content creators
We make the internet better with consultative creative and engineering services, innovative tools, and dependable products that take the pain out of content creation and management, in service of digital experiences that advance business and marketing objectives. We’re a group of people built to solve problems, made to create, wired to delight.
A customer-centric service model that covers every base, unrivaled leadership and investment in open platforms and tools for digital makers and content creators, and a forward-looking remote work culture make for a refreshing agency experience.
With more than 120 experts in digital strategy and management, software engineering, user experience and interactive design, cloud infrastructure, and audience and revenue optimization, we’re big enough to conquer any challenge, and small enough to care. Cross-discipline teams of 6-8 specialists organize around qualified project and product managers, putting customer delivery front and center. Whether your ads are down, your visitor bounce rate is up, or your database server is sideways, we’re a partner who never says, “We don’t know how to help,” and can always say, “The President would be happy to speak with you.”
Should I build an app or a responsive website? Am I maximizing my ad revenue? Why don’t my visitors click “sign up”? How many 10uppers does it take to screw in a website? We don’t just build: we figure out the plan.
Inspiring design brings the functional and the beautiful; a delightful blend of art and engineering. We focus on the audience whimsy and relationship between brand and consumer, delivering design that works.
Please. Look under the hood. Our team of sought after international speakers provides expert code review for enterprise platforms like WordPress.com VIP. Because the best website you have is the one that’s up.
Building Without Boundaries
The best talent isn’t found in a single zip code, and an international clientele requires a global perspective. From New York City, to the wilds of Idaho, to a dozen countries across Europe, our model empowers us to bring in the best strategists, designers, and engineers, wherever they may live. Veterans of commercial agencies, universities, start ups, nonprofits, and international technology brands, our team has an uncommon breadth.
Influencing communities around the world, our team leads meetups, speaks at local events, and visits clients wherever they may be.
Independence from traditional “brick and mortar” offices, freedom from commutes, and flexible schedules across nearly a dozen time zones means our team works when and where they’re most inspired, available when our clients need them.
Jake Goldman President & Founder
Jake has been building websites since the 1990s, and has built award winning web-based solutions for Fortune 100 companies, the U.S. Navy, major universities, and high profile non-profits. His analyses have been quoted on high profile websites like c|net and the Winsupersite.
Jake started working with WordPress in 2006 while managing the interactive division of a 100-man contractor. In 2009, while employed as Technology Director at a Providence-based agency, he refocused his professional attention on the platform, releasing free plug-ins, diverting new projects to the platform, and engaging the community. Jake’s leadership helped transform that agency from a 3-man team serving a niche CMS to an open source software agency with 10 employees.
In February 2011, Jake founded 10up with a vision of a distributed, elite team that could build beautiful, easy to manage websites on the web’s best platform – WordPress. He bootstrapped the company into the team you see today.
Between leading the charge at 10up, Jake has been a writer and expert reviewer for Smashing Magazine and taught WordPress development at Boston University. Jake has spoken at conferences and events around the country, including CMS Expo, Prestige, Pressnomics, and WordCamps in San Francisco, New York City, Chicago, Phoenix, Philadelphia. He helped organize the first WordCamp Boston in 2010, founded the WordPress Providence Meetup in Rhode Island, and restarted the WordPress Meetup in Sacramento.
Jake is a core contributor to WordPress and maintains some of the highest rated plug-ins on the official repository. Cumulatively, they have been downloaded over 1,250,000 times.
John Eckman Chief Executive Officer
After a first career as an academic (teaching Literature and Composition at the college level), John‘s been working in professional services agencies for the last 15+ years. Most recently he was Managing Director at ISITE Design. Prior to that he was a Senior Director at Optaros, Director of Application Development at PixelMEDIA, and a Director / Principal Consultant at Molecular.
He has worked with clients across many industries and sizes, from early-stage startups to the Fortune 50, as well as higher education and the non-profit sector. He’s worked as a user experience manager, a technical architect, a project manager (and program manager), an account director and a strategy lead.
He’s been focused on open source (primarily WordPress and Drupal) since 2006, most visibly as one of the organizers of WordCamp Boston, but also via plugins and talks at WordCamps (New York, Providence, and Boston) and DrupalCamps (Montréal, Western Mass, Connecticut, Boston). He’s also presented at many content management conferences outside of the WordPress community: Gilbane, Confab Higher Ed, CMS Expo, etc).
He received a BA from Boston University, an MA & PhD from the University of Washington, Seattle, and an MIS from Northeastern University.
He lives in Salem MA with his wife and dogs, and also blogs at Open Parenthesis on open source, software engineering, user experience design, content management, and internet culture.
Brad Miller VP, Associate Director of New Client Strategy
Brad Miller comes to 10up as Co Founder & Executive Director of Lift UX, with over 10 years of experience in strategy, user experience design, business development, project management, creative direction, quality assurance and business management.
Before starting Lift UX, Brad worked at a digital web agency in St. Louis, MO which was known to be one of the leading Sitecore partners in North America. Having a strong passion for open source software and WordPress, Brad had a desire to start an agency that focused primarily on WordPress. He saw how heavy and expensive Sitecore and other content management platforms were and felt that WordPress was a great alternative for enterprise clients. In 2009 Brad did just that.
Leaving his previous agency in 2010, Brad spent the last 7 years leading a team of designers and developers that have created Emmy nominated and award winning projects. He has built relationships and provided his expertise to some wonderful clients over the years including AMC Networks, 120 Sports, Frito-Lay, Microsoft, Sara Lee, Allergan, HID Global, Chewy.com, GoDaddy, Tenaris, Disney and many others.
Being from the Midwest he’s a fan of St. Louis Blues hockey and Cardinals baseball. Besides being a St. Louis sports fan Brad is also a musician. Before getting heavily into the user experience and web design industry, he was a singer songwriter and recorded two albums in St. Louis, MO and Franklin, TN. During his time in the studio he had grown to love design and web development. He decided to focus his time learning about designing and building websites as a career, the rest was history.
Brad lives in Tampa, FL with his Wife, three boys and his two dogs. Brad is a Christian, loves to cook, loves new technology and home automation.
Chris Wallace Vice President, Experience Design
Chris joined 10up in July 2017 as part of an acquisition of Lift UX, a user experience design agency. He joins with over 7 years as Principal Creative at Lift and 15 as a digital designer and developer. Chris and his team won awards and Emmy nominations for their work on projects for The Walking Dead, Mad Men, and Breaking Bad and have worked alongside companies like Frito-Lay, eBay, and GoDaddy.
Before co-founding Lift UX, he worked within the User Experience Group at Enterprise Rent-A-Car, one of the largest privately held companies in the world, designing and developing websites and applications for various departments throughout the company. Before that, he was an E-commerce Website Designer at one of the first domain registrars, Network Solutions.
His desire to craft simple, delightful experiences for users has served him well over a 15 year career of digital problem solving.
Jess Jurick Senior Vice President, Client Delivery
Jess joined 10up in Fall 2011 with years of experience working in the interactive space. Jess has worked with and managed projects for Fortune 20 brands, major non-profits, and state organizations, including CVS Caremark, Abbott Pharmaceuticals, Citibank, and the Rhode Island Department of Health.
Jess is passionate about creating interactive and engaging audience experiences. From layout concepts, to copywriting, to social media integration, Jess knows how to captivate, measure, and keep an audience. A social media maven herself, Jess is especially interested in innovative ways to weave social media platforms like Twitter and Facebook into standalone website experiences.
Jess helped organize the first WordCamp Miami in 2010, and spoke to WordCamp Miami about audience engagement a second time in 2012.
Jess graduated Magna Cum Laude from the University of Miami with a Bachelor of Science in Communications, and tries to return to the warm climate whenever she can.
Martha Schmidt Vice President, Account Strategy
Coming from a background in digital marketing in both agency and corporate settings, Martha brought to 10up experience working directly in production roles, leading interactive B2B and B2C projects (working with CMS platforms, including WordPress) from a project and account management standpoint. From small mom-and-pop shops to Fortune 5 companies, she successfully managed projects from conceptualization to execution to sustainability alongside a full stack team.
After joining the team in 2015, Martha rose from her role as a Web Strategist to earn multiple promotions into her current role as the Vice President of Account Strategy. Outside of leading the evolution of the discipline at an executive level, Martha manages a team of Directors and day-to-day Strategists — driving a consultative, solution-based culture, grounded in well understood short- and long-term business goals of 10up’s client partners.
Martha is a proud working mom, and enjoys spending time with her two young boys and husband at their home in Appleton, WI. For fun, and to decompress from the day-to-day grind, Martha likes to cook, watch baseball, visit different MLB ballparks (thanks to her dad for instilling this love in her – she has been to 28 stadiums currently in use, and five that have been knocked down), and catch up with family and friends over a glass of Pinot Noir.
Phil Crumm Vice President, New Client Strategy
Phil began his dive into web technology at a tender, young age through his contributions to phpBB, the popular forum package. He soon began to utilize his skills to help others through consulting, and quickly stumbled upon an exciting piece of software called “WordPress”. It was love at first sight for Phil, and things haven’t been the same since.
After several years of WordPress consulting, Phil joined Automattic as a VIP Engineer, where he helped make sure that WordPress-powered sites ran quickly and securely. He then moved on to a Los Angeles-based startup, Pogoseat, where he helped architect a future-oriented platform to allow the company to grow. Thirsting to delve back into the WordPress world, Phil and 10up linked up–and the rest is history.
Phil uses his unique blend of software engineering skills and his love of helping people to wrangle projects as a Senior Web Strategist. In his free time, he’s an avid private pilot and scratch golfer.
Sarah Williams Vice President, Client Delivery
Sarah’s passion for communication technology began at Cornell University during her undergraduate research experiments applying traditional communication theories to computer mediated interactions. With close to 10 years of experience in strategic and organizational communication, she brings a unique perspective to the role of Project Manager, having been on the client side of several web projects throughout her career. Sarah’s ability to communicate with clients and engage her team has helped her become a highly efficient and effective project manager.
A natural leader, Sarah was captain of the Cornell women’s basketball team before going on to earn a Master’s degree in Communication from North Carolina State University.
When Sarah’s not sitting in front of her computer, she can be found hiking or skiing near her home in Vermont. She spends the rest of her free time trying to keep up with her one year old daughter.
Taylor Lovett Vice President, Engineering
Taylor first started playing around with HTML at age 10; his curiosity for websites and web applications grew from there. He has a passion for turning a blank canvas into something incredible. Solving the constantly changing puzzle of meeting client needs propels Taylor to learn about different and more effective web technologies and strategies.
Taylor believes learning is an extremely important part of what keeps web development fresh and fun. When WordPress came onto the scene, he jumped in head first developing plugins and themes for personal and client websites. Taylor’s most popular plugin is Custom Contact Forms; a plugin for creating contact forms that is jam packed with features. It has been downloaded over 1M times.
Taylor was one of 10up’s first employees, joining during its first year, and would go onto become one of 10up’s first Senior Engineers and Technical Leads. In summer 2014, following continued outstanding team leadership and production outcomes supporting clients like the New York Observer and Variety, Taylor was promoted from within to Director of Engineering.
Other than developing web applications, Taylor is a lover of music. He enjoys listening to blues and jazz music as well as playing acoustic fingerstyle guitar.
Vasken Hauri Vice President, Platforms & Systems
Vasken joined 10up in February of 2013 with over 10 years of experience working in technology in both the public and private sectors. Before becoming a WordPress developer in 2009, Vasken worked at Plymouth State University in several roles ranging from desktop support to systems administration, and occasionally, adjunct faculty member.
In November of 2010, Vasken joined GigaOM, a leading technology news and research online publication, as a WordPress developer working remotely from New Hampshire. Upon moving to the Bay Area in mid-2012, he assumed the role of a team leader within GigaOM’s rapidly growing product development group, a position he held until joining the team at 10up in February of 2013.
Vasken enjoys creating natural, consistent user experiences that enhance and promote interactivity through simplicity. As a developer, one of Vasken’s strengths is his ability to communicate highly technical concepts in a clear, non-technical way in order to build understanding between various project stakeholders. This, along with significant experience across several technology sectors, has allowed him to engineer successful projects within organizations ranging from small, independent businesses to public universities to online publications with millions of unique visitors each month.
A strong believer in open source technologies, Vasken has spoken and hosted panels at numerous WordCamp, NERCOMP, and EDUCAUSE events, on subjects ranging from Green Computing to WordPress-based centralized authentication systems. He currently holds a Bachelor of Arts in German Studies from Haverford College and a Master’s Degree in Business Administration from Plymouth State University, where he was also an adjunct faculty member in the Computer Science and Languages and Linguistics Departments.
When he’s not testing cache performance or planning projects, Vasken enjoys spending time with his wife, hiking with his dogs in the Bay Area’s many beautiful nature parks, and as a recent California transplant, is once again trying to find a good group of musicians to jam with in yet another new city.
Adam Edgerton Director of Client Delivery
Adam grew up with a multitude of tech hobbies, from tinkering with basic HTML sites in the 1990s to custom-building computers for friends in the early 2000s. After graduating from the University of Oregon, he put his business degree and passion for the web to work, and has built much of his career thus far with digital agencies. He’s been able to wear the majority of the “hats” within an agency environment in the past 8 years and has led countless projects using primarily open-source technology platforms for Fortune 500 clients, major entertainment brands, and large online retailers.
Adam’s natural strengths lend themselves to project management and communication facilitation, and as his career has progressed, he’s found continued fulfillment in mentoring and leading client delivery teams. Beyond his day-to-day work, he founded and leads PDX Digital PM as another outlet for mentoring and building community around digital project management. He also enjoys blogging when time allows and has presented on project management topics at several national technology-focused conferences.
An Oregonian by day but an Alaskan at heart, Adam enjoys the outdoors as much as possible with his wife Heather. He tends to not sit still much, and puts his perpetual motion to good use cycling, running, climbing, hiking, skiing, and mountaineering, all in the name of a good adventure.
Ben Greeley Director of Engineering
Ben started his professional career working as a software engineer at MBNA/Bank of America, focusing on developing automation software using ASP.NET and SQL, saving the bank time and money. Most recently, he has worked in higher education as web manager/senior web developer at Colby College where he was responsible for the strategy and development of the college’s award-winning websites and mobile apps. He successfully established web governance, migrated the college’s websites to a WordPress multisite environment, developing many custom themes and plugins for the college.
Working on freelance projects provided a reason to learn additional technologies. After developing many of his own custom PHP content management systems for clients, he discovered the power and flexibility of WordPress and has since used WordPress to power most of his projects. In 2009, he taught himself iOS app development and, being a Mainer, created the first app focused on eating and ordering lobster. He has since developed several iOS apps for clients and is particularly excited about the field of mobile web applications.
In his spare time, Ben keeps active by training for half marathons, climbing mountains and exploring the world. He lives in Waterville, Maine and holds degrees in Computer Science and German from the University of Maine.
Brent van Rensburg Director of Engineering
Brent has been building top notch web solutions for over seven years. After graduating from college, he cut his teeth as a PHP developer for a bespoke university e-learning framework; an experience that opened his mind to the endless possibilities that diligence and a simple computer can achieve. His next move would be to Habari Media, one of South Africa’s leading digital media houses, where in just one year he worked his way up to lead developer and team manager.
In 2010, feeling the need to expand his skill set and dive into more self-satisfying projects, Brent founded his own company, Kaira. It was around this time that he also discovered WordPress; since then, he has not looked back. Leveraging WordPress as a CMS, he developed successful websites and campaigns for top advertising agencies across Africa, worked on amazing projects like a web application and CRM for a major charity supplying gifts to over 100,000 underprivileged children. Brent has engineered custom integrations with social media platforms, built intranet networks, and developed successful WooCommerce extensions.
When Brent isn’t writing badass code, you can find him hiking up Cape Town’s beautiful Table Mountain, playing guitar, or cooking a delicious vegan meal.
Brittany Jackson Director of Client Delivery
Brittany comes to 10up with a strong background of account and project management. Since graduating from Marquette University in 2007, she’s worked in the wonderful world of advertising. Brittany is well-versed in offline and digital worlds, which allows her to bring a unique perspective on marketing to each project she tackles.
Being a natural leader (and self-described organizational freak) has helped Brittany quickly advance in companies from project manager to digital engagement supervisor. She has fearlessly led teams of account managers, project managers, and developers to seamlessly implement countless innovative sites for local, national, and international brands.
Brittany thrives at solving complex problems. Some of her favorite projects have been when clients bring a “crazy idea” to the team and say they have “no clue how to make it work.”
When Brittany isn’t making project plans and spreadsheets, she can be found traveling the world, running, biking, or simply enjoying a craft beer with her husband, Elliot, and mini bull terrier, Gus, in her home state of Wisconsin.
Christian Chung Director of Engineering
Christian has been active in the web industry for over 10 years, filling diverse roles encompassing everything from project management to backend programming. He got his start at an agency building small marketing websites for small to medium sized businesses using WordPress. He quickly set himself apart and was given the opportunity to come on as an engineering consultant for several large companies in the healthcare and travel industries using WordPress.
When Christian isn’t writing code, he is out hiking, kayaking, fishing, and enjoying the beach lifestyle in sunny Clearwater, Florida with his fiancée and their dog.
Christina Siegler Director of Client Delivery
With a degree in Broadcast Journalism from Florida Atlantic University, Christina got her start by becoming a video editor. Once she realized that line of work was not for her, she used her visual and storytelling skills, along with her knack for planning, to become a Project Manager.
Her PM career began at a technology company working with the biggest college sports entities in re-branding and revitalizing their web properties and mobile applications. Christina then grew from being a PM to a certified Scrum Master while using Scrum Methodology to launch the PAC-12 Conference website.
Most recently, Christina served as the Director of Operations and Project Management at Crossfield Digital, a boutique agency. There she led all web and mobile app development along with the operations of the company at large.
Christina is passionate about providing her team with a fun, rewarding, and open working environment.
When Christina is not sitting in front of the computer, you can find her running on the local trail training for her next Disney race. If not running, she spends her free time with her husband and daughter Gabriella at the pool, a park, or anywhere that has donuts—her favorite food.
Gabe Karp Director, Head of Europe
Gabe joins the 10up team from London where he brings more than 10 years of experience working with NGOs, major political campaigns and large corporate clients to design and develop digital platforms. He works closely with his clients to craft strategies and solutions, helping organizations achieve their goals by leveraging thoughtful, impactful design and the right technology solutions.
Prior to joining 10up, Gabe was a partner at Siberia, an experience design studio. He was responsible for launching their European presence, opening offices and building teams in both London and Berlin. Gabe worked with major corporate clients at Siberia, helping to re-invent their digital products and platforms. Before joining Siberia, he worked at Blue State Digital for six years where he started as a front-end developer. He later ran the global project management team and was responsible for the delivery of websites and custom development projects across BSD’s five offices.
He’s worked with the likes of AOL, American Express, the Human Rights Campaign and Malaria No More. Additionally while at BSD he worked on high-pressure political campaigns in Mexico, Brazil and India.
In his free time, Gabe loves to spend time with his family, cooking big meals for friends, going on long runs and is constantly in pursuit of the perfect cup of coffee. He has a BA in Political Science from University of Rochester, and a year of film studies at the Chapman Film School.
Helen Hou-Sandi Director of Open Source Initiatives
Helen is 10up’s first full-time employee and our Director of Platform Experience. She is a WordPress core committer and the release lead for WordPress 4.0. 10up enables Helen to contribute to the WordPress open source software project full-time, supporting the platform upon which our business is built, though she enjoys continuing to support our clients and the rest of the team by continuing to build on top of the platform as well.
A professional musician in a previous life with an MM in Piano Accompanying and a BM in Music Performance, Helen’s artistic side supports the WordPress philosophy that “code is poetry.” She is passionate about well-crafted, clean, maintainable code under the hood, and a beautiful, easy-to-use administrative user interface for the contributors managing your site.
Helen lives in Jersey City with her husband and son, and can often be found at events and client offices in the NYC metro area.
Katie Methe Director of Client Delivery
Katie made her start at a local digital services company in 2009. She became interested in the architecture and data structures of several CMS systems (most notably WordPress, Drupal, and ExpressonEngine) and quickly realized that her strengths were in bridging the gap between client goals/expectations and the engineering strategy & execution behind them.
Her articles on content management have been published by Six Revisions magazine and she has given talks about CMS architecture and best practices at a variety of different events (WordCamp, DrupalCamp, DrupalCon). She has managed a variety of different projects (ranging in size, industry, and deliverables) and places heavy emphasis on long term partnerships with clients and quality delivery and ownership.
Before joining 10up Katie was the Web Manager for Lionbridge Technologies; the largest provider of translation services in the world (and an early 10up client!). At Lionbridge she managed strategy, design, and development for the company’s WordPress multisite stack. She also owned and operated her own digital services company for 3 years.
Born and raised in small town New England she can be seen wearing excessive amounts of flannel (regardless of the season). When she’s not plugged in at work she enjoys hiking, cycling, woodworking, gardening, and sitting by a fire with friends.
Lily Bonney Director of Client Delivery
Lily is an Oxbridge graduate and qualified teacher who, after traveling 3,000 miles from the UK to Canada for a new adventure, got her first job in interactive production after impressing a director with her spelling and grammar (true story).
She’s since worked as a digital project manager for over five years, at some of Toronto’s best advertising, marketing, and publishing companies. Her clients have all been top-tier – Audi, Honda, KFC, Pizza Hut, Unilever, Kimberly-Clark, Tim Hortons – and her projects hugely varied: from custom website and app builds, to editorially-driven native content, to getting the price of that chicken burger changed as quickly as possible.
Having battled with a lot of clunky, proprietary CMS software, Lily is a full-blown member of the WordPress choir; the creative possibilities afforded to clients through its open-source structure are virtually limitless, and in the age of virtual storytelling, it’s the ideal platform to help brands make sure they remain at the forefront of the narrative.
Lily relocated back to the UK a few years ago, and when she’s not working, you’ll probably find her doing really badly at her local pub quiz, bowling a lot of gutter balls, or naming everything her small person points to on their country walks.
Mike Bal Director of Audience & Revenue
Mike Bal is the Director of Audience & Revenue at 10up.com, one of the leading agencies in enterprise-level web strategy and engineering. With over a decade of experience focused on digital strategy, he leads a group of specialized strategists to drive digital audience and revenue results for some of the most well-known brands, platforms, and sites on the web.
Mike lives to solve problems and works closely with clients and project teams to help support successful and impactful work is being delivered at every level — from initial strategy through launch/deployment.
Outside of work Mike enjoys playing drums, Muay Thai, and spending as much time with his wife and two sons. as possible.
Mike Jordan Director of Engineering
Mike is an international traveller who fell in love with WordPress in 2010. Hailing originally from South Carolina, USA- Mike has lived on three continents ( North America, Asia & Europe ) and visited many exotic locations.
Along the way he nabbed a BS in Computer Information Systems, led student-organized Tsunami relief efforts in 2005, served as applications & databases manager at an international security company, started a travel agency, and happened to bump into Paul Clark in Chiang Mai, Thailand. This chance encounter introduced Mike to the wonderful world of WordPress and provided the awesome opportunity to co-build the WordPress tools that are still being used to save lives in Burma today.
Since 2010, Mike worked alongside Paul Clark & Taylor Aldridge at their company, Brainstorm Media, which firmly believed that democratized, open publishing platforms like WordPress can make the web, and the world, a better place. During this time, Mike built and maintained powerful systems with clean interfaces for a number of clients, representing a wide range of industries and non-profit organizations.
In January 2014, Brainstorm Media joined forces with 10up and Mike was able to add his skills and experience to the incredible pool of talent that resulted from this acquisition. Mike has a passion for travel, community and helping those in need, and has found that WordPress serves as an excellent platform for bringing all of these passions together.
Nícholas is a tech lover who realized his passion for computer programming at a very young age, and went on to write his first program in C++ during his teenage years. At just 14, he joined a technical college, and later attended a local university, where he took computer science courses to further hone his skill and develop a solid understanding of the discipline.
Having been delighted by the Web since 2009, Nícholas has since worked as a web developer and discovered his love of WordPress in 2010. In 2012, he worked for Ufersa, a Brazilian Federal University for three years before joining 10up.
Nícholas is a Christian who loves studying the Bible and church history. When he’s not working, he’s likely at the gym, watching movies or TV series, and spending time with his wife.
Robert Pearce Director of Account Strategy
Since joining 10up in 2016, Rob’s enjoyed helping clients with his diverse, fast-paced career helping companies leverage technology for more than 20 years. Finding success in a wide range of businesses, Rob’s lead a number of successful companies in such diverse markets as: event management, publishing, business consulting, accounting as well as ownership in an award winning design studio. These executive positions provide Rob with broad strategic value for clients with hands on broad strategic rolls with mergers and acquisitions, sales and marketing, team and project management, budgeting, software and systems engineering. Whether he’s taking on the Chairman position with local business clubs or taking a seat on the Florida Bar Grievance Committee, Rob is constantly looking for ways to expand his knowledge and help his clients.
When he’s not helping his wife Regi homeschool their three children Luke, Madison and Hailey, Rob can be found diving into philosophy, religion, engineering, physics, and football.
Taylor Dewey User Experience Director
Throughout his career, Taylor has focused on the multidisciplinary cornerstones of UX Design: social science, art, and engineering. He’s worked in diverse roles as a 911 dispatcher, photographer, educator, and web engineer. Today, he leverages that experience to lead a team of UX designers creating the publishing experiences of tomorrow.
Taylor started designing and building websites in 1998. He joined 10up in 2012 when it was an eight-person engineering business. Since then, he’s played a key role in the growth of 10up into a multi-discipline consulting with employees worldwide.
In addition to making the web a better place, Taylor co-manages and reviews science fiction for GeekyLibrary.com. He lives in Portland, Oregon and enjoys breweries and coffee shops.
Thorsten Ott Director of Managed Services
Thorsten is 10up’s first European employee, living near Cologne, Germany with his wife, son and a crazy Beagle. Thorsten worked in software development for over a decade before joining 10up; he led the web development department for a large dedicated hosting company and Germany, and even ran his own web agency in Bulgaria.
From 2008 to 2012, Thorsten was one of the original engineers supporting the Automattic WordPress.com VIP team. He wrote and contributed to essential WordPress developer tools and plugins including Exploit Scanner, Debug Bar Extender, WordPress-CLI-Exporter, and WordPress-CLI-Importer. He is also a core contributor.
From 2012 to 2013, Thorsten did a quick detour into the Cloud Computing, OpenStack and the Python world, working at a start-up called PistonCloud, though he never managed to keep his hands off of WordPress.
When he’s not engineering websites or spending quality time with his family, he’s usually cooking, tinkering with electronics, and developing Arduino style projects.
Tim Wright Director of Front End Engineering
Before joining 10up, Tim was the Director of Development at a user experience design agency in Boston. He co-organized the popular meetup, “Refresh Boston” and co-founded a popular Boston-based apprentice program. During this time, he was also the host of a product design podcast called, “The Dirt” to the tune of 166 episodes! Because of these experiences, he has developed a unique view of the Web in that he considers everything from information architecture to tuning up database queries all part of creating a great end-to-end user experience.
As well as loving open source, Tim is also a passionate web accessibility advocate. He has been involved with Global Accessibility Awareness Day, Teach Access, and produced an interview series with well-known leaders in the accessibility community.
Outside of work you’ll probably still find Tim coding for fun, but mostly he spends time with his family exploring new areas, eating great food, and taking in the occasional ballgame!
Tyler Cherpak Director of Engineering
Tyler first began programming in high school, and it quickly grew into a great love. He has worked on all types of WordPress sites—from simple marketing sites to large enterprise solutions. He loves to solve complex business problems with simple-to-understand code.
Tyler graduated from the University of South Florida with a degree in Management Information Systems. While learning Java in college, he taught himself WordPress and PHP, and began working on diverse pro bono projects. Before joining 10up, Tyler worked for various WordPress agencies as well as a medical device manufacturer where he built WordPress sites and led Salesforce development. He is passionate about security, usability, and performance in everything he creates and is excited to bring that passion to 10up.
When not coding, Tyler enjoys spending time with his family and teaching others about the power of programming.
Zach Brown Director of Systems Engineering
Some would say Zachary has been a Systems Engineer since he decided to take apart the family computer back in middle school. Before discovering WordPress, Zachary created a content management system for the Kentucky Mesonet where he learned the ins and outs of MySQL and PHP. In 2010, he discovered WordPress during a 14 month stay in Africa where he used the platform to keep a journal and share his experiences with friends back home. Since turning his attention to WordPress, he has built scalable WordPress implementations for a diverse range of customers. The constant innovation within the WordPress community and the unique infrastructure challenges each customer brings keeps Zachary excited about logging on every day.
As Director of Systems Engineering, Zachary focuses on the infrastructure side of WordPress, establishing high scale, high performance, high security implementations whose environments range from single shared hosts, to high scale, multi-datacenter implementations. Zachary is 10up’s go to for WordPress security, systems performance optimization, and general maintenance. Zachary also serves as a Web Strategist, providing project management services primarily for customers with significant systems requirements and in general maintenance and support states.
Zachary has a Master’s degree in Meteorology from the North Carolina State University and he brings the same rigorous attention to detail to his work with WordPress as he did his thesis work on hurricanes. When not at the command line, Zachary enjoys cycling, buffalo wings, and any activity that happens in the ocean. He can often be found frequenting the many food trucks of Portland with his dog.
Al Waranius Associate Director of Resourcing
Alex holds a Bachelor of Business Administration in Finance and Marketing from the University of Wisconsin – Milwaukee. His experience includes customer service, sales management, and office administration. Born and raised in Wisconsin, he attributes his interest in computers and technology to his father who works as an electrical engineer.
Alex began his career by applying his skills in the wireless industry. He led multiple sales teams to success with his keen focus on metrics and modeling. Alex most recently melded his interest in fiscal management and technology by designing and implementing a purchasing and inventory system that dramatically reduced costs and improved tracking. Alex is now using his experience to find operational efficiencies and work with a diverse team as the Resource Coordinator for 10up!
When he is not working, you’ll most likely find Alex riding his bike, playing disc golf with friends, sampling the best cheese, brats, and brews that old Milwaukee has to offer, and cheering on the world famous Green Bay Packers.
Brian Bourn Associate Director of New Client Strategy
After eight years as an engineer, a strategist, and an agency owner, Brian joined 10up as Associate Director, New Client Strategy to put his diverse background and technical expertise to work by cultivating relationships with new clients and partners, and facilitating client strategy.
As a 10up web strategist, Brian brings his ability to quickly understand complex concepts, identify and solve problems, and turn raw ideas into logical strategies. He offers strong strategic planning and project management competencies with a focus on achieving deadlines and maintaining the highest quality output for clients.
Since early 2013 Brian has co-organized the monthly Sacramento WordPress Meetup and beginning in 2015, has also co-organized WordCamp Sacramento, an annual three-day WordPress event with nearly 500 attendees.
When not working, Brian spends his time playing guitar, collecting vintage music equipment, and going on outdoor adventures and road trips with his family, who are currently on a quest to see all 61 US National Parks.
Dean Haddock Associate Director of New Client Strategy
Dean joins 10up after more than a decade as Head of Digital for NPR’s StoryCorps, where his team built apps, websites and platforms used by millions of people to preserve hundreds of thousands of oral history conversations. His award winning projects have been supported by institutions like the United States Library of Congress, the Knight Foundation, the National Endowment for the Humanities, and the TED Prize.
He is passionate about solving complex problems for businesses and institutions, defining clear and intuitive KPIs that keep project teams and our partners aligned on goals, and developing smarter-not-harder approaches to driving audience engagement and increasing earned revenue.
Dean has also served as the Engineer in Residence at Google’s 30Weeks startup incubator, a Google Fellow to the Personal Democracy Forum (twice), and a Visiting Fellow at Harvard University’s Nieman Foundation for Journalism. He began working professionally in technology at 15 and since then has built and operated two startups and worked across a broad range of industries and technology disciplines. Dean carries a Masters of Science in Political Science with a focus on Game Theory and Institutional Economics.
Outside of work, he hacks on a variety of civic tech passion projects and coaches startup founders and small businesses toward accomplishing their digital goals. Dean is also a dedicated surfer, a musician, a writer and an active member of his local community garden.
Jason Clarke Associate Director of New Client Strategy
Jason is an experienced leader and digital strategist who has enjoyed nearly two decades planning, building, and growing websites and online tools both on his own and alongside some great teams.
Jason cut his teeth on ColdFusion, building and selling his own CMS in the early 2000’s. He also consulted and supported individuals and later brands in the heyday of blogging and online publishing, including managing a popular blog which led to a best-selling book.
After discovering WordPress in 2006, Jason moved on from his own custom-built tools and hasn’t looked back. From there, Jason joined the agency world, working in a variety of roles from developer to project manager to operations manager before joining 10up in 2013.
Jason lives in beautiful Orono, Maine, with his wife and two children. Together, they enjoy reading, exploring Maine’s many unique spaces and landmarks, watching movies, and traveling across the US and beyond.
Jason DeWitt Associate Director, Site Reliability
Jason is a self taught Systems Engineer with a passion for open source software and learning new systems. His obsession began at an early age when his family purchased their first computer. Once dial up internet was available in the small Louisiana town where he grew up, Jason knew there was no going back.
Jason spent most of his career working at a small ISP/Phone Company delivering Internet services to small towns in rural Louisiana. His first job was spent working the phones providing dial up support; from there, he worked his way up the company to Lead Systems Engineer. He built the network that allowed an ISP in a small Louisiana town to provide advanced services like IPTV and Fiber-to-the-Home.
Jason has worked on many websites over the years using nearly as many technologies. He was an early WordPress adopter and ran several successful websites during the “Blog revolution” in the early 2000’s.
During his spare time you will often find Jason with his wife, binge-watching TV shows and playing various board and video games. He also enjoys the preparation and consumption of various meat products.
Jeff Paul Associate Director of Open Source Initiatives
Jeff is a Pisces, uses two spaces after a period, pronounces GIF with a hard g, and always waves goodbye on video chats. More relevant to his professional life he has a fancy piece of paper that says he knows Computer Science, has worked in-office and from-home for companies large (General Electric, NBC) and small (XWP), was educated in the waterfall software development life cycle method only to become an agile convert when he moved to Los Angeles in 2008, and first published with WordPress in March 2007. Most importantly, he’s a dog person and would live on the equator if he could.
Prior to joining 10up, he helped build products and lead digital media teams on behalf of BigCommerce, News Corp, Beachbody, Discover Financial Services, NBC, Universal Pictures, Universal Studios Hollywood, USA Network, and GE Capital.
Jeff’s biggest WordPress-related accomplishment is his first non-About Page, code-based commit in core. After that, he’s most proud of synchronizing his WordPress Slack and .ORG profiles to @jeffpaul and migrating away from his off-brand, historical @jbpaul17 profile in May 2018. He was also the WordPress 4.7 release deputy (with the ever-amazing Helen Hou-Sandí as release lead), the 4.8 release co-lead, the 4.9 release deputy, continues to provide product management for WordPress core while leading the weekly devchats, and is the Tide product maintainer (alongside Derek Herman).
Outside of 10up, Jeff is a husband to one amazing woman (hi Crystal, love you!), father to three five kids (twins born October 2018) and one Golden Retriever dog / officemate, enjoys time outside in warm weather near water, and relaxes with homebrew / craft beer or bourbon. He’s an active member of his kids’ school PTA, coaches his kids soccer / baseball / lacrosse teams, used to find time to run triathlons as well as play 8-bit games and anything on a Nintendo system, is a long-suffering fan of the Baltimore Orioles and Ravens, and is a strident believer in the Oxford comma.
Katie Wilkerson Associate Director of Revenue
Entering the world of advertising upon her move to Washington, D.C. many years ago, Katie has spent the past decade working with publishers on both the buy and sell side. Just prior to joining 10up in 2014, Katie was the Consumer Marketing Manager at The Atlantic, where she worked to widen the appeal of this already global brand into the digital space through acquisition and strategic partnerships. Only one year in and countless campaigns later, business had grown 20% year-over-year every single month.
Since being at 10up, Katie has developed countless monetization and analytics strategies helping our clients not only see ROI from their newly built sites, but also ensuring continuous growth past our engagements. She believes every site, no matter how big or small, has an opportunity to see profit growth and increased competitiveness in its market. She holds a BS in Community Communications and Leadership Development in Agriculture from the University of Kentucky and a MPS in Political Management from The George Washington University.
After having spent years living all over the US and Italy, Katie is now based in Kentucky and is most often found chasing her busy, energetic daughter.
Ricky Lee Whittemore Associate Director of Engineering
Ricky Lee has been building sites for over a decade. During college, a passion for print publishing he found while serving as Campus Life and Photo Editor for the yearbook evolved into a love of web publishing. In 2009, he found WordPress while working on a university online training program; he knew he’d found his calling.
After graduating from Auburn University with a degree in Management Information System, he moved to Atlanta where he would spent five years as lead developer for a local agency with clients primarily in healthcare, manufacturing, and real estate. After creating far too many static brochure sites, he persuaded the team to make WordPress the agency’s CMS of choice. For the next few years, he made countless happy clients as he migrated their websites from clunky, closed-source platforms to WordPress.
Ricky Lee is a core contributor to WordPress, and is the author of the Piedmont theme in WordPress.org repository.
When Ricky Lee isn’t making websites, he enjoys exploring Atlanta’s restaurants and outdoor activities, and venturing home to Alabama to his family’s farm to ride horses and camp beneath the stars. He’s also not-so-secretly obsessed with typography; his family and friends lovingly taunt him when he points out typefaces used in everyday life.
Will Davis Associate Director of New Client Strategy
Will has worked as a strategist, product manager, account manager, and marketer in a variety of agency roles since 2007. The tie that binds together his many professional passions: curiosity. He is eager to dive into complex problems and come up with thoughtful solutions. His projects with clients in education, hospitality, theater, e-commerce, government, and finance have led to award-winning websites and many multi-year client relationships built on trust and innovative thinking.
At Blenderbox, a Brooklyn-based interactive agency, he led accounts with the Brooklyn Brewery, Goldman Sachs, and the NYC Department of Education with his unique style of combining creative marketing ideas and a practical knowledge of how to utilize open platforms to meet business objectives.
After being promoted to the Director of Strategy at Blenderbox in 2013, he led the company to its highest grossing quarters, and forged partnerships to enhance and expand the agency’s capabilities. More recently, Will gained experience on the client side as a Deputy Director at the Council on Foreign Relations, with a focus on product marketing and audience research.
Will joins 10up to continue to exercise his passion for delivering outstanding client service. When he’s not advancing account growth and acquisition for 10up, you can find Will cycling the backroads of northern New Jersey, rooting for the Mets, fishing the fabled streams of the Catskills, and chasing around his delightful and energetic toddler.
Ben Grace Lead User Experience Designer
With a history in visual design and a sometimes manic love of solving problems, Ben naturally evolved into UX design. He enjoys gently leading clients through the design process and empowering users to simply achieve their goals.
From an early age, Ben has always been involved with visual design and technology. His first art blog was built on WordPress, and he continues to sharpen his visual skills as a professional artist and learn new technical skills at his local maker space. Whether it’s a blank HTML canvas or a blank painting canvas, he enjoys bringing a complex project to life.
Prior to joining 10up, Ben spent the last 8 years at RM&G Advertising/Design in Santa Rosa, where he helped brand some of the largest wine labels in the world.
While his young family keeps him busy, he is active in his local design community, leading meet ups for North Bay Designers and keeping active in another local group, Web and Interactive Media Professionals. Taking time away from the screen to rejuvenate in nature, he’s learning to surf in the brisk Northern California waters and occasionally gets out to the disc golf course.
Ben Ilfeld Lead Revenue Strategist
Ben has 9 years of experience as an entrepreneur, publisher and innovator, that make him well suited to 10up’s monetization, content conversion, and ad ops business. He has led product development, analysis and iterative design processes, while overseeing all business operations at The Sacramento Press and AdGlue. Ben has consistently stepped over the edge to experiment with new models for creating healthy media ecosystems.
In 2008, Ben launched The Sacramento Press as a new breed of local publication dedicated to rethinking how media interacts with a local audience. In just a few years, his team built an army of over 1,500 volunteer community contributors. During this time, Ben built the first independent online local ad network (SLOAN) that generated hundreds of thousands of dollars for over 60 publishers. He was also a founding board member of the Local Independent Online News publishers (LION).
Realizing that the critical challenge in publishing was monetizing high quality content, Ben founded AdGlue, an article accurate platform for publishers to incrementally increase advertising revenue. AdGlue has already seen a 4x boost in click through rate and a 3x increase in CPM ($25 and up) in early deployment.
Ben received a BA in Economics and Political Science from The University of Rochester.
From Antarctica to Chamonix, if there’s snow on the slopes, Ben’s probably skiing. He also volunteers time as a member of the Sacramento Ballet Board of Directors and with the Ronald McDonald House. He loves mentoring other entrepreneurs and was named AngelHack Mentor of the Year 2014.
cole Holland Lead Quality Assurance Specialist
Cole got his start in the QA industry testing video games some 10+ years ago and used both his passion for breaking things and testing fundamentals to begin his career. Cole is a natural analyst who thinks completely outside of the box, always asking how and why.
Over the course of his career he’s held roles from simple tester to the CEO of his own QA services company. Cole brings with him a bevy of QA tools, knowledge and business savvy that helps 10up ensure we’re meeting the expectations of our clients, sharpening their products and delivering bug free software.
When Cole isn’t breaking software he enjoys traveling, learning and sampling new foods. As a Minnesota native you can find him exploring his new home of San Diego, searching for new roads to drive and sights to see.
Darin Kotter Lead Web Engineer
Darin has a passion for good code and building sites that are easy to use. He discovered his affinity for WordPress, a platform that lets him do just that, while employed as the lead web developer at a marketing agency in Idaho. Today, Darin is excited to be focusing his career on building top shelf themes and plugins for the platform. A few of his plug-ins can already be found on Github and the plug-in repository, today.
Darin’s attraction to web development was sparked by the notion that he could take a blank canvas and build a fully functional product on top of it. It’s the perfect outlet for his creative impulses and desire to be challenged.
When Darin is not up to his elbows breaking order to a digital mess, he loves spending time with his wife and two kids. A sportsman, he can often be found outdoors, usually playing basketball and golf. He lives in Idaho Falls, Idaho, and loves the slow life of a smaller city with all the benefits of the great outdoors.
Darshan Sawardekar Lead Web Engineer
Darshan began programming with embedded systems in VHDL. Thankfully, that experience didn’t scare him away from all programming, and he soon found a new calling… building games in Flash. After a memorable stint in DevOps and an even larger collection of scars, he made the transition to Full-Stack Developer, and has never looked back.
Darshan is a minimalist by nature, and an avid Vim user. He enjoys writing clean code and building simple, highly scalable solutions. Darshan is also the one man army behind the WordPress.vim plugin.
When he’s not coding or thinking about coding, Darshan enjoys spending time with his family and working on Vim plugins.
David Green Lead Web Engineer, Ads and Analytics
David’s interest in building code developed the moment he discovered the viewable source code of web pages back in 1998. However, after starting college, he soon realized that what he wanted to learn, wasn’t being taught in the classroom. So David left school behind, and joined a moving company where he traveled the U.S., gained life experience and continued his self-study of web development. Eventually he settled down and started a computer repair company, while also serving as a youth pastor along with his wife.
David spent more than a decade building websites, online games, and robots, when eventually the plummeting costs of PCs led him to cease repairing computers and start offering freelance services online. He started out creating solutions for clients, but soon began focusing exclusively on WordPress as his affinity for the platform grew.
After years of working solo, David eventually decided to join an agency so that he could work with a team and further refine his skills. It didn’t take long for him to decide on 10up.
David’s biggest personal endeavor with WordPress has been creating a plugin to build role-playing games. Now he has his eye on contributing to WordPress core.
When David isn’t at the computer, he’s usually either reading about theology, watching cartoons with his two daughters, or pestering his wife with the latest random fact he learned — probably about the late Fred Rogers.
Derrick Koo Lead Front End Engineer, Native Applications
Derrick got bit by the front-end bug when he published his first website – a gallery of 3D fractal art – on GeoCities in the early ’00s. He discovered WordPress while working as a freelance web designer during his college years at Columbia University.
After earning a Master’s in Journalism from New York University, he joined the editorial production team at The New Yorker, where for seven years he helped develop and launch internal workflow applications and digital products for the iOS, Android and Amazon Kindle platforms. He was recognized as a Condé Nast Innovator of the Year in 2012 for his work on The New Yorker’s first iPhone app. In 2014, he contributed to the WordPress-based relaunch of newyorker.com, for which a few of his favorite projects include a pop music showcase, an interactive cartoon of alternative children’s books, and a slideshow of fake presidential campaign posters.
When he’s not pushing code, Derrick enjoys running, hiking, writing music, rocking out on the guitar and bass, and road-tripping with his wife, Joan, and dog, Wookie.
Dillon McCallum Lead Visual Designer
Dillon discovered his passion for design while creating business identities in 2001. This, of course, led Dillon to web design, a crucial extension to any brand development process. He quickly found the web to be his ideal canvas, as he incorporated dynamic, interactive assets, enabling a far more engaging experience. Before he knew it, Dillon was providing creative services for Fortune 500 companies, universities, telecoms, and government projects. Before Dillon joined 10up, he served as a Creative Director and Project Manager at a Phoenix-based agency.
Dillon is fascinated with design trends, and is always exploring tools and technologies that push interactive design further. Dillon enjoys the entire design process, watching ideas evolve from concept to creation. Dillon is comfortable in professional design tools, front end web design (HTML / CSS), and is even known to get his hands a little dirty in WordPress theme code.
Dillon lives and works in Portland, Oregon, 10up’s “center of gravity” and home to our main office space. When Dillon is not developing awesome websites he is usually battling imaginary monsters or digging for worms with his son.
Eduard Florea Lead Web Engineer
Eduard has always been interested in technology and electronics. He learned Basic and built his first game in 4th grade, and, as he always wanted to build robots, in high school he introduced himself to C++ and assembly programming language. He then went to college and studied artificial intelligence, electronic engineering, and computer science.
In 2003 he had his first encounter with web development, and he fell in love at first with PHP. Since then he embraced a plethora of technologies, and he worked for a few digital agencies developing frameworks, custom APIs, web apps and cross-platform mobile apps. He’s been using and crafting plugins for WordPress since 2010.
Although originally from Romania, Eduard now enjoys life in sunny California. Outside of programming, Eduard is a fun father of 2 (a boy and a cocker spaniel). He loves to travel to new places, beer tasting and board game nights, listening to music and checking out new movies.
Gary Thayer Lead Web Engineer
Starting his career as a developer by writing programs for TI-83 calculators when he was in high school, Gary has thrown himself into learning new technologies over the years. Since 2010, Gary has been building WordPress themes and plugins for businesses of all sizes.
Before working with 10up, Gary built custom WordPress themes and plugins for enterprise e-commerce businesses. Passionate about problem-solving, Gary has helped numerous companies overcome their unique business challenges by using WordPress’s robust technology.
In addition to his experience as a developer, Gary is also an active member of the WordPress community. He is an organizer for his local WordCamp and WordPress Meetups and has been Lead Organizer for WordCamp Portland, ME twice. Gary has also spoken at several WordCamps in the US and Canada.
When not working, Gary enjoys a pastoral life with his wife, child, cats, and chickens in Scarborough, Maine.
Ivan Kruchkoff Lead Web Engineer
Ivan graduated with a Bachelors of Computer Science and Technology from the University of Sydney. He has spent over ten years as a software engineer.
Ivan’s clients have included niche social media platforms, advertising agencies, telcos, banks and online retailers. He has experience in design, development, architecture, systems administration, security hardening, and streamlining business process. Ivan recently focused on building feature rich web apps targeting desktop and mobile clients, with an emphasis on performance, reliability and cleanliness of code at Amazon.com.
Ivan’s career has spanned two continents and three countries (Sydney, Vancouver and San Francisco). In his time off, he loves to travel the world and write about it on his WordPress powered site, adventureivan.com.
Ivan Lopez Lead Web Engineer
After working with numerous Content Management Systems – including one that he built – Ivan discovered WordPress and was instantly hooked. WordPress quickly became his CMS of choice; he even found himself building on it in his free time. Ivan thinks of WordPress as a “canvas,” a “foundation of great masterpieces”.
Over the last seven years, Ivan had the opportunity to lead and work with small to medium sized teams to deliver time sensitive projects to high profile clients like Walmart, and Hilton Grand Vacations. His last role involved leading a team of 6 developers in support of a major retail client.
When he’s not working on code, you can usually find Ivan cooking, traveling and spending time with his wife and daughter in sunny Orlando.
Jay Moore Lead Account Strategist
Jay Moore came to 10up in 2014 after careers in graphic design, non-profit communications, and advertising. After rising to the executive level at a national advertising agency, Jay decided to step back and focus on helping partners be successful through communications and marketing strategies tailored to their goals.
At 10up, Jay has worked with more than 40 partners in industries such as healthcare, publishing, entertainment, finance, and non-profit. These engagements have led to Webby Awards, business model shifts, redesigns, and expanded revenue opportunities, all with the understanding that if our partners are successful, 10up will be successful.
To further his skill set, Jay received his certification in client success, and is currently studying innovation at Stanford, building on his more than 20 years of client relations experience. In his spare time, Jay can be found at home in Oklahoma with his wife (Kami), son (Ian), and dogs (Blue & Violet). They’ll likely be in the backyard playing, lounging by the pool, or enjoying time with family and friends.
Joe Snell Lead Front End Engineer
Joe has many years of experience planning, crafting, testing, and maintaining websites – primarily utilizing WordPress as a CMS. Joe began working in the digital space in the early 90’s while at the University of Washington. After college, his passion for web technologies was fueled behind the scenes during careers that were not necessarily technical. Even then, Joe was consistently working in IT and digital marketing – building websites during the table-layout days and using social media before it was a term.
In 2010, Joe followed his passion for web development and ‘sharpened his blade’ by taking courses in Digital Marketing Strategies, Internet Design, and Interactive Producer at Portland State University. As a Senior Front End Developer at the agency level, Joe led an internal charge to evolve processes, systems, tools, and web performance. He successfully implemented new concepts including responsive, mobile-first, and content-first design; Grunt; BEM; atomic design principles; iterative processes; style tiles; and web-based style guides and pattern libraries.
When Joe isn’t deep in code crafting websites or learning new web technologies, his primary life passion is his family. He enjoys outings with his wife Michelle, including wine tasting in Oregon’s Dundee Hills. His biggest joy is often found through the pride he has in watching his daughters, Shaena and Emma, tackle the journey of life. He is a rabid fan and season ticket holder of the Portland Timbers and follows many other favorite sports teams. Joe also enjoys camping, hiking, skiing, video games, and spending time with the family dog, Ruby.
Jonee Austin Senior Team Lead
With a background in project management, account, and strategy, Jonee brings a wealth of experience to every project. Having worked for Fortune 500 companies and marketing agencies in various roles, she can ensure clients and her team know they have someone who has walked in their ‘project’ shoes.
Jonee began her career at Intel with the Intel Inside Marketing Program in operations working globally to standardize process and develop a workflow intranet application which launched her career in digital project management. Work moves kept her on the go across the country until she landed in Manhattan. Working with agencies in New York, Jonee led digital initiatives in healthcare, beauty, pharma and consumer goods. In her last agency role, Jonee built a PM department while leading the production, copy and QA teams. Upon leaving agency life, she traveled throughout South America before settling in California to develop and launch an organic skin care line.
Jonee is passionate about working collaboratively to find solutions to what may seem like impossible challenges. With a Masters degree in Conflict Resolution and Negotiation, she believes in the power of open conversation to solve even the most challenging of conflicts. A dedication to efficiency, positive outlook and collaborative approach ensures her team and clients have successful projects!
A nomad at heart, Jonee is currently settled in Breckenridge, Colorado enjoying the mountain life. Her love of hiking, yoga, painting and cooking keeps her busy! An avid reader, you can probably find a book you have in common. She also plans to explore snowshoeing and maybe even learn how to cross-country ski!
Karine Do Lead Front End Engineer
It was in middle school that Karine made her first awkward website. Her love affair with WordPress started in 2004 after she made the switch from Movable Type to build personal websites.
After graduating from business school in France, Karine has worked for two years in South Korea as a project manager in charge of Facebook campaigns for clients like Air France and as a frontend developer, one of the websites she built won “Site of the Day” from Awwwards. Her travel bug made her leave the land of the morning calm for California, and she joined Brainstorm Media in the summer of 2013. Her relationship with WordPress got very serious and led her to 10up.
Karine has a hard time parting from her computer but when her fingers are not glued to a keyboard, she loves eating, hoarding pictures, and traveling. After spending some time in the U.S. and Canada, she is currently living in Paris, her hometown.
Kelly Schummer Lead Visual Designer
Kelly brings 12+ years of design experience working in the digital space. She adores being a creative as it seeps into every aspect of her life. Tiny details make our world brilliant, and she’s proud to say that she sweats the small stuff.
She began her digital path in 2001 working for a pair of developers that ran an extremely tight ship. She designed CMS and e-Commerce websites using a very limited hex palette and size allotment. Most designers would’ve run away. Not Kelly. She found the constraints inspiring; a puzzle that held opportunity for creativity and great work. Little did she know… falling in love with this new space would lead to a deep fondness for design within the WordPress platform.
Kelly moved on to create and manage the online experience (CMS, e-Commerce & CRM) for one of the tannest companies out there, Hawaiian Tropic (seriously, the business cards are printed on brown leatherette paper). While there, Kelly elevated the brands online presence and swept The Webby Awards 2 years in a row.
A short time later, her Chicago roots came calling. Over the next 7 years, she worked for a number of large advertising agencies within their lean digital teams. She often wore multiple hats including Art Director, Digital Designer, UX Designer, and mentor to other creatives looking to transition into the digital space. She also managed to create award-winning (FWA’s, DOPE Awards, & ADDY Awards) experiences for clients like Sprint, Disney, and Playstation among others.
A lifestyle change and a chance to focus on her design roots in Portland became a reality a little over two years ago. When she’s not busy sketching or dancing with pixels, you’ll find Kelly and her husband, Kevin, out exploring the Pacific Northwest through the eyes of their son, Julien.
Lukas Pawlik Lead Web Engineer
Lukas is a typical IT geek who has been working in the field of development for over 14 years. Everything started in a small, Polish town, when his parents bought him his first Commodore C64 computer. Without any doubts, Lukas knew that computers would become his biggest passion. At the age of 14 he created his first ‘database’ application that was an easy phone book. Two years later his first PC computer helped him to develop the hobby.
In 2001, Lukas started his professional career as a network administrator and was quickly hired as an engineer for big Polish IT companies. He needed the next five years to work up the nerve to follow his dreams to become self-employed. With his Master Degree in Science and strong experience under his belt, he decided to start his own business. Over the next 9 years, Lukas created, developed, and serviced applications including financial and sales systems and web portals with over 1,000,000 viewers per month, using technologies like LAMP, Java and ASP.net.
After growing tired of being a manager, salesman, employee, and employer he took a position with Timely Network Inc., maker of the All In One Event Calendar for WordPress, which has more than 100,000 active installs. In searching for more opportunities, Lukas came upon 10up.
A self described “creator rather than a craftsman,” he is rarely seen way from his computers. When he does step away, he can be found traveling the world with his wife, walking his dog Rosia (that he fell in love with at a dog shelter), or watching American television shows.
Melissa Vander Wilt Lead User Experience Designer
For the past 17 years, Melissa has been “collecting digital disciplines”, from user experience design and content strategy to information architecture and project management. She enjoys collaborating on problem solving and design thinking, geeks out on taxonomy, and believes that if you prioritize content first, keep your ego out of your work, and always have a solid rationale for your design decisions, you can’t go wrong. She has worked with a variety of clients over the years, including nonprofits, startups, think tanks, B2B and B2C, higher education, healthcare, financial institutions, utilities, and more.
Melissa approaches design from a user-centric perspective, creating solutions around user research and analytics data rather than passing trends or personal preferences. Her definition of “user” involves not just the end user of the site, but also those responsible for maintaining it over time; devoting as much thought and attention to the authoring experience as she does to the front-end. She loves the challenge of bridging the gap between user needs and business requirements, seeking out the space between, where the real magic happens. And through it all, she draws on her strong sense of empathy to keep her work grounded in humanity and her collaborations positive and productive.
Outside of work, Melissa passes the time hanging out with her husband Damian and young son Milo, who make her laugh so hard she cries. She loves Harry Potter (House: Hufflepuff), whiskey (Eagle Rare, rocks), old school gangsta rap, travel, language and grammar (long live the Oxford comma!), every British thing ever, crafting, cooking, and perfecting the noble art of summertime porch-sitting. She graduated from Linfield College with a BA in Communications.
Michael Phillips Lead Web Engineer
Michael’s digital journey began in 1997 after his parents bought their first computer. Suddenly, he had a lot of “homework” that required Internet access.
Michael has been solving problems as a web designer and developer professionally since 2005. An appetite for learning has led him to acquire a broad range of skills: he has built full-featured web apps, designed front-end interfaces, released an iOS app, and even dabbled in Ruby on Rails. After trying every publishing platform on the planet, and working on a team that wrote their own CMS, Michael became hooked on WordPress, and has been building on it ever since.
When Michael unplugs, he enjoys spending time with his wife and dog, roasting coffee, CrossFit, and attempting to play his favorite Beethoven Piano Sonatas.
Ryan Sommers Lead Front End Engineer
Ryan began making websites back in the mid-nineties, when tables were king and Flash intros were cool. Fortunately he’s kept up with the times. Though his primary focus is on design and user experience, Ryan’s drive to continue learning makes him just as comfortable on the engineering side.
For over 10 years, Ryan helped build and lead the design team of a small agency, focusing on author, tourism, real estate, and other small business websites. Helping to build several successful SaaS products — including a custom CMS and template system used by over 5,000 clients — gave him a unique appreciation of WordPress and its community.
In 2012 Ryan decided to get more serious about WordPress design and development, creating open source plugins and themes that have been downloaded thousands of times. In 2014 he redesigned Scott Berkun’s website, author of the bestselling book “The Year Without Pants: WordPress.com & the Future of Work.”
When he’s not working on the web, you’ll find Ryan cycling, taking photos, bar-b-quing competitively, or spending time with his friends and family in beautiful Lake Chelan, Washington. He is a fan of craftsmanship, user experience, Oxford commas, and humor.
Ryan Welcher Lead Web Engineer
Seeking change from a career as an audio engineer, Ryan graduated from the International Academy of Design and Technology and began working as a web developer. From 2004 to 2011, he ran an independent agency, where he had the pleasure of working with clients such as Denny’s Canada, Veritas Canada, and Canadian music icons Rush.
In 2009, Ryan discovered WordPress while working for Les Stroud – T.V’s Survivorman – and was immediately hooked. Not long after, he released his first plugin for the WordPress community. He began working with WordPress full-time in 2010 when he joined an agency in Ottawa, Ontario; within a year, Ryan became a Senior Web Developer. During his time there, Ryan used WordPress to power large sites, online games, and mobile applications.
Ryan is active in the WordPress community and contributes as often as possible. He loves helping new WordPress developers by giving presentations and answering questions at his local Meetup group.
When he’s not writing code, Ryan is typically found hanging out with his amazing wife, three hilarious kids, and big, shaggy golden-doodle named Blue.
Sarah James Lead User Experience Designer
With nearly a decade of experience in the UX field, Sarah brings her expertise of user-centered design, information architecture, and digital strategy to every design problem. She has designed for small and agile non-profits as well as major health care providers and multinational corporations.
Although Sarah grew up in Wisconsin, she spent four years living on the East Coast, in both New York City and Boston. There, she worked at a children’s bookstore where she had a knack for being empathetic to young readers’ interests, translating that into great book recommendations. When she wasn’t being a champion for the love of reading, you could find her at one of the many art museums—in particular, the Metropolitan Museum of Art.
After that, she moved to Portland, Oregon where she graduated from the Art Institute with a Design Research & Graphic Design BFA degree. She now resides in Phoenix, Arizona where she enjoys the sunshine and lack of rain, which was found in abundance in Portland. Living in many places gives Sarah a unique perspective for interaction design.
When not focusing on user-centered design interactions, you can find Sarah brewing beer, bowling, or being a Dungeon Master for her Dungeons & Dragons group. She embraces the badge of being a nerd as much as she embraces an empathetic style of design thinking.
Adam Richards Senior Web Engineer
Adam has always had an interest in computers and technology in general. Starting out with nothing more than HTML and Notepad, Adam learned to build web pages in a highschool business class and never stopped.
Outside the office, Adam enjoys spending time with his family, helping his kids with homework, taking family trips, and programming. Being one of the biggest Star Wars nerds you will ever meet, Adam never turns down an opportunity to chat about the movies, books, characters, or any other aspect of Star Wars you can imagine.
Adrian Duffell Senior Web Engineer
Adrian graduated with honours at Curtin University and has been working on the web professionally since 2005. Adrian has contributed to award-winning and nominated sites at the WA and Australian Web Awards. He has experience developing web apps, e-commerce products and other websites large and small.
Adrian takes pride in his work and is ever honing his craft. He loves to deliver distinctive and creative products that are backed by solid engineering. In 2012 he began using WordPress and was impressed with its ease of publishing content. Since this time Adrian has learned the features of WordPress inside and out.
When he is not turning caffeine into code, Adrian may be found exploring Perth, dancing with his toddler or listening to music.
Ashley Block Senior Account Strategist
Ashley joins us bringing with her over 12 years of account management experience both on the agency and production side of the business. Based out of the New York City area, Ashley has a proven track record of delivering solutions and forging meaningful relationships with her clients and colleagues.
Ashley began her career at a non-traditional marketing company where she was responsible for managing and producing nationwide promotions and events. It was in this role where she learned how to manage numerous projects and clients simultaneously while meeting tight deadlines in a fast-paced work environment.
After 3 years, Ashley wanted to add agency experience to her area of expertise and landed a job at a B2B public relations and advertising agency. Ashley was an Account Supervisor responsible for managing over a dozen clients’ print and online advertising needs, most notably Panasonic Security.
Prior to joining 10up, Ashley worked for a global marketing agency where she spent the previous 6 years. Initially hired as the Director of Operations, Ashley transitioned back on to the client side of the business as Director of Account Management. Ashley managed a wide variety of accounts including Shell Oil Company, AT&T, Reckitt Benckiser and Hertz to deliver award-winning consumer promotions. Clients feel at ease working with Ashley because of her ability to understand their business needs and deliver results.
Ashley was drawn to 10up because of its unique distributed working model that allows her to skip the long and unreliable commute to Manhattan and spend more time with her children while working with clients to achieve their business goals.
Outside of work, Ashley loves spending time with her family and friends. Previously a Division I college athlete, Ashley enjoys staying fit whether it be running or group fitness classes. She lives with her husband and two children in Northern New Jersey.
Asvin Balloo Senior Front End Engineer
Asvin has been crafting websites for over a decade. After graduating from La Confiance College, he joined a local telecommunications company where he started playing with WordPress, and realized its power. Before long, he started deploying WordPress websites for many African countries. With his newfound knowledge of WordPress, he went out on his own as a freelancer for six years.
In 2009 he started working remotely with the agency Branderati where he was the lead developer. He spent his days hand coding a social media platform which powered hundreds of Facebook pages that had millions of fans. It was a unique opportunity to build applications for well-known American cable and satellite television channels. After his time at Branderati, and prior to joining 10up, Asvin was a technical consultant for Sprinklr where he worked with the biggest brands in the world.
When he is not in front of his screen, Asvin can be found hanging out with his wife, his little boy and his Coton de Tulear.
Barry Ceelen Senior Web Engineer
Today Barry specializes in creating bespoke WordPress themes and plugins with a knack for simplicity, usability and multi-language sites.
He studied product design and holds a Bachelor of Fine Arts degree in sculpture from the Maastricht Academy of Fine Arts. Coming from the south of the Netherlands, Barry now lives in Berlin, Germany, where in his free time he enjoys spending time with his kid and the hustle and bustle of big city life (and the German autobahn).
Ben Kubany Team Lead
Ben’s energy is given to the world in the service of others, translating business requirements for right-brainers and nonlinear ideation for left-brainers. He brings to 10up more than ten years of experience coordinating teams and channeling creative capacity out of chaos. Ben has managed agency- and publisher-side cross-functional projects delivering superior service and care to clients of every size, industry, and region in the world. He’s overseen the restructuring of CRM and traffic management systems at the BBC and Fashionbuddha, the overhauling of CMS platforms and optimizing digital advertising at Willamette Week and the Association of Alternative Newsmedia, and a multi-million dollar software migration at NAVEX Global.
Born from the pristine waters of Flint, Michigan, Ben spent the formative Geocities years of his youth as a pre-professional ballet dancer and self-taught web dev dabbler in San Antonio, Texas. Packing the covered wagon and moving to the Pacific Northwest in 2001, Ben majored in Politics and Economics at Whitman College where he met lifelong friend and future fellow 10uper, Matthew Eppelsheimer. Beyond work, school, and friends, Ben draws inspiration from playing, experiencing and supporting live music. He volunteered for four years as PDX Pop Now!’s Development Director, leading the grant writing and individual donor fundraising teams in support of free, all-ages access to Portland’s music community. Currently, he volunteers as a member of the Advisory Board of Young Audiences of Oregon and Southwest Washington, the primary non-government supporter of arts education in the region.
When not volunteering, nothing delights Ben more than sharing travel tales, scheming construction of his ADU, running along the vistas of Willamette Blvd overlooking Portland’s downtown skyline, worshipping his hometown San Antonio Spurs, savoring freshly imported breakfast tacos, attending (and low-key crying at) anyone’s wedding, serenading grandparents on cruise ships with soulful karaoke (all oldies but goodies), daily yoga, weekly Pilates, sporadic hip-hop dance classes, and generally making merry while TCB (taking care [of] business).
Briana Masterson Team Lead
Briana joins 10up as Team Lead with over fifteen years of varied agency experience, including interactive production, branding, advertising, and client management. She feels most connected to her creatively Type-A self when she is strategizing, ideating, building, and launching digital experiences as a member of a cohesive team.
Briana also enjoys diagnosing efficiency challenges, using design thinking to solve them, and evolving processes accordingly that help minimize error. She is an effective wrangler of people and personalities; especially when working towards a collective goal.
Briana’s previous professional chapters include maintaining 200+ hotel websites, facilitating packaging design for a toy company, implementing a more inclusive tech hiring ecosystem in Rhode Island, launching advertising campaigns for candy, saw blades, and five-toed sneakers, directing variety shows, and working in progressive educational reform.
Born and raised in Pawtucket, RI (birthplace of the American Industrial Revolution woooot!), Briana graduated from Brown University in 2003. After stints in San Francisco, South Africa, and New York City, she has decided that idiosyncratic Rhode Island is the only place that fully fills her proudly half-Syrian and half-Irish heart. Briana typically can be found engaging in one or more of the following activities at any given time: choreographing an eight count, pro-wrestling fanwomaning, hiking mountains, collecting questionably good art, and/or pontificating about Prince’s genius.
Brooke Wilds Senior Project Manager
Brooke graduated Magna Cum Laude from the University of Central Florida and has been managing projects in the digital space for 8 years. She has always been passionate about organization and leadership, but her digital experience journey began in 2011 with a small independent app development company, working remotely with a team to produce freemium games for both iOS and Android.
Since then, she’s transitioned into the agency world and become passionate about delivering products and digital experiences that meet and exceed clients’ needs. She has worked with some of the world’s largest brands, including Facebook Inc., NBCUniversal, and Siemens.
Brooke builds trusted partnerships and thrives on collaborative ideation and problem-solving. She has a passion for understanding where efficiencies can be created and has a tenured history of utilizing successes and hurdles alike to create a better future, focusing on candid communication and retrospectives to achieve continued success.
In her spare time, you can find Brooke in the stands at Orlando City Soccer games, enjoying live music at local venues, creating fun nail designs, seeking out rare gems at thrift and antique stores, or traveling to new and exciting places.
Bryan Belanger Senior Front End Engineer
Bryan has been working in website design and development since 2007. Even at a young age, he had an interest in technology: first touching HTML in middle school and then C++ in high school. After getting a degree in Graphic Design, Bryan began working with WordPress and CodeIgniter to build rich web experiences.
He has worked on and led a wide range of web projects, including social network projects, web applications, as well as WordPress themes and plugins. He’s worked in many different verticals, building web properties for travel and tourism, healthcare, and the music industry. With experience in both design and development, Bryan enjoys connecting and building the many different aspects of a website.
Outside of building websites, Bryan spends time with his wife and English bulldog, Bowser. He can be found camping, biking, traveling, and enjoying the outdoors in general. He also enjoys building computers and being an active member of the Nashville WordPress community.
Calvin Koepke Senior Front End Engineer
Calvin has been a creative engineer and designer for nearly 10 years. Completely self-taught, his thirst for knowledge is only rivaled by his desire to experiment.
Today, Calvin specializes in the frontend stack but is comfortable across the board. He loves frameworks like React, static-site-generators like GatsbyJS and Jigsaw, and the idea of building headless WordPress applications.
A big proponent of performance, Calvin has devoted himself to building lean web interfaces that produce results and retain users, and blogs about these techniques on his personal website.
When he’s not coding or working on a side-project, he’s usually camping or working on house projects with his wife and three sons. He values personal relationships and connections and brings that spirit to his work and life.
Cameron Terry Senior Web Engineer
After a chance discovery of Microsoft Frontpage on his mum’s old Windows 98 computer, Cameron began building his first websites at 12, laying the foundations for graduating from Robert Gordon University in Aberdeen, Scotland, at 19 with a BSc Computing for Internet & Multimedia.
After spending time with a few companies in oil and gas, he eventually joined his regional news publisher. It was there that a passion for WordPress began. In 2014 as part of the rebuild of The Press and Journal website, he helped construct one of the UK’s first two-way content flows between WordPress and their editorial system, which proved to be one of the formative tools for digital-first workflows. This was then adopted across the other newspapers in the business and became the catalyst for a single large WordPress network powering over 100 websites. He takes a great sense of pride in guiding and mentoring friends and colleagues to replace almost everything he built in the subsequent years, before a – rejected! – pull request brought him to 10up.
When Cameron isn’t being the company’s resident Wookiee, he can be found sinking hours into a book or two, listening to music, working his way through Star Trek again on Netflix, or playing an immersive RPG on his PS4.
Craig Bowen Senior Project Manager
Craig has been immersed in digital technologies since building his first professional website in 2006. He was intrigued by the ability to design intuitive interfaces and create structure and meaning around information. His inclination for organizing information made him adept at managing complex multi-stakeholder projects. In his previous role as Senior Manager Digital Media at Emmis Publishing, he led a cross-disciplinary team of digital managers and digital marketers representing six publications. He has managed multiple migrations including six websites with over 2MM unique visitors to WordPress, the migration of email marketing systems, the implementation of Doubleclick ad serving, and he developed a custom creative uploader tool for advertisers. In earlier freelancing work he designed the interface for a legal industry case/practice management SaaS startup, designed the labeling for a line of hair care products, and created websites for small businesses. Craig is excited to draw from his range of experience to drive successful project outcomes for 10up.
Having been a former 10up client, Craig was already familiar with their high caliber work and their collaborative culture. When a friend at 10up let him know about the opportunity, he jumped at the chance to join the team. Now he wants to do for others what he appreciated so much as a client: top-notch communication, excellent results, and building relationships.
When he’s not working, Craig loves to express his creative side by baking anything from brownies to French baguettes to his favorite: cakes (including a few tiered wedding cakes!). He enjoys traveling the world with his husband and playing with their two St. Bernards when at home in Indianapolis.
Daine Mawer Senior Front End Engineer
Daine has been a committed (no Git pun intended) and passionate open source follower for over 6 years now. Completely self-taught from the ground up, Daine has managed to grab the attention of many award-winning agencies and media houses in South Africa, not to mention international brands such as Women’s Health, Men’s Health and award-winning author, Ken Follet.
Daine gravitated to WordPress early on in his career, learning the ins and outs of theme and plugin development. He regularly contributes to the WordPress.org support forums, speaks at WordPress South Africa Meetups and WordCamp Cape Town
When the laptop closes, Daine fills his time traveling, running and spending most of his disposable income on coffee in and around Cape Town’s hip food and restaurant culture.
Dana Richmond Senior Team Lead
Dana began managing web projects in 2005. She’s collaborated with teams using a variety of open and proprietary platforms to build elegant site implementations for major brands like Ticketmaster, Nestle, and Dell.
While not a developer, Dana’s comprehension of advanced engineering concepts is impressive. She artfully bridges the gap between client and engineer when defining project scope, approach, and timeline. Well versed in several traditional project management philosophies, Dana embraces the foundations of the Scrum methodology and is a certified Scrum Master and Product Owner.
When away from the keyboard, Dana enjoys as much time as she can with her daughter (when she’s home from FSU), shopping, and relaxing at the beach.
David Greenwald Senior Systems Engineer
David entered the WordPress space after an award-winning, decade-plus career as a culture journalist and photographer for the Oregonian, the Los Angeles Times, Billboard, Rolling Stone, and others. His work ranged from a dispatch from the world’s biggest Magic: The Gathering tournament to chronicling the vinyl revival, but with interviews with Garth Brooks, 50 Cent, and Carly Rae Jepsen behind him, it was time for a change.
Starting from theme-building on his own longtime music blog, David discovered a passion for web performance and was soon provisioning servers and load-testing caching strategies for clients including the Rose City Comic Con and Marijuana Moment—keeping their sites humming through ticket on-sales and breaking news days. As a self-taught developer, he has run the gamut of WordPress challenges, from securing hacked sites to modernizing aging theme codebases to full-stack speed optimization. His work untangling a years-long MySQL problem at Los Angeles music blog Passion of the Weiss became a talk on WordPress database optimization, which he’s given at WordCamp Seattle and WordCamp Portland, and he continues to write about systems and front-end topics and open-source his findings on GitHub.
With his journalism background, David believes firmly in the WordPress mission to democratize publishing, and sees performance as a way to reach broader goals of accessibility and sustainability for a greener, more open web. Joining 10up in March 2019, he’s excited to have a hands-on role in making the web faster for everyone, one benchmark at a time.
David lives in Portland, Oregon, with his wife, daughter, and cat, and spends his free time being first in line for Marvel movies and co-hosting a weekly TV podcast. He still listens to as much new music as possible, even though rock shows are past his bedtime now.
Devin Leggett Senior Front End Engineer
Devin started his career in the early 90’s–when HTML still used table and font tags to declare layout and styles. As a Graphic Designer looking for a job, Devin needed a way to showcase his best work. He picked up a book on HTML, and was swept up by its speed and simplicity. No waiting for proofs or validating spot colors, just instant gratification in real time. This small step inspired him to continue his growth as a Developer through self learning.
While working for Live to Play Sports, Devin took the lead on 5 in house websites, building content management systems and stylistic frontends. During this 5 year post, he also dabbled in Flash Development, popular at that time, and landed an American Design Award for his production of the Mace Gear website, an urban cycle and lifestyle brand. Since then, Devin has worked for Rethink Canada, Engine Digital, and a small blockchain startup. His latest WordPress build allows authors to create immersive custom interactive stories using an array of flexible components that includes quizzes, slideshows, videos and more.
When not writing code, Devin can be found playing ball hockey or soccer with his kids, going for a run, or watching the latest Premier League match in support of Liverpool. On occasion, he’ll pickup the acoustic guitar and jam out on a few simple chords.
Dianne Gillespie Senior Project Manager
Dianne has been managing projects in the political and non-profit sphere, balancing down-ballot campaigns with large-scale nationwide programs, before turning her focus to digital project management.
Prior to joining 10up, Dianne worked as Senior Digital Project Liaison at Revolution Messaging, delivering award-winning custom websites for clients that include Kamala Harris for Senate, Ocean Conservancy, Giffords: Courage to Fight Gun Violence, and the Movement for Black Lives.
Dianne graduated from Webster University in St. Louis with degrees in International Relations and Spanish before eventually moving to Washington D.C. In her spare time, she is trying to teach her cats, Tia and Tamera, to fetch (we’re getting there).
Dominic Magnifico Lead Front End Engineer
Dominic has been consumed by all things web development for the past five years. He started as a graphic designer at Colorado State University, but quickly found his true calling as a web design and interactive media student at the Art Institute of Colorado.
After graduating with a Bachelors in the mouth-full that is Web Design and Interactive Media, Dominic went on to develop custom WordPress websites for a multitude of businesses and brands that include The Lumineers, Special Olympics of Colorado, and many more.
There’s nothing that Dominic likes more than efficient, well organized, innovative code and beautiful design that leads to a solid user experience. So much so, that he even gave his first talk to a local meet-up group about process, and the importance of an organized and well thought out development flow.
When Dominic isn’t glued to his keyboard turning letters and symbols into websites, he is usually with his adorably mean cat Guido, hiking through the lovely mountains of Colorado, listening to web development podcasts or writing even more code.
Dreb Bits Senior Web Engineer
His full name is actually Dandreb John Bitanghol but he goes by the name Dreb Bits on the web to save a couple of bytes and to easily register in peoples memory. He hails from the countryside of the sunny Philippines.
After college, he went straight into the wild world of freelancing as a web designer and developer for websites powered by WordPress. Prior to joining 10up, he was one of the top rated freelance contractors in Upwork, formerly known as oDesk. Helping clients build simple, unified, and goal-oriented websites led him to start a few self-initiated projects, which he published to the WordPress plugin repository. Wanting to connect with local freelancers creating things with WordPress, he founded a small, local community of WordPress developers and evangelists.
When he’s not plugging away with WordPress, Dreb likes taking photos, camping, almost anything outdoors, and fantasizing about travel.
Dustin Rue Senior Systems Engineer
Dustin’s passion for all things computing began before the advent of the Internet—back when the purpose of a computer was to print Print Shop banners on a dot matrix printer or play Wolfenstein and Oregon Trail. His first experience with the Internet was CompuServe and America Online.
It wasn’t until he graduated from high school that he received a computer to call his own. In 1998, while studying at the birthplace of Slackware Linux, Dustin installed Linux for the first time. After getting a job at the Fargo-Moorhead Family YMCA, Dustin was able to use Linux for web, email, and VPN services. Later, he used the highly reliable web platform to serve millions of pages per month at Forum Communications Company. Dustin is excited to bring his Linux knowledge to the table at 10up.
When Dustin is away from the computer, he can be found with his family, tinkering with his Raspberry Pi and Arduino, or playing video games.
Elliott Stocks Senior Web Engineer
Elliott’s passion for web development began when he was 15 years old and he’s never looked back since. Elliott is 10up’s first UK-based employee; before joining 10up he led a development team at a local web agency where he was introduced to WordPress.
Elliott graduated with a BSc honours degree in Computer Science. He loves a good challenge, especially when it involves a deep dive into WordPress’s core. He often contributes to open source projects, develops his own plugins once in a while, and has earned his fair share of badges for his contributions on StackExchange. An aficionado of the popular Easy Digital Downloads WordPress module, he’s both a recognized regular contributor and an extension developer.
When he’s “off the grid” he can most likely be caught eating a curry or playing his favorite (and only) sport, Badminton.
Emily Clarke Team Lead
Emily has a strong background in project management and marketing, as well as a passion for all things digital! Since graduating from the University of Central Lancashire in England in 2006 with a degree in Psychology, her career path took her on a voyage into marketing and digital. Completing her Masters degree in Marketing Management in 2008, Emily went on to work in marketing and business development, where her skills were identified early on to be more suited to a career in Project Management!
With 5 years working within a digital agency and a further 7 years working client side in a digital capacity, Emily has worked across a multitude of digital projects bringing her marketing and business development background to the fore by getting totally immersed in each and every project she’s involved in. She is highly adept at managing enterprise level projects with the ability to take highly complex client requirements and help shape them into functional realities.
Involvement in websites covering a range of CMS’s such as Kentico, WordPress, Sitecore, Umbraco and Drupal, allows Emily to bring a range of experience with her to any project from initial Discovery and ideation, through to development, delivery and beyond. Emily has led a wide range of projects from multi-site platforms with 60 websites, to complete technology overhauls of Government Sporting websites. She has been involved in digital projects across a variety of sectors including private organizations, leisure, health and charity.
When not working Emily loves to spend time with her wife and 2 young children (2.5 yrs and 9 months) generally going on camping trips in our caravan to the beach with all our friends and having any excuse to be a kid again!
Erica Herschorn Senior Project Manager
Erica is a PMP-Certified Senior Project Manager hailing from Toronto, Canada. In her career, she has experience driving diverse teams of software engineers and interaction designers to create groundbreaking products. She has managed builds of all sizes, from 6-week rapid prototypes to multi-million dollar platforms, while maintaining a focus on continuous process creation and improvement.
Following graduating with a BA in Sociology from Dalhousie University in Halifax, Canada, Erica began her career in Project Management at a CRM-focused digital agency, working with some of the world’s largest brands including Microsoft, Smucker’s, BP, and SiriusXM. From there she went to work with one of the world’s largest luxury car brands, Infiniti, and managed their global website and global custom CMS platform. Following that, she worked with multi-national footwear retailer, ALDO, to create an in-store experience for some of their flagships stores, including the launch at “The Mall of the Future” the Westfield World Trade Center in the Freedom Tower, NYC.
Erica’s interests lie specifically in process creation and improvement for product-development teams. She has consulted at several B2B tech startups to help ensure their growth meets their potential, and has a proven track record to improve team velocity by over 25% in 3 months.
In her spare time, Erica can most likely be found playing with her dog, a gorgeous Cocker Spaniel named Layla, and planning her next adventure-packed trip to far-off lands.
Eugene Manuilov Senior Web Engineer
Eugene’s adventures in engineering started in the late 90’s when he learned Pascal. After his time with Pascal, he worked with Delphi, C++, and C#, eventually digging into PHP in 2009. Eugene spent some time with frameworks like Symfony and Zend, before finding the platform he decided he wanted to concentrate on in 2011: WordPress.
Since 2011, Eugene has been a freelancer (in the top 10% for PHP on StackOverflow), Senior WordPress Developer at an agency, and a Lead Developer at WPMU Dev. He has an affinity for normalized, maintainable, clean code, and clearly loves a challenge.
In his spare time, he likes a good chess match, skiing in the winter, and “building his own death star to rule the world”.
Evan Mattson Senior Web Engineer
Evan has been working full-time with WordPress for clients ranging from small firms to international brands since 2010. Brimming with the experience of several small agencies, he has cultivated a robust skillset over the years, with experience in nearly every role related to web development.
In addition to creating bespoke client-centric solutions, Evan also has a unique background in product development with experience in developing and maintaining distributed software used by thousands. His passion for products and desire to give back fuel his own open-source projects as well as his contributions to others.
As an aspiring polyglot and student of software development, he embraces a life of never-ending learning, craftsmanship, and refinement.
Evan Mullins Senior Front End Engineer
Evan has long had an interest in the intersection of creativity and technology. He pursued this at UGA with a BFA in digital media and a focus in computer animation. Taking a Web Design for Artists course, Evan was introduced to WordPress and never looked back. He found his preferred creative outlet in writing code and most enjoys making the interactive web – interactive. He strives to make the web a more pleasant and all-around better place for you, and everyone.
Evan worked at various Atlanta area agencies to hone his WordPress craft for over a decade, including Ogilvy & Mather, Brand Fever and Brown Bag Marketing among others. He became more and more passionate about giving back to the WordPress community and has presented at over a dozen WordCamp events and Meetups, first became a WordPress core contributor at version 4.9 and has released a small handful of open source plugins. Learning from 10up in the community and meeting some other 10up team members speaking at conferences, he was eager to join the team. At 10up, he enjoys the distributed workforce and the company culture of giving back and creating stellar work.
He also pursues development as a hobby and somehow finds time to create mobile apps and other personal web projects. Away from the keyboard, Evan is also a family man: a dedicated husband and father of four. He also wears hats as a soccer coach, scout leader and serves in various roles in his local church group. He loves rock music and enjoys playing guitar and bass. He’s an avid audiobook listener, loves good chocolate and good pizza. He most enjoys traveling with his family.
Ivan Kristianto Senior Web Engineer
After graduating Magna Cum Laude from Atma Jaya Yogyakarta University with his Bachelor Degree in Informatics Techniques, Ivan spent the last 15 years developing web applications. Most of his career has been spent working in digital agencies.
Ivan loves to explore new technologies—like Google, Docker, Node, and ReactJS. He fell in love with WordPress in 2007. Since then, he has been a major contributor to Jetpack and WordPress Core. Ivan is very active in his local WordPress community and acted as an organizer for couple WordCamp in Indonesia such as WC Denpasar, WC Jakarta, and WC Ubud.
When away from the keyboard, Ivan loves to spend time with his family watching movies, trying out new food, and traveling.
James Morrison Senior Web Engineer
James has been interested in the web since the mid-1990’s when his Dad bought a family computer and he worked out how to plug in a modem. Discovering the “view source” link in a browser opened up a new world and he quickly learned how the structure of a page was made.
Despite a small setback when he took a computer apart, rebuilt it, and strangely it stopped working, over the next ten years, he taught himself how to program, build websites and discovered WordPress. After helping a few local businesses with their sites, he realized this was the beginning of a career began working full-time as a freelance developer.
Following this, James was invited to join a Brighton-based agency as a WordPress developer where he worked on (literally) hundreds of projects of all sizes and complexity, providing support, consultancy and engineered innovative solutions to complex challenges. Additionally, he was responsible for defining and introducing processes and mentoring and training colleagues.
Of many notable accomplishments, two that he is particularly proud of are: helping a global brand to significantly reduce page load times through an analytical investigation of their infrastructure and the implementation of a series of improvements; and building a bespoke Multisite setup to allow sub-sub-sub-sub-directory (you get the picture) mapping through a custom ‘sunrise’ process. The clients’ in-house team had spent months trying to accomplish this, and it was gratifying to see how happy they were once this was complete.
James never stops learning and loves to explore new technologies and being intellectually challenged. He has given talks at WordCamp Brighton and Manchester and local WordPress meetups and has a keen interest in WordPress Multisite, infrastructure, and process automation.
In his spare time, James spends time with his two (soon to be three!!) children, swimming, reading and working on side projects. And playing with Lego—who doesn’t love Lego?
Jared Rethman Senior Web Engineer
After accompanying his sister to sign-up for a course, with no substantial direction in life, he ended up leaving the campus, enrolled in a Media Design and Technology diploma. Fast forward two years – graduation, with honours and a full ride in his final year. Jared’s career in digital, started as a UX/UI designer. Balancing right and left hemisphere influences; the need to deeply understand the mechanics of how the web work became priority number one.
Hailing from the tip of Africa in Cape Town, South Africa. He has had the privilege of building WordPress solutions for many of the major publishing brands; including, amongst many others, Men’s Health, Women’s Health and 24com. Jared’s accomplishments, at his most recent appointment, include several runner-ups for Hackathons and a 1st place in Engineering Innovation for a WordPress solution that saved millions in development costs and generated significant, measurable, revenue. In addition, he has built, and lead builds, of several scalable turn-key solutions including a DFP plugin, drag-and-drop post ranking tool and 100s of microsites using a single code base.
Jay Wood Senior Web Engineer
As a self taught developer, Jay started his freelancing career in 2009. He cut his teeth on Web Development by starting out with PHP Nuke, Joomla and Drupal but wasn’t happy until he found WordPress a year later, plunging him deeper into the development world and a more object-oriented style.
Jay has been working with WordPress since 2010. His thirst for consuming API’s and flexing WordPress in ways people didn’t think possible is what drives him. While figuring out the unknown, exploring areas of WordPress little have traveled and migrating large data sets into WordPress is a hobby for him, he’s decided to put his know-how to work. Woking with large-scale data migrations, automation, plugin development, and many more – there is nothing he hasn’t seen or done.
The thirst for more knowlege is what drove Jay to the agency world. Working with like-minded people with similar goals is what he loves. Sharing his knowledge, and learning from others is what he believes everyone should do; so if you ask him what he’s into — be prepared, he loves to talk about WordPress. While his passion is back-end development, he has been known to dabble in UX and the front-end as well.
When not working with WordPress in his day-to-day, Jay is either working on his React and AWS skills, playing games with his kids, or managing his plugins on the WordPress repo. He’s even been known to mix the two, writing code for the games he plays to give him an edge, what developer wouldn’t right?
After earning his degree in architecture in 2010, Jesse turned his attention from buildings to the web, working as a designer at Groupon. To keep up with the company’s explosive growth, he learned to code to build internal scripts and web-apps that streamlined workflows. He promptly fell in love with web development, discovered WordPress, and began to freelance, building sites for friends and businesses. This led to working as a web developer at an agency, and later at Organic Themes, where he developed themes and plugins used by hundreds of thousands of users.
As much as he loves coding, he also enjoys his screenless time, and frequently spends it bouldering, surfing, hiking, playing guitar, or skateboarding. When he’s tired from those he can often be found watching terrible movies with friends & family (Mystery Science Theater 3000 style). He’s also passionate about sustainability, and will happily talk your ear off about Earthship houses or Aquaponics if you get him started.
Jessie Johnston Senior Project Manager
Jessie was working on a degree in Wildlife Biology when she started to learn to code as a hobby and changed her life. Finding the world of the web and what you can do with it too appealing, she became a full-time developer at Western University before her skills at communicating tech-speak to other departments led to her moving up into planning and managing the projects instead.
During her two decades of experience delivering digital solutions, she has helped plan & develop online solutions in education, non-profit, enterprise and government contexts, working with users and data from across the globe – and even the International Space Station.
Outside of work, she continues to focus on the principles of lifelong learning and the value of education, both as a student and as a teacher in Continuing Education. She can usually be found hanging with her husband and her dog, indulging in her hobbies of cooking tasty food, drinking good whiskey, planning her next tattoo, and geeking out in any way possible.
Jo Biddulph Team Lead
Jo’s interest in Project Management began over 15 years ago whilst working for Teletext a broadcast text company in the UK, where she helped lead the client services department in making the transition from analogue to digital. Her aptitude for mentoring client delivery teams, organisation skills and interest in emerging technologies made the migration to working within a full service digital agency a natural progression.
Jo began work with Airlock an independant start up in 2010 and went on to manage the delivery of award winning projects such as Renault TV, a globally distributed platform covering 126 territories, Monocle a global affairs website and mobile app, as well as projects for the BBC, Olympics, Nokia and The Teenage Cancer Trust. Jo’s career evolved as the company was bought out by Publicis Group and the founders went on to start up a new tech company called DADI. Jo has been responsible for launching 200+ products for Bauer Media Group, as well as managing the portfolio of Leo Burnett websites and launching the What Car? Website for Haymarket Media.
Her career has seen her working across a full range of projects from advertising campaigns, microsites, complex website builds, mobile apps and ecommerce platforms as well as inhouse web services and CMS development.
Jo loves solving problems and has lots of experience building products that make good use of CMS and open source technology, so she is really looking forward to being able to leverage the full range of WordPress products and features with her clients and being part of this ever growing community.
Jo lives in London with her partner Neale and her 8 year old son. When she is not navigating her child’s increasingly complex social life she loves playing bass (badly) going to gigs and comedy nights and learning about psychology.
John Watkins Senior Web Engineer
John became interested in programming in the late 2000s while running an oddly successful WordPress-based website on English grammar and usage. After earning an MFA in poetry in 2009, he entered the freelance market, selling himself as a writer, editor, and content strategist who could also build WordPress sites. It wasn’t long before developing themes and plugins became his main vocation, though to this day he can be talked into contributing web copy in a pinch.
Though rooted in Colorado, John now lives in Chicago with his family. Outside work, you’ll usually find him reading, writing, playing games with his kids, or digging into new web technologies in service of labyrinthine side projects that somehow grow less complete with time.
Jon Christensen Senior Front End Engineer
Jon has always had an interest in design and technology, computers in particular. He started learning how to code in high school, and built his first computer shortly thereafter.
After getting a Bachelor’s of Fine Arts in Graphic Design, he dove into the digital design world via the mid-west marketing agency scene. Working mainly with small businesses, as well as a few larger clients, he worked on making great solutions for all involved using the design foundations he learned at school as well as with clean code. Because of this bridging of skill sets, Jon has gone from designer, to hybrid front end developer, over to a full front end developer position.
He is always interested in the new and shiny things in the web world with CSS and JS, including flexbox, grid, front end frameworks, and the constant flow of new and updated APIs. That doesn’t mean he drops everything to go after them though. He believes in getting solutions that work for users first, with emphasis on performance and accessibility. For these reasons and more, Jon was drawn to working with 10up.
The self-proclaimed “all around nerd” also does plenty of things outside of work, including playing various board, tabletop, and computer games with friends, following local and national hockey, spending time with his family, and of course adding to his growing fantasy weapons collection.
Josh Fisher Team Lead
Josh graduated from Iowa State University with a Bachelor’s degree in Marketing. Prior to attending college Josh spent 5 years in the United States Navy (2005-2010). Josh was stationed in San Diego, California onboard USS JOHN PAUL JONES (DDG 53). While on active duty, he was deployed on three oversea deployments. During his time in the Navy, Josh developed strong leadership skills as well as great time management.
He developed a passion for project management and everything digital while working for a full service digital marketing agency called Single Grain. While there he advanced his marketing skills by working for clients in numerous industries, constantly increasing his marketing expertise through different positions within the company.
Josh lives in Iowa with his wife and on the weekends they spend their time on various bike trails that Iowa has to offer during the warmer part of the year. His current hobby is increasing his knowledge in grilling while listening to his favorite baseball team – Minnesota Twins.
Joshua Abenazer Senior Web Engineer
After earning a Computer Science degree, Joshua was introduced to WordPress at his first job, where he was supposed to set up WordPress blogs. Curiosity got the better of him: he started reading the core code like a novella, in his words, “engrossed in the deft interactions of code, semantics and user experience.” There was no looking back.
Before joining 10up, Joshua worked at rtCamp Solutions, where he quickly climbed from Senior Web Developer, to Team Leader, to Product and Project Manager. In his first year, he was awarded “Most Geekish Employee”; the following year he was awarded “most valuable employee.” During his time there he built a responsive theme framework, wrote documentation for their products, developed an internal help desk module leveraging bbPress, and provided mentorship and training for employees.
Joshua has also been putting his WordPress expertise to good use by helping the wider community. He’s amongst the top 6% for WordPress on StackExchange; he earned bragging rights and some goodies by reaching the top 50 within two months of joining! He’s also a proud contributor to WordPress 3.8 and 3.9, and maintains a couple of plugins and themes on the WordPress repository.
When he’s not building powerful websites with WordPress, he cycles around town, swims, exercises, and frequently travels to exciting places.
Junaid Bhura Senior Web Engineer
Junaid built his first website when he was 16 after teaching himself HTML, and has been in love with web development since. It’s his job and his hobby, and he can’t seem to get enough of it.
He built his own CMS on PHP before delving into WordPress in 2009, and has been a strong believer in open source and the WordPress community since. He has built a couple of open source plugins which are collectively installed on a few thousand websites.
He has been a professional freelancer for over ten years, working with clients from around the world, helping them architect and build scalable websites. Junaid enjoys constantly learning, and was introduced to 10up during his quest for engineering best practices.
When he’s not working Junaid enjoys spending time with his wife and friends, taking walks, watching movies and YouTube.
Katie Nelson Senior Project Manager
Katie has been working in the software project management field since 2006. After graduating from the University of Minnesota with a BA in Sociology without a clear idea of what to do next, a friend recognized that Katie’s natural ability to organize might translate well to project management and recommended her for her first project management position. Nearly 12 years later, Katie continues to enjoy her craft. Katie would go on to obtain her PMP certification in (project management professional) in 2013.
Katie has been fortunate enough to manage a variety of projects, everything from custom event registration, to intranet sites, and anything in between. Katie was first introduced to WordPress in 2008 and loves the control and freedom WordPress offers to clients.
Katie’s favorite things about project management is working with clients as a strategic partner and guiding clients through the exciting world of software development.
Katie and her family recently relocated from Minnesota to Washington. Katie loves the Pacific Northwest and does not miss the cold winters in Minnesota. Outside of work you’ll find Katie hiking with her husband and daughter or working on never ending home improvement projects as she and her husband restore their 1954 house.
Keith Kropski Team Lead
Keith’s journey to the world of project management began with late nights in the studio at WCVF-FM, the college radio station at SUNY Fredonia, where he worked as program director. During these early days, Keith discovered the importance of good management and the art of storytelling. Nearly a decade later, he continues to be passionate about connecting content creators with the rest of the world. This is why he loves WordPress: it’s a unique communication platform that allows stories to be told and voices to be heard.
After graduating from SUNY Fredonia, Keith moved to New York City, where he worked for CBS Local, managing 100+ WordPress websites for CBS owned and operated TV/Radio stations around the country. In 2013, he joined Fusion Media Network as a product manager and launched Fusion’s inaugural website. Later, he oversaw the company’s migration from a proprietary CMS to WordPress and was instrumental in developing custom publishing tools for the editorial team during his time there.
Keith has a passion for hiking, biking, backpacking, and all things outdoors. He enjoys exploring the diverse landscape, food carts, and craft beer of the Pacific Northwest and is a big supporter of the Portland Timbers. Keith grew up in Buffalo, NY and by nature is also a diehard Buffalo Bills fan who emphatically professes “this will be our year!” at the start of every season.
Kenny Toffelmire Team Lead
Kenny’s career managing digital projects began in 2013 at a small digital agency in Chicago; focusing mainly on WordPress and WordPress VIP projects, with some print and brand development as well. From there, Kenny went on to a mid-size digital agency in Chicago (headquartered in NYC) that focused on mobile app development and enterprise software to gain further experience in managing different types of digital products.
Kenny has managed projects that range from marketing sites for small businesses to complex builds for start-ups and major brands alike.
Originally from the small town of Watervliet, Michigan, Kenny moved to Chicago in 2007 to attend Columbia College Chicago where he received a B.A. in Marketing Communications.
Kenny has a 1-year-old son and a baby girl on the way. When not plugged in, Kenny enjoys spending time with family, cheering on Chicago sports teams, listening to music, spending way too much money on action figures, and playing video games.
Laura Lussier Senior Project Manager
Laura first got her start in project management back in college as a producer directing animated shorts at the Art Institute of Los Angeles. Back then she didn’t know what project management was, or that it could be a career. What she did know was that she loved helping highly talented people get together and produce great work.
After college, she wandered the digital web as a freelance copywriter until 2012 where she landed a job as a project manager with a WordPress development agency. Already familiar with WordPress to launch her freelance business, she excelled in her new role, pivoting to manage WordPress developers instead of digital artists, to create beautiful, efficiently built websites. It was during this time that Laura truly fell in love with the platform, and its ability to make content creation as simple and intuitive as possible for everyday users like herself.
In 2016, she moved to content26, a digital ad agency whose bread and butter was helping manufacturers compete on shopping giant Amazon. Here she got her real taste for enterprise clients, managing the digital catalogs of big brands like Newell, Abbott, Unilever, Belkin, and Coty.
Her two crowning moments were first with Newell, leading a giant digital catalog refresh that averaged 1000 new product descriptions per month across 8 different brands. Then most recently with Coty, managing a team of advertising strategists that resulted in her client reporting a net positive return on their ecommerce business within 3 months of engagement.
It was at content26 that the first thing she ever learned and loved about project management came back full circle: unblocking talented people so they can do their best work. Laura loved being the pillar that her team relied on, first as a Sr. Project Manager, and then as a Manager of the PMO team, helping her project managers, writers, editors, designers, and strategists focus on their best work while she handled all the nitty gritty details. Under her watch, she made sure everyone was marching in the right direction. This drive to help teams run to their best ability is a passion and a calling that she now brings to 10up.
Outside of work, Laura is an avid reader and loves to both write and draw (she can do math too!). A former animator and digital artist, you can find her sharpening her drawing skills on her tablet, or working on her next urban fantasy novel with her writing partner. Laura lives with her husband and two silly furballs in Washington State, but more often can be found roaming the landscape of Eorzea on Final Fantasy 14.
Lea Alcantara Senior Visual Designer
Color, type, and code has always been Lea’s obsession, ever since she cobbled together a Sailor Moon fan site on Geocities as a teen. From 2003 onward, people decided to pay her for the privilege, launching her career.
Before 10up, Lea founded two agencies — one in Canada and co-founded one in the US! — that provided design direction and end-to-end digital experiences to an international client roster. While it’s cool to see her work featured on PBS and the New York Times, she’s most proud when she helps people connect the dots between their goals and the web.
Lea is passionate about sharing knowledge. Her learning-driven experience involve working with national science camps to post-secondary institutions. She’s written for .net Magazine and A List Apart, to name a few, and also taught Interface Design at her college alma mater.
A prolific industry speaker, she’s logged over 30 speaking engagements since 2007. HOW Design Live, Future of Web Design NYC, and SXSW Interactive are some of the stages she’s been fortunate to grace. For 8+ years, she also co-hosted the acclaimed web show CTRL+CLICK CAST. Episodes featured Fortune 500 design and development leaders as well as independents. Besides talking shop, the show championed diverse guests and real talk amongst industry peers.
Beyond her love for design, Lea is a major CMS aficionado and a fervent advocate for DEI. In her spare time, find her binge-watching documentaries about food, planning trips around said food, and taking photos (of food).
Lina Wiezkowiak Senior User Experience Designer
Lina’s been officially called an Experience Designer since 2015. The previous three years she worked in a sales strategist role for New Zealand’s leading legal publisher Thomson Reuters. It was during that time that Lina decided she wasn’t done learning yet, so she embarked on the journey of completing a Master’s degree in co-design and design research. After passing with first class honors at Auckland’s University of Technology in New Zealand, she was immediately headed for UX. Lina’s passion for social research methods and all things digital were a natural fit for the then still nascent industry of user research.
Lina loves people, problem solving and design, which is why she calls being an Experience Designer at 10up a vocation rather than a job. With a talent for group facilitation she listens, observes, learns, understands and changes. Those who know her would say that she’s all about creating culture. She uses humour, compassion, and empathy to help those she works with reach their goals in record time. Focusing on solutions she dares to dream big, but is humble enough to understand what’s possible. And then she goes and makes it happen.
Outside of work Lina is obsessed with rock climbing, and in her free time you will most likely find her exploring new climbing areas. As much as she loves adrenaline and the outdoors, her second passion is a lot more relaxed. Her PlayStation has her spend many an hour lurching happily on the couch, gaming with friends from all over the world. Lina is also slightly obsessed with written words, and enjoys to read and write stuff in either her first or second languages German and English.
Liz Miller Team Lead
Liz is a proud graduate of Kansas State University where she majored in Mass Communications and Journalism with a concentration in Advertising. She also has a minor in Business, providing Liz with a solid foundation with which she has used to build her online career.
After graduation, Liz enthusiastically dove into the world of account management. She primarily worked with small businesses to grow their presence online through paid media. Switching gears a bit, Liz moved over to the agency side and has been able to dip her toes in a variety of channels such as email marketing, web, e-commerce, and social. She has had the opportunity to work with a diverse portfolio of clients and truly enjoys building relationships and playing an active role in achieving business goals.
Project management was a natural fit for Liz, known to be detail-oriented and process-driven. Liz is excited to continue to grow as a project manager and expand her knowledge of the ever-evolving digital world.
Outside of work, Liz can be found soaking up all that her hometown of Kansas City has to offer. Liz and her husband are passionate fans of the Kansas City Chiefs and Royals and try to catch every game they can. They also frequent the bowling alleys around town attempting to break their high scores.
Lucy Tomas Senior Web Engineer
Lucy became interested in computers during her early teenage years: the time where you couldn’t connect to the internet and speak on the phone simultaneously. Although she loved everything about technology, the field of art also piqued her interest, and it wasn’t until her early 20’s when she decided which direction to take.
After successfully completing her studies in filming and photography, Lucy decided to also study web development. She took her first job as a junior developer at a Belgian agency, where she learned alongside a team of experienced web engineers. She later moved on to work with a Spanish agency as a web developer for 7 years. There she got involved in several high profile projects for well known clients. It was during that time that Lucy also became familiar with WordPress: falling in love with the CMS and the amazing community behind it.
Today, Lucy is an active member in the WordPress community. She strongly believes that contributing to the platform is the best way to keep the open source project alive, and that consistent involvement is one of the best ways to continue learning and staying apprised of the latest WordPress updates. To date, Lucy has released a few plugins on the WordPress repository, organizes a local meetup in Valencia, Spain, and occasionally helps out in the WordPress forums.
When she’s not coding, Lucy spends most of her time with her husband and daughter. She also likes cooking, watching Netflix, and loves running to clear her mind.
Marci Miranda Team Lead
Marci’s experience runs the gamut from email and social campaigns, landing pages, microsites and mobile apps to custom applications and enterprise level CMS multi-sites. She holds a Bachelor of Arts degree from Columbia University and believes strongly in keeping her teams and clients happy and engaged while delivering projects that meet real business objectives and delight users.
Marci brings over a decade of experience across marketing, design, strategy, and web development to 10up. Her wide-ranging skill set gives her a unique understanding of the roles, processes, and fast-paced production within an agency and client-side.
Before becoming a project manager, Marci was a designer at a boutique agency serving luxury real estate developers. She then applied her knowledge of design and strategy as a marketing manager for the Cold Stone Creamery ice cream brand. She created exciting and impactful campaigns across all channels that earned mention in Social Media Examiner, Adweek, and Forbes. It was here that her sweet spot for digital grew and she has since led numerous engagements for top brands at award-winning agencies.
In her spare time, Marci enjoys enjoys good food, books, podcasts, and sharing stories on her WordPress blog about her husband and two precocious children that they named after superheroes (middle names, because Marci is fun, but also very sensible.)
Matt McAchran Senior Web Engineer
Matt started developing in his hometown of Virginia Beach and has been in the IT field for over fifteen years. He started computer networking in high school and shortly afterwards was introduced to web development. Though he attended college for Business Administration, he never stopped developing and after graduating he found that his passion was in Web Development.
WordPress was introduced to Matt in 2009 and after working with several other content management systems he’s come to the conclusion that WordPress is one of his favorite to work with. He has experience from building large-scale, complex sites to managing support and maintenance for 50+ clients at a time. Matt is a big fan of Elasticsearch and writing clean, manageable code.
In Matt’s off time, when he is not spending time with his wife and son or playing disc golf, he is always finding ways to expand his development knowledge.
Meghan Gencev Senior Account Strategist
Meghan has over 10 years of digital marketing and web strategy experience, but her love for the Internet started even earlier. Way back in the 90s, she taught herself HTML to create a Hanson fan page. While the site no longer exists, this first foray into website development left an impression.
With experience on both agency and client side, Meghan has a strong understanding of how best to leverage relationships to drive ideas forward. She has worked with a variety of organizations and industries including Fortune 50 retailers, medical device manufacturers, and healthcare, nonprofit, and government sectors. No matter how large or small an organization is, her favorite part of any project is digging in to understand the client’s business and identifying solutions that will meet business and end user needs.
In her free time you’ll find Meghan blogging, crafting, and designing party printables, while managing the chaos of two young boys. Meghan loves entertaining family and friends in her hometown of Minneapolis, but also appreciates the solace of movie nights at home with her husband and a glass of red wine.
Melissa Hart Team Lead
Melissa started her project management career over 8 years ago, and her digital career over 14 years ago. She started as a web designer and copywriter, also doing a bit of front-end development. Her natural leadership and organizational abilities took over and catapulted her into Project Management. Her entrepreneurial spirit enabled her to start her own small web development and strategy business, but her eagerness to work on high profile large brands pushed her to close up shop and do some great work for some of the biggest agencies in the world, including Ogilvy and Sapient.
Having managed award winning projects for high profile clients like Coca Cola, Mercedes, HBC Olympics, Unilever, Molson, and Capital One, to name a few, Melissa is well versed in all aspects of strategy, design and development, and strives to be on the forefront of digital innovation. She prides herself on a fun, outgoing personality, and loves meeting and working with new people and teams from all over the world. Melissa has managed just about every class of digital project she can think of: small microsites, large e-commerce sites, CMS implementations, social media strategies, iPhone applications, and everything in between.
In her free time Melissa loves obsessing over real estate, blogging, playing goalie in floor hockey, eating overpriced but delicious and trendy hamburgers, lamenting that she doesn’t live in a warmer climate, and hanging out with her crazy toddler.
Michael LaRoy Senior Front End Engineer
Although Michael wrote is first program at a young age on an old Commodore 64, it would be many years before discovering his interest in web development. Bucking a family trend of choosing technical fields, he set that aside to pursue music, arts, and theology in college.
Years later, after witnessing the results of student projects, he enrolled in the Technical Web Designer program at the British Columbia Institute of Technology and hasn’t looked back. His draw to front-end development came from a desire to combine his creative nature and his ongoing curiosity for technology – this would be the place to bring those worlds together. The family trend continues once again.
He began working in Drupal and WordPress at a small development shop, contributing to high profile projects early on, which paved the way into the agency world. Joining Vancouver’s Engine Digital, he quickly became a valuable member of the agency’s development team, as well as leading the agency-wide charge for a greater focus on accessibility, and successfully leading front-end efforts in many WordPress and e-commerce sites.
Michael took a brief hiatus from agency life to work with Canada’s largest insurance and investment companies, and now returns to join 10up as a Senior Front End Engineer.
In his free time, Michael enjoys studying jazz guitar, feeling the breeze on his motorcycle, helping direct the church choir, and playing music with his wife. He has a keen interest in wines and is a self-confessed coffee snob – don’t get between him and his French press!
Mustafa Uysal Senior Web Engineer
Mustafa is a software developer with 10+ years of experience. His interest in the web started in the early 2000s, while he was playing a browser-based online game. While in high school, he published his very first websites, which he built using old-school website builders and GeoCities, of course.
Around 2008, and while facing some struggles with Joomla, he discovered WordPress, started his journey on it and never looked back. He is passionate about making large-scale websites with WordPress and trying new technologies.
Mustafa loves to spend some of his spare time contributing back to WordPress. On top of being a WordPress Core Contributor and plugin author, he’s a general translation editor for the Turkish locale and an active member of the local WordPress community.
Other than being passionate about his work, he loves archery, coffee, traveling, and listening to music. In fact, he’s probably, scrobbling on last.fm right now.
Nate Tower Senior Account Strategist
Nate is an accomplished account strategist, team builder, and business operations specialist, bringing with him ten years of digital marketing experience. He began his career as a media planner in NYC at a time when digital advertising was at a tipping point, moving from an afterthought into a leading marketing strategy. In those early years, Nate developed integrated marketing campaigns and custom co-branded content programs for numerous top-tier clients, including Converse, Def Jam, and Mtn Dew Green Label. In 2015 Nate took his experience and entrepreneurial energy and joined a startup digital marketing agency. In his role as director of digital marketing strategy, he grew his team from 2 to 20+ and increased revenue within his team by over 300%. Through this transition, he was promoted to COO. He oversaw all digital marketing operations and strategy, directly managed all recruiting, created and installed an organizational hierarchy, and cultivated teams of savvy digital marketers with happy clients.
Nate joins 10up as a web strategist and brings his ability to quickly understand complex concepts, identify and solve problems, and turn raw ideas into logical strategies. He offers strong strategic planning and project management competencies with a hyper-focus on achieving deadlines and maintaining the highest quality output for clients.
Nate lives in the Northeast’s best-kept secret, Portland, Maine with his wife, daughter and hilarious Goldendoodle. A lifelong lover of music, Nate curates monthly playlists on Spotify as part of a personal blog project. When unplugged he loves recharging in the Maine outdoors with his family at their lake house.
Nicole Beckerman Senior Project Manager
Nicole is an experienced Project Manager who has been bringing strategy and flawless execution together for over 8 years. Her background lies in leading cross-functional marketing teams to deliver complex projects including strategic content, videos and documentary films, website launches, and global marketing campaigns. Nicole completed an MBA in 2012 on a full scholarship from Goldman Sachs, and holds a BA in International Relations with minors in Economics and Women’s Studies.
Nicole’s career has been a winding road traveling through lots of interesting scenery. After her MBA, she launched a fashion line while offering marketing consulting and writing services to tech startups in the Bay Area. After taking an Interim CMO role at one organization and growing the business to their first million in revenue, she decided to focus on marketing projects full-time. Working independently and with digital agencies, Nicole has served a variety of clients from Beefeater Gin to Reflektive and Trip.com.
Before 10up, Nicole went in-house as a Content Project Manager at InVision. She led intricate projects, managed resourcing for multiple creative teams, and worked to improve the processes of the department as a whole. She took great pride in producing the content that makes InVision stand out in the design community.
When she logs off for the day, Nicole trains as a semi-professional trapeze artist, sews her own costumes, and works on mastering new languages. She’s currently moving from intermediate to advanced in German, and has studied Arabic and Japanese in the past.
Oszkar Nagy Senior User Experience Designer
Oszkar has over 12 years of experience in understanding people to help imagine, design and create meaningful products and services with positive impact. He’s been working with the Web from 1999, graduating with a BSc in Computer Science and English, and an MA in Creative Media Arts. He lived and worked across the globe at enterprise, product startups and agencies, creating impact across education, healthcare, non-profit, enterprise financial systems and large scale media publishing.
In his early career he designed and developed language learning products, published worldwide covering over 150 languages, and helped deploying mobile educational solutions in rural areas of Malawi.
His interest in education continued at the University of Cambridge where he led a small team working on core campus services, helped design and publish Charles Darwin’s correspondence on WordPress, and worked on large scale learning management and academic networking projects.
Oszkar also has a strong background in transactional e-commerce, having worked as a senior UX designer at Bigcommerce, a large scale global SaaS platform for small and medium businesses based in Australia. He has led both qualitative and quantitative research and validation design efforts, launched several products for the platform and worked extensively on iterative checkout optimisation initiatives resulting in 26% increase in cart to paid conversion rate across the platform.
In New Zealand Oszkar has worked at TBWA / Digital Arts Network, delivering digital strategy, strategic design research and helping scale up the design practice at ANZ Bank. He has led the UX design efforts for the Bank’s internal core systems, which has been awarded an NZ Best Design award for UX optimisation in 2017.
Most of the time he contributes to teams with qualitative design research, synthesis and communication, rapid prototyping and product strategy. He purposefully crosses and helps bridge design and technology. Most times he help teams to better work together with intangibles and values craft, simplicity, curiosity and learning.
When not designing or wrangling post-it notes, he is usually found hunting for great food, dabbling in photography or playing guitar mostly in a bed room. He also loves travelling, and takes every opportunity to cook Hungarian gulyás on open fire. Oszkar is a founding trustee of Mayamiko, a UK based charity helping sustainable development in Africa through skills and fair trade.
Pete Nelson Senior Web Engineer
With nearly 20 years of experience as a programmer and developer, you could say Pete has had computers in his blood.
Pete first got interested in software as a child when he learned from his grandfather who ran a company developing maintenance management software that ran on IBM mainframes, and his father is a developer for the IBM AS/400 and iSeries systems. He first started programming in sixth grade using LOGO on an Apple II and the Compaq Portable they had at home. After high school, he got started with BBSes and taught himself to code by writing add-ons for his 4-node Wildcat BBS and working at his first job supporting SQL Server and Foxpro applications at a multiple listing service.
Pete started professional web development in the mid-1990s, first with ASP, VB Script and SQL Server, and eventually switching to ASP.NET Webforms and ASP.NET MVC. More recently, he’s been working with WordPress for the past four years. His first WordPress core commit was in the 4.2 release and he’s an active member in the Austin WordPress meetup.
Born in Minnesota and raised in California, Pete’s lived in Austin for more than 10 years with his wife, Michele, and his dog, Clyde. Pete enjoys drinking craft beer, building his own exercise equipment, and working on his long-time side projects, baconipsum.com and baconmockup.com.
Pete Ross Team Lead
Pete joins the 10up team having spent the last 12 years delivering a multitude of digital solutions for a diverse portfolio of clients. After graduating with a Multimedia degree, he initially spent 6 years in the consulting world with Accenture, honing his delivery management skills across a wide spectrum of digital and technology based projects.
Having lived mostly out a suitcase for many years, he went in search of a new challenge and joined a small mobile-focused digital agency in London as project management lead, where he helped build the project management office from the ground up. After a few years he then moved to Digitas, one of the largest full-service digital agencies in London and spent a further 3 and a half years leading digital programmes of work for enterprise level clients. After a wonderful experience at Digitas and in search of another challenge, Pete then moved to Amsterdam, working for a digital start-up to roll out a new SAAS solution to key clients.
After a 5 month adventure travelling around India and Nepal Pete is now back in London and looks forward to collaborating with clients around Europe, helping them to deliver best-in-class digital solutions with the 10up team. Over the years Pete has delivered projects for some high profile clients including GlaxoSmithKline, Nivea, Vodafone, Kellogg’s, Pringles, Barclays Bank, Universal Music International and many more. He has managed everything from small custom web builds and mobile apps to multi-million global digital transformation programmes.
Pete is well versed in a range of project management methodologies and approaches, from traditional Waterfall through to Agile Scrum. He is able to successfully adapt the project approach to suit the needs of the client and project and prides himself on providing outstanding client experiences. He loves building a working with great cross-functional teams whilst creating a fun and engaging work environment.
When Pete isn’t working on creating beautiful digital experiences he loves exploring a new city or park, or trekking through a mountain range. He is a passionate photographer and loves shooting street portraits of the people he meets on his travels. When Pete has some spare time, he also enjoys working on his own Photography site using WordPress, his favourite CMS.
Ricardo Moraleida Senior Web Engineer
By the time Ricardo received his diploma as a Public Relations major in 2005, he had already bootstrapped news content and communication websites, newsletters, a couple of intranets and even a web radio in areas ranging from non-profit to education, from culture and lifestyle magazines to metalworks. Creating communication strategies and actively publishing stories, he steered his career towards the Internet.
In 2010, after leading a team of 5 developers at an agency for two years, and shortly after receiving his Project Management Specialist title from Fundação Dom Cabral (an internationally acclaimed Business School), he decided to step back from client-facing positions and dive into web development. It was the perfect time to catch the WordPress as a CMS train.
As a freelancer, he partnered with with small to large agencies and digital bureaus, advocating, leading and delivering WordPress-centric projects for global brands such as Whirlpool, Toyota, L’Oréal and C&A, as well as small to large businesses in Brazil, even receiving an honorable mention for “Best Practices” at the Webby awards. He has also become an advocate within the Brazilian WordPress community, as a Brazilian Portuguese forum moderator and WordCamp speaker/sponsor. He’s contributed code to WordPress itself and the ubiquitous Jetpack plug-in.
Ricardo is married to a corporate finance lawyer and is the proud stay-at-home dad to their son Vinícius, born in 2014. When he’s not coding, studying or rolling on the floor with his little one and their Labrador named Morgana, you can find him playing the drums, cooking, or being a handyman around his house.
Ritesh Patel Senior Web Engineer
Ritesh holds a Bachelor’s of Computer Science and a Master’s of Information Technology from DA-IICT, one of India’s most reputed universities. His interest in computers began as a child, but it wasn’t until undergraduate school that he started playing with HTML and CSS. It was then that he began to take web development more seriously and decided to make a career out of it.
At the beginning of his career, Ritesh developed websites in core PHP. Over time, he transitioned into WordPress. In the last three years, he has dived deep into the world of WordPress, building and maintaining themes and plugins.
When Ritesh is not working with WordPress, he enjoys computer games, swimming, watching TV series and movies, and going on trips to explore nature.
Ruth Rosengren Senior Account Strategist
Ruth has built a successful career over the last decade in roles like project manager, product manager, account manager, business analyst, and strategist.
Ruth’s first tech job at a healthcare software company opened her up to possibilities that weren’t so far from her undergraduate English Lit & Writing degree. She advanced her career into digital project management at Clockwork. Always looking to learn something new and be challenged, Ruth led a team to create and define an analytics practice during her tenure there and helped shape the project management process through her peer leadership.
After joining the 10up team in 2017, Ruth has applied her relational and analytical skills to building successful client relationships, understanding her clients’ business goals, and offering strategic planning and project management competencies.
Ruth lives in rural Minnesota with her husband and two daughters. She’s also a law school student, and so free time is hard to come by. When it does, she recharges by taking hikes with the family, or going for long solo bike rides.
Ryan Abeling Team Lead
After graduating from Ithaca College in 2004, Ryan became Managing Editor for multiple technology magazines at a publishing house in New York City. However, what stood out to him was the work he did building out each publication’s website. Cutting his teeth on SEO, project management for web development, and social media marketing, Ryan found that his skills were better suited for the web than the dying print industry.
After relocating to Portland, OR, Ryan flexed his entrepreneurial muscle and started a successful online publication. Ryan managed over 30 contributors as Editor-In-Chief, covering all types of regional events and highlighting local musicians and businesses.
Prior to 10up, Ryan worked at a Portland-based web development agency, managing digital projects for high profile clients on platforms like WordPress. In his tenure, he expertly managed and motivated multiple project teams, both domestic and offshore, while using his branding and content marketing experience to guide clients through the redesign process.
When not at his computer reorganizing his inbox, Ryan is spending time with his amazing daughter and lovely wife. He can also be found snowboarding on Mt. Hood, exploring the great Northwest wilderness, or playing guitar around the city in two local bands.
Sami Keijonen Senior Front End Engineer
Sami is a teacher and front-end engineer. He built his first website while studying math at the University of Jyväskylä. Back in the days when we used table layouts and CSS was hardly invented. We’ve come a long way since then!
While teaching and being vice principal of his school, Sami explored the web more and more. Around 2007 he stumbled upon WordPress and never looked back.
Since then he has been building public themes, websites for clients, and learning about front-end architecture. He’s an active member of the Finnish WordPress community, where he regularly helps organize Meetups and WordCamps. He is a frequent public speaker and his favorite topic is accessibility. This is why he’s also part of the accessibility team in the WordPress.org global project.
Outside of work, Sami relaxes by playing sports and listening to music. Very often he can’t help himself and contributes back to WordPress even in his free time, mostly because of his passion for building an inclusive web for everyone.
Sang-Min Yoon Senior Front End Engineer
For Sang, building great websites isn’t just a job – it’s a passion. Since 2009, he has designed, developed and maintained websites for many great companies, including DC Public Schools, Federal Trade Commission, SiriusXM Radio, Smithsonian Institution and Wentworth Institute of Technology.
Sang has worked with various content management systems for major companies and institutions. WordPress became his CMS of choice for two main reasons; it makes content management easy and the community. He regularly attends (and sometimes speaks) at local WordPress meetups and WordCamps.
Sang earned a BA in Business Administration from the University of Mary Washington. When he is not in front of a computer, he enjoys watching movies, playing basketball, fishing and photography. Also, he is a huge NBA and WWE fan.
Sergio Santos Senior Web Engineer
Sergio has been around computers since the age of three. His first computer was an Atari 600XL, followed by an Atari 130XE where later, with the help of his father, he started developing a computer game based on the cartoons of the Road Runner and Wile E. Coyote.
After graduating from the Faculty of Sciences at the University of Lisbon with a degree in Computer Science, Sergio started working as a Java developer for banks, insurance companies, and telcos. Always passionate about the web, in 2011 he started working full-time as a web developer and discovered WordPress.
Before joining 10up, Sergio spent four years as a WordPress consultant, working on projects for local broadcasting corporations, retailers, media and newspaper companies.
Sergio is an open-source advocate. You’ll find some of his contributions on GitHub and in the WordPress repository where he has released and maintains some plugins. He is also involved in the Portuguese WordPress community through his attendance at meetups and WordCamps. He was also one of the co-organizers of WordCamp Lisbon 2017.
Outside of work, when he is not spending time with his wife and two kids, is always finding ways to expand his knowledge. He also likes to hang out with friends, play board games, travel and watch TV series and movies.
Seth Mills-Cannon Senior Audience Growth Strategist
Seth’s relationship with technology began in the early 1980’s when his school (Talent Elementary—Mustangs represent!) added a handful of Apple machines for students to learn basic multimedia skills, and he’s been deeply infatuated ever since. In high school, he and a fellow student led the charge to move the award-winning Journalism class from manual prepress to a completely digital desktop publishing lab in less than three years, including self-educating and then training the staff in QuarkXPress.
He graduated Hampshire College with a B.A. in Web Business Management; his Division III (senior thesis) included launching and operating a web design and development startup with two other Hampshire College students, while carrying a full course load and co-managing the on-campus café.
After his tenure as a Technical Writer for a web development company was abruptly cut short by downsizing, Seth changed gears and took a position as Lead Developer with a marketing agency in Portland, OR. Now responsible for everything from front-end development, testing and quality assurance, DevOps, bespoke CMS architecture and back-end dev, the intersection of code and marketing brought new challenges and exciting ways to manifest abstract concepts of programming in tangible and measurable ways.
Seth used his back-end development skills to design, build, and support a custom software solution for a clothing retailer, bridging their legacy accounting, inventory control, and ecommerce systems with a web front end which allows staff to manage orders across multiple retail and wholesale web experiences.
More recently, he has directed and enhanced marketing automation service offerings for an integrated creative agency. As a Technical Director, Seth worked directly with clients on strategy, execution, and measurement of campaigns for the launch of a new entertainment platform for a major telecommunications company.
In addition to his aptitude with technology and marketing, Seth has a deep creative drive that manifests in a love for building, repair of small objects, and learning about a wide range of maker-type disciplines. These include: sewing, quilting, cooking, baking, metalwork, carpentry, ceramics, papercraft, weaving, and macramé. He can often be found in the craft room or garage, where he divides his time between making something new and searching for materials to fix something broken.
Shah Qureshi Senior Web Engineer
Having finished his BSc, Shah left the UK to travel through Asia. While in Indonesia he worked for a language school developing courses based on Computer Aided Learning systems.
Upon returning to the UK, he started an MSc in Computer Science which resulted in his first job in the industry at a software house specialising in building logistic systems for the petroleum industry. Here he developed his skills in C++ and Java and learnt new skills in SQL, DB’s & Informix NewEra. Working with corporate clients gave him the opportunity to develop his client communication and leadership within the team. Eventually he left to join a new software company before going into freelance work.
After several years he started to miss the inspiration of being around his developer peers and hence started working at a Brighton based web agency. Here he developed into a Senior WordPress Developer and became the Tech Lead to one of the world’s largest drinks manufacturers, which involved him being responsible for a team of developers and over 100 sites. A fantastic experience but he never lost the ambition to work with the very best developers in the industry, which has now lead to the opportunity to progress that ambition by working at 10up.
During his spare time Shah cherishes his time with his wife and son, the motivation which drives everything he does. Having played rugby and boxed in school and college he still loves watching and going to sporting events.
Shakir Ali Senior Systems Engineer
After completing his education in Computer Engineering in 2008, Shakir began his career as an internee in the web-hosting industry. Due to his quick learning abilities, he was promoted to a Level-II Technical Support Representative within just a few months, and he spent the last eight years working as both a Systems Administrator and Support Engineer for various web hosting organizations.
A problem solver at heart, Shakir is passionate about accepting new opportunities to expand his knowledge, implementing solutions for clients’ toughest challenges, and resolving programming related needs in WordPress. He has engineered several applications that are currently used in various laboratories and medical clinics throughout his home city in Pakistan.
When Shakir’s not working, you can find him making or repairing small electronic items or spending quality time with his two kids.
Simon Dowdles Senior Web Engineer
After graduating with an advanced diploma in Multimedia Design & Production, Simon strayed somewhat from the design aspect of his studies and taught himself how to develop. Simon hit the the web development ground running with PHP development as his sole focus, building sites on Joomla, CakePHP and various other frameworks and platforms. During his experience, Simon has worked, contributed and played key roles in the production of sites relating to key brands such as Cape Town Tourism, Mens Health, Womens Health & Eventful Conferences to name but a few. Simon has also contributed web development work for international brands such as Deloitte.
Simons true talent lies in his holistic understanding of the many functional and programmatic layers of the web, and how they come together to form beautiful web applications. His depth of knowledge in PHP is only rivaled by his experience and aptitude with the front-end and its related technologies such as Node, Angular, Electron and Ionic, to name a few.
Simon has had his fair share of lecturing at the Cape Town based Friends of Design – School of Digital Arts, where he co-authored and co-lectured courses for corporates, students and working professionals. It was there that he got his first taste of the WordPress. This led Simon to curate and lecture the WordPress Essentials course, where he taught amateur developers. Since then, Simon has held positions that have always involved WordPress development, and he is also part of the development team for one of the most highly rated podcasting plugins on the WordPress Plugin Directory, “Seriously Simple Podcasting”.
Simon spends his down time mountain biking, surfing, and practicing his marksmanship at some of the Cape Towns outdoor shooting ranges. He’s an avid biker and car enthusiast.
Stephanie Campbell Senior Visual Designer
Stephanie Campbell started her design career in 2011 at a small mobile app agency in Orlando with aspirations to do big things in mobile. As a mobile evangelist, she had a passion for what was then the early stages of a growing industry in mobile applications. She quickly moved into agency life where for the last 9 years she has established a history of regulating design projects from conceptualization and prototyping to development and application. She has an extensive record of expanding usability, rejuvenating inefficient designs and steering large scale web implementations to successful and early completion.
In her agency career, she has spearheaded large-scale revamps for reputable sports and medical clients including LPGA, ATP, NHRA, Maria Sharapova, Mayo Clinic and Orlando Health. This dedicated professional is adept in all areas of user experience and visual design with an enthusiasm for implementing user-centered design methodologies and lean UX principles at each stage of the design process.
Outside of work you can find Stephanie on the water, soaking up the Florida sun on a massive wave behind her Air Nautique where she enjoys wake surfing or skating with her family. Prior to her design career, she spent over 5 years as a professional athlete in the Wake-boarding industry in Orlando. She has a passion for extreme sports she hopes or secretly requires be passed down to her children.
Stephanie Walters Senior Web Engineer
Stephanie has always loved to create. Whether it is writing music, sewing pillows, or a DIY woodworking project, she finds great joy in creating something from seemingly nothing. With that DIY spirit, Stephanie built her first website at the age of 13. In college, she had the opportunity to study web design and development more formally and went on to graduate summa cum laude from Rider University.
She began her career as a freelancer but soon moved on to a fast-paced, global marketing services firm in 2010 as a frontend developer. Throughout her career, Stephanie has worked for multiple agencies and created custom solutions for a diverse range of clients including Fortune 500 companies and big pharmaceuticals, as well as small law practices and young start-ups. One of her projects even received recognition from the NJ Ad Club taking first place in the category of e-commerce.
Stephanie was born and raised in New Jersey but currently resides in northern Virginia with her husband Darren and their two dogs, Emma and Bailey. She is an active member of the Potomac Curling Club, a yoga practitioner, and a New Jersey Devils hockey fan.
Sudar Muthu Senior Web Engineer
Sudar has been programming for more than a decade and is a polyglot. He has written production code in more than half a dozen programming languages – and most of it was using Vim!
Sudar started his career as a web developer, working with various technologies and framework. He moved on to building distributed applications using MapReduce and other big data frameworks to process and mine huge amounts of data. Prior to joining 10up, Sudar worked at Yahoo Labs as a Research Engineer, where he analyzed user interaction data using machine learning techniques to better understand user behavior and interactions in web applications. His work resulted in increased conversions and improved user engagement.
Sudar first discovered WordPress in late 2005 while searching for a self hosted blogging platform for his migration away from Blogger. After tinkering with WordPress for his blog, he published his first WordPress plugin in late 2007 and has since continued to release more than 20 plugins with a total of nearly half a million downloads.
When he is not in front of a screen, Sudar enjoys reading and is a diehard fan of Isaac Asimov and Sir Arthur Conan Doyle. Other favorite pastimes include traveling, playing table tennis, tinkering with electronics and building small hobby robots.
Teal Hutton Team Lead
Teal brings with her ten years’ experience in managing web and software development projects at the senior level, with a focus on the use of WordPress and other open source technologies to usher large-scale custom web-based applications to life. She has built her career around an impressive book of business — as comfortable working with the principle of a small startup as she is with a VP of a Fortune 50 company — and has always pushed the envelope to bring the best process and strategy to bear in organizing and motivating her teams.
In recent years, Teal has led teams of polyglot programmers, UX designers, data engineers and project managers, facilitating quality and efficiency in development and delivery using an agile framework. She also has a background in WordPress theme development, which provides her a uniquely rounded perspective from which to facilitate requirements discovery and translate business needs to technical specification. She is fluent in the languages of both client stakeholders and technologists in a digital agency setting.
Teal is simultaneously as drawn to the microcosmic detail of sentence structure as she is to the world of collaboration and creative strategy. She is always, in particular, on the lookout for projects to which she can lend her passion for service, health and wellness, sustainability, and community.
Outside of her professional life, Teal loves feeding people (literally and metaphorically), hiking the Catskills, sleeping outdoors, and taking on far more personal projects than she should.
Terry Sutton Senior Front End Engineer
Terry has been finding his home at the intersection of design and development for more than 10 years. He’s just as happy on the command line as he is creating a mockup in Sketchapp. His two pivotal moments in front of a computer came with the famous video, “Creating a weblog in 15 minutes” with Rails, and seeing WordPress for the first time (2.1). That first look at “Ella” sealed the deal with WordPress.
Terry has worked in health care and higher ed., and with a long list of freelance clients. Terry’s also active in the WordPress community—on the core UI team, and in the support forums and on IRC. He’s also actively trying to convert the entire publishing world to WordPress.
When he’s not working with WordPress, Terry is probably off on a walk with his wife and new baby, or working on his carpentry skills around the house. He lives just off Water Street in St. John’s, Newfoundland—the oldest street in North America.
Tom Hummer Senior Project Manager
Tom graduated from Iowa State University in 2011 with a degree in English. Post-college, he worked as a Project Manager for a social media marketing start-up. In 2012 Tom joined Workiva, a cloud-based software company, serving as Program Manager of SOX Compliance. At Workiva, Tom worked with many Fortune 500 companies to reimagine and improve their Sarbanes-Oxley Reporting environments using better software solutions.
Web design has always been a passion of Tom’s as he has created websites for various personal projects over the years, going back as early as middle school. He joined 10up so he could put this experience to further use and help companies take their websites to the next level.
When he’s not working, Tom is usually spending time with his wife Kelsey and their cat Harvey, writing, making music, record shopping, watching movies, or managing his music podcast, Velocities In Music. He also loves a good mental challenge, whether it be crossword puzzles, kakuro, or escape rooms.
Tyler Bailey Senior Web Engineer
Tyler Bailey is a self taught web engineer that got started in middle school. His knack for coding came along side his passion for skateboarding and videography. Before YouTube was a hit, Tyler filmed and edited skateboard videos of his friends. Needing a place to share his creations with the world, he built his first website. While a sophomore at Western Michigan University his hobby of coding became an obsession and a love for the open source community quickly grew.
Before joining 10up, Tyler spent 6 years as Lead Developer at an agency out of Grand Rapids, Michigan. In his time there, he led the development on several award-winning, enterprise level WordPress projects and consulted on the development of startup websites and applications around the country.
Tyler’s passion for programming doesn’t just stop on the web, though. He also enjoys tinkering around with electronics and micro-controllers such as the Raspberry Pi and Arduino. From motion activated “smart mirrors” to voice controlled R.C. cars, his house could soon look like something out of an Ironman movie.
As an extreme sports enthusiast, Tyler can often be found at the local ski resort riding his snowboard or at the nearest paintball field getting some games in. In the summertime he enjoys golf, camping and riding his bike through the local trails.
Wayne Walrath Senior Web Engineer
Wayne taught himself Atari Basic in grade school and promptly wrote the game of “Yahtzee” during an extended snow holiday from school. Unsure what to study in college, he dropped out his freshman year and ran off to Alaska to work on a commercial fishing vessel. Upon returning to school, he drifted into a Comp. Sci. degree, and spent time before and after graduation working in Southern Germany; first for an Artificial Intelligence research institute, then finally for Radio Free Europe/Radio Liberty.
Outside of work Wayne spends time in outdoor activities around his home in the Catskill Mountains of NY (skiing, snowshoeing, trout fishing, hiking), cooking, bread baking, fermenting vegetables, making hot sauces, and woodworking/crafting — often with a rustic flair.
Ali Smith Account Strategist
Ali has been helping businesses build their brands since the late 1990s in roles like Account Manager, Creative Director, Copywriter, Producer, and Content Manager. She’s led cross-platform initiatives at large and small ad agencies for countless brands, among them Procter & Gamble, Moviefone, Atkins, and Humane Society of the United States. Her campaigns have been ranked in Jordan Whitney’s Program Rankings’ Top 10 Lead-Generating Spots and appeared on the Today Show and Good Morning America as most-loved Super Bowl Ads.
A technology enthusiast, she was ecstatic to be part of the creative team that helped launch Sprint’s earliest cutting-edge Internet endeavor: the banner ad. The experience inspired her to build her first website in 2002 with the help of iWeb and HTML for Dummies. While working as a Creative Director and Producer at a global integrated ad agency in Hollywood, CA in 2014, she got the itch to dive even further into the digital side of things and became certified in front-end development and web design, which quickly steered her in the direction of WordPress. She was immediately obsessed.
Before joining the 10up team, she spent two years at a content-provider startup in the Sacramento area as a Chief Content Manager, strategizing and building its web presence from the ground up. After building eight WordPress sites—as well as creating much of the content for the company and its clients, along with establishing and integrating accompanying social media efforts—she knew she had found career nirvana.
A lover of learning, she spends much of her free time taking online courses, most recently honing her skills in PHP and UX. But to ensure she doesn’t actually become fused to her keyboard, she spends a good amount of time hiking in the Sierras with her dog, playing in Tahoe, watching movies, and complaining about how long she needs to wait for the next Game of Thrones season.
Amy Grace Wells User Experience Designer
Amy Grace loves messy, complex problems. She’s been designing interfaces, building taxonomies, and finding content solutions since 2005. She geeks out to finding solutions that meet both user and business goals, doing user research, and creating custom post types for structured content.
She has worked with a variety of clients including nonprofits, higher education, B2B, publishing, and government. She’s designed e-commerce solutions for Bird Watcher’s Digest, served as an expert on content strategy and information architecture for multiple state agencies at Texas A&M, and built the first comprehensive content strategy plan at University of South Carolina. Most recently, she worked on Department of Defense projects that serve military families.
Amy Grace is a perennial student with master’s degrees in user experience design and higher education. (She’s even considering another one to study the ethics and effects of artificial intelligence.) She is a regular conference speaker and received the Best in Conference award at HighEdWeb in 2015. She also serves as co-editor of UX Booth.
When she is not working, Amy Grace is planning her next travel adventure. She’s driven an ATV through the jungles of Costa Rica and foraged in the Arctic forests of Finland. Amy Grace and her husband can often be found exploring National Parks or Disney World on long weekends.
A huge animal lover, she shares her house with two dogs, three cats, and a rotating cast of foster kittens. Bragging rights include holding a sensei rank in karate and singing happy birthday to Muhammad Ali.
Ashar Irfan Web Engineer
Ashar’s keen interest in computer programming flourished at a very young age of 13. Following his passion, he got a degree in Computer Science from one of the most prestigious universities in Pakistan — University of Engineering & Technology, Lahore.
During his undergraduate studies, Ashar stumbled upon WordPress while working on a website. His love for WordPress grew when he joined a WordPress company as an intern to learn theme development. Later on, after graduating in 2016, he started his career in WordPress by getting a job as a WordPress developer in a Power Elite Theme Shop of the Envato market.
Ashar joined 10up with more than five years of experience in professional WordPress themes and plugin development while searching for the next big challenge in his career as a web developer.
While not on the job, Ashar likes to spend time with his family, go bowling, watch movies and tv shows, and go on road trips with his friends. He also loves trying out new restaurants.
Ayebare Mucunguzi Web Engineer
Ayebare had a strong love for programming since university where he pursued a Bachelors in Information Technology and Computing from the University of Kyambogo. Having C++ fresh in memory from his university days, he designed a mock dynamic country train routing and scheduling system which won him an accolade in the local programming community.
His interest in programming stemmed from how fast the world was becoming a global village through IT and what opportunities it presented locally – he just had to join in! Initially designing websites using Joomla, he stumbled across WordPress while doing a research on other existing content management systems.
Before he knew it, he was checking under the hood and learning everything he could about WordPress and its underlying languages. He started freelancing, and in short order was hired by a leading WordPress plugin developing company serving a community of more than 200,000, providing technical support and writing integration patches for conflicts with commonly used plugins. He was soon entrusted to mentor new recruits, teaching them how to approach/quickly troubleshoot issues encountered by clients, writing the blue print and methodology for handling common support issues, all while handling 3rd tier stubborn bugs.
Spending more than 8 hours every day writing and studying code, Ayebare takes time off to play competitive tennis or hit the track. In a country where putting food on the table from “working online” is a rarity, he spends quite some time voluntarily tutoring youths that come to him seeking to start out on their own professional programming journey.
Bjorn Holine Web Engineer
Björn has had a strong interest in web development and technology in general since high school and holds a degree in Management Information Systems from Iowa State University. With a desire to pursue a career working with the internet post graduation he began working for a local agency where a passion for WordPress began to grow and evolve.
Starting as a front-end developer but occasionally working with PHP his experience on both sides of the development spectrum increased and he was able to start focusing on WordPress development full-time at his second position. This focus on WordPress has continued throughout his subsequent roles at both local and international agencies.
Björn comes to 10up with over ten years of professional agency experience and has been working with WordPress for several years beyond that. He is actively involved in the local WordPress community through his attendance of meetups and WordCamps, he has developed a premium WordPress plugin that he continues to maintain and support in his free time, and he enjoys staying on top of the latest industry news.
When he’s not programming he enjoys hiking and cycling among various other outdoor activities, playing foosball, traveling, catching local music performances, watching foreign and independent films, following the financial markets and trying out new restaurants. He takes pride in his Swedish heritage and enjoys learning about cultural traditions.
Brandon Kenig Audience Growth Strategist
Brandon is a longtime digital marketer with expertise in SEO, PPC, web analytics, social media outreach, online lead acquisition, and online reputation management. Brandon is also certified in Google Analytics and Google Ads and is an advanced user of many Google solutions. Brandon has also participated in beta testing for new Google products.
As a tech enthusiast and early adopter of digital marketing trends, Brandon’s digital odyssey has taken him from large, multi-national corporations to tech start-ups, with digital leadership roles at AMC Theatres, Inc, Cox Automotive/AutoTrader.com, and MobileUp Software.
Outside of his digital marketing, Brandon has a passion for public service and economic development. He served on the City Council for his hometown as well as serving as Council President. One of Brandon’s proudest achievements is the creation and passage of incentives to attract high-growth tech startups.
Brandon has served on the National League of Cities’ Information Technology & Communications (ITC) Committee, which advocates before Congress on behalf of America’s cities for innovation in broadband and telecommunications. He also currently serves on the board of the Kansas Entrepreneurs Policy Network, which advocates for startup-friendly public policy at the state and local levels.
Brandon graduated from Creighton University with Bachelor’s Degrees in Marketing and Political Science. He also completed a program certificate in political management at George Washington University in Washington, D.C.
Currently living in Kansas City, in his spare time, Brandon loves to travel (visits to 12 countries and counting), cheer on his hometown Royals, volunteer on political campaigns, and discuss politics on the weekly podcast he is proud to co-host, 2 MEN IN THE MIDDLE.
Cassi Goozen Visual Designer
Cassi brings over 15 years of visual design experience to the team at 10up. With a BFA in Graphic Design from the University of Minnesota-Duluth, she has been crafting with color, typography, grids, and digital design systems since the beginning of her career.
She has managed and produced an array of design deliverables ranging from corporate branding to complex app prototypes. Her agile work-ethic will likely have her juggling a print project, app wireframe, and high fidelity website design on any given day. Cassi’s extroverted personality welcomes all forms of communication and can help identify and solve problems quickly with a positive energy that welcomes participation from all teammates.
Cassi joins 10up after being in the WordPress community for over 8 years and working in the remote agency niche. She continues to diversify her expertise and is expanding her education into the UX design realm. She has an empathetic approach to her projects and the people around her.
When she closes her computer for the day, you will find her planning her next camping/canoe adventure with her witty 10 year old daughter, Lucy, training for another marathon, biking along the shore of Lake Superior, or researching the next travel destination.
Chelsea Skovgaard Front End Engineer
Chelsea has always been passionate about creating and trying new mediums whether it was coding, cooking, or crafting. She still remembers the first HTML and CSS website she created for a high school club. Upon starting college she spent time delving into other languages than coding, graduating summa cum laude with a double major in English and Humanities. After spending several years managing nonprofit websites, earning a Masters in Public Administration with a focus on communications, and serving on the Tech for Good Board in Denver, CO, she decided to devote herself to web development full time and create products for larger audiences. She completed a Front End Engineering Certificate at a challenging and industry recognized program.
After learning the ins and outs of front end web technologies, she took her coding expertise and started working at Revolution Messaging, an agency based out of Washington, DC. For several years, she built impactful websites for social movements, national nonprofit organizations, and political candidates. She led development on websites that went on to win Pollie and Reed Awards including the Me Too Movement website that also won an Awwward for Mobile Excellence.
Chris Allen User Experience Designer
Chris has been working in design and digital for over 10 years now. After graduating from University he worked in a wide range of digital disciplines from print design to motion graphics.
During that time Chris had a instant passion for the web and shifted his career to focus on web design. Chris started to work as an in-house designer in the finance sector where he built up a strong brand and identity for the company. He then moved into working agency side and built up an award winning creative team for the agency. While working agency side, he was serving clients such as Danone, NHS and Virgin Media.
More recently in his role as senior digital designer, Chris coached another agencies digital team. His time there allowed him to further strengthen both his skills and theirs. He was able to improve procedures across the board which positively increased the level of the work they put out. This shift allowed the agency to attract high profile contracts purely based on the work they’d seen we had done for other clients. Chris also pushed for the analysis of current work so they could understand the user, user needs, and user characteristics better. This analysis gave the team greater justification for making changes to improve conversions and they were able to be very proactive in presenting ideas for improvement to their clients. This role pushed Chris to get really interested in the User Experience (UX), an intuitive customer journey and constant educated improvements for a digital projects.
Away from analysis and a screen Chris can be found running around the streets as he’s a keen runner. Over the years he has taken part in many long distance runs and half marathons for charity.
Chris Wieber Web Engineer
Chris has been tinkering with websites ever since his parents got him a kids’ book on HTML at the age of 12. It wasn’t long before he was teaching himself PHP and making applications of his own. After a stint in the Army, he decided to pursue a degree in Kinesiology in hopes of becoming a physical therapist. However, after taking a job in the school’s marketing department, and tasked with moving all their sites to WordPress, he wound up rekindling his passion for the web, and switched majors entirely. He graduated with a degree in Information Science and Technology from the University of Wisconsin – Milwaukee.
Before joining 10up, Chris worked in a wide variety of roles and environments, from being a freelance, one-stop-shop consultant to working on large teams maintaining huge codebases. Some of his fondest projects involved coming up with elegant solutions to handle moving large sets of data around, as well as projects that creatively push the limits of WordPress.
Outside of being a web engineer, Chris pursues photography and Irish traditional music as passion projects. He’s traveled to Ireland often, and can often be found playing flute at the local pub session. Once a year, he combines these passions and volunteers as an official photographer for the Milwaukee Irish Festival.
Claire Whittle Project Manager
Claire discovered her passion for marketing in all of its forms when studying for her A level qualification in business studies. Since then, she’s gained an honours degree in marketing from the University of Hertfordshire, including a year on placement at Nissan GB which kick started her career.
Claire quickly realised that her strengths lay in managing projects in a fast paced agency environment and she pursued a career in client services. Over the last 11 years, she’s managed successful projects for some huge global brands including Nespresso and L’Oreal.
Claire has lead on complex digital builds and migration projects, most recently migrating the automation of 3.6million email sends per year from Marketo to Dot Digital for the UK’s biggest wholesale group. This five month project involved managing cross agency teams, a complex API build, re-building all automation journeys and complete re-development of the new customer membership process.
Her experience in senior account management positions has given Claire a commercial and client focussed mindset in digital project delivery, managing expectations and giving clients complete peace of mind through her transparent approach.
When Claire isn’t building project plans or drafting scoping documents, she can be found on a plane to a European city, being shouted at by her personal trainer or being Aunty Chair to her two adorable young nephews.
Curtis Loisel Web Engineer
In 2012, Curtis graduated from Full Sail University with a degree in Web Design & Development. After graduating he did 6 months of freelance work where he quickly adopted WordPress as a preferred platform for clients due to it’s powerful publishing abilities out of the box, it’s easily extensible nature, and the great community supporting it.
Since then, he has worked full time with WordPress agencies and VIP partners developing enterprise publishing systems for some of the biggests companies in the media industry. He has also contributed to WordPress core, many various plugins, and frequently offers assistance on the public support forums.
When he’s not building awesome publishing tools, you might have a bit of trouble finding him, he doesn’t seem to stay in one place for very long. On a normal day he might be at home gaming, or rebuilding his PC yet again. If he’s not home you might find him on some remote mountain snowboarding!
David Chandra Web Engineer
After completing his education in Economics Study from Diponegoro University, David began working as a salesman for a multinational corporation. In his free time he loves to blog and write about his experiences. And that is how he was introduced to WordPress.
He started to build plugins and themes for his own website and eventually released his code to help others who were experiencing the same problems he was. Eventually, in 2012 David began freelancing full-time as a WordPress developer. As a freelancer, he helped build custom solutions for businesses and website owners, partnered with web agencies around the globe, and built various products for WordPress shops.
David is a WordPress Core contributor and has released 15 plugins and 10 themes at the WordPress.org repository with over 150k downloads.
When away from the keyboard, David likes to spend his time hanging out with friends, working out or meeting up with new people in the local community.
Elena Bargo Account Strategist
With over 8+ years of experience in the advertising industry, Elena is an accomplished and seasoned strategic account manager with global B2B and B2C advertising, CRM, and digital marketing experience. She has a demonstrated history of working in the marketing and advertising industry with multiple Fortune 500 clients as well as startups.
She began her career internationally in countries like Brazil, Italy, the Dominican Republic and Haiti working in the healthcare and nonprofit space. And in 2011 continued her career at one of the largest Ad agencies worldwide, Ogilvy, where she supervised and managed the strategic development & execution of member communications for the largest hotel loyalty rewards program worldwide.
Elena is smart and shows incredible dedication to her work, while building deep trusting relationships with clients. Her positivity and drive to constantly improve the work and process is appreciated by both the internal team and clients alike, making her a great asset to any business she works on.
Outside of the marketing and advertising world, Elena is also a professional actress. She has grazed the big screen in several feature films and can also be caught in a few commercials! She loves traveling the world eager to learn new languages and explore new cultures and is the proud owner of two rescues pups.
Erik Gruber Copywriter
Erik has over 10 years of experience as a content strategist, copywriter, and storyteller. He joins the 10up team after five years as a freelancer and consultant. During his time as a freelancer, he was fortunate to partner with agencies (Vonnda, Brain Traffic, Spot Communications), large corporations (U.S. Bank, 3M, S&P Global, Polaris), small businesses (Dispatch, La Jolie Suite, Softies PJs), and higher ed institutions on website redesigns, rebranding projects, content strategy, voice and tone, social media, and content marketing.
During every project, he likes to ask himself 3 questions –
1. Am I helping people accomplish their goals?
2. Am I doing what I can to make the user happy?
3. Am I writing like a human being?
First and foremost, Erik thinks of himself as an explorer. He’s at his best when he’s learning new things, asking questions, going on adventures, and working on solutions for difficult problems. When he’s not helping people build websites, Erik loves reading, traveling, seeing live music, eating delicious food, drinking good beer and whisky with friends, playing Dungeons & Dragons, and hanging out with his girlfriend and dog. He doesn’t like wet socks.
Erik lives and works in Saint Paul, MN. He has a BA in Writing with a minor in Film Studies and an MA in Communication, specializing in brand storytelling. He’s presented at MinneWebCon and has been published on forbes.com.
Fahad Bhatti Systems Support Engineer
Fahad is passionate about the intersection of business, the internet, and cloud-computing. From the age of thirteen, he was learning and absorbing as much information he could in his family’s business, and by the time he was sixteen he founded a small business of his own providing software development services to local clients.
Fahad chose to focus on learning cloud technologies with the belief that it is the future, and worked his way towards earning the AWS Certified Solutions Architect – Associate certification to showcase his skills in the cloud. He hopes to use his knowledge of product and service offerings across cloud service providers to keep clients’ sites up and running with minimal downtime
When he’s not managing services in the AWS console or learning new technologies, Fahad loves relaxing, whether that be at home with his family, reading a good book, or grabbing a cup of coffee and going for a drive.
Hayley Belanger Project Manager
Hayley has been working in digital project management since 2010. After graduating from Western Kentucky University with a degree in Public Relations and French she moved to Nashville, TN and fell in love with agency life.
She has spent a major portion of her career managing WordPress projects. After managing projects on several other platforms such as Ruby on Rails, Drupal and AEM, Hayley has found that the versatility of WordPress and its ease of use by clients makes it an ideal platform to work with.
Hayley has managed hundreds of projects that range from template sites for small businesses to complex builds for major brands like Nissan and INFINITI.
Outside of work you can find Hayley running, cooking, traveling or playing copious amounts of Zelda. She is in love with her husband and their English bulldog, Bowser.
Ian Del Giudice Front End Engineer
Ian began his career as a professional web developer in 2008, after working as a web designer & prepress technician. Originally a Graphics major, he started learning CSS & PHP to get a better sense of how the website mockups he was designing would eventually work. This rekindled a childhood love for writing code, and he landed his first UX developer job in 2009. In 2012 he began his career as an WordPress engineer at a VIP partner agency, and has been developing enterprise-scale websites for the platform ever since, including the redesign of People.com, The Brookings Institute, OnBeing, the Guggenheim, and Entertainment Weekly.
As an advocate for open-source, WordPress and distributed work, 10up is a natural fit for Ian, who started in early 2019. His primary focus is developing responsive, performant and accessible user interfaces using both React and traditional PHP & CSS.
Whenever he’s not working, he spends as much time as he can hiking the Catskills, photographing old architecture, training Muay Thai, or exploring the streets of NYC in search of the best tacos, the most authentic dive bars, and the cheapest greasy-spoon diners. He spends the rest of his time living in Brooklyn with his girlfriend and two cats.
Jackie Kjome Visual Designer
Jackie joins 10up with years of experience as a Visual, UI/UX Designer in the digital space. She worked in San Francisco designing for brands such as Apple, Disney, AT&T, Doctors Without Borders and PayPal. She perfected her design skills across the board doing responsive website design, email marketing, rebranding strategies, and style guides. After San Francisco, Jackie moved to Hawaii where she ran her own freelance design business for over two years with clients such as GoPro and Stanford University.
She is passionate about pixel-perfect design and creating innovative solutions that improve web experiences. Jackie came to 10up to contribute to the web’s evolution with the highest quality digital designs. She has years of experience working with WordPress and has grown to love its breadth of tools and design flexibility.
Jackie graduated Cum Laude from Cal Poly, San Luis Obispo with a degree in Graphic Communication and a concentration in Web and Digital Media. She lived in Spain for an academic year during college where she learned Spanish and returned with a Spanish minor. When Jackie isn’t designing, she enjoys painting, hiking and snorkeling with sea turtles.
Jamie Graham Front End Engineer
Jamie started doing web development as a hobby while working in a different industry, but enjoyed it so much that he soon made the decision to make it a full time career. Early in his career Jamie operated a full service nano agency, and later focused solely on Front-End Engineering, partnering with digital and ad agencies to offer those services. In time he joined the Front-End Engineering team at Vancouver digital agency Domain7, where he advocated for greater use of WordPress, and built exciting WordPress projects for large companies and higher education institutions.
In 2017, wanting to continue to push the boundaries of WordPress development, Jamie joined the 10up team. He had the amazing opportunity to contribute to high profile projects such as ESPN fivethirtyeight and The Undefeated, the Microsoft News and Blog networks, and the 9to5Mac network.
In 2018, Jamie left 10up to take on the role of Digital Lead at Vancouver design agency Dossier Creative. In this multifaceted role he led efforts to create a new digital department within the agency, helped to introduce digital design practices, created DevOps systems and processes, and led development on projects.
Jamie is a father of three children, with whom he loves to go on adventures exploring the outdoors on Vancouver Island. Jamie and his wife Jennica love to travel, obsess over their garden, and do brewery crawls by bicycle. On the rare occasions he has free time, Jamie finds great satisfaction doing woodworking, and attempting to write fiction.
John Spellman Web Engineer
While pursuing a degree in Computer Information Systems, John landed an internship at Church and Dwight where he worked for a full year leading up to his graduation. It was during this time that he was introduced to real-world applications of HTML and CSS and he hit the ground running. Shortly after graduation, his first agency job introduced him to WordPress and he soon began focusing on development using the platform.
His experience with WordPress is ever-expanding – he has built multi-purpose themes for NPOs and beauty industry clients, led the development of websites for online education and healthcare providers, and designed and implemented WordPress technical architecture for government clients.
John enjoys collaborating with fellow team members to create efficient practices and processes, as well as introducing new technologies to solve problems and elevate the work of his team as a whole. He prides himself on writing understandable, extensible, and reusable code – a practice which has led to a few of plugin contributions to the WordPress community.
Beyond that, John’s ability to translate complex technical issues in a way everyone can understand makes him an outstanding client partner. He keeps client business needs top-of-mind to create successful approaches for a variety of requests including enhancements, revisions or maintenance needs.
When not at his computer, John likes spending his time outside with his two dogs. He enjoys skiing in the winter, surfing in the summer, and riding his bike or camping anytime in between.
Joseph Grainger Web Engineer
Joe is a self-taught developer, building his first website at the age of 11. Eager to learn more, he continued to teach himself other languages and frameworks, where he eventually found WordPress. With its strong community and resources available, WordPress became his go to when building websites. Over the years, he developed his skills further creating sites for family, friends and his local band.
As well as code, Joe has a love for gardening, and in 2008 he moved to Falmouth, Cornwall to study a BA in Landscape and Garden Design. After completing the course in 2011, Joe returned to web development as a freelancer creating websites for his peers. Over the years he built up a portfolio which helped him land a job at an agency, where he gained valuable experience over his six years there.
To this day Joe continues to learn, exploring different web technologies by creating small projects and releasing them on Github. His most notable WordPress project is PostTypes, a library that helps developers create custom post types easily.
In his free time, you’ll find Joe playing sports, strumming his guitar and exploring the beautiful beaches and landscapes of Cornwall.
Josiah Wold Account Strategist
Josiah is a talented problem-solver with an extensive focus on customer and client success. He developed his skills over ten years across a variety of industries, including forestry, publishing, education, and technology. His curiosity and passion for understanding drove him to widen his perspective, adapt, and succeed in each industry rapidly.
He waded into the WordPress ecosystem in 2014 by starting a job managing small client website maintenance and updates. Later, he successfully led the project lifecycle for the development of a commercial learning platform. The challenge and reward of delivering the project piqued his interest to continue solving business problems using WordPress.
In 2015, he began working full-time for a fully-remote enterprise WordPress development agency, XWP, and quickly progressed through QA specialist and Team Lead roles and eventually started and directed Account Management at the company. His experience in each of these roles ultimately enabled him to offer solution-based project consulting that combined both technical and business perspectives for his clients. As a result, his work directly contributed to significant business outcomes across several high-profile projects.
The challenge, uniqueness, and pace of solving problems at an agency proved to be an ideal environment for him to thrive. As a result, he decided that he would set a long-term career trajectory as a client advocate within the enterprise WordPress development space. After meeting clients and team members of 10up he realized that the company would be a great mutual fit with a supportive environment conducive to further personal and professional growth.
Josiah serves clients at 10up as a Web Strategist. He focuses on being a client advocate who provides thoughtful, creative, and solution-based project consulting. He uses his natural curiosity, unique technical and business perspectives, and long-term relationship building skills to identify ways to maximize each project’s results.
Over the past several years, the freedom of his remote positions enabled him to pursue a life-long dream to travel around the World. He lived for extended periods in Argentina, Australia, and Mexico, where he developed a passion for scuba diving and continues to dive each year.
Jozsef Kozo Support Engineer
By the time József was thirteen, his curiosity led him to create his own web page. He knew that this was the beginning of something great. After he finished his studies, József moved to a hosting/IT solutions company. He was introduced to WordPress and his interest in Cybersecurity peaked. After he successfully received his Certified Ethical Hacker certificate, he transitioned to a company where he could combine his system engineering skills with his security-oriented mind. He suddenly became a Security Engineer.
József has mastered skills like vulnerability scans, server and end-user security, security best practices, and threat modeling. He enjoys hobby projects and learning new methodologies.
When he is not in front of his computer, József likes to hit the gym or cook. He is a big fan of eating and enjoying local handcrafted beers. He also loves playing video games—specifically Dota 2 and Hearthstone.
Lindsey Tynan Account Strategist
Lindsey brings more than a decade of account management, digital marketing and client strategy experience to 10up. While she began her career with brick-and-mortar companies, her client-facing roles eventually lead her to the digital world via a real estate software platform based in Charleston SC. She was sold.
Armed with a newfound love for all things digital, Lindsey packed her bags and headed to NYC where she worked as an Account Director for a Madison Avenue agency. While in the big city, she partnered with clients ranging from small nonprofits to large corporation across a myriad of industries. She is also equipped with in-depth SEO knowledge, and her dynamic background supports her detailed approach to account management.
When she is not managing accounts, Lindsey enjoys taking advantage of activities around her home in Alexandria, VA with her husband and son. She also dabbles in interior styling and, after living in Spain for 3 years, has a deep love for travel.
Maggie Serino Front-End Engineer
Maggie has been passionate about technology even before getting her first internet connection. When she saw her first website, she was hooked and decided that wanted to learn how to create one. She learned the basics of programming on her own, started creating blog themes she gave away for free and learned how to use Photoshop and Illustrator.
She then deviated from the programming path and got a degree in language and literature, studying English and Chinese Mandarin. After University, she started working for a publishing company as a book designer. That’s when she realized her passion for technology was still keen, and she moved to London, UK, where she got accepted in a very intense and selective programming bootcamp and properly learned how to code.
Maggie immediately fell in love with frontend development, and in 2015 she got her first job for a digital consultancy where she built different websites, joined hackathons and created various projects, all using different technologies.
McKenna Dempsey Project Manager
McKenna is a dedicated project manager with an addiction to spreadsheets and a passion for to-do lists. She has been working in the digital space her entire career, whether developing marketing campaigns with teams of writers and designers or managing the software development process with engineers. She loves working in an environment where she gets to create new processes, find solutions to challenges and lead with empathy and communication at the forefront.
McKenna began her career as a copywriter and quickly evolved into managing content marketing projects at a startup. Once she started to get the hang of project management, she dove head first into software management for both B2B and B2C companies. She has managed projects from ideation to execution, working each phase and task with clear vision and process. Her favorite part of her job is bridging the gap between the target goal of a project and the team that’s making it happen.
The weaving pathway of McKenna’s career brought her to 10up as a Project Manager. Her skills in managing client requests, love of problem solving and understanding of the digital process gives her the expertise to provide clients with trustworthy communication and timely execution of tasks. She is driven by the relationships she builds with clients and colleagues and providing efficient processes.
When McKenna isn’t managing the behind-the-scenes of 10up’s upgrades, client requests and tickets, you can find her going on hikes, reading a new self-improvement book or grabbing a happy hour drink with a close friend. One of her favorite hobbies is great conversation with the people she loves. She has a long history of traveling the world and has been to 17 countries. She doesn’t plan to stop exploring any time soon.
Michaela Gallagher Account Strategist
Michaela graduated from the Freeman School of Business at Tulane University with a BSM in Marketing, after accelerating her course load to finish in three years. She launched her career in advertising in New York City, working for the digital ad-tech agency, Huge, where she was responsible for strategizing technologically driven solutions for clients. She then moved to the advertising agency, Grey, where she worked on the Volvo Cars US account across numerous campaigns, model launches and brand partnerships. Her team also developed the world’s first car subscription app, which was the winner of 3 Cannes Lion awards.
Michaela has had a lifelong interest in technology and creative design, and over the years has developed a number of personal websites, including one that provides itineraries for alternative neighborhoods around the world. She is thrilled to be a part of the 10up team to help make the web a better place.
A proponent of “taking the scenic route” in life, she has always followed passion down the untrodden path. She is a certified ski instructor, film photographer, marathon runner, avid solo traveler and painter.
Michele Cipriani Web Engineer
Michele started building websites as a freelancer in 2003 in Italy, while attending University and has been building websites as a hobby for over 15.
His interest in design and development grew in step, at that period the two figures coincided and, moved by the interest in human-computer interaction, he became a professional full-stack developer.
He understood the potential of WordPress already from the early releases and a few years later joined NTTData as WordPress Specialist where he has been able to work on the largest Italian enterprise projects (telecommunications company, banks, media and e-commerce for large retailers).
When he’s not working on code, you can usually find Michele playing Brazilian Jiu-Jitsu and Grappling, traveling and spending time with his family in Tuscany.
Nick Ortiz Front End Engineer
Nick is a web developer and tinkerer of all things technology-related. Everything he owns must be customized or modified, –especially if it has an API. Nick has been a speaker at various WordPress and web-related events talking about extending the capabilities of WordPress.
Prior to joining 10up, Nick worked with a remote company providing fullstack development to some large, important, non-profits and helped them to obtain their substantial dreams and goals.
Nick started his journey into the web as a kid with a dial-up modem and a PC. He got his start learning different web languages and technologies by stealing front-end code from sites he liked, modifying it, and adding it to add to his own website. Nick went on to learn design at a local community college, realized he had a knack for debugging and problem-solving and ended up working in the schools programming lab to assist students and teachers. He moved onto freelancing and got a sub-contracting job doing WordPress development and began learning all the ways he could extend WordPress.
In his freetime Nick enjoys exploring the various deserts of New Mexico with his family, reading about information security, and making noise with his musical instruments.
Nicole Price Revenue Strategist
A wearer of many hats, Nicole has developed a wide skillset by doing “a lotta bit” of everything from creating a social influencer network to ad product testing and implementation at women’s lifestyle and food media publishers. In this time, she has managed countless ad campaigns from ideation to execution to renewal for various brands within multiple industries, including iTunes, Smucker’s, and Tiffany & Co. Her titles have always been related to ad operations, but she has a wide interest in the digital media landscape. She landed her first digital media job shortly after moving to New York, and has been working with WordPress publishers ever since.
Nicole graduated from Temple University with a Bachelor of Arts in Advertising. Originally from San Jose, CA, Nicole has also lived in Philadelphia, Brooklyn, and just outside of Portland, OR. Currently, she is slowly making her way through Latin America and attempting to become fluent in Spanish. Outside of work, you can find her cooking and baking, Netflix binge watching, chasing down dogs to pet, and always finding something new to do in whichever city or town she’s in
Oona Vaisanen Account Strategist
Oona Väisänen has progressed through a variety of agency roles, from media planner, to account manager, to strategist. She comes armed with an impressive portfolio of experience ranging from work with major nonprofits to large global brands – including the likes of LEGO, Save the Children and Amnesty International, to name just a few.
Oona’s roles have always had a strong digital focus, and she thrives when working closely with clients to find original and innovative ways to solve their problems. She’s a strong advocate of user-centric digital solutions, and before joining 10up, she was strategic lead on projects in a creative agency, ensuring audience research and insight drove ideas that met (and exceeded) client goals.
Oona is an avid reader, so outside of work, you can probably find her reading in a local cafe with a good cup of filter coffee. She also loves to learn new things and is always in the middle of a personal project or two – be it an online course, learning to knit, or taking on a new fitness challenge.
Oscar Sanchez Web Engineer
Oscar got involved with technology when he was 12 years old. Spending many moons and sunrises in technology forums during his high-school years, he developed a love for computers and the internet since its puberty. Although he formerly studied sociology as a major, he never left his love for technology. While in college, he worked in IT for the Economics Investigation Center and the Faculty of Social Sciences at the University of Mexico. Eventually, he joined the Complex Systems group at the Interdisciplinary Investigation Center and learned to code.
Introduced to WordPress by a good friend, he quickly fell in love with the WordPress community and decided to develop full time.
Since then, he has released three plugins in the WordPress repository, as well as contributed to WordPress projects like AMP for WordPress, Jetpack, 10ups simple-page-ordering plugin and many more.
Outside of WordPress, he enjoys going out to meet new people and goofing with his friends. Throwing some back-flips at the local park while enjoying the looks of strangers also fits his interests well.
Patrick Ahl Audience Growth Strategist
Patrick began his journey into digital marketing as a content writer for JustBats.com and JustBallGloves.com, the largest online retailer of baseball equipment. A desire to understand how his writing impacted the performance of the websites led Patrick to his discovery and eventual love of SEO.
After sporting goods, Patrick moved to the automotive industry to do SEO for car dealership websites at industry-leading Cox Automotive. He ascended quickly from specialist, to supervisor, to helping develop and eventually leading the company’s first managed services team that encompassed website management, SEO, social media and reputation management. Patrick then moved to the OEM side of the business, where he helped launch a new website program and traveled to dealerships and regional offices to consult on digital best practices.
Patrick earned his bachelor’s degree in Administrative Management at Missouri State University, and currently resides in his hometown of Kansas City. He’s an avid Chiefs, Royals and Jayhawks basketball fan, and enjoys traveling and seeing concerts whenever he can.
Raquelle Fahle Front End Engineer
Raquelle comes from a long line of computer programmers who worked all over the world in the fields of video games, educational software, and classified technology. She found computer science working on premed studies in quantitative biology. Ever curious about logic and the connection the internet allows, she went into web development in 2013.
She has worked with nonprofits, hospitals, major airlines, world-class amusement parks, and international clients, with extra enthusiasm for empowering companies that are ethical and purposeful. Accessibility and user experience are at the forefront of each development project.
She has contributed to open source tools for WordPress that allow for better practices in development, and joining the front end team at 10up will allow her to focus on contributing to WordPress core and making the internet a more accessible platform for all.
Raquelle is drawn to problem solving, whether it’s a coding challenge within a project or making code animations for personal pleasure. When not behind a computer screen, you can find her rock climbing in the mountains of Peru, floating in the Dead Sea in Israel, upside down in handstand classes or hiking to bodies of water with her pup for a swim.
Sajjad Usmani Support Engineer
Sajjad graduated with distinction from Comsats Institute of Information Technology Islamabad (Pakistan) as a Computer Engineer in 2007 and began his career as a Junior System Administrator. Since then, Sajjad has won several performance awards and has held many different roles. He finds enjoyment in catching malicious attacks and spamming activity and has great hands on experience in virtualization technologies.
Sajjad considers himself a calculated risk-taker. While holding numerous positions and a wide range of responsibilities can be demanding, Sajjad has never let go of his passion for technology and willingness to learn new things in modern cloud technologies. He enjoys helping WordPress customers with plug-ins, themes, customizations, and integrations.
When he is not working, Sajjad loves to travel and explore nature with his wife and daughter. Mountaineering and trekking are his passion. He likes to spend hot summer days in a cool, peaceful place enjoying delicious food with his family.
Sanket Parmar Web Engineer
Sanket has completed his Bachelor’s degree in Information Technology from DDIT (Dharmsinh Desai Institute of Technology). During his study, he started working on ASP.NET framework and he completed a couple of projects. But after his study, he shifted his career with PHP. He always says that PHP is so simple that anyone can learn it from scratch.
At the beginning of his career, Sanket started to explore Magento. He has done some theme integrations and styling in Magento. His introduction to coding was through PHP and got involved deeper with the WordPress world. In the last 5+ years, he has worked on many enterprise level clients. He has contributed to WordPress ( Core Development + Translation ) and many other open source projects, created some plugins as well. He is also one of the organisers for WordCamp Pune.
When Sanket gets some free time from work, he travels mostly on his bike, listens to music, watches TV series or movies, goes swimming. He loves cricket and often goes to play.
Stephanie Leith Copywriter
Stephanie’s passion for the written word began long before she published her first writing website at the tender age of 12. Once she got her hands on a box of crayons, it was game over – and love at first scribble.
As 10up’s first content writer, Stephanie is obsessed with creating high-quality content that enhances digital experiences. A passionate communicator with more than 7 years of experience in content marketing, Stephanie loves exploring new and innovative ways to create content that grabs (and keeps!) attention. Her intense curiosity and fascination with what moves the human spirit shapes her determination to craft narratives that connect with people at the core of who they are.
By day, you can find Stephanie writing, editing, and curating content that brings ideas to life. By night, you’ll likely find her buried in a book or on a quest to save digital worlds from destruction.
Tim Moore Web Engineer
Tim has been involved in the WordPress community since 2006. His first professional WordPress job was as the lead programmer to convert the University of Maine’s web sites from static HTML to WordPress. During this time, Tim became a core contributor for the WordPress Multi Site project.
After several years at the University of Maine, Tim moved to Automattic, where he was a WordPress core contributor and also worked on a range of WordPress-related projects. He proposed having a dedicated team for Automattic’s Jetpack plugin, and eventually led the team.
Outside of the WordPress world, Tim spends time with his wife and two daughters, cooks, and is an avid reader and writer. He has a university degree in literature, linguistics, and writing.
Tina Macko Front End Engineer
Tina has been building websites for over a decade. Her love for the web started with a strong focus on visual design that quickly evolved into a passion for all things front-end development. She loves to work at the sweet spot you can find at the intersection of design and code.
After completing her MS in Media Technology, Tina got her career start working for the University of Pittsburgh where she built over 15 websites for the university and standardized the web process for the development team.
Next, she moved on to a local agency where she spent over 5 years leading the web development efforts and launching websites for nationally known CPG brands like Nestle, J.M. Smucker, Pinnacle, and Premier Nutrition, as well as many higher education clients.
When Tina is not spending time with her husband and son, you can usually find her outside walking, kayaking on Lake Erie, or planning her next climbing trip.
Tung Du Open Source Practice Support Engineer
In 2012, Tung was introduced to WordPress. Since then, he has been building websites for clients, from medium e-commerce stores to big online magazines. He has experience in managing multiple websites, optimizing websites speed and extending WooCommerce functionalities. He is a big fan of TypeScript and enjoys writing clean and performant code.
Tung met 10up when he submitted a PR to the 10up Engineering Best Practices and, subsequently, WP Instructions.
When away from the internet, you can find Tung reading psychology, running, brewing coffee or hanging around craft beer stations.
Alicia Remedios Accounts Operations Manager
Alicia graduated with honors from the University of South Florida with a degree in Professional Writing, Rhetoric, and Technology, and following that, joined a small web agency based in Clearwater, Florida. It was during this time that she worked more closely with WordPress and gained a better understanding and appreciation for the entire process behind creating engaging websites for clients.
Starting at 10up in 2015 as an Accounts Coordinator, Alicia quickly put her experience managing multiple projects and operational responsibilities to use and leveled up to Accounts Operations Manager. She enjoys using her skills to assist with anything and everything the Strategy team handles day to day.
When not at the computer, you can find Alicia enjoying family time at the beach or a local bookstore, fully enjoying life in Charleston, South Carolina.
Catlin Hays Executive Assistant
Catlin attended San Diego State University before transferring and finishing her program at Sacramento State University in 2014 with a B.A. in International Business. After putting herself through college by working full time during her coursework, she became a Project Coordinator and Administrative Assistant for a local commercial furniture dealership. During her time there, she learned about the foundation for a healthy working environment and grew as a businesswoman in the professional world.
She then moved back to Macy’s, where she had worked to put herself through school, to become the New Business Development Lead for the women’s denim department. There, she worked closely with vendors and upper leadership to execute sales plans and exceed goals for her business. This evolution of management experience led her to become the Operations Manager for a successful hat company. The mixture of administrative, business, and retail management backgrounds, as well as her enthusiasm for business strategies, has paved the way for her to become an Executive Assistant at 10up.
In her spare time, Catlin enjoys spending time with her family and husband. They do monthly board game nights, brew their own beer, travel frequently, and enjoy spending the Spring and Summer seasons outside in the fresh air. She does yoga three times a week and is very passionate about living a happy and healthy life!
Celeste Chapman Financial Operations Specialist
Celeste fell in love with numbers at an early age. As a child, she played with her parents’ billing statements and check registers for “fun.” As she grew up, she worked as a bookkeeper for a local small business, where her infatuation only deepened. She attended and graduated from the University of Wisconsin-Oshkosh with a Bachelor of Business Administration, majoring in Accounting & Finance.
Since then, her experience in accounting has grown from small businesses to corporations and non-profits, working with companies such as March of Dimes, the Arthritis Foundation, and SHRM. She is currently a member of the advisory board for WINDS Recovery House, located in Milwaukee, WI.
When Celeste isn’t counting pennies, she can be found doing yoga, spending time with her husband and pup, and enjoying kayaking, swimming, and just being around any body of water!
Christine Garrison Good & Welfare Officer
Christine holds a Bachelor of Business Administration in Marketing and a minor in English from North Georgia College & State University. Her experience includes customer relations, sales, and office administration. Christine comes to 10up from Fox Sports South as a Client Services Coordinator in the Advertising Sales department.
Growing up in a small mountain town in Georgia made the Internet Christine’s gateway to the rest of the world. What began as Internet fanaticism at an early age eventually yielded Computer Science courses in college, where she accumulated a basic and broad understanding of web design and engineering.
When she’s not behind a computer, Christine spends her time in the kitchen baking, fly fishing on the river, stopping in every antique store she lays eyes on, and – perhaps ironically – using snail mail to keep in touch with friends. She married into the military which takes her all over the country with each new duty station they are assigned. She loves being an Army wife, which has made her a champion mover.
Kate Grenadier Technical Recruiter
Kate is a bit of a “gal-of-many-trades”, with a common theme of managing “all things people”. Kate has been working in the digital creative agency world for over 12 years. Her background is rooted in program, project and account management; however her roles over the years have evolved to organizational operations management, as well as managing the people-side of business; with a focus on building company culture, employee engagement, professional growth and development, and talent acquisition. Kate is also an ICF Certified Career Coach – and has helped many people on career transitions, leadership development, and finding work/life balance; among other things.
Most recently, Kate’s been working as a freelance consultant, coach, and professional recruiter; working with multiple organizations on implementing various processes and best practices, program development/management, and talent acquisition from entry to executive level roles. After a few years of freelancing, Kate has missed being part of a larger team, and is excited to be joining 10up and working towards something bigger. Kate takes a very “user-experience focused” approach to everything she does, particularly as it relates to recruiting, and believes firmly in “recruiting like a human”. Kate also has a big focus and passion on building Diversity & Inclusion.
Originally from Michigan, Kate has lived in beautiful Hood River, Oregon for almost 15 years. She originally came to Oregon via Colorado, as a whitewater raft guide. While professionally she has come a long ways from those days, you can still find her outside as much as possible kiteboarding, paddle boarding, biking, hiking, skiing, or simply just enjoying a beer with friends or a book down by the river. Kate and her hubby also recently became certified respite foster parents, which is proving to be a whole new adventure!
Maggie McGirk Resourcing Coordinator
Maggie graduated from the University of Delaware with Bachelor’s Degrees in Psychology and Criminal Justice, and minors in Business Administration and Legal Studies. Following graduation, Maggie joined an insurance claims processing company where she was quickly promoted from a Claim Reviewer to a Quality Assurance Analyst.
After completing an online marketing technology course, Maggie’s interest in WordPress and digital experiences grew quickly. Her skills include Excel, customer service, and task management. As a Resourcing Coordinator for 10up, Maggie hopes to use these skills and the benefit of a diverse team to help ensure all of the people and processes are working to their full potential.
Maggie spends her free time wine tasting, hiking, and swimming at as many beaches as she can. She lives in Wilmington, Delaware but can often be found traveling to other places with friends and family. She loves animals and is currently trying to convince her boyfriend to adopt a puppy.
Stephanie Stracener Resourcing Coordinator
Stephanie started her career as a radiology technologist where she passionately cared about her patients. After several years of working in the healthcare industry, her heart for adventure led her to move to Australia for life experiences that couldn’t be found in an office.
After some time, Stephanie settled in the Appalachian mountains of East Tennessee to begin her career in the technology sector, focusing on accounting and data analytics for Saratoga Technologies and eventually Sharp Business Systems. Her talent for working with numbers is equally matched by her dedication to her team’s collective relationship and success. She uses those skills along with her desire to learn something new each day in her role as a resourcing coordinator for 10up.
When Stephanie isn’t working she finds joy and peace by traveling with her family and friends, acting in her local theater, mentoring young girls in her community, and leading worship in her church band.
Tim Hoang Recruitment Manager
While Tim is a professional number cruncher by education and trade (BA in Business Administration – Finance from the University of St. Thomas), he has an eclectic background that goes beyond the numbers. Moving from one of the largest banks in the US to a small Minneapolis-based software company hellbent on exponential growth, he found a niche in the tech industry and thoroughly enjoyed making a large impact through Accounting. After getting the company right in the books, he turned his focus and direction to Human Resources. He played a part in helping the company grow from 250 employees up to 500 across four office locations. Tim is now joining the 10up crew to help on the hiring front, ensuring 10up continues to be a haven for technical excellence.
Louisiana-born and Minnesota-raised, Tim is a combination of Southern Hospitality and “Minnesota Nice.” The eternal optimist who always has a smile on his face; he does his best to light up people’s day. Tim has a need to explore and try new things, making his hobbies quite varied—but his flavors as of late have been: wrenching on his motorcycle cafe racer project, woodworking, pushing heavy inanimate objects at the gym, traveling to new cities/countries, and attempting to learn to play the guitar.
At his core though, Tim is a foodie. He loves to cook for others and loves to check out new restaurants. Just don’t give him peanut butter or olives (ew). The way to his heart is feeding him food. Or being food. Preferably mac and cheese.
Veronica Bruce Financial Operations Manager
Veronica graduated with a Bachelor of Science degree from Missouri State University. Over the years, she has honed her skills with Fortune 500 companies such as PwC (PricewaterhouseCoopers) and Sprint Corporation. Her diverse industry experience spans corporate, non-profit, construction and government sectors.
Taking a forward-thinking and problem-solving approach, Veronica has used her skills to develop processes and procedures to increase organizational efficiencies resulting in decreased costs, increased revenue and profits. Prior to joining 10up, Veronica’s financial management responsibilities included managing $300 million in annual revenues, $10 million annual expense budgets and complex, multi-location sales commission administration.
Veronica is a wife, mom, room smile facilitator, coffee connoisseur and numbers extraordinaire. She lives in gulf coastal Alabama with her husband, Alfred, and enjoys sharing in bible ministry, as well as spending time with her children, family and friends.