We make a better web with finely crafted websites and tools for content creators
We make the internet better with consultative creative and engineering services, innovative tools, and dependable products that take the pain out of content creation and management, in service of digital experiences that advance business and marketing objectives. We’re a group of people built to solve problems, made to create, wired to delight.
A customer-centric service model that covers every base, unrivaled leadership and investment in open platforms and tools for digital makers and content creators, and a forward-looking remote work culture make for a refreshing agency experience.
With more than 120 experts in digital strategy and management, software engineering, user experience and interactive design, cloud infrastructure, and audience and revenue optimization, we’re big enough to conquer any challenge, and small enough to care. Cross-discipline teams of 6-8 specialists organize around qualified project and product managers, putting customer delivery front and center. Whether your ads are down, your visitor bounce rate is up, or your database server is sideways, we’re a partner who never says, “We don’t know how to help,” and can always say, “The President would be happy to speak with you.”
Should I build an app or a responsive website? Am I maximizing my ad revenue? Why don’t my visitors click “sign up”? How many 10uppers does it take to screw in a website? We don’t just build: we figure out the plan.
Inspiring design brings the functional and the beautiful; a delightful blend of art and engineering. We focus on the audience whimsy and relationship between brand and consumer, delivering design that works.
Please. Look under the hood. Our team of sought after international speakers provides expert code review for enterprise platforms like WordPress.com VIP. Because the best website you have is the one that’s up.
Building Without Boundaries
The best talent isn’t found in a single zip code, and an international clientele requires a global perspective. From New York City, to the wilds of Idaho, to a dozen countries across Europe, our model empowers us to bring in the best strategists, designers, and engineers, wherever they may live. Veterans of commercial agencies, universities, start ups, nonprofits, and international technology brands, our team has an uncommon breadth.
Influencing communities around the world, our team leads meetups, speaks at local events, and visits clients wherever they may be.
Independence from traditional “brick and mortar” offices, freedom from commutes, and flexible schedules across nearly a dozen time zones means our team works when and where they’re most inspired, available when our clients need them.
Jake Goldman President & Founder
Jake has been building websites since the 1990s, and has built award winning web-based solutions for Fortune 100 companies, the U.S. Navy, major universities, and high profile non-profits. His analyses have been quoted on high profile websites like c|net and the Winsupersite.
Jake started working with WordPress in 2006 while managing the interactive division of a 100-man contractor. In 2009, while employed as Technology Director at a Providence-based agency, he refocused his professional attention on the platform, releasing free plug-ins, diverting new projects to the platform, and engaging the community. Jake’s leadership helped transform that agency from a 3-man team serving a niche CMS to an open source software agency with 10 employees.
In February 2011, Jake founded 10up with a vision of a distributed, elite team that could build beautiful, easy to manage websites on the web’s best platform – WordPress. He bootstrapped the company into the team you see today.
Between leading the charge at 10up, Jake has been a writer and expert reviewer for Smashing Magazine and taught WordPress development at Boston University. Jake has spoken at conferences and events around the country, including CMS Expo, Prestige, Pressnomics, and WordCamps in San Francisco, New York City, Chicago, Phoenix, Philadelphia. He helped organize the first WordCamp Boston in 2010, founded the WordPress Providence Meetup in Rhode Island, and restarted the WordPress Meetup in Sacramento.
Jake is a core contributor to WordPress and maintains some of the highest rated plug-ins on the official repository. Cumulatively, they have been downloaded over 1,250,000 times.
John Eckman Chief Executive Officer
After a first career as an academic (teaching Literature and Composition at the college level), John‘s been working in professional services agencies for the last 15+ years. Most recently he was Managing Director at ISITE Design. Prior to that he was a Senior Director at Optaros, Director of Application Development at PixelMEDIA, and a Director / Principal Consultant at Molecular.
He has worked with clients across many industries and sizes, from early-stage startups to the Fortune 50, as well as higher education and the non-profit sector. He’s worked as a user experience manager, a technical architect, a project manager (and program manager), an account director and a strategy lead.
He’s been focused on open source (primarily WordPress and Drupal) since 2006, most visibly as one of the organizers of WordCamp Boston, but also via plugins and talks at WordCamps (New York, Providence, and Boston) and DrupalCamps (Montréal, Western Mass, Connecticut, Boston). He’s also presented at many content management conferences outside of the WordPress community: Gilbane, Confab Higher Ed, CMS Expo, etc).
He received a BA from Boston University, an MA & PhD from the University of Washington, Seattle, and an MIS from Northeastern University.
He lives in Salem MA with his wife and dogs, and also blogs at Open Parenthesis on open source, software engineering, user experience design, content management, and internet culture.
Brad Miller VP, Associate Director of New Client Strategy
Brad Miller comes to 10up as Co Founder & Executive Director of Lift UX, with over 10 years of experience in strategy, user experience design, business development, project management, creative direction, quality assurance and business management.
Before starting Lift UX, Brad worked at a digital web agency in St. Louis, MO which was known to be one of the leading Sitecore partners in North America. Having a strong passion for open source software and WordPress, Brad had a desire to start an agency that focused primarily on WordPress. He saw how heavy and expensive Sitecore and other content management platforms were and felt that WordPress was a great alternative for enterprise clients. In 2009 Brad did just that.
Leaving his previous agency in 2010, Brad spent the last 7 years leading a team of designers and developers that have created Emmy nominated and award winning projects. He has built relationships and provided his expertise to some wonderful clients over the years including AMC Networks, 120 Sports, Frito-Lay, Microsoft, Sara Lee, Allergan, HID Global, Chewy.com, GoDaddy, Tenaris, Disney and many others.
Being from the Midwest he’s a fan of St. Louis Blues hockey and Cardinals baseball. Besides being a St. Louis sports fan Brad is also a musician. Before getting heavily into the user experience and web design industry, he was a singer songwriter and recorded two albums in St. Louis, MO and Franklin, TN. During his time in the studio he had grown to love design and web development. He decided to focus his time learning about designing and building websites as a career, the rest was history.
Brad lives in Tampa, FL with his Wife, three boys and his two dogs. Brad is a Christian, loves to cook, loves new technology and home automation.
Chris Wallace Vice President, Experience Design
Chris joined 10up in July 2017 as part of an acquisition of Lift UX, a user experience design agency. He joins with over 7 years as Principal Creative at Lift and 15 as a digital designer and developer. Chris and his team won awards and Emmy nominations for their work on projects for The Walking Dead, Mad Men, and Breaking Bad and have worked alongside companies like Frito-Lay, eBay, and GoDaddy.
Before co-founding Lift UX, he worked within the User Experience Group at Enterprise Rent-A-Car, one of the largest privately held companies in the world, designing and developing websites and applications for various departments throughout the company. Before that, he was an E-commerce Website Designer at one of the first domain registrars, Network Solutions.
His desire to craft simple, delightful experiences for users has served him well over a 15 year career of digital problem solving.
Jess Jurick Senior Vice President, Client Delivery
Jess joined 10up in Fall 2011 with years of experience working in the interactive space. Jess has worked with and managed projects for Fortune 20 brands, major non-profits, and state organizations, including CVS Caremark, Abbott Pharmaceuticals, Citibank, and the Rhode Island Department of Health.
Jess is passionate about creating interactive and engaging audience experiences. From layout concepts, to copywriting, to social media integration, Jess knows how to captivate, measure, and keep an audience. A social media maven herself, Jess is especially interested in innovative ways to weave social media platforms like Twitter and Facebook into standalone website experiences.
Jess helped organize the first WordCamp Miami in 2010, and spoke to WordCamp Miami about audience engagement a second time in 2012.
Jess graduated Magna Cum Laude from the University of Miami with a Bachelor of Science in Communications, and tries to return to the warm climate whenever she can.
Taylor Lovett Vice President, Engineering
Taylor first started playing around with HTML at age 10; his curiosity for websites and web applications grew from there. He has a passion for turning a blank canvas into something incredible. Solving the constantly changing puzzle of meeting client needs propels Taylor to learn about different and more effective web technologies and strategies.
Taylor believes learning is an extremely important part of what keeps web development fresh and fun. When WordPress came onto the scene, he jumped in head first developing plugins and themes for personal and client websites. Taylor’s most popular plugin is Custom Contact Forms; a plugin for creating contact forms that is jam packed with features. It has been downloaded over 1M times.
Taylor was one of 10up’s first employees, joining during its first year, and would go onto become one of 10up’s first Senior Engineers and Technical Leads. In summer 2014, following continued outstanding team leadership and production outcomes supporting clients like the New York Observer and Variety, Taylor was promoted from within to Director of Engineering.
Other than developing web applications, Taylor is a lover of music. He enjoys listening to blues and jazz music as well as playing acoustic fingerstyle guitar.
Vasken Hauri Vice President, Platforms & Systems
Vasken joined 10up in February of 2013 with over 10 years of experience working in technology in both the public and private sectors. Before becoming a WordPress developer in 2009, Vasken worked at Plymouth State University in several roles ranging from desktop support to systems administration, and occasionally, adjunct faculty member.
In November of 2010, Vasken joined GigaOM, a leading technology news and research online publication, as a WordPress developer working remotely from New Hampshire. Upon moving to the Bay Area in mid-2012, he assumed the role of a team leader within GigaOM’s rapidly growing product development group, a position he held until joining the team at 10up in February of 2013.
Vasken enjoys creating natural, consistent user experiences that enhance and promote interactivity through simplicity. As a developer, one of Vasken’s strengths is his ability to communicate highly technical concepts in a clear, non-technical way in order to build understanding between various project stakeholders. This, along with significant experience across several technology sectors, has allowed him to engineer successful projects within organizations ranging from small, independent businesses to public universities to online publications with millions of unique visitors each month.
A strong believer in open source technologies, Vasken has spoken and hosted panels at numerous WordCamp, NERCOMP, and EDUCAUSE events, on subjects ranging from Green Computing to WordPress-based centralized authentication systems. He currently holds a Bachelor of Arts in German Studies from Haverford College and a Master’s Degree in Business Administration from Plymouth State University, where he was also an adjunct faculty member in the Computer Science and Languages and Linguistics Departments.
When he’s not testing cache performance or planning projects, Vasken enjoys spending time with his wife, hiking with his dogs in the Bay Area’s many beautiful nature parks, and as a recent California transplant, is once again trying to find a good group of musicians to jam with in yet another new city.
Adam Edgerton Director of Client Delivery
Adam grew up with a multitude of tech hobbies, from tinkering with basic HTML sites in the 1990s to custom-building computers for friends in the early 2000s. After graduating from the University of Oregon, he put his business degree and passion for the web to work, and has built much of his career thus far with digital agencies. He’s been able to wear the majority of the “hats” within an agency environment in the past 8 years and has led countless projects using primarily open-source technology platforms for Fortune 500 clients, major entertainment brands, and large online retailers.
Adam’s natural strengths lend themselves to project management and communication facilitation, and as his career has progressed, he’s found continued fulfillment in mentoring and leading client delivery teams. Beyond his day-to-day work, he founded and leads PDX Digital PM as another outlet for mentoring and building community around digital project management. He also enjoys blogging when time allows and has presented on project management topics at several national technology-focused conferences.
An Oregonian by day but an Alaskan at heart, Adam enjoys the outdoors as much as possible with his wife Heather. He tends to not sit still much, and puts his perpetual motion to good use cycling, running, climbing, hiking, skiing, and mountaineering, all in the name of a good adventure.
Ben Greeley Director of Engineering
Ben started his professional career working as a software engineer at MBNA/Bank of America, focusing on developing automation software using ASP.NET and SQL, saving the bank time and money. Most recently, he has worked in higher education as web manager/senior web developer at Colby College where he was responsible for the strategy and development of the college’s award-winning websites and mobile apps. He successfully established web governance, migrated the college’s websites to a WordPress multisite environment, developing many custom themes and plugins for the college.
Working on freelance projects provided a reason to learn additional technologies. After developing many of his own custom PHP content management systems for clients, he discovered the power and flexibility of WordPress and has since used WordPress to power most of his projects. In 2009, he taught himself iOS app development and, being a Mainer, created the first app focused on eating and ordering lobster. He has since developed several iOS apps for clients and is particularly excited about the field of mobile web applications.
In his spare time, Ben keeps active by training for half marathons, climbing mountains and exploring the world. He lives in Waterville, Maine and holds degrees in Computer Science and German from the University of Maine.
Brent van Rensburg Director of Engineering
Brent has been building top notch web solutions for over seven years. After graduating from college, he cut his teeth as a PHP developer for a bespoke university e-learning framework; an experience that opened his mind to the endless possibilities that diligence and a simple computer can achieve. His next move would be to Habari Media, one of South Africa’s leading digital media houses, where in just one year he worked his way up to lead developer and team manager.
In 2010, feeling the need to expand his skill set and dive into more self-satisfying projects, Brent founded his own company, Kaira. It was around this time that he also discovered WordPress; since then, he has not looked back. Leveraging WordPress as a CMS, he developed successful websites and campaigns for top advertising agencies across Africa, worked on amazing projects like a web application and CRM for a major charity supplying gifts to over 100,000 underprivileged children. Brent has engineered custom integrations with social media platforms, built intranet networks, and developed successful WooCommerce extensions.
When Brent isn’t writing badass code, you can find him hiking up Cape Town’s beautiful Table Mountain, playing guitar, or cooking a delicious vegan meal.
Chris Marslender Director of Engineering
Chris has been a professional web developer for the past 5 years, and has been building websites as a hobby for over 10. His interest in programming began in elementary school, when his grandfather taught him QuickBasic. A few years later, he had built his first static HTML website, and began helping family and friends do the same.
In his freshman year at the University of Arizona, he started doing freelance web development projects for small local businesses. He quickly discovered WordPress and has been using it as his platform of choice ever since, even contributing a few plugins to the official WordPress plugin repository. After freelancing for 4 years, he joined a web agency in Tucson, AZ as their lead web developer, and in addition to building websites in WordPress, he worked on web apps for project management and document sign off.
When not making websites, you might find him tinkering with electronics, playing his saxophone, or working on his car.
Christian Chung Director of Engineering
Christian has been active in the web industry for over 10 years, filling diverse roles encompassing everything from project management to backend programming. He got his start at an agency building small marketing websites for small to medium sized businesses using WordPress. He quickly set himself apart and was given the opportunity to come on as an engineering consultant for several large companies in the healthcare and travel industries using WordPress.
When Christian isn’t writing code, he is out hiking, kayaking, fishing, and enjoying the beach lifestyle in sunny Clearwater, Florida with his fiancée and their dog.
Christina Siegler Director of Client Delivery
With a degree in Broadcast Journalism from Florida Atlantic University, Christina got her start by becoming a video editor. Once she realized that line of work was not for her, she used her visual and storytelling skills, along with her knack for planning, to become a Project Manager.
Her PM career began at a technology company working with the biggest college sports entities in re-branding and revitalizing their web properties and mobile applications. Christina then grew from being a PM to a certified Scrum Master while using Scrum Methodology to launch the PAC-12 Conference website.
Most recently, Christina served as the Director of Operations and Project Management at Crossfield Digital, a boutique agency. There she led all web and mobile app development along with the operations of the company at large.
Christina is passionate about providing her team with a fun, rewarding, and open working environment.
When Christina is not sitting in front of the computer, you can find her running on the local trail training for her next Disney race. If not running, she spends her free time with her husband and daughter Gabriella at the pool, a park, or anywhere that has donuts—her favorite food.
Gabe Karp Director, Head of Europe
Gabe joins the 10up team from London where he brings more than 10 years of experience working with NGOs, major political campaigns and large corporate clients to design and develop digital platforms. He works closely with his clients to craft strategies and solutions, helping organizations achieve their goals by leveraging thoughtful, impactful design and the right technology solutions.
Prior to joining 10up, Gabe was a partner at Siberia, an experience design studio. He was responsible for launching their European presence, opening offices and building teams in both London and Berlin. Gabe worked with major corporate clients at Siberia, helping to re-invent their digital products and platforms. Before joining Siberia, he worked at Blue State Digital for six years where he started as a front-end developer. He later ran the global project management team and was responsible for the delivery of websites and custom development projects across BSD’s five offices.
He’s worked with the likes of AOL, American Express, the Human Rights Campaign and Malaria No More. Additionally while at BSD he worked on high-pressure political campaigns in Mexico, Brazil and India.
In his free time, Gabe loves to spend time with his family, cooking big meals for friends, going on long runs and is constantly in pursuit of the perfect cup of coffee. He has a BA in Political Science from University of Rochester, and a year of film studies at the Chapman Film School.
Helen Hou-Sandi Director of Open Source Initiatives
Helen is 10up’s first full-time employee and our Director of Platform Experience. She is a WordPress core committer and the release lead for WordPress 4.0. 10up enables Helen to contribute to the WordPress open source software project full-time, supporting the platform upon which our business is built, though she enjoys continuing to support our clients and the rest of the team by continuing to build on top of the platform as well.
A professional musician in a previous life with an MM in Piano Accompanying and a BM in Music Performance, Helen’s artistic side supports the WordPress philosophy that “code is poetry.” She is passionate about well-crafted, clean, maintainable code under the hood, and a beautiful, easy-to-use administrative user interface for the contributors managing your site.
Helen lives in Jersey City with her husband and son, and can often be found at events and client offices in the NYC metro area.
Jeff Paul Open Source Practice Manager
Jeff is a Pisces, uses two spaces after a period, pronounces GIF with a hard g, and always waves goodbye on video chats. More relevant to his professional life he has a fancy piece of paper that says he knows Computer Science, has worked in-office and from-home for companies large (General Electric, NBC) and small (XWP), was educated in the waterfall software development life cycle method only to become an agile convert when he moved to Los Angeles in 2008, and first published with WordPress in March 2007. Most importantly, he’s a dog person and would live on the equator if he could.
Prior to joining 10up, he helped build products and lead digital media teams on behalf of BigCommerce, News Corp, Beachbody, Discover Financial Services, NBC, Universal Pictures, Universal Studios Hollywood, USA Network, and GE Capital.
Jeff’s biggest WordPress-related accomplishment is his first non-About Page, code-based commit in core. After that, he’s most proud of synchronizing his WordPress Slack and .ORG profiles to @jeffpaul and migrating away from his off-brand, historical @jbpaul17 profile in May 2018. He was also the WordPress 4.7 release deputy (with the ever-amazing Helen Hou-Sandí as release lead), the 4.8 release co-lead, the 4.9 release deputy, continues to provide product management for WordPress core while leading the weekly devchats, and is the Tide product maintainer (alongside Derek Herman).
Outside of 10up, Jeff is a husband to one amazing woman (hi Crystal, love you!), father to three five kids (twins born October 2018) and one Golden Retriever dog / officemate, enjoys time outside in warm weather near water, and relaxes with homebrew / craft beer or bourbon. He’s an active member of his kids’ school PTA, coaches his kids soccer / baseball / lacrosse teams, used to find time to run triathlons as well as play 8-bit games and anything on a Nintendo system, is a long-suffering fan of the Baltimore Orioles and Ravens, and is a strident believer in the Oxford comma.
Katie Methe Director of Client Delivery
Katie made her start at a local digital services company in 2009. She became interested in the architecture and data structures of several CMS systems (most notably WordPress, Drupal, and ExpressonEngine) and quickly realized that her strengths were in bridging the gap between client goals/expectations and the engineering strategy & execution behind them.
Her articles on content management have been published by Six Revisions magazine and she has given talks about CMS architecture and best practices at a variety of different events (WordCamp, DrupalCamp, DrupalCon). She has managed a variety of different projects (ranging in size, industry, and deliverables) and places heavy emphasis on long term partnerships with clients and quality delivery and ownership.
Before joining 10up Katie was the Web Manager for Lionbridge Technologies; the largest provider of translation services in the world (and an early 10up client!). At Lionbridge she managed strategy, design, and development for the company’s WordPress multisite stack. She also owned and operated her own digital services company for 3 years.
Born and raised in small town New England she can be seen wearing excessive amounts of flannel (regardless of the season). When she’s not plugged in at work she enjoys hiking, cycling, woodworking, gardening, and sitting by a fire with friends.
Lauren Keates Account Director
Lauren’s passion for WordPress began when she discovered the intuitive interface for content publishing. The platform ultimately became her CMS of choice when she used it to tackle a bi-lingual site challenge with ease for a customer. She believes technology should always serve in support of strategy and loves helping customers define their requirements.
Lauren is passionate about digital marketing and analytics. As an Account Executive at Topsy, she managed public sector business, helping organizations gain valuable insight from social media data. She then joined Timshel, where she led enterprise technology implementations, site redesigns, and the onboarding of customers to their API-based digital engagement platform.
Over the past decade, Lauren has supported a broad range of organizations in the B2B, B2C, B2G and Social Impact sectors. Lauren joins 10up to work closely with regional clients and provide onsite support.
In addition to her work, Lauren is a passionate traveler with interest in new cultures and people. This has led her to visit over 15 countries over the past two years. She also enjoys hiking, camping, and Muay Thai, which makes her new home in Seattle the perfect basecamp for weekend explorations with her husband and two pups.
Martha Schmidt Director of Client Strategy
Martha is a hands-on, strategic marketer who has been working in the digital realm for the majority of her career. Whether in a direct production role or leading projects from an interactive, project or account management standpoint, she thrives on collaborating with team members and clients on implementing digital tools that best fit client’s short and long term needs – ultimately exceeding client’s business goals and expectations.
Martha’s agency experience has exposed her to both B2B and B2C companies within multiple industries; from small mom-and-pop shops to Fortune 50 companies, she has managed projects from conceptualization to execution to sustainability. A few notable clients/brands: Huggies, Pull-Ups, Bemis. She’s been involved in the design, development and launch of diverse CMS platforms, including WordPress.
The culmination of her diverse digital marketing responsibilities has brought Martha to 10up as a Web Strategist. Her specialty lies in being both a strategic planner and ‘doer’, and she finds success being the liaison between the creative/technical teams and the client in a digital environment. Relationship building, strong communication, problem solving, and continuous learning and improvement are key professional drivers for Martha.
While Martha hangs her hat on being a working mom, she finds the most joy spending time with her husband and one year old son at their home in Appleton, WI. For fun she loves to travel – especially to warmer climates, relax on the lake at her family cottage in Michigan, cook, watch baseball and visit different MLB ballparks (thanks to her dad for instilling this love in her – she has been to 23 stadiums that are currently in use and three that have been knocked down), and just be a total Wisconsinite: She loves her Green Bay Packers (and stressing over games), cheese is part of almost every recipe in her home, and to her nothing is better than a night in with family and friends over some games and good Wisconsin beer.
Mike Bal Director of Client Delivery
With a diverse background and hands-on experience in all aspects of modern marketing, Mike brings a unique perspective on project management and leadership. He’s dedicated to bringing out the very best in the people he works with and to producing nothing less than impressive work.
After earning his Bachelors degree in Advertising from Iowa State University, Mike worked with a small social media and content marketing agency called One Social Media, helping international best-selling business authors grow their influence online. Mike created several highly successful – viral, if you will – projects and promotional campaigns, facilitating the successful launch of two New York Times best-sellers.
Mike’s passion and knack for process development and project management led him to his next role: Director of Digital Marketing with a boutique web design agency in Chicago. He was tasked with developing scalable processes for everything from client discovery to production workflows, and anything in between. This experience that helped him launch his own consultancy, offering clients a wide variety of services, including website design and development in WordPress, to social media marketing and digital strategy.
Seeking stability as his family grew, Mike joined Single Grain, a full-service digital marketing agency out of the Bay Area, as Director of Social Media and Content, where he was responsible for leading the strategy and implementation of social media and content marketing efforts for all clients. After working with the management team on processes, team structures, and overall growth plans, Mike was promoted to Director of Client Success where he was responsible for coordinating and leading all teams to produce results-driven work for all clients.
When he’s not plugged in, you’ll find Mike spending time with his wife and his two sons, working out, playing drums, or working on one of his side projects.
Mike Jordan Director of Engineering
Mike is an international traveller who fell in love with WordPress in 2010. Hailing originally from South Carolina, USA- Mike has lived on three continents ( North America, Asia & Europe ) and visited many exotic locations.
Along the way he nabbed a BS in Computer Information Systems, led student-organized Tsunami relief efforts in 2005, served as applications & databases manager at an international security company, started a travel agency, and happened to bump into Paul Clark in Chiang Mai, Thailand. This chance encounter introduced Mike to the wonderful world of WordPress and provided the awesome opportunity to co-build the WordPress tools that are still being used to save lives in Burma today.
Since 2010, Mike worked alongside Paul Clark & Taylor Aldridge at their company, Brainstorm Media, which firmly believed that democratized, open publishing platforms like WordPress can make the web, and the world, a better place. During this time, Mike built and maintained powerful systems with clean interfaces for a number of clients, representing a wide range of industries and non-profit organizations.
In January 2014, Brainstorm Media joined forces with 10up and Mike was able to add his skills and experience to the incredible pool of talent that resulted from this acquisition. Mike has a passion for travel, community and helping those in need, and has found that WordPress serves as an excellent platform for bringing all of these passions together.
Phil Crumm Director of New Client Strategy
Phil began his dive into web technology at a tender, young age through his contributions to phpBB, the popular forum package. He soon began to utilize his skills to help others through consulting, and quickly stumbled upon an exciting piece of software called “WordPress”. It was love at first sight for Phil, and things haven’t been the same since.
After several years of WordPress consulting, Phil joined Automattic as a VIP Engineer, where he helped make sure that WordPress-powered sites ran quickly and securely. He then moved on to a Los Angeles-based startup, Pogoseat, where he helped architect a future-oriented platform to allow the company to grow. Thirsting to delve back into the WordPress world, Phil and 10up linked up–and the rest is history.
Phil uses his unique blend of software engineering skills and his love of helping people to wrangle projects as a Senior Web Strategist. In his free time, he’s an avid private pilot and scratch golfer.
Sarah Williams Director of Client Delivery
Sarah’s passion for communication technology began at Cornell University during her undergraduate research experiments applying traditional communication theories to computer mediated interactions. With close to 10 years of experience in strategic and organizational communication, she brings a unique perspective to the role of Project Manager, having been on the client side of several web projects throughout her career. Sarah’s ability to communicate with clients and engage her team has helped her become a highly efficient and effective project manager.
A natural leader, Sarah was captain of the Cornell women’s basketball team before going on to earn a Master’s degree in Communication from North Carolina State University.
When Sarah’s not sitting in front of her computer, she can be found hiking or skiing near her home in Vermont. She spends the rest of her free time trying to keep up with her one year old daughter.
Taylor Dewey User Experience Director
Throughout his career, Taylor has focused on the multidisciplinary cornerstones of UX Design: social science, art, and engineering. He’s worked in diverse roles as a 911 dispatcher, photographer, educator, and web engineer. Today, he leverages that experience to lead a team of UX designers creating the publishing experiences of tomorrow.
Taylor started designing and building websites in 1998. He joined 10up in 2012 when it was an eight-person engineering business. Since then, he’s played a key role in the growth of 10up into a multi-discipline consulting with employees worldwide.
In addition to making the web a better place, Taylor co-manages and reviews science fiction for GeekyLibrary.com. He lives in Portland, Oregon and enjoys breweries and coffee shops.
Tim Wright Director of Front End Engineering
Before joining 10up, Tim was the Director of Development at a user experience design agency in Boston. He co-organized the popular meetup, “Refresh Boston” and co-founded a popular Boston-based apprentice program. During this time, he was also the host of a product design podcast called, “The Dirt” to the tune of 166 episodes! Because of these experiences, he has developed a unique view of the Web in that he considers everything from information architecture to tuning up database queries all part of creating a great end-to-end user experience.
As well as loving open source, Tim is also a passionate web accessibility advocate. He has been involved with Global Accessibility Awareness Day, Teach Access, and produced an interview series with well-known leaders in the accessibility community.
Outside of work you’ll probably still find Tim coding for fun, but mostly he spends time with his family exploring new areas, eating great food, and taking in the occasional ballgame!
Zach Brown Director of Systems Engineering
Some would say Zachary has been a Systems Engineer since he decided to take apart the family computer back in middle school. Before discovering WordPress, Zachary created a content management system for the Kentucky Mesonet where he learned the ins and outs of MySQL and PHP. In 2010, he discovered WordPress during a 14 month stay in Africa where he used the platform to keep a journal and share his experiences with friends back home. Since turning his attention to WordPress, he has built scalable WordPress implementations for a diverse range of customers. The constant innovation within the WordPress community and the unique infrastructure challenges each customer brings keeps Zachary excited about logging on every day.
As Director of Systems Engineering, Zachary focuses on the infrastructure side of WordPress, establishing high scale, high performance, high security implementations whose environments range from single shared hosts, to high scale, multi-datacenter implementations. Zachary is 10up’s go to for WordPress security, systems performance optimization, and general maintenance. Zachary also serves as a Web Strategist, providing project management services primarily for customers with significant systems requirements and in general maintenance and support states.
Zachary has a Master’s degree in Meteorology from the North Carolina State University and he brings the same rigorous attention to detail to his work with WordPress as he did his thesis work on hurricanes. When not at the command line, Zachary enjoys cycling, buffalo wings, and any activity that happens in the ocean. He can often be found frequenting the many food trucks of Portland with his dog.
Brian Bourn Associate Director of New Client Strategy
From restoring classic cars, to remodeling homes, to imagining creative solutions for the web, Brian is a technical problem solver at heart with an eye for design. He spent the first 15 years of his career in the fire service, rising to the rank of Captain before discovering WordPress, reinventing himself as a developer, and changing careers to manage a boutique agency with his wife.
As former agency owner and managing partner of Bourn Creative, Brian spent eight years developing new business opportunities and leading the company’s WordPress development and engineering projects. As Brian started to evaluate the next phase of his career and personal goals, he sat down with Jake, and it became clear that joining a team like 10up with a focus on web strategy and account development was the best way to leap ahead. Bourn Creative will live on as Jennifer, his wife and business partner, continues to take on projects.
Since early 2013 Brian has co-organized the monthly Sacramento WordPress Meetup and beginning in 2015, has also co-organized WordCamp Sacramento, an annual three-day WordPress event with nearly 500 attendees.
Brian exists on black coffee, a big breakfast with plenty of hot sauce, and a good IPA. When not working, he spends his time playing guitar, collecting vintage music equipment, and going on outdoor adventures and road trips with his family, who are currently on a quest to see all 59 US National Parks.
Dean Haddock Associate Director of New Client Strategy
At StoryCorps, Dean’s team built apps, websites and platforms used by millions of people and that preserve hundreds of thousands of audio conversations between friends, colleagues and loved ones. His projects have been supported by institutions like the United States Library of Congress, the Knight Foundation, the National Endowment for the Humanities, and the TED Prize.
Dean has also served as the Engineer in Residence at Google’s 30Weeks startup incubator, a Google Fellow to the Personal Democracy Forum (twice), and a Visiting Fellow at Harvard University’s Nieman Foundation for Journalism. He began working professionally in technology at 15 and since then has built and operated two startups and worked across a broad range of industries and technology disciplines. Dean carries a Masters of Science in Political Science with a focus on Game Theory and Institutional Economics.
Outside of work, he hacks on a variety of civic tech passion projects and coaches startup founders and small businesses toward accomplishing their digital goals. Dean is also a dedicated surfer, a musician, a writer and an active member of his local community garden.
Jason Clarke Associate Director of New Client Strategy
Jason is an experienced leader and digital strategist who has enjoyed nearly two decades planning, building, and growing websites and online tools both on his own and alongside some great teams.
Jason cut his teeth on ColdFusion, building and selling his own CMS in the early 2000’s. He also consulted and supported individuals and later brands in the heyday of blogging and online publishing, including managing a popular blog which led to a best-selling book.
After discovering WordPress in 2006, Jason moved on from his own custom-built tools and hasn’t looked back. From there, Jason joined the agency world, working in a variety of roles from developer to project manager to operations manager before joining 10up in 2013.
Jason lives in beautiful Orono, Maine, with his wife and two children. Together, they enjoy reading, exploring Maine’s many unique spaces and landmarks, watching movies, and traveling across the US and beyond.
Jason DeWitt Associate Director, Site Reliability
Jason is a self taught Systems Engineer with a passion for open source software and learning new systems. His obsession began at an early age when his family purchased their first computer. Once dial up internet was available in the small Louisiana town where he grew up, Jason knew there was no going back.
Jason spent most of his career working at a small ISP/Phone Company delivering Internet services to small towns in rural Louisiana. His first job was spent working the phones providing dial up support; from there, he worked his way up the company to Lead Systems Engineer. He built the network that allowed an ISP in a small Louisiana town to provide advanced services like IPTV and Fiber-to-the-Home.
Jason has worked on many websites over the years using nearly as many technologies. He was an early WordPress adopter and ran several successful websites during the “Blog revolution” in the early 2000’s.
During his spare time you will often find Jason with his wife, binge-watching TV shows and playing various board and video games. He also enjoys the preparation and consumption of various meat products.
Robert Pearce Associate Director of Client Strategy
With his Economics degree from the University of Florida and a strong family entrepreneurial background, Rob has experienced a diverse, fast-paced career: helping companies leverage technology since 1996. Finding success early on, Rob thrived in a wide range of businesses including event management, publishing, business consulting, accounting as well as ownership in an award winning design studio. The demands of reaching either director or board level positions at every turn since college provided Rob with opportunities to work on mergers and acquisitions, sales and marketing, team and project management, budgeting and information technology. Whether he’s taking on the Chairman position with local business clubs or a seat on the Florida Bar Grievance Committee, Rob is constantly looking for ways to expand his knowledge and help his team members.
While holding numerous positions and a wide range of responsibilities can be demanding, Rob never let go of his passion for technology and willingness to learn new things. Over the past 20 years, Rob has designed, developed and implemented a wide range of technology systems including Oracle databases and applications, .Net web and client-server applications, distributed and local networks, virtualization, IP telephony, modern web applications and for the past four years, custom WordPress solutions.
When he’s not helping his wife Regi homeschool their three children Luke, Madison and Hailey, Rob can be found diving into philosophy, religion, engineering, physics, football, smoked barbecue, fine whiskey and craft beer.
Thorsten Ott Associate Director, Managed Services
Thorsten is 10up’s first European employee, living near Cologne, Germany with his wife, son and a crazy Beagle. Thorsten worked in software development for over a decade before joining 10up; he led the web development department for a large dedicated hosting company and Germany, and even ran his own web agency in Bulgaria.
From 2008 to 2012, Thorsten was one of the original engineers supporting the Automattic WordPress.com VIP team. He wrote and contributed to essential WordPress developer tools and plugins including Exploit Scanner, Debug Bar Extender, WordPress-CLI-Exporter, and WordPress-CLI-Importer. He is also a core contributor.
From 2012 to 2013, Thorsten did a quick detour into the Cloud Computing, OpenStack and the Python world, working at a start-up called PistonCloud, though he never managed to keep his hands off of WordPress.
When he’s not engineering websites or spending quality time with his family, he’s usually cooking, tinkering with electronics, and developing Arduino style projects.
Adam Silverstein Lead Open Source Initiatives Engineer
Adam has worked on everything from small business websites, to writing a custom content management system, to large-scale e-commerce projects. After years building custom HTML/PHP solutions he embraced WordPress as his platform of choice, developing client sites with customized themes and custom coded plugins and eventually releasing a few plugins to the WordPress.org repository.
Adam is a contributing developer to WordPress and was recognized as a “Rockstar” for his role in the revisions rewrite for WordPress 3.6. Adam currently works as a Senior Web Engineer at 10up. He loves long rafting trips, playing mbira, travel, taking walks and tending his over sized garden.
Ben Ilfeld Lead Revenue Strategist
Ben has 9 years of experience as an entrepreneur, publisher and innovator, that make him well suited to 10up’s monetization, content conversion, and ad ops business. He has led product development, analysis and iterative design processes, while overseeing all business operations at The Sacramento Press and AdGlue. Ben has consistently stepped over the edge to experiment with new models for creating healthy media ecosystems.
In 2008, Ben launched The Sacramento Press as a new breed of local publication dedicated to rethinking how media interacts with a local audience. In just a few years, his team built an army of over 1,500 volunteer community contributors. During this time, Ben built the first independent online local ad network (SLOAN) that generated hundreds of thousands of dollars for over 60 publishers. He was also a founding board member of the Local Independent Online News publishers (LION).
Realizing that the critical challenge in publishing was monetizing high quality content, Ben founded AdGlue, an article accurate platform for publishers to incrementally increase advertising revenue. AdGlue has already seen a 4x boost in click through rate and a 3x increase in CPM ($25 and up) in early deployment.
Ben received a BA in Economics and Political Science from The University of Rochester.
From Antarctica to Chamonix, if there’s snow on the slopes, Ben’s probably skiing. He also volunteers time as a member of the Sacramento Ballet Board of Directors and with the Ronald McDonald House. He loves mentoring other entrepreneurs and was named AngelHack Mentor of the Year 2014.
Darin Kotter Lead Web Engineer
Darin has a passion for good code and building sites that are easy to use. He discovered his affinity for WordPress, a platform that lets him do just that, while employed as the lead web developer at a marketing agency in Idaho. Today, Darin is excited to be focusing his career on building top shelf themes and plugins for the platform. A few of his plug-ins can already be found on Github and the plug-in repository, today.
Darin’s attraction to web development was sparked by the notion that he could take a blank canvas and build a fully functional product on top of it. It’s the perfect outlet for his creative impulses and desire to be challenged.
When Darin is not up to his elbows breaking order to a digital mess, he loves spending time with his wife and two kids. A sportsman, he can often be found outdoors, usually playing basketball and golf. He lives in Idaho Falls, Idaho, and loves the slow life of a smaller city with all the benefits of the great outdoors.
Darshan Sawardekar Lead Web Engineer
Darshan began programming with embedded systems in VHDL. Thankfully, that experience didn’t scare him away from all programming, and he soon found a new calling… building games in Flash. After a memorable stint in DevOps and an even larger collection of scars, he made the transition to Full-Stack Developer, and has never looked back.
Darshan is a minimalist by nature, and an avid Vim user. He enjoys writing clean code and building simple, highly scalable solutions. Darshan is also the one man army behind the WordPress.vim plugin.
When he’s not coding or thinking about coding, Darshan enjoys spending time with his family and working on Vim plugins.
David Green Lead Web Engineer
David’s interest in building code developed the moment he discovered the viewable source code of web pages back in 1998. However, after starting college, he soon realized that what he wanted to learn, wasn’t being taught in the classroom. So David left school behind, and joined a moving company where he traveled the U.S., gained life experience and continued his self-study of web development. Eventually he settled down and started a computer repair company, while also serving as a youth pastor along with his wife.
David spent more than a decade building websites, online games, and robots, when eventually the plummeting costs of PCs led him to cease repairing computers and start offering freelance services online. He started out creating solutions for clients, but soon began focusing exclusively on WordPress as his affinity for the platform grew.
After years of working solo, David eventually decided to join an agency so that he could work with a team and further refine his skills. It didn’t take long for him to decide on 10up.
David’s biggest personal endeavor with WordPress has been creating a plugin to build role-playing games. Now he has his eye on contributing to WordPress core.
When David isn’t at the computer, he’s usually either reading about theology, watching cartoons with his two daughters, or pestering his wife with the latest random fact he learned — probably about the late Fred Rogers.
Derrick Koo Lead Front End Engineer
Derrick got bit by the front-end bug when he published his first website – a gallery of 3D fractal art – on GeoCities in the early ’00s. He discovered WordPress while working as a freelance web designer during his college years at Columbia University.
After earning a Master’s in Journalism from New York University, he joined the editorial production team at The New Yorker, where for seven years he helped develop and launch internal workflow applications and digital products for the iOS, Android and Amazon Kindle platforms. He was recognized as a Condé Nast Innovator of the Year in 2012 for his work on The New Yorker’s first iPhone app. In 2014, he contributed to the WordPress-based relaunch of newyorker.com, for which a few of his favorite projects include a pop music showcase, an interactive cartoon of alternative children’s books, and a slideshow of fake presidential campaign posters.
When he’s not pushing code, Derrick enjoys running, hiking, writing music, rocking out on the guitar and bass, and road-tripping with his wife, Joan, and dog, Wookie.
Echo Gregor Lead Web Engineer
Echo is a passionate web developer, creating sites that have been seen by millions of people since 2009. Before 10up, they were a lead developer for a major American newspaper, managing large networks of WordPress sites that saw traffic from half a billion people every month.
Originally, Echo went to City College of New York, where they earned a degree in graphic design. They paired that with self-taught programming skills, building a career in the advertising industry. They created sites for major film and television studios for two years before jumping to the media industry. Throughout their work, Echo developed a deep love for everything WordPress-related. They built many sites for content creators of all kinds.
Outside of work, Echo enjoys traveling abroad (having been to fifteen different countries). They also enjoy playing roleplaying games and exploring their hometown of New York City.
Ivan Kruchkoff Lead Web Engineer
Ivan graduated with a Bachelors of Computer Science and Technology from the University of Sydney. He has spent over ten years as a software engineer.
Ivan’s clients have included niche social media platforms, advertising agencies, telcos, banks and online retailers. He has experience in design, development, architecture, systems administration, security hardening, and streamlining business process. Ivan recently focused on building feature rich web apps targeting desktop and mobile clients, with an emphasis on performance, reliability and cleanliness of code at Amazon.com.
Ivan’s career has spanned two continents and three countries (Sydney, Vancouver and San Francisco). In his time off, he loves to travel the world and write about it on his WordPress powered site, adventureivan.com.
Ivan Lopez Lead Web Engineer
After working with numerous Content Management Systems – including one that he built – Ivan discovered WordPress and was instantly hooked. WordPress quickly became his CMS of choice; he even found himself building on it in his free time. Ivan thinks of WordPress as a “canvas,” a “foundation of great masterpieces”.
Over the last seven years, Ivan had the opportunity to lead and work with small to medium sized teams to deliver time sensitive projects to high profile clients like Walmart, and Hilton Grand Vacations. His last role involved leading a team of 6 developers in support of a major retail client.
When he’s not working on code, you can usually find Ivan cooking, traveling and spending time with his wife and daughter in sunny Orlando.
Jay Moore Lead Web Strategist
Jay Moore came to 10up in 2014 after careers in graphic design, non-profit communications, and advertising. After rising to the executive level at a national advertising agency, Jay decided to step back and focus on helping partners be successful through communications and marketing strategies tailored to their goals.
At 10up, Jay has worked with more than 40 partners in industries such as healthcare, publishing, entertainment, finance, and non-profit. These engagements have led to Webby Awards, business model shifts, redesigns, and expanded revenue opportunities, all with the understanding that if our partners are successful, 10up will be successful.
To further his skill set, Jay received his certification in client success, and is currently studying innovation at Stanford, building on his more than 20 years of client relations experience. In his spare time, Jay can be found at home in Oklahoma with his wife (Kami), son (Ian), and dogs (Blue & Violet). They’ll likely be in the backyard playing, lounging by the pool, or enjoying time with family and friends.
Joe Snell Lead Front End Engineer
Joe has many years of experience planning, crafting, testing, and maintaining websites – primarily utilizing WordPress as a CMS. Joe began working in the digital space in the early 90’s while at the University of Washington. After college, his passion for web technologies was fueled behind the scenes during careers that were not necessarily technical. Even then, Joe was consistently working in IT and digital marketing – building websites during the table-layout days and using social media before it was a term.
In 2010, Joe followed his passion for web development and ‘sharpened his blade’ by taking courses in Digital Marketing Strategies, Internet Design, and Interactive Producer at Portland State University. As a Senior Front End Developer at the agency level, Joe led an internal charge to evolve processes, systems, tools, and web performance. He successfully implemented new concepts including responsive, mobile-first, and content-first design; Grunt; BEM; atomic design principles; iterative processes; style tiles; and web-based style guides and pattern libraries.
When Joe isn’t deep in code crafting websites or learning new web technologies, his primary life passion is his family. He enjoys outings with his wife Michelle, including wine tasting in Oregon’s Dundee Hills. His biggest joy is often found through the pride he has in watching his daughters, Shaena and Emma, tackle the journey of life. He is a rabid fan and season ticket holder of the Portland Timbers and follows many other favorite sports teams. Joe also enjoys camping, hiking, skiing, video games, and spending time with the family dog, Ruby.
Karine Do Lead Front End Engineer
It was in middle school that Karine made her first awkward website. Her love affair with WordPress started in 2004 after she made the switch from Movable Type to build personal websites.
After graduating from business school in France, Karine has worked for two years in South Korea as a project manager in charge of Facebook campaigns for clients like Air France and as a frontend developer, one of the websites she built won “Site of the Day” from Awwwards. Her travel bug made her leave the land of the morning calm for California, and she joined Brainstorm Media in the summer of 2013. Her relationship with WordPress got very serious and led her to 10up.
Karine has a hard time parting from her computer but when her fingers are not glued to a keyboard, she loves eating, hoarding pictures, and traveling. After spending some time in the U.S. and Canada, she is currently living in Paris, her hometown.
Lukas Pawlik Lead Web Engineer
Lukas is a typical IT geek who has been working in the field of development for over 14 years. Everything started in a small, Polish town, when his parents bought him his first Commodore C64 computer. Without any doubts, Lukas knew that computers would become his biggest passion. At the age of 14 he created his first ‘database’ application that was an easy phone book. Two years later his first PC computer helped him to develop the hobby.
In 2001, Lukas started his professional career as a network administrator and was quickly hired as an engineer for big Polish IT companies. He needed the next five years to work up the nerve to follow his dreams to become self-employed. With his Master Degree in Science and strong experience under his belt, he decided to start his own business. Over the next 9 years, Lukas created, developed, and serviced applications including financial and sales systems and web portals with over 1,000,000 viewers per month, using technologies like LAMP, Java and ASP.net.
After growing tired of being a manager, salesman, employee, and employer he took a position with Timely Network Inc., maker of the All In One Event Calendar for WordPress, which has more than 100,000 active installs. In searching for more opportunities, Lukas came upon 10up.
A self described “creator rather than a craftsman,” he is rarely seen way from his computers. When he does step away, he can be found traveling the world with his wife, walking his dog Rosia (that he fell in love with at a dog shelter), or watching American television shows.
Michael Phillips Lead Web Engineer
Michael’s digital journey began in 1997 after his parents bought their first computer. Suddenly, he had a lot of “homework” that required Internet access.
Michael has been solving problems as a web designer and developer professionally since 2005. An appetite for learning has led him to acquire a broad range of skills: he has built full-featured web apps, designed front-end interfaces, released an iOS app, and even dabbled in Ruby on Rails. After trying every publishing platform on the planet, and working on a team that wrote their own CMS, Michael became hooked on WordPress, and has been building on it ever since.
When Michael unplugs, he enjoys spending time with his wife and dog, roasting coffee, CrossFit, and attempting to play his favorite Beethoven Piano Sonatas.
Nicholas Andre Lead Web Engineer
Nícholas is a tech lover who realized his passion for computer programming at a very young age, and went on to write his first program in C++ during his teenage years. At just 14, he joined a technical college, and later attended a local university, where he took computer science courses to further hone his skill and develop a solid understanding of the discipline.
Having been delighted by the Web since 2009, Nícholas has since worked as a web developer and discovered his love of WordPress in 2010. In 2012, he worked for Ufersa, a Brazilian Federal University for three years before joining 10up.
Nícholas is a Christian who loves studying the Bible and church history. When he’s not working, he’s likely at the gym, watching movies or TV series, and spending time with his wife.
Ricky Lee Whittemore Lead Web Engineer
Ricky Lee has been building sites for over a decade. During college, a passion for print publishing he found while serving as Campus Life and Photo Editor for the yearbook evolved into a love of web publishing. In 2009, he found WordPress while working on a university online training program; he knew he’d found his calling.
After graduating from Auburn University with a degree in Management Information System, he moved to Atlanta where he would spent five years as lead developer for a local agency with clients primarily in healthcare, manufacturing, and real estate. After creating far too many static brochure sites, he persuaded the team to make WordPress the agency’s CMS of choice. For the next few years, he made countless happy clients as he migrated their websites from clunky, closed-source platforms to WordPress.
Ricky Lee is a core contributor to WordPress, and is the author of the Piedmont theme in WordPress.org repository.
When Ricky Lee isn’t making websites, he enjoys exploring Atlanta’s restaurants and outdoor activities, and venturing home to Alabama to his family’s farm to ride horses and camp beneath the stars. He’s also not-so-secretly obsessed with typography; his family and friends lovingly taunt him when he points out typefaces used in everyday life.
Ryan Welcher Lead Web Engineer
Seeking change from a career as an audio engineer, Ryan graduated from the International Academy of Design and Technology and began working as a web developer. From 2004 to 2011, he ran an independent agency, where he had the pleasure of working with clients such as Denny’s Canada, Veritas Canada, and Canadian music icons Rush.
In 2009, Ryan discovered WordPress while working for Les Stroud – T.V’s Survivorman – and was immediately hooked. Not long after, he released his first plugin for the WordPress community. He began working with WordPress full-time in 2010 when he joined an agency in Ottawa, Ontario; within a year, Ryan became a Senior Web Developer. During his time there, Ryan used WordPress to power large sites, online games, and mobile applications.
Ryan is active in the WordPress community and contributes as often as possible. He loves helping new WordPress developers by giving presentations and answering questions at his local Meetup group.
When he’s not writing code, Ryan is typically found hanging out with his amazing wife, three hilarious kids, and big, shaggy golden-doodle named Blue.
Sarah James Lead User Experience Designer
With nearly a decade of experience in the UX field, Sarah brings her expertise of user-centered design, information architecture, and digital strategy to every design problem. She has designed for small and agile non-profits as well as major health care providers and multinational corporations.
Although Sarah grew up in Wisconsin, she spent four years living on the East Coast, in both New York City and Boston. There, she worked at a children’s bookstore where she had a knack for being empathetic to young readers’ interests, translating that into great book recommendations. When she wasn’t being a champion for the love of reading, you could find her at one of the many art museums—in particular, the Metropolitan Museum of Art.
After that, she moved to Portland, Oregon where she graduated from the Art Institute with a Design Research & Graphic Design BFA degree. She now resides in Phoenix, Arizona where she enjoys the sunshine and lack of rain, which was found in abundance in Portland. Living in many places gives Sarah a unique perspective for interaction design.
When not focusing on user-centered design interactions, you can find Sarah brewing beer, bowling, or being a Dungeon Master for her Dungeons & Dragons group. She embraces the badge of being a nerd as much as she embraces an empathetic style of design thinking.
Tyler Cherpak Lead Web Engineer
Tyler first began programming in high school, and it quickly grew into a great love. He has worked on all types of WordPress sites—from simple marketing sites to large enterprise solutions. He loves to solve complex business problems with simple-to-understand code.
Tyler graduated from the University of South Florida with a degree in Management Information Systems. While learning Java in college, he taught himself WordPress and PHP, and began working on diverse pro bono projects. Before joining 10up, Tyler worked for various WordPress agencies as well as a medical device manufacturer where he built WordPress sites and led Salesforce development. He is passionate about security, usability, and performance in everything he creates and is excited to bring that passion to 10up.
When not coding, Tyler enjoys spending time with his family and teaching others about the power of programming.
Adrian Duffell Senior Web Engineer
Adrian graduated with honours at Curtin University and has been working on the web professionally since 2005. Adrian has contributed to award-winning and nominated sites at the WA and Australian Web Awards. He has experience developing web apps, e-commerce products and other websites large and small.
Adrian takes pride in his work and is ever honing his craft. He loves to deliver distinctive and creative products that are backed by solid engineering. In 2012 he began using WordPress and was impressed with its ease of publishing content. Since this time Adrian has learned the features of WordPress inside and out.
When he is not turning caffeine into code, Adrian may be found exploring Perth, dancing with his toddler or listening to music.
Allan Collins Senior Web Engineer
As a child, Allan began his journey programming in BASIC on an old IBM PC, years before dial up internet was available. It wasn’t until 1999 when his interest peaked in technology and he built his first website. While not even in high school, he entered a web page building contest and won an iMac for his school. He has since worked in the web development industry servicing a wide range of clients from small bed-and-breakfasts to some well-known high trafficked WordPress VIP powered websites.
Taking the non-traditional route, Allan worked on his career in web development instead of attending college. He returned to school in 2013 and completed a Bachelor of Science degree in Organizational Management in Project Management in 2016 from Colorado Christian University. He sees this as one of his best accomplishments making him the first member of his family to graduate from college.
Allan originally became a 10upper in 2014 and oversaw supporting development needs on an enterprise Platform as a Service for a Fortune 500 company under 10up’s Managed Services division. He is also a contributor to WordPress core and open source plugin projects such as ElasticPress and SolrPower.
In his spare time, you can find Allan hanging out with his wife and daughter, fishing, bowling, or serving as a Destination Imagination Team Manager for his daughter’s team.
Amber Vargas Team Lead
Amber graduated from the University of Central Florida in 2006 with a degree in Psychology and began a career as a Police Dispatcher at the UCF Police Department. After spending over 2 years assisting officers in critical situations, she decided to make a career change and apply her quick thinking, multitasking, and interpersonal skills to the digital industry.
Starting as a Project Coordinator, Amber’s solid client management capabilities quickly advanced her to Account Manager and later Senior Digital Producer: enabling her to work on high profile, enterprise accounts in the sports, healthcare, entertainment and nonprofit industries. Amber’s background includes experience in strategic discovery, usability testing, multi site implementations, responsive design, mobile app development, and web design. Her knowledge of CMSs like Sitecore, Drupal and WordPress (her favorite) enables her to provide strategic guidance to her teams and clients.
Amber prides herself on understanding her client’s business and providing them with the best guidance. Throughout her career, she has earned a variety of awards like Employee of the Month, Neophyte of the Year, and Project Manager of the Year. She has also been a part of the winning teams for industry awards such as Webby, IAC, W3, and IMA.
When Amber is not making beautiful websites, you can find her spending time with her husband and toddler, taking the occasional trip to Disney World, or traveling somewhere new.
Anthony Garand Senior Front End Engineer
Anthony’s interest in web development began in the mid-2000’s. After some time experimenting with some back-end technologies, he began focusing his skills on front-end development and mastering the box model. He has an eye for design and knows enough about back-end systems to be dangerous. He is passionate about crafting beautiful experiences and caring about every detail, all while creating websites that are a joy to use.
In 2007 Anthony began his career at a local start-up where he was able to work on a wide range of projects, learn new techniques, and begin to develop his passion. In 2011 he joined Lift UX where he went on to lead the front-end architecture for a number of major projects over his years there. After more than six years, he joined the 10up team through the acquisition of Lift UX.
Beyond his passion for web development and creativity, Anthony is a Christian that loves Jesus and people. He spends countless hours serving in his church, and he seeks to serve God in everything that he does. A lifelong resident of southeastern Michigan, he enjoys living near beautiful Lake Huron and the incredible landscapes the area has to offer. In his time away from the screen, he enjoys photography and woodworking as well as volunteering in an ice cream parlor at his church.
Ashleigh Thevenet Senior Team Lead
Ashleigh started her career in advertising, as a production assistant before seizing an opportunity to learn about the fascinating world of luxury jewelry at Boucheron. She joined the digital team and got a taste of digital project management as an e-Commerce Manager. After working on the client side, she wanted to move back into agency life and took a role as Project Management Lead at Bluespark, a Drupal design and development agency. At Bluespark, Ashleigh deftly managed dozens of projects big and small, building lasting relationships with both her clients and team. She moved into a leadership role, taking on the management of the entire professional services team. As COO, she helped the company to double in size and revenue, oversaw team scheduling, operational metrics, forecasting, and led delivery on the entire portfolio of client projects.
After six years at Bluespark, she yearned for a new challenge at a larger agency. She also liked the idea of learning a new technology and so seized an opportunity to expand her open-source knowledge with WordPress. She now applies her operational, project management and leadership skills as a Senior Team Lead at 10up. She hopes to continue her community involvement after years of speaking at Drupalcons and acting as the project management selection committee chair and looks forward to joining the WordPress community.
Outside of her professional life, Ashleigh is an avid home chef, spending hours baking and cooking all sorts of cuisine from scratch for her family and friends. She loves hip-hop music and dance, and can often be found in class learning new choreography. She is a Francophile who is bilingual in French and spent 13 years living in Paris before moving to Chicago in 2013. A true urbanite, she lives downtown with her two young children and French husband. Together, they enjoy international travel and discovering new cultures through language and food. In her spare time, she volunteers in a local women’s shelter and at her children’s school.
Asvin Balloo Senior Front End Engineer
Asvin has been crafting websites for over a decade. After graduating from La Confiance College, he joined a local telecommunications company where he started playing with WordPress, and realized its power. Before long, he started deploying WordPress websites for many African countries. With his newfound knowledge of WordPress, he went out on his own as a freelancer for six years.
In 2009 he started working remotely with the agency Branderati where he was the lead developer. He spent his days hand coding a social media platform which powered hundreds of Facebook pages that had millions of fans. It was a unique opportunity to build applications for well-known American cable and satellite television channels. After his time at Branderati, and prior to joining 10up, Asvin was a technical consultant for Sprinklr where he worked with the biggest brands in the world.
When he is not in front of his screen, Asvin can be found hanging out with his wife, his little boy and his Coton de Tulear.
Ben Grace Senior User Experience Designer
With a history in visual design and a sometimes manic love of solving problems, Ben naturally evolved into UX design. He enjoys gently leading clients through the design process and empowering users to simply achieve their goals.
From an early age, Ben has always been involved with visual design and technology. His first art blog was built on WordPress, and he continues to sharpen his visual skills as a professional artist and learn new technical skills at his local maker space. Whether it’s a blank HTML canvas or a blank painting canvas, he enjoys bringing a complex project to life.
Prior to joining 10up, Ben spent the last 8 years at RM&G Advertising/Design in Santa Rosa, where he helped brand some of the largest wine labels in the world.
While his young family keeps him busy, he is active in his local design community, leading meet ups for North Bay Designers and keeping active in another local group, Web and Interactive Media Professionals. Taking time away from the screen to rejuvenate in nature, he’s learning to surf in the brisk Northern California waters and occasionally gets out to the disc golf course.
Ben Kubany Team Lead
Ben’s energy is given to the world in the service of others, translating business requirements for right-brainers and nonlinear ideation for left-brainers. He brings to 10up more than ten years of experience coordinating teams and channeling creative capacity out of chaos. Ben has managed agency- and publisher-side cross-functional projects delivering superior service and care to clients of every size, industry, and region in the world. He’s overseen the restructuring of CRM and traffic management systems at the BBC and Fashionbuddha, the overhauling of CMS platforms and optimizing digital advertising at Willamette Week and the Association of Alternative Newsmedia, and a multi-million dollar software migration at NAVEX Global.
Born from the pristine waters of Flint, Michigan, Ben spent the formative Geocities years of his youth as a pre-professional ballet dancer and self-taught web dev dabbler in San Antonio, Texas. Packing the covered wagon and moving to the Pacific Northwest in 2001, Ben majored in Politics and Economics at Whitman College where he met lifelong friend and future fellow 10uper, Matthew Eppelsheimer. Beyond work, school, and friends, Ben draws inspiration from playing, experiencing and supporting live music. He volunteered for four years as PDX Pop Now!’s Development Director, leading the grant writing and individual donor fundraising teams in support of free, all-ages access to Portland’s music community. Currently, he volunteers as a member of the Advisory Board of Young Audiences of Oregon and Southwest Washington, the primary non-government supporter of arts education in the region.
When not volunteering, nothing delights Ben more than sharing travel tales, scheming construction of his ADU, running along the vistas of Willamette Blvd overlooking Portland’s downtown skyline, worshipping his hometown San Antonio Spurs, savoring freshly imported breakfast tacos, attending (and low-key crying at) anyone’s wedding, serenading grandparents on cruise ships with soulful karaoke (all oldies but goodies), daily yoga, weekly Pilates, sporadic hip-hop dance classes, and generally making merry while TCB (taking care [of] business).
Brandi Morgan Team Lead
Brandi began working in the digital marketing world in 2005. After completing her Bachelor’s Degree in Marketing at Southern Connecticut State University—graduating with honors—she was promptly promoted from an intern to a product marketing coordinator. Brandi participated in several usability improvement projects and quickly developed a passion for user-centric web design and development. In 2010, Brandi found her calling at a web development and digital marketing agency in Connecticut. It was there that she pursued her passion as a project manager.
Since then, Brandi has managed over 75 custom web design and development projects from ideation to completion utilizing several proprietary and open source platforms, including WordPress. Brandi has received awards and recognition from the Connecticut Art Directors Club, Graphic Design USA, and the Public Relations Society of America for her projects.
When Brandi isn’t geeking out over project requirements and timelines, she can be found dogsitting or managing social media presence for local bands. She also enjoys disc golfing, hiking, and backpacking in sunny northern Arizona.
Brittany Jackson Senior Team Lead
Brittany comes to 10up with a strong background of account and project management. Since graduating from Marquette University in 2007, she’s worked in the wonderful world of advertising. Brittany is well-versed in offline and digital worlds, which allows her to bring a unique perspective on marketing to each project she tackles.
Being a natural leader (and self-described organizational freak) has helped Brittany quickly advance in companies from project manager to digital engagement supervisor. She has fearlessly led teams of account managers, project managers, and developers to seamlessly implement countless innovative sites for local, national, and international brands.
Brittany thrives at solving complex problems. Some of her favorite projects have been when clients bring a “crazy idea” to the team and say they have “no clue how to make it work.”
When Brittany isn’t making project plans and spreadsheets, she can be found traveling the world, running, biking, or simply enjoying a craft beer with her husband, Elliot, and mini bull terrier, Gus, in her home state of Wisconsin.
Bryan Belanger Senior Front End Engineer
Bryan has been working in website design and development since 2007. Even at a young age, he had an interest in technology: first touching HTML in middle school and then C++ in high school. After getting a degree in Graphic Design, Bryan began working with WordPress and CodeIgniter to build rich web experiences.
He has worked on and led a wide range of web projects, including social network projects, web applications, as well as WordPress themes and plugins. He’s worked in many different verticals, building web properties for travel and tourism, healthcare, and the music industry. With experience in both design and development, Bryan enjoys connecting and building the many different aspects of a website.
Outside of building websites, Bryan spends time with his wife and English bulldog, Bowser. He can be found camping, biking, traveling, and enjoying the outdoors in general. He also enjoys building computers and being an active member of the Nashville WordPress community.
Cameron Terry Senior Web Engineer
After a chance discovery of Microsoft Frontpage on his mum’s old Windows 98 computer, Cameron began building his first websites at 12, laying the foundations for graduating from Robert Gordon University in Aberdeen, Scotland, at 19 with a BSc Computing for Internet & Multimedia.
After spending time with a few companies in oil and gas, he eventually joined his regional news publisher. It was there that a passion for WordPress began. In 2014 as part of the rebuild of The Press and Journal website, he helped construct one of the UK’s first two-way content flows between WordPress and their editorial system, which proved to be one of the formative tools for digital-first workflows. This was then adopted across the other newspapers in the business and became the catalyst for a single large WordPress network powering over 100 websites. He takes a great sense of pride in guiding and mentoring friends and colleagues to replace almost everything he built in the subsequent years, before a – rejected! – pull request brought him to 10up.
When Cameron isn’t being the company’s resident Wookiee, he can be found sinking hours into a book or two, listening to music, working his way through Star Trek again on Netflix, or playing an immersive RPG on his PS4.
Craig Bowen Senior Project Manager
Craig has been immersed in digital technologies since building his first professional website in 2006. He was intrigued by the ability to design intuitive interfaces and create structure and meaning around information. His inclination for organizing information made him adept at managing complex multi-stakeholder projects. In his previous role as Senior Manager Digital Media at Emmis Publishing, he led a cross-disciplinary team of digital managers and digital marketers representing six publications. He has managed multiple migrations including six websites with over 2MM unique visitors to WordPress, the migration of email marketing systems, the implementation of Doubleclick ad serving, and he developed a custom creative uploader tool for advertisers. In earlier freelancing work he designed the interface for a legal industry case/practice management SaaS startup, designed the labeling for a line of hair care products, and created websites for small businesses. Craig is excited to draw from his range of experience to drive successful project outcomes for 10up.
Having been a former 10up client, Craig was already familiar with their high caliber work and their collaborative culture. When a friend at 10up let him know about the opportunity, he jumped at the chance to join the team. Now he wants to do for others what he appreciated so much as a client: top-notch communication, excellent results, and building relationships.
When he’s not working, Craig loves to express his creative side by baking anything from brownies to French baguettes to his favorite: cakes (including a few tiered wedding cakes!). He enjoys traveling the world with his husband and playing with their two St. Bernards when at home in Indianapolis.
Dana Richmond Senior Team Lead
Dana began managing web projects in 2005. She’s collaborated with teams using a variety of open and proprietary platforms to build elegant site implementations for major brands like Ticketmaster, Nestle, and Dell.
While not a developer, Dana’s comprehension of advanced engineering concepts is impressive. She artfully bridges the gap between client and engineer when defining project scope, approach, and timeline. Well versed in several traditional project management philosophies, Dana embraces the foundations of the Scrum methodology and is a certified Scrum Master and Product Owner.
When away from the keyboard, Dana enjoys as much time as she can with her daughter (when she’s home from FSU), shopping, and relaxing at the beach.
David Greenwald Senior Systems Engineer
David entered the WordPress space after an award-winning, decade-plus career as a culture journalist and photographer for the Oregonian, the Los Angeles Times, Billboard, Rolling Stone, and others. His work ranged from a dispatch from the world’s biggest Magic: The Gathering tournament to chronicling the vinyl revival, but with interviews with Garth Brooks, 50 Cent, and Carly Rae Jepsen behind him, it was time for a change.
Starting from theme-building on his own longtime music blog, David discovered a passion for web performance and was soon provisioning servers and load-testing caching strategies for clients including the Rose City Comic Con and Marijuana Moment—keeping their sites humming through ticket on-sales and breaking news days. As a self-taught developer, he has run the gamut of WordPress challenges, from securing hacked sites to modernizing aging theme codebases to full-stack speed optimization. His work untangling a years-long MySQL problem at Los Angeles music blog Passion of the Weiss became a talk on WordPress database optimization, which he’s given at WordCamp Seattle and WordCamp Portland, and he continues to write about systems and front-end topics and open-source his findings on GitHub.
With his journalism background, David believes firmly in the WordPress mission to democratize publishing, and sees performance as a way to reach broader goals of accessibility and sustainability for a greener, more open web. Joining 10up in March 2019, he’s excited to have a hands-on role in making the web faster for everyone, one benchmark at a time.
David lives in Portland, Oregon, with his wife, daughter, and cat, and spends his free time being first in line for Marvel movies and co-hosting a weekly TV podcast. He still listens to as much new music as possible, even though rock shows are past his bedtime now.
David Page Senior Web Engineer
David has been a developer for over 15 years now. His initial interest in the Internet began at University after he’d taken a module in how to design a website, using notepad as he preferred to see the HTML. From there he couldn’t get enough.
Since graduating he has worked in a wide variety of developer positions. At one point he even found himself extolling the virtues of IE5, purely due to its support of XML. It was whilst wrestling with an in-house CMS that he discovered an early version of WordPress, instantly deciding from then on to use it for client sites. It was a little longer though until he contributed his first code change to core during an afternoon at a WordCamp.
During his four years at the one of the oldest and largest UK regional newspaper publishers, he promoted WordPress as a solution for their World Cup 2006 website, which was so successful he spearheaded its use to power several of their regional newspaper websites. In 2013 he moved on and became a senior application developer working on a larger number of projects. Most recently successfully fusing WordPress, BuddyPress and Sensei, along with university systems, to power a digital learning hub for Imperial College London. With more than 10,000 users its now in its third year running.
Away from the keyboard David loves to spend time with his wife and 3 children, reading, playing board games and acting in amateur dramatics. He has recently branched out from simply acting, pursuing a new found desire of writing and directing plays.
Dianne Gillespie Senior Project Manager
Dianne has been managing projects in the political and non-profit sphere, balancing down-ballot campaigns with large-scale nationwide programs, before turning her focus to digital project management.
Prior to joining 10up, Dianne worked as Senior Digital Project Liaison at Revolution Messaging, delivering award-winning custom websites for clients that include Kamala Harris for Senate, Ocean Conservancy, Giffords: Courage to Fight Gun Violence, and the Movement for Black Lives.
Dianne graduated from Webster University in St. Louis with degrees in International Relations and Spanish before eventually moving to Washington D.C. In her spare time, she is trying to teach her cats, Tia and Tamera, to fetch (we’re getting there).
Dillon McCallum Senior Designer
Dillon discovered his passion for design while creating business identities in 2001. This, of course, led Dillon to web design, a crucial extension to any brand development process. He quickly found the web to be his ideal canvas, as he incorporated dynamic, interactive assets, enabling a far more engaging experience. Before he knew it, Dillon was providing creative services for Fortune 500 companies, universities, telecoms, and government projects. Before Dillon joined 10up, he served as a Creative Director and Project Manager at a Phoenix-based agency.
Dillon is fascinated with design trends, and is always exploring tools and technologies that push interactive design further. Dillon enjoys the entire design process, watching ideas evolve from concept to creation. Dillon is comfortable in professional design tools, front end web design (HTML / CSS), and is even known to get his hands a little dirty in WordPress theme code.
Dillon lives and works in Portland, Oregon, 10up’s “center of gravity” and home to our main office space. When Dillon is not developing awesome websites he is usually battling imaginary monsters or digging for worms with his son.
Dominic Magnifico Lead Front End Engineer
Dominic has been consumed by all things web development for the past five years. He started as a graphic designer at Colorado State University, but quickly found his true calling as a web design and interactive media student at the Art Institute of Colorado.
After graduating with a Bachelors in the mouth-full that is Web Design and Interactive Media, Dominic went on to develop custom WordPress websites for a multitude of businesses and brands that include The Lumineers, Special Olympics of Colorado, and many more.
There’s nothing that Dominic likes more than efficient, well organized, innovative code and beautiful design that leads to a solid user experience. So much so, that he even gave his first talk to a local meet-up group about process, and the importance of an organized and well thought out development flow.
When Dominic isn’t glued to his keyboard turning letters and symbols into websites, he is usually with his adorably mean cat Guido, hiking through the lovely mountains of Colorado, listening to web development podcasts or writing even more code.
Dreb Bits Senior Web Engineer
His full name is actually Dandreb John Bitanghol but he goes by the name Dreb Bits on the web to save a couple of bytes and to easily register in peoples memory. He hails from the countryside of the sunny Philippines.
After college, he went straight into the wild world of freelancing as a web designer and developer for websites powered by WordPress. Prior to joining 10up, he was one of the top rated freelance contractors in Upwork, formerly known as oDesk. Helping clients build simple, unified, and goal-oriented websites led him to start a few self-initiated projects, which he published to the WordPress plugin repository. Wanting to connect with local freelancers creating things with WordPress, he founded a small, local community of WordPress developers and evangelists.
When he’s not plugging away with WordPress, Dreb likes taking photos, camping, almost anything outdoors, and fantasizing about travel.
Dustin Rue Senior Systems Engineer
Dustin’s passion for all things computing began before the advent of the Internet—back when the purpose of a computer was to print Print Shop banners on a dot matrix printer or play Wolfenstein and Oregon Trail. His first experience with the Internet was CompuServe and America Online.
It wasn’t until he graduated from high school that he received a computer to call his own. In 1998, while studying at the birthplace of Slackware Linux, Dustin installed Linux for the first time. After getting a job at the Fargo-Moorhead Family YMCA, Dustin was able to use Linux for web, email, and VPN services. Later, he used the highly reliable web platform to serve millions of pages per month at Forum Communications Company. Dustin is excited to bring his Linux knowledge to the table at 10up.
When Dustin is away from the computer, he can be found with his family, tinkering with his Raspberry Pi and Arduino, or playing video games.
Eduard Florea Senior Web Engineer
Eduard has always been interested in technology and electronics. He learned Basic and built his first game in 4th grade, and, as he always wanted to build robots, in high school he introduced himself to C++ and assembly programming language. He then went to college and studied artificial intelligence, electronic engineering, and computer science.
In 2003 he had his first encounter with web development, and he fell in love at first with PHP. Since then he embraced a plethora of technologies, and he worked for a few digital agencies developing frameworks, custom APIs, web apps and cross-platform mobile apps. He’s been using and crafting plugins for WordPress since 2010.
Although originally from Romania, Eduard now enjoys life in sunny California. Outside of programming, Eduard is a fun father of 2 (a boy and a cocker spaniel). He loves to travel to new places, beer tasting and board game nights, listening to music and checking out new movies.
Elliott Stocks Senior Web Engineer
Elliott’s passion for web development began when he was 15 years old and he’s never looked back since. Elliott is 10up’s first UK-based employee; before joining 10up he led a development team at a local web agency where he was introduced to WordPress.
Elliott graduated with a BSc honours degree in Computer Science. He loves a good challenge, especially when it involves a deep dive into WordPress’s core. He often contributes to open source projects, develops his own plugins once in a while, and has earned his fair share of badges for his contributions on StackExchange. An aficionado of the popular Easy Digital Downloads WordPress module, he’s both a recognized regular contributor and an extension developer.
When he’s “off the grid” he can most likely be caught eating a curry or playing his favorite (and only) sport, Badminton.
Erica Herschorn Senior Project Manager
Erica is a PMP-Certified Senior Project Manager hailing from Toronto, Canada. In her career, she has experience driving diverse teams of software engineers and interaction designers to create groundbreaking products. She has managed builds of all sizes, from 6-week rapid prototypes to multi-million dollar platforms, while maintaining a focus on continuous process creation and improvement.
Following graduating with a BA in Sociology from Dalhousie University in Halifax, Canada, Erica began her career in Project Management at a CRM-focused digital agency, working with some of the world’s largest brands including Microsoft, Smucker’s, BP, and SiriusXM. From there she went to work with one of the world’s largest luxury car brands, Infiniti, and managed their global website and global custom CMS platform. Following that, she worked with multi-national footwear retailer, ALDO, to create an in-store experience for some of their flagships stores, including the launch at “The Mall of the Future” the Westfield World Trade Center in the Freedom Tower, NYC.
Erica’s interests lie specifically in process creation and improvement for product-development teams. She has consulted at several B2B tech startups to help ensure their growth meets their potential, and has a proven track record to improve team velocity by over 25% in 3 months.
In her spare time, Erica can most likely be found playing with her dog, a gorgeous Cocker Spaniel named Layla, and planning her next adventure-packed trip to far-off lands.
Eugene Manuilov Senior Web Engineer
Eugene’s adventures in engineering started in the late 90’s when he learned Pascal. After his time with Pascal, he worked with Delphi, C++, and C#, eventually digging into PHP in 2009. Eugene spent some time with frameworks like Symfony and Zend, before finding the platform he decided he wanted to concentrate on in 2011: WordPress.
Since 2011, Eugene has been a freelancer (in the top 10% for PHP on StackOverflow), Senior WordPress Developer at an agency, and a Lead Developer at WPMU Dev. He has an affinity for normalized, maintainable, clean code, and clearly loves a challenge.
In his spare time, he likes a good chess match, skiing in the winter, and “building his own death star to rule the world”.
Evan Mattson Senior Web Engineer
Evan has been working full-time with WordPress for clients ranging from small firms to international brands since 2010. Brimming with the experience of several small agencies, he has cultivated a robust skillset over the years, with experience in nearly every role related to web development.
In addition to creating bespoke client-centric solutions, Evan also has a unique background in product development with experience in developing and maintaining distributed software used by thousands. His passion for products and desire to give back fuel his own open-source projects as well as his contributions to others.
As an aspiring polyglot and student of software development, he embraces a life of never-ending learning, craftsmanship, and refinement.
Evan Mullins Senior Front End Engineer
Evan has long had an interest in the intersection of creativity and technology. He pursued this at UGA with a BFA in digital media and a focus in computer animation. Taking a Web Design for Artists course, Evan was introduced to WordPress and never looked back. He found his preferred creative outlet in writing code and most enjoys making the interactive web – interactive. He strives to make the web a more pleasant and all-around better place for you, and everyone.
Evan worked at various Atlanta area agencies to hone his WordPress craft for over a decade, including Ogilvy & Mather, Brand Fever and Brown Bag Marketing among others. He became more and more passionate about giving back to the WordPress community and has presented at over a dozen WordCamp events and Meetups, first became a WordPress core contributor at version 4.9 and has released a small handful of open source plugins. Learning from 10up in the community and meeting some other 10up team members speaking at conferences, he was eager to join the team. At 10up, he enjoys the distributed workforce and the company culture of giving back and creating stellar work.
He also pursues development as a hobby and somehow finds time to create mobile apps and other personal web projects. Away from the keyboard, Evan is also a family man: a dedicated husband and father of four. He also wears hats as a soccer coach, scout leader and serves in various roles in his local church group. He loves rock music and enjoys playing guitar and bass. He’s an avid audiobook listener, loves good chocolate and good pizza. He most enjoys traveling with his family.
Gary Thayer Senior Web Engineer
Starting his career as a developer by writing programs for TI-83 calculators when he was in high school, Gary has thrown himself into learning new technologies over the years. Since 2010, Gary has been building WordPress themes and plugins for businesses of all sizes.
Before working with 10up, Gary built custom WordPress themes and plugins for enterprise e-commerce businesses. Passionate about problem-solving, Gary has helped numerous companies overcome their unique business challenges by using WordPress’s robust technology.
In addition to his experience as a developer, Gary is also an active member of the WordPress community. He is an organizer for his local WordCamp and WordPress Meetups and has been Lead Organizer for WordCamp Portland, ME twice. Gary has also spoken at several WordCamps in the US and Canada.
When not working, Gary enjoys a pastoral life with his wife, child, cats, and chickens in Scarborough, Maine.
Gauri Mohile Team Lead
Gauri is a detailed oriented, analytical thinker and is naturally drawn to problem-solving. This helps her set the right expectations as a project leader and work with cross-functional teams to deliver great results and ensure client satisfaction.
For over 13 years Gauri has helped companies, from startups to Fortune 500 enterprises, deliver software applications across various industries; including Netgear, Perforce, Hathway, Zscaler, Badgeville, Hobsons, and others. Most of her experience has been working with CMS projects using open source technologies like Drupal.
Gauri started her career as a web developer. Due to her natural talent in managing people, projects and building client trust, she soon got drawn into working closely with clients managing their projects and being their advocate. Her passion to improve team productivity and project quality brought her periodic recognition and opportunities to assist as Delivery Head, Program Manager and Director of Client Services within her organization.
She has helped implement and onboard cross-functional teams on the Agile methodology and helped reduce the attrition rate of an organization through team engagement.
She holds a B.S. in Microbiology and a post graduate diploma in Computer Science and Application, from India. She has been PMI certified (expired). She moved to Toronto, Canada in 2015.
When she’s not managing teams, she loves to travel, cook, watch documentaries mainly on evolution and the human journey and go hiking and camping with her husband and her boxer puppy.
Ivan Kristianto Senior Web Engineer
After graduating Magna Cum Laude from Atma Jaya Yogyakarta University with his Bachelor Degree in Informatics Techniques, Ivan spent the last 15 years developing web applications. Most of his career has been spent working in digital agencies.
Ivan loves to explore new technologies—like Google, Docker, Node, and ReactJS. He fell in love with WordPress in 2007. Since then, he has been a major contributor to Jetpack and WordPress Core. Ivan is very active in his local WordPress community and acted as an organizer for couple WordCamp in Indonesia such as WC Denpasar, WC Jakarta, and WC Ubud.
When away from the keyboard, Ivan loves to spend time with his family watching movies, trying out new food, and traveling.
James Morrison Senior Web Engineer
James has been interested in the web since the mid-1990’s when his Dad bought a family computer and he worked out how to plug in a modem. Discovering the “view source” link in a browser opened up a new world and he quickly learned how the structure of a page was made.
Despite a small setback when he took a computer apart, rebuilt it, and strangely it stopped working, over the next ten years, he taught himself how to program, build websites and discovered WordPress. After helping a few local businesses with their sites, he realized this was the beginning of a career began working full-time as a freelance developer.
Following this, James was invited to join a Brighton-based agency as a WordPress developer where he worked on (literally) hundreds of projects of all sizes and complexity, providing support, consultancy and engineered innovative solutions to complex challenges. Additionally, he was responsible for defining and introducing processes and mentoring and training colleagues.
Of many notable accomplishments, two that he is particularly proud of are: helping a global brand to significantly reduce page load times through an analytical investigation of their infrastructure and the implementation of a series of improvements; and building a bespoke Multisite setup to allow sub-sub-sub-sub-directory (you get the picture) mapping through a custom ‘sunrise’ process. The clients’ in-house team had spent months trying to accomplish this, and it was gratifying to see how happy they were once this was complete.
James never stops learning and loves to explore new technologies and being intellectually challenged. He has given talks at WordCamp Brighton and Manchester and local WordPress meetups and has a keen interest in WordPress Multisite, infrastructure, and process automation.
In his spare time, James spends time with his two (soon to be three!!) children, swimming, reading and working on side projects. And playing with Lego—who doesn’t love Lego?
Jay Wood Senior Web Engineer
As a self taught developer, Jay started his freelancing career in 2009. He cut his teeth on Web Development by starting out with PHP Nuke, Joomla and Drupal but wasn’t happy until he found WordPress a year later, plunging him deeper into the development world and a more object-oriented style.
Jay has been working with WordPress since 2010. His thirst for consuming API’s and flexing WordPress in ways people didn’t think possible is what drives him. While figuring out the unknown, exploring areas of WordPress little have traveled and migrating large data sets into WordPress is a hobby for him, he’s decided to put his know-how to work. Woking with large-scale data migrations, automation, plugin development, and many more – there is nothing he hasn’t seen or done.
The thirst for more knowlege is what drove Jay to the agency world. Working with like-minded people with similar goals is what he loves. Sharing his knowledge, and learning from others is what he believes everyone should do; so if you ask him what he’s into — be prepared, he loves to talk about WordPress. While his passion is back-end development, he has been known to dabble in UX and the front-end as well.
When not working with WordPress in his day-to-day, Jay is either working on his React and AWS skills, playing games with his kids, or managing his plugins on the WordPress repo. He’s even been known to mix the two, writing code for the games he plays to give him an edge, what developer wouldn’t right?
Jeff Lunn Senior Team Lead
Jeff began his Project Management journey in 2001 working for Euro RSCG Skybridge based in Wimbledon, London. While at Skybridge, Jeff worked on projects for Microsoft EMEA & North America, IBM, Sun Microsystems and Vauxhall amongst others.
Throughout his career Jeff has predominately spent his time working in some of the world’s largest agencies on a wide range of clients and delivering a range of digital projects across all industry sectors, examples of which include:
A native mobile gaming app built in 6 weeks to promote RedBull at a number of music festivals in Europe throughout the summer of 2013, which had 500,000 downloads.
An experiential 7ft touch screen monitor that promoted OneSubSea’s oil drilling technology along with an augmented reality app. These where used at global industry events.
A responsive e-commerce site for DeBeers that facilitates the online purchases from around the world.
A responsive smoking cessation site for GlaxoSmithKline, designed to help smokers ‘quit’ using the NiQuitin product range throughout the UK, USA and Australia.
Other clients have included – Goldman Sachs, The British Army, Pfizer and Fidelity.
From establishing and managing numerous delivery teams around the world, Jeff has also utilized his extensive delivery experience to rollout software and improve delivery processes and procedures at a number of agencies to improve efficiency and the quality of the deliverables for clients. Jeff thrives on new challenges and loves utilizing new technology to deliver the ultimate WOW factor for his clients and their customers.
When Jeff isn’t being the entertainment for his children he likes to relax watching or playing a number of sports including: football, rugby and golf. When not ‘attempting’ to participate in some sort of sporting activity, you can find Jeff unwinding on the beach or behind his decks mixing.
Jen Hanussak Senior Team Lead
Jen is a true project leader – an expert Problem Solver, Communicator, and Diplomat. She’s keenly aware of the many factors that contribute to a project’s success; providing valuable foresight and solutions. Jen loves turning ambiguity into clarity, and that’s reflected in everything that she does. She’s a driving force in the workplace with an infectious enthusiasm that keeps the team on task, motivated, and most importantly, having fun!
In 2012 Jen managed – from conception to implementation – the Levi’s Denim Bar iPad kiosk featured in JCPenney stores across the US. She’s proud to say it was one of the first of its kind to bring online shopping technologies to brick-in-mortar retail. Most notably, was Jen’s collaboration with Apple to reimagine the Support section of Apple.com. Not only did Jen and her team expertly tackle a complex content strategy and user experience project, but she also sharpened her skills in high-profile client management while helping her client build and strengthen partnerships within the organization.
As an avid English equestrian and horse lover, if Jen’s not at her desk, she’s in the saddle jumping courses in her home of Boulder, Colorado. She can also be found in the kitchen moonlighting as a nutrition student, cooking and devising healthy meal plans for her loved ones.
Jon Christensen Senior Front End Engineer
Jon has always had an interest in design and technology, computers in particular. He started learning how to code in high school, and built his first computer shortly thereafter.
After getting a Bachelor’s of Fine Arts in Graphic Design, he dove into the digital design world via the mid-west marketing agency scene. Working mainly with small businesses, as well as a few larger clients, he worked on making great solutions for all involved using the design foundations he learned at school as well as with clean code. Because of this bridging of skill sets, Jon has gone from designer, to hybrid front end developer, over to a full front end developer position.
He is always interested in the new and shiny things in the web world with CSS and JS, including flexbox, grid, front end frameworks, and the constant flow of new and updated APIs. That doesn’t mean he drops everything to go after them though. He believes in getting solutions that work for users first, with emphasis on performance and accessibility. For these reasons and more, Jon was drawn to working with 10up.
The self-proclaimed “all around nerd” also does plenty of things outside of work, including playing various board, tabletop, and computer games with friends, following local and national hockey, spending time with his family, and of course adding to his growing fantasy weapons collection.
Josh Fisher Team Lead
Josh graduated from Iowa State University with a Bachelor’s degree in Marketing. Prior to attending college Josh spent 5 years in the United States Navy (2005-2010). Josh was stationed in San Diego, California onboard USS JOHN PAUL JONES (DDG 53). While on active duty, he was deployed on three oversea deployments. During his time in the Navy, Josh developed strong leadership skills as well as great time management.
He developed a passion for project management and everything digital while working for a full service digital marketing agency called Single Grain. While there he advanced his marketing skills by working for clients in numerous industries, constantly increasing his marketing expertise through different positions within the company.
Josh lives in Iowa with his wife and on the weekends they spend their time on various bike trails that Iowa has to offer during the warmer part of the year. His current hobby is increasing his knowledge in grilling while listening to his favorite baseball team – Minnesota Twins.
Joshua Abenazer Senior Web Engineer
After earning a Computer Science degree, Joshua was introduced to WordPress at his first job, where he was supposed to set up WordPress blogs. Curiosity got the better of him: he started reading the core code like a novella, in his words, “engrossed in the deft interactions of code, semantics and user experience.” There was no looking back.
Before joining 10up, Joshua worked at rtCamp Solutions, where he quickly climbed from Senior Web Developer, to Team Leader, to Product and Project Manager. In his first year, he was awarded “Most Geekish Employee”; the following year he was awarded “most valuable employee.” During his time there he built a responsive theme framework, wrote documentation for their products, developed an internal help desk module leveraging bbPress, and provided mentorship and training for employees.
Joshua has also been putting his WordPress expertise to good use by helping the wider community. He’s amongst the top 6% for WordPress on StackExchange; he earned bragging rights and some goodies by reaching the top 50 within two months of joining! He’s also a proud contributor to WordPress 3.8 and 3.9, and maintains a couple of plugins and themes on the WordPress repository.
When he’s not building powerful websites with WordPress, he cycles around town, swims, exercises, and frequently travels to exciting places.
Justin Kopepasah Senior Web Engineer
Justin, aka “koop”, found himself emerged in Web technologies many moons ago. His first experience with computer technologies in school was with the same teacher who introduced him to tennis. While he did not grow up to be a tennis champion, his love for technology never faded and lead into a long term passion for open source and the World Wide Web.
Having worked with enterprise clients and top level products in his industry gives koop leading experience in his field. In addition, his knowledge of both backend and frontend development make him a invaluable full-stack Web engineer.
While a bit of his free time is spent continually learning and growing in his career, other hobbies include photography, cooking, disc golf and exploring new places with his fiancé.
Katie Nelson Senior Project Manager
Katie has been working in the software project management field since 2006. After graduating from the University of Minnesota with a BA in Sociology without a clear idea of what to do next, a friend recognized that Katie’s natural ability to organize might translate well to project management and recommended her for her first project management position. Nearly 12 years later, Katie continues to enjoy her craft. Katie would go on to obtain her PMP certification in (project management professional) in 2013.
Katie has been fortunate enough to manage a variety of projects, everything from custom event registration, to intranet sites, and anything in between. Katie was first introduced to WordPress in 2008 and loves the control and freedom WordPress offers to clients.
Katie’s favorite things about project management is working with clients as a strategic partner and guiding clients through the exciting world of software development.
Katie and her family recently relocated from Minnesota to Washington. Katie loves the Pacific Northwest and does not miss the cold winters in Minnesota. Outside of work you’ll find Katie hiking with her husband and daughter or working on never ending home improvement projects as she and her husband restore their 1954 house.
Katie Wilkerson Senior Revenue Strategist
Entering the world of advertising upon her move to Washington, D.C. many years ago, Katie has spent the past decade working with publishers on both the buy and sell side. Just prior to joining 10up in 2014, Katie was the Consumer Marketing Manager at The Atlantic, where she worked to widen the appeal of this already global brand into the digital space through acquisition and strategic partnerships. Only one year in and countless campaigns later, business had grown 20% year-over-year every single month.
Since being at 10up, Katie has developed countless monetization and analytics strategies helping our clients not only see ROI from their newly built sites, but also ensuring continuous growth past our engagements. She believes every site, no matter how big or small, has an opportunity to see profit growth and increased competitiveness in its market. She holds a BS in Community Communications and Leadership Development in Agriculture from the University of Kentucky and a MPS in Political Management from The George Washington University.
After having spent years living all over the US and Italy, Katie is now based in Kentucky and is most often found chasing her busy, energetic daughter or traveling the world with her partner, Daine.
Keith Kropski Team Lead
Keith’s journey to the world of project management began with late nights in the studio at WCVF-FM, the college radio station at SUNY Fredonia, where he worked as program director. During these early days, Keith discovered the importance of good management and the art of storytelling. Nearly a decade later, he continues to be passionate about connecting content creators with the rest of the world. This is why he loves WordPress: it’s a unique communication platform that allows stories to be told and voices to be heard.
After graduating from SUNY Fredonia, Keith moved to New York City, where he worked for CBS Local, managing 100+ WordPress websites for CBS owned and operated TV/Radio stations around the country. In 2013, he joined Fusion Media Network as a product manager and launched Fusion’s inaugural website. Later, he oversaw the company’s migration from a proprietary CMS to WordPress and was instrumental in developing custom publishing tools for the editorial team during his time there.
Keith has a passion for hiking, biking, backpacking, and all things outdoors. He enjoys exploring the diverse landscape, food carts, and craft beer of the Pacific Northwest and is a big supporter of the Portland Timbers. Keith grew up in Buffalo, NY and by nature is also a diehard Buffalo Bills fan who emphatically professes “this will be our year!” at the start of every season.
Kelly Schummer Senior Designer
Kelly brings 12+ years of design experience working in the digital space. She adores being a creative as it seeps into every aspect of her life. Tiny details make our world brilliant, and she’s proud to say that she sweats the small stuff.
She began her digital path in 2001 working for a pair of developers that ran an extremely tight ship. She designed CMS and e-Commerce websites using a very limited hex palette and size allotment. Most designers would’ve run away. Not Kelly. She found the constraints inspiring; a puzzle that held opportunity for creativity and great work. Little did she know… falling in love with this new space would lead to a deep fondness for design within the WordPress platform.
Kelly moved on to create and manage the online experience (CMS, e-Commerce & CRM) for one of the tannest companies out there, Hawaiian Tropic (seriously, the business cards are printed on brown leatherette paper). While there, Kelly elevated the brands online presence and swept The Webby Awards 2 years in a row.
A short time later, her Chicago roots came calling. Over the next 7 years, she worked for a number of large advertising agencies within their lean digital teams. She often wore multiple hats including Art Director, Digital Designer, UX Designer, and mentor to other creatives looking to transition into the digital space. She also managed to create award-winning (FWA’s, DOPE Awards, & ADDY Awards) experiences for clients like Sprint, Disney, and Playstation among others.
A lifestyle change and a chance to focus on her design roots in Portland became a reality a little over two years ago. When she’s not busy sketching or dancing with pixels, you’ll find Kelly and her husband, Kevin, out exploring the Pacific Northwest through the eyes of their son, Julien.
Kenny Toffelmire Team Lead
Kenny’s career managing digital projects began in 2013 at a small digital agency in Chicago; focusing mainly on WordPress and WordPress VIP projects, with some print and brand development as well. From there, Kenny went on to a mid-size digital agency in Chicago (headquartered in NYC) that focused on mobile app development and enterprise software to gain further experience in managing different types of digital products.
Kenny has managed projects that range from marketing sites for small businesses to complex builds for start-ups and major brands alike.
Originally from the small town of Watervliet, Michigan, Kenny moved to Chicago in 2007 to attend Columbia College Chicago where he received a B.A. in Marketing Communications.
Kenny has a 1-year-old son and a baby girl on the way. When not plugged in, Kenny enjoys spending time with family, cheering on Chicago sports teams, listening to music, spending way too much money on action figures, and playing video games.
Laura Crofton-Atkins Senior Team Lead
Laura Crofton-Atkins is a highly experienced project, program and operations director who has worked in digital since 1999.
After graduating from Oxford Brookes University in art history and publishing, Laura worked initially in art galleries and auction houses before moving into the more dynamic and emerging digital industry, creating websites for galleries. Amidst the dot com bubble, Laura joined European online auction company QXL Ricardo and then progressed into professional service and agency businesses, successfully leading teams to deliver digital projects and programmes. At digital agency Fortune Cookie, Laura was part of their incredible growth, the company grew from 9 to 170 people during her 8 years there and she was promoted from project manager through to COO, prior to WPP acquisition in 2012.
Laura is PRINCE2 and SCRUM trained with extensive experience in all areas of the project and programme lifecycle. Laura’s delivery experience covers the integration of new platforms with large enterprise systems, as well as building bespoke customer experiences. She has a broad sector experience across; financial services, government, FMCG, retail, sport, travel, automotive, pharmaceutical, charity and utilities. Recent key clients include Unilever, Johnson & Johnson and Skoda.
After many years living in London and traveling the world, Laura now lives with her husband and two children in rural Wiltshire. Surrounded by ancient sites and historic landscape, when not working Laura is happily planning adventures with her family and friends, practicing yoga and playing tennis.
Lily Bonney Team Lead
Lily is an Oxbridge graduate and qualified teacher who, after traveling 3,000 miles from the UK to Canada for a new adventure, got her first job in interactive production after impressing a director with her spelling and grammar (true story).
She’s since worked as a digital project manager for over five years, at some of Toronto’s best advertising, marketing, and publishing companies. Her clients have all been top-tier – Audi, Honda, KFC, Pizza Hut, Unilever, Kimberly-Clark, Tim Hortons – and her projects hugely varied: from custom website and app builds, to editorially-driven native content, to getting the price of that chicken burger changed as quickly as possible.
Having battled with a lot of clunky, proprietary CMS software, Lily is a full-blown member of the WordPress choir; the creative possibilities afforded to clients through its open-source structure are virtually limitless, and in the age of virtual storytelling, it’s the ideal platform to help brands make sure they remain at the forefront of the narrative.
Lily has recently relocated back to the UK, and when she’s not working, you’ll probably find her doing really badly at her local pub quiz, bowling a lot of gutter balls, or naming everything her one-year old points to on their country walks.
Liz Miller Team Lead
Liz is a proud graduate of Kansas State University where she majored in Mass Communications and Journalism with a concentration in Advertising. She also has a minor in Business, providing Liz with a solid foundation with which she has used to build her online career.
After graduation, Liz enthusiastically dove into the world of account management. She primarily worked with small businesses to grow their presence online through paid media. Switching gears a bit, Liz moved over to the agency side and has been able to dip her toes in a variety of channels such as email marketing, web, e-commerce, and social. She has had the opportunity to work with a diverse portfolio of clients and truly enjoys building relationships and playing an active role in achieving business goals.
Project management was a natural fit for Liz, known to be detail-oriented and process-driven. Liz is excited to continue to grow as a project manager and expand her knowledge of the ever-evolving digital world.
Outside of work, Liz can be found soaking up all that her hometown of Kansas City has to offer. Liz and her husband are passionate fans of the Kansas City Chiefs and Royals and try to catch every game they can. They also frequent the bowling alleys around town attempting to break their high scores.
Lucy Tomas Senior Web Engineer
Lucy became interested in computers during her early teenage years: the time where you couldn’t connect to the internet and speak on the phone simultaneously. Although she loved everything about technology, the field of art also piqued her interest, and it wasn’t until her early 20’s when she decided which direction to take.
After successfully completing her studies in filming and photography, Lucy decided to also study web development. She took her first job as a junior developer at a Belgian agency, where she learned alongside a team of experienced web engineers. She later moved on to work with a Spanish agency as a web developer for 7 years. There she got involved in several high profile projects for well known clients. It was during that time that Lucy also became familiar with WordPress: falling in love with the CMS and the amazing community behind it.
Today, Lucy is an active member in the WordPress community. She strongly believes that contributing to the platform is the best way to keep the open source project alive, and that consistent involvement is one of the best ways to continue learning and staying apprised of the latest WordPress updates. To date, Lucy has released a few plugins on the WordPress repository, organizes a local meetup in Valencia, Spain, and occasionally helps out in the WordPress forums.
When she’s not coding, Lucy spends most of her time with her husband and daughter. She also likes cooking, watching Netflix, and loves running to clear her mind.
Marci Miranda Team Lead
Marci’s experience runs the gamut from email and social campaigns, landing pages, microsites and mobile apps to custom applications and enterprise level CMS multi-sites. She holds a Bachelor of Arts degree from Columbia University and believes strongly in keeping her teams and clients happy and engaged while delivering projects that meet real business objectives and delight users.
Marci brings over a decade of experience across marketing, design, strategy, and web development to 10up. Her wide-ranging skill set gives her a unique understanding of the roles, processes, and fast-paced production within an agency and client-side.
Before becoming a project manager, Marci was a designer at a boutique agency serving luxury real estate developers. She then applied her knowledge of design and strategy as a marketing manager for the Cold Stone Creamery ice cream brand. She created exciting and impactful campaigns across all channels that earned mention in Social Media Examiner, Adweek, and Forbes. It was here that her sweet spot for digital grew and she has since led numerous engagements for top brands at award-winning agencies.
In her spare time, Marci enjoys enjoys good food, books, podcasts, and sharing stories on her WordPress blog about her husband and two precocious children that they named after superheroes (middle names, because Marci is fun, but also very sensible.)
Marco Pereirinha Senior Web Engineer
Marco Pereirinha received a Master’s in Information Management from Aveiro University, Portugal. While obtaining his degree, he was responsible for the digital department of his family’s advertisement company. For 15 years, he led a team of designers, copywriters, and developers, as well as dealt with clients and suppliers. It was during this period that Pereirinha’s CMS was born—a not-so-open-source project. But, all the duties of running a department didn’t leave him much time to keep this project evolving. In the late ’00s, he reached the breaking point, and his professional path started to change: WordPress appeared as a natural solution and embracing the open source movement was a gained bonus.
After setting up the kickoff of WordPress Porto Community back in 2012, Marco became a co-organizer of WordCamp Porto 2013 and 2016 and gave a talk at WordCamp Lisbon 2015. He is also an active member of the Portuguese community, not only as a frequent speaker at local meetups, but also as a support provider at WordPress forums. On Marco’s WordPress you’ll find some plugins Marco has released and maintains.
Outside of the coding world, what he really loves is to walk Lucas — the family dog — with his little daughter and have a loud laugh with his family and friends. He also enjoys live music and likes to freeze moments with his camera. He lives in a quiet village near Porto, in the charming North part of Portugal.
Matt McAchran Senior Web Engineer
Matt started developing in his hometown of Virginia Beach and has been in the IT field for over fifteen years. He started computer networking in high school and shortly afterwards was introduced to web development. Though he attended college for Business Administration, he never stopped developing and after graduating he found that his passion was in Web Development.
WordPress was introduced to Matt in 2009 and after working with several other content management systems he’s come to the conclusion that WordPress is one of his favorite to work with. He has experience from building large-scale, complex sites to managing support and maintenance for 50+ clients at a time. Matt is a big fan of Elasticsearch and writing clean, manageable code.
In Matt’s off time, when he is not spending time with his wife and son or playing disc golf, he is always finding ways to expand his development knowledge.
Matthew Eppelsheimer Senior Web Engineer
Matthew taught himself to code as a middle schooler by writing interactive conversational programs in BASIC. That was in the mid-90s, long before he’d heard the word “chatbot.” He discovered WordPress in 2009 and has been pushing it to its limits ever since.
Matthew spent most of the past 10 years at the helm of an agency very similar to 10up, leading a remote distributed team that built web software for impactful organizations like US Chess, United Fray, and MIT. Matthew’s always been passionate about the intersection of technology and the liberal arts and applying technology to improve people’s’ lives. His clients and coworkers love his integrity, compassion, openness, and commitment to building others up.
Before focusing on web software, Matthew studied politics at Whitman College before an early career as a local food entrepreneur. Then, he worked a stint in the management consulting world. He helped facilitate nuclear waste cleanup strategy discussions between public agencies and private contractors at war over their jurisdiction, strategic interest, and even facts. It is no surprise that his favorite thing about 10up is getting to work on our clients’ biggest challenges. His mix of technical know-how, entrepreneurial creativity, experience with high-stakes risk management, and skill in channeling conflict into collaboration have all contributed to his ability to work with highly complex problems and systems.
Outside of work, you’ll find Matthew glamping (sic), eating his way through cities he visits around the world, working off the pounds he gained on his most recent trip, wishing he were at Burning Man, building community by throwing epic parties with his wife that mark the changing of the seasons, enjoying a good book or film, playing a nerdy tabletop game, attending a rock concert, enjoying how Right and Good it is to root for the Portland Timbers, dancing to salsa, bachata, or blues music, or snuggling with his cat The Mew.
Meghan Gencev Senior Web Strategist
Meghan has over 10 years of digital marketing and web strategy experience, but her love for the Internet started even earlier. Way back in the 90s, she taught herself HTML to create a Hanson fan page. While the site no longer exists, this first foray into website development left an impression.
With experience on both agency and client side, Meghan has a strong understanding of how best to leverage relationships to drive ideas forward. She has worked with a variety of organizations and industries including Fortune 50 retailers, medical device manufacturers, and healthcare, nonprofit, and government sectors. No matter how large or small an organization is, her favorite part of any project is digging in to understand the client’s business and identifying solutions that will meet business and end user needs.
In her free time you’ll find Meghan blogging, crafting, and designing party printables, while managing the chaos of two young boys. Meghan loves entertaining family and friends in her hometown of Minneapolis, but also appreciates the solace of movie nights at home with her husband and a glass of red wine.
Melissa Hart Team Lead
Melissa started her project management career over 8 years ago, and her digital career over 14 years ago. She started as a web designer and copywriter, also doing a bit of front-end development. Her natural leadership and organizational abilities took over and catapulted her into Project Management. Her entrepreneurial spirit enabled her to start her own small web development and strategy business, but her eagerness to work on high profile large brands pushed her to close up shop and do some great work for some of the biggest agencies in the world, including Ogilvy and Sapient.
Having managed award winning projects for high profile clients like Coca Cola, Mercedes, HBC Olympics, Unilever, Molson, and Capital One, to name a few, Melissa is well versed in all aspects of strategy, design and development, and strives to be on the forefront of digital innovation. She prides herself on a fun, outgoing personality, and loves meeting and working with new people and teams from all over the world. Melissa has managed just about every class of digital project she can think of: small microsites, large e-commerce sites, CMS implementations, social media strategies, iPhone applications, and everything in between.
In her free time Melissa loves obsessing over real estate, blogging, playing goalie in floor hockey, eating overpriced but delicious and trendy hamburgers, lamenting that she doesn’t live in a warmer climate, and hanging out with her crazy toddler.
Melissa Vander Wilt Senior User Experience Designer
For the past 17 years, Melissa has been “collecting digital disciplines”, from user experience design and content strategy to information architecture and project management. She enjoys collaborating on problem solving and design thinking, geeks out on taxonomy, and believes that if you prioritize content first, keep your ego out of your work, and always have a solid rationale for your design decisions, you can’t go wrong. She has worked with a variety of clients over the years, including nonprofits, startups, think tanks, B2B and B2C, higher education, healthcare, financial institutions, utilities, and more.
Melissa approaches design from a user-centric perspective, creating solutions around user research and analytics data rather than passing trends or personal preferences. Her definition of “user” involves not just the end user of the site, but also those responsible for maintaining it over time; devoting as much thought and attention to the authoring experience as she does to the front-end. She loves the challenge of bridging the gap between user needs and business requirements, seeking out the space between, where the real magic happens. And through it all, she draws on her strong sense of empathy to keep her work grounded in humanity and her collaborations positive and productive.
Outside of work, Melissa passes the time hanging out with her husband Damian and young son Milo, who make her laugh so hard she cries. She loves Harry Potter (House: Hufflepuff), whiskey (Eagle Rare, rocks), old school gangsta rap, travel, language and grammar (long live the Oxford comma!), every British thing ever, crafting, cooking, and perfecting the noble art of summertime porch-sitting. She graduated from Linfield College with a BA in Communications.
Oszkar Nagy Senior User Experience Designer
Oszkar has over 12 years of experience in understanding people to help imagine, design and create meaningful products and services with positive impact. He’s been working with the Web from 1999, graduating with a BSc in Computer Science and English, and an MA in Creative Media Arts. He lived and worked across the globe at enterprise, product startups and agencies, creating impact across education, healthcare, non-profit, enterprise financial systems and large scale media publishing.
In his early career he designed and developed language learning products, published worldwide covering over 150 languages, and helped deploying mobile educational solutions in rural areas of Malawi.
His interest in education continued at the University of Cambridge where he led a small team working on core campus services, helped design and publish Charles Darwin’s correspondence on WordPress, and worked on large scale learning management and academic networking projects.
Oszkar also has a strong background in transactional e-commerce, having worked as a senior UX designer at Bigcommerce, a large scale global SaaS platform for small and medium businesses based in Australia. He has led both qualitative and quantitative research and validation design efforts, launched several products for the platform and worked extensively on iterative checkout optimisation initiatives resulting in 26% increase in cart to paid conversion rate across the platform.
In New Zealand Oszkar has worked at TBWA / Digital Arts Network, delivering digital strategy, strategic design research and helping scale up the design practice at ANZ Bank. He has led the UX design efforts for the Bank’s internal core systems, which has been awarded an NZ Best Design award for UX optimisation in 2017.
Most of the time he contributes to teams with qualitative design research, synthesis and communication, rapid prototyping and product strategy. He purposefully crosses and helps bridge design and technology. Most times he help teams to better work together with intangibles and values craft, simplicity, curiosity and learning.
When not designing or wrangling post-it notes, he is usually found hunting for great food, dabbling in photography or playing guitar mostly in a bed room. He also loves travelling, and takes every opportunity to cook Hungarian gulyás on open fire. Oszkar is a founding trustee of Mayamiko, a UK based charity helping sustainable development in Africa through skills and fair trade.
Pete Nelson Senior Web Engineer
With nearly 20 years of experience as a programmer and developer, you could say Pete has had computers in his blood.
Pete first got interested in software as a child when he learned from his grandfather who ran a company developing maintenance management software that ran on IBM mainframes, and his father is a developer for the IBM AS/400 and iSeries systems. He first started programming in sixth grade using LOGO on an Apple II and the Compaq Portable they had at home. After high school, he got started with BBSes and taught himself to code by writing add-ons for his 4-node Wildcat BBS and working at his first job supporting SQL Server and Foxpro applications at a multiple listing service.
Pete started professional web development in the mid-1990s, first with ASP, VB Script and SQL Server, and eventually switching to ASP.NET Webforms and ASP.NET MVC. More recently, he’s been working with WordPress for the past four years. His first WordPress core commit was in the 4.2 release and he’s an active member in the Austin WordPress meetup.
Born in Minnesota and raised in California, Pete’s lived in Austin for more than 10 years with his wife, Michele, and his dog, Clyde. Pete enjoys drinking craft beer, building his own exercise equipment, and working on his long-time side projects, baconipsum.com and baconmockup.com.
Ravi Chandra Senior Web Engineer
Ravi started his career at Dell in the Inside Sales department. A major part of his day-to-day included working on reports. Given his curious nature, he started playing with Excel VBA and got sucked into the programming world. This new found interest brought about a career change and he hasn’t looked back since.
Post-Dell, Ravi took up freelancing and was able to work on on a wide variety of platforms. Through freelancing, Ravi eventually discovered WordPress. Due to the flexibility and ease of use, he fell in love with the CMS. It became his platform of choice and he has been exploring the depths of WordPress ever since, creating themes and plugins, on a regular basis.
When Ravi is not working, he enjoys playing cricket, playing chess, traveling and watching movies.
Ricardo Moraleida Senior Web Engineer
By the time Ricardo received his diploma as a Public Relations major in 2005, he had already bootstrapped news content and communication websites, newsletters, a couple of intranets and even a web radio in areas ranging from non-profit to education, from culture and lifestyle magazines to metalworks. Creating communication strategies and actively publishing stories, he steered his career towards the Internet.
In 2010, after leading a team of 5 developers at an agency for two years, and shortly after receiving his Project Management Specialist title from Fundação Dom Cabral (an internationally acclaimed Business School), he decided to step back from client-facing positions and dive into web development. It was the perfect time to catch the WordPress as a CMS train.
As a freelancer, he partnered with with small to large agencies and digital bureaus, advocating, leading and delivering WordPress-centric projects for global brands such as Whirlpool, Toyota, L’Oréal and C&A, as well as small to large businesses in Brazil, even receiving an honorable mention for “Best Practices” at the Webby awards. He has also become an advocate within the Brazilian WordPress community, as a Brazilian Portuguese forum moderator and WordCamp speaker/sponsor. He’s contributed code to WordPress itself and the ubiquitous Jetpack plug-in.
Ricardo is married to a corporate finance lawyer and is the proud stay-at-home dad to their son Vinícius, born in 2014. When he’s not coding, studying or rolling on the floor with his little one and their Labrador named Morgana, you can find him playing the drums, cooking, or being a handyman around his house.
Ritesh Patel Senior Web Engineer
Ritesh holds a Bachelor’s of Computer Science and a Master’s of Information Technology from DA-IICT, one of India’s most reputed universities. His interest in computers began as a child, but it wasn’t until undergraduate school that he started playing with HTML and CSS. It was then that he began to take web development more seriously and decided to make a career out of it.
At the beginning of his career, Ritesh developed websites in core PHP. Over time, he transitioned into WordPress. In the last three years, he has dived deep into the world of WordPress, building and maintaining themes and plugins.
When Ritesh is not working with WordPress, he enjoys computer games, swimming, watching TV series and movies, and going on trips to explore nature.
Ruth Rosengren Senior Web Strategist
As an English major and armchair linguist, Ruth didn’t anticipate working in the tech industry. However, her first tech job at a healthcare software company opened her up to the possibilities that weren’t so far from linguistics after all. In wanting to better understand the tool, she learned some rudimentary skills from W3Schools and started inspecting code. Turns out, data and morphemes were pretty similar: the smallest bits held meaning, and the joy was in discovering that meaning.
She advanced her career into digital project management at Clockwork. Always looking to learn something new and be challenged, Ruth led a team to create and define an analytics practice during her tenure there and helped shape the project management process through her peer leadership.
The progression to web strategy at 10up was a natural one, as Ruth particularly enjoys the beginning of a project—and not just because it’s new and shiny. It’s at this stage that defining the business objectives and goals, and identifying project strategies, are critical to ensuring project success.
Ruth recharges by reading or writing in the evening and enjoys long-distance running and biking when the time allows. She, her husband, and busy toddler enjoy exploring state parks, making music, or hosting board game nights with friends.
Ryan Abeling Team Lead
After graduating from Ithaca College in 2004, Ryan became Managing Editor for multiple technology magazines at a publishing house in New York City. However, what stood out to him was the work he did building out each publication’s website. Cutting his teeth on SEO, project management for web development, and social media marketing, Ryan found that his skills were better suited for the web than the dying print industry.
After relocating to Portland, OR, Ryan flexed his entrepreneurial muscle and started a successful online publication. Ryan managed over 30 contributors as Editor-In-Chief, covering all types of regional events and highlighting local musicians and businesses.
Prior to 10up, Ryan worked at a Portland-based web development agency, managing digital projects for high profile clients on platforms like WordPress. In his tenure, he expertly managed and motivated multiple project teams, both domestic and offshore, while using his branding and content marketing experience to guide clients through the redesign process.
When not at his computer reorganizing his inbox, Ryan is spending time with his amazing daughter and lovely wife. He can also be found snowboarding on Mt. Hood, exploring the great Northwest wilderness, or playing guitar around the city in two local bands.
Ryan Sommers Senior Front End Engineer
Ryan began making websites back in the mid-nineties, when tables were king and Flash intros were cool. Fortunately he’s kept up with the times. Though his primary focus is on design and user experience, Ryan’s drive to continue learning makes him just as comfortable on the engineering side.
For over 10 years, Ryan helped build and lead the design team of a small agency, focusing on author, tourism, real estate, and other small business websites. Helping to build several successful SaaS products — including a custom CMS and template system used by over 5,000 clients — gave him a unique appreciation of WordPress and its community.
In 2012 Ryan decided to get more serious about WordPress design and development, creating open source plugins and themes that have been downloaded thousands of times. In 2014 he redesigned Scott Berkun’s website, author of the bestselling book “The Year Without Pants: WordPress.com & the Future of Work.”
When he’s not working on the web, you’ll find Ryan cycling, taking photos, bar-b-quing competitively, or spending time with his friends and family in beautiful Lake Chelan, Washington. He is a fan of craftsmanship, user experience, Oxford commas, and humor.
Sami Keijonen Senior Front End Engineer
Sami is a teacher and front-end engineer. He built his first website while studying math at the University of Jyväskylä. Back in the days when we used table layouts and CSS was hardly invented. We’ve come a long way since then!
While teaching and being vice principal of his school, Sami explored the web more and more. Around 2007 he stumbled upon WordPress and never looked back.
Since then he has been building public themes, websites for clients, and learning about front-end architecture. He’s an active member of the Finnish WordPress community, where he regularly helps organize Meetups and WordCamps. He is a frequent public speaker and his favorite topic is accessibility. This is why he’s also part of the accessibility team in the WordPress.org global project.
Outside of work, Sami relaxes by playing sports and listening to music. Very often he can’t help himself and contributes back to WordPress even in his free time, mostly because of his passion for building an inclusive web for everyone.
Sang-Min Yoon Senior Front End Engineer
For Sang, building great websites isn’t just a job – it’s a passion. Since 2009, he has designed, developed and maintained websites for many great companies, including DC Public Schools, Federal Trade Commission, SiriusXM Radio, Smithsonian Institution and Wentworth Institute of Technology.
Sang has worked with various content management systems for major companies and institutions. WordPress became his CMS of choice for two main reasons; it makes content management easy and the community. He regularly attends (and sometimes speaks) at local WordPress meetups and WordCamps.
Sang earned a BA in Business Administration from the University of Mary Washington. When he is not in front of a computer, he enjoys watching movies, playing basketball, fishing and photography. Also, he is a huge NBA and WWE fan.
Shakir Ali Senior Systems Engineer
After completing his education in Computer Engineering in 2008, Shakir began his career as an internee in the web-hosting industry. Due to his quick learning abilities, he was promoted to a Level-II Technical Support Representative within just a few months, and he spent the last eight years working as both a Systems Administrator and Support Engineer for various web hosting organizations.
A problem solver at heart, Shakir is passionate about accepting new opportunities to expand his knowledge, implementing solutions for clients’ toughest challenges, and resolving programming related needs in WordPress. He has engineered several applications that are currently used in various laboratories and medical clinics throughout his home city in Pakistan.
When Shakir’s not working, you can find him making or repairing small electronic items or spending quality time with his two kids.
Simon Dowdles Senior Web Engineer
After graduating with an advanced diploma in Multimedia Design & Production, Simon strayed somewhat from the design aspect of his studies and taught himself how to develop. Simon hit the the web development ground running with PHP development as his sole focus, building sites on Joomla, CakePHP and various other frameworks and platforms. During his experience, Simon has worked, contributed and played key roles in the production of sites relating to key brands such as Cape Town Tourism, Mens Health, Womens Health & Eventful Conferences to name but a few. Simon has also contributed web development work for international brands such as Deloitte.
Simons true talent lies in his holistic understanding of the many functional and programmatic layers of the web, and how they come together to form beautiful web applications. His depth of knowledge in PHP is only rivaled by his experience and aptitude with the front-end and its related technologies such as Node, Angular, Electron and Ionic, to name a few.
Simon has had his fair share of lecturing at the Cape Town based Friends of Design – School of Digital Arts, where he co-authored and co-lectured courses for corporates, students and working professionals. It was there that he got his first taste of the WordPress. This led Simon to curate and lecture the WordPress Essentials course, where he taught amateur developers. Since then, Simon has held positions that have always involved WordPress development, and he is also part of the development team for one of the most highly rated podcasting plugins on the WordPress Plugin Directory, “Seriously Simple Podcasting”.
Simon spends his down time mountain biking, surfing, and practicing his marksmanship at some of the Cape Towns outdoor shooting ranges. He’s an avid biker and car enthusiast.
Stephanie Campbell Senior Visual Designer
Stephanie Campbell started her design career in 2011 at a small mobile app agency in Orlando with aspirations to do big things in mobile. As a mobile evangelist, she had a passion for what was then the early stages of a growing industry in mobile applications. She quickly moved into agency life where for the last 9 years she has established a history of regulating design projects from conceptualization and prototyping to development and application. She has an extensive record of expanding usability, rejuvenating inefficient designs and steering large scale web implementations to successful and early completion.
In her agency career, she has spearheaded large-scale revamps for reputable sports and medical clients including LPGA, ATP, NHRA, Maria Sharapova, Mayo Clinic and Orlando Health. This dedicated professional is adept in all areas of user experience and visual design with an enthusiasm for implementing user-centered design methodologies and lean UX principles at each stage of the design process.
Outside of work you can find Stephanie on the water, soaking up the Florida sun on a massive wave behind her Air Nautique where she enjoys wake surfing or skating with her family. Prior to her design career, she spent over 5 years as a professional athlete in the Wake-boarding industry in Orlando. She has a passion for extreme sports she hopes or secretly requires be passed down to her children.
Sudar Muthu Senior Web Engineer
Sudar has been programming for more than a decade and is a polyglot. He has written production code in more than half a dozen programming languages – and most of it was using Vim!
Sudar started his career as a web developer, working with various technologies and framework. He moved on to building distributed applications using MapReduce and other big data frameworks to process and mine huge amounts of data. Prior to joining 10up, Sudar worked at Yahoo Labs as a Research Engineer, where he analyzed user interaction data using machine learning techniques to better understand user behavior and interactions in web applications. His work resulted in increased conversions and improved user engagement.
Sudar first discovered WordPress in late 2005 while searching for a self hosted blogging platform for his migration away from Blogger. After tinkering with WordPress for his blog, he published his first WordPress plugin in late 2007 and has since continued to release more than 20 plugins with a total of nearly half a million downloads.
When he is not in front of a screen, Sudar enjoys reading and is a diehard fan of Isaac Asimov and Sir Arthur Conan Doyle. Other favorite pastimes include traveling, playing table tennis, tinkering with electronics and building small hobby robots.
Terry Sutton Senior Front End Engineer
Terry has been finding his home at the intersection of design and development for more than 10 years. He’s just as happy on the command line as he is creating a mockup in Sketchapp. His two pivotal moments in front of a computer came with the famous video, “Creating a weblog in 15 minutes” with Rails, and seeing WordPress for the first time (2.1). That first look at “Ella” sealed the deal with WordPress.
Terry has worked in health care and higher ed., and with a long list of freelance clients. Terry’s also active in the WordPress community—on the core UI team, and in the support forums and on IRC. He’s also actively trying to convert the entire publishing world to WordPress.
When he’s not working with WordPress, Terry is probably off on a walk with his wife and new baby, or working on his carpentry skills around the house. He lives just off Water Street in St. John’s, Newfoundland—the oldest street in North America.
Tom Hummer Senior Project Manager
Tom graduated from Iowa State University in 2011 with a degree in English. Post-college, he worked as a Project Manager for a social media marketing start-up. In 2012 Tom joined Workiva, a cloud-based software company, serving as Program Manager of SOX Compliance. At Workiva, Tom worked with many Fortune 500 companies to reimagine and improve their Sarbanes-Oxley Reporting environments using better software solutions.
Web design has always been a passion of Tom’s as he has created websites for various personal projects over the years, going back as early as middle school. He joined 10up so he could put this experience to further use and help companies take their websites to the next level.
When he’s not working, Tom is usually spending time with his wife Kelsey and their cat Harvey, writing, making music, record shopping, watching movies, or managing his music podcast, Velocities In Music. He also loves a good mental challenge, whether it be crossword puzzles, kakuro, or escape rooms.
After spending a decade composing and recording music, Tyler had his first experience with web development building websites for friends bands. Unexpectedly, web development became his main passion and he soon found himself building all kinds of web projects for the enjoyment of it.
Being a naturally curious and obsessive explorer, he spent some time in self
directed study and then quickly moved into the freelance world where he cut his teeth building WordPress applications for a variety of clients from successful crowd funding campaigns to national event organization apps to large e-commerce stores.
After a few years freelancing, Tyler joined a web agency in Vancouver, BC, where he quickly rose to the position of lead developer. His next few years were spent directing the web development team there in creating websites, applications, build tools, and WordPress plugins while constantly learning and honing his skills.
Tyler is the author of a popular React page transition plugin as well as a
framework that ties WordPress and React together. He is passionate about
pushing the web to it’s limits in creating more engaging, beautiful, and compelling experiences for everyone and he’s also passionate about making sites load really, really fast.
When he isn’t spending his free time coding, you can find him competitively racing road bikes, raising money for cancer research, writing music, bending into weird shapes in yoga classes, and cooking yummy vegan dinners.
Will Davis Senior Web Strategist
Will has worked as a strategist, product manager, account manager, and marketer in a variety of agency roles since 2007. The tie that binds together his many professional passions: curiosity. He is eager to dive into complex problems and come up with thoughtful solutions. His projects with clients in education, hospitality, theater, e-commerce, government, and finance have led to award-winning websites and many multi-year client relationships built on trust and innovative thinking.
At Blenderbox, a Brooklyn-based interactive agency, he led accounts with the Brooklyn Brewery, Goldman Sachs, and the NYC Department of Education with his unique style of combining creative marketing ideas and a practical knowledge of how to utilize open platforms to meet business objectives.
After being promoted to the Director of Strategy at Blenderbox in 2013, he led the company to its highest grossing quarters, and forged partnerships to enhance and expand the agency’s capabilities. More recently, Will gained experience on the client side as a Deputy Director at the Council on Foreign Relations, with a focus on product marketing and audience research.
Will joins 10up to continue to exercise his passion for delivering outstanding client service. When he’s not advancing account growth and acquisition for 10up, you can find Will cycling the backroads of northern New Jersey, rooting for the Mets, fishing the fabled streams of the Catskills, and chasing around his delightful and energetic toddler.
Ali Smith Web Strategist
Ali has been helping businesses build their brands since the late 1990s in roles like Account Manager, Creative Director, Copywriter, Producer, and Content Manager. She’s led cross-platform initiatives at large and small ad agencies for countless brands, among them Procter & Gamble, Moviefone, Atkins, and Humane Society of the United States. Her campaigns have been ranked in Jordan Whitney’s Program Rankings’ Top 10 Lead-Generating Spots and appeared on the Today Show and Good Morning America as most-loved Super Bowl Ads.
A technology enthusiast, she was ecstatic to be part of the creative team that helped launch Sprint’s earliest cutting-edge Internet endeavor: the banner ad. The experience inspired her to build her first website in 2002 with the help of iWeb and HTML for Dummies. While working as a Creative Director and Producer at a global integrated ad agency in Hollywood, CA in 2014, she got the itch to dive even further into the digital side of things and became certified in front-end development and web design, which quickly steered her in the direction of WordPress. She was immediately obsessed.
Before joining the 10up team, she spent two years at a content-provider startup in the Sacramento area as a Chief Content Manager, strategizing and building its web presence from the ground up. After building eight WordPress sites—as well as creating much of the content for the company and its clients, along with establishing and integrating accompanying social media efforts—she knew she had found career nirvana.
A lover of learning, she spends much of her free time taking online courses, most recently honing her skills in PHP and UX. But to ensure she doesn’t actually become fused to her keyboard, she spends a good amount of time hiking in the Sierras with her dog, playing in Tahoe, watching movies, and complaining about how long she needs to wait for the next Game of Thrones season.
Ayebare Mucunguzi Web Engineer
Ayebare had a strong love for programming since university where he pursued a Bachelors in Information Technology and Computing from the University of Kyambogo. Having C++ fresh in memory from his university days, he designed a mock dynamic country train routing and scheduling system which won him an accolade in the local programming community.
His interest in programming stemmed from how fast the world was becoming a global village through IT and what opportunities it presented locally – he just had to join in! Initially designing websites using Joomla, he stumbled across WordPress while doing a research on other existing content management systems.
Before he knew it, he was checking under the hood and learning everything he could about WordPress and its underlying languages. He started freelancing, and in short order was hired by a leading WordPress plugin developing company serving a community of more than 200,000, providing technical support and writing integration patches for conflicts with commonly used plugins. He was soon entrusted to mentor new recruits, teaching them how to approach/quickly troubleshoot issues encountered by clients, writing the blue print and methodology for handling common support issues, all while handling 3rd tier stubborn bugs.
Spending more than 8 hours every day writing and studying code, Ayebare takes time off to play competitive tennis or hit the track. In a country where putting food on the table from “working online” is a rarity, he spends quite some time voluntarily tutoring youths that come to him seeking to start out on their own professional programming journey.
Barry Ceelen Web Engineer
Today Barry specializes in creating bespoke WordPress themes and plugins with a knack for simplicity, usability and multi-language sites.
He studied product design and holds a Bachelor of Fine Arts degree in sculpture from the Maastricht Academy of Fine Arts. Coming from the south of the Netherlands, Barry now lives in Berlin, Germany, where in his free time he enjoys spending time with his kid and the hustle and bustle of big city life (and the German autobahn).
Bethany Lang Project Manager
Bethany Lang has taken the long and winding road to project management and WordPress. After receiving her BFA in Theatre Management from The Theatre School at DePaul University, she began her career as a grant writer and fundraiser in Chicago for organizations like Steppenwolf Theatre Company and Chicago Children’s Museum. As the youngest person everywhere she worked, she was often called upon to do “the stuff with computers.”
In 2012, Bethany left fundraising to transition to join NeonCRM’s training and implementation team, helping nonprofit organizations get up and running with their new CRM. In her three years there, Bethany became the team’s first director, supervising its growth from two to five full-time staff, creating new training materials and seminars, and assisting hundreds of nonprofit organizations.
Bethany came to WordPress through her previous position as Project Manager and Web Developer at Cornershop Creative, where she managed a wide variety of nonprofit tech projects and built websites for progressive nonprofits. She loves WordPress because it’s flexible and has a tremendous open source community, but it’s still so easy to use for everyday editors.
When she’s actually away from her computer, Bethany enjoys exploring Pittsburgh’s booming craft beer scene, rooting for her beloved Pittsburgh Pirates, and hanging out with her two dogs, Mina and Pavel.
Bjorn Holine Web Engineer
Björn has had a strong interest in web development and technology in general since high school and holds a degree in Management Information Systems from Iowa State University. With a desire to pursue a career working with the internet post graduation he began working for a local agency where a passion for WordPress began to grow and evolve.
Starting as a front-end developer but occasionally working with PHP his experience on both sides of the development spectrum increased and he was able to start focusing on WordPress development full-time at his second position. This focus on WordPress has continued throughout his subsequent roles at both local and international agencies.
Björn comes to 10up with over ten years of professional agency experience and has been working with WordPress for several years beyond that. He is actively involved in the local WordPress community through his attendance of meetups and WordCamps, he has developed a premium WordPress plugin that he continues to maintain and support in his free time, and he enjoys staying on top of the latest industry news.
When he’s not programming he enjoys hiking and cycling among various other outdoor activities, playing foosball, traveling, catching local music performances, watching foreign and independent films, following the financial markets and trying out new restaurants. He takes pride in his Swedish heritage and enjoys learning about cultural traditions.
Brandon Kenig Audience Growth Strategist
Brandon is a longtime digital marketer with expertise in SEO, PPC, web analytics, social media outreach, online lead acquisition, and online reputation management. Brandon is also certified in Google Analytics and Google Ads and is an advanced user of many Google solutions. Brandon has also participated in beta testing for new Google products.
As a tech enthusiast and early adopter of digital marketing trends, Brandon’s digital odyssey has taken him from large, multi-national corporations to tech start-ups, with digital leadership roles at AMC Theatres, Inc, Cox Automotive/AutoTrader.com, and MobileUp Software.
Outside of his digital marketing, Brandon has a passion for public service and economic development. He served on the City Council for his hometown as well as serving as Council President. One of Brandon’s proudest achievements is the creation and passage of incentives to attract high-growth tech startups.
Brandon has served on the National League of Cities’ Information Technology & Communications (ITC) Committee, which advocates before Congress on behalf of America’s cities for innovation in broadband and telecommunications. He also currently serves on the board of the Kansas Entrepreneurs Policy Network, which advocates for startup-friendly public policy at the state and local levels.
Brandon graduated from Creighton University with Bachelor’s Degrees in Marketing and Political Science. He also completed a program certificate in political management at George Washington University in Washington, D.C.
Currently living in Kansas City, in his spare time, Brandon loves to travel (visits to 12 countries and counting), cheer on his hometown Royals, volunteer on political campaigns, and discuss politics on the weekly podcast he is proud to co-host, 2 MEN IN THE MIDDLE.
Brian Meyer Front End Engineer
Brian has been building websites professionally since 2012, but got his first taste of coding in the gif filled epoch known as “the 90’s” via HTML and AppleScript. The fun of that early coding was as much about development as it was providing an engaging experience — an early paradigm of front-end development.
After highschool, he drifted away from coding as art and design piqued more of his interests. While pursuing a BFA in college, he was forced back into the code by a required “web class”, but was confounded by unfriendly tools like Dreamweaver. He was quick to open his project files in an old friend, the text editor — a front end developer was born!
Brian views front end engineering as a practice of translating concept into usability. Viewing the role as an opportunity to support great user experiences while honoring the aesthetic intent of the designer.
He has built numerous sites over the years, but is especially proud of the work he’s done in the education and non-profit spaces, building platforms for digital collections, curriculum guidelines, and low-income housing tools,
Outside of computering, Brian is an often to avid cyclist, climber, and runner. Oddly enough he finds being outdoors an excellent head space to do abstract problem solving.
Chris Allen User Experience Designer
Chris has been working in design and digital for over 10 years now. After graduating from University he worked in a wide range of digital disciplines from print design to motion graphics.
During that time Chris had a instant passion for the web and shifted his career to focus on web design. Chris started to work as an in-house designer in the finance sector where he built up a strong brand and identity for the company. He then moved into working agency side and built up an award winning creative team for the agency. While working agency side, he was serving clients such as Danone, NHS and Virgin Media.
More recently in his role as senior digital designer, Chris coached another agencies digital team. His time there allowed him to further strengthen both his skills and theirs. He was able to improve procedures across the board which positively increased the level of the work they put out. This shift allowed the agency to attract high profile contracts purely based on the work they’d seen we had done for other clients. Chris also pushed for the analysis of current work so they could understand the user, user needs, and user characteristics better. This analysis gave the team greater justification for making changes to improve conversions and they were able to be very proactive in presenting ideas for improvement to their clients. This role pushed Chris to get really interested in the User Experience (UX), an intuitive customer journey and constant educated improvements for a digital projects.
Away from analysis and a screen Chris can be found running around the streets as he’s a keen runner. Over the years he has taken part in many long distance runs and half marathons for charity.
Curtis Loisel Web Engineer
In 2012, Curtis graduated from Full Sail University with a degree in Web Design & Development. After graduating he did 6 months of freelance work where he quickly adopted WordPress as a preferred platform for clients due to it’s powerful publishing abilities out of the box, it’s easily extensible nature, and the great community supporting it.
Since then, he has worked full time with WordPress agencies and VIP partners developing enterprise publishing systems for some of the biggests companies in the media industry. He has also contributed to WordPress core, many various plugins, and frequently offers assistance on the public support forums.
When he’s not building awesome publishing tools, you might have a bit of trouble finding him, he doesn’t seem to stay in one place for very long. On a normal day he might be at home gaming, or rebuilding his PC yet again. If he’s not home you might find him on some remote mountain snowboarding!
Daine Mawer Front End Engineer
Daine has been a committed (no Git pun intended) and passionate open source follower for over 6 years now. Completely self-taught from the ground up, Daine has managed to grab the attention of many award-winning agencies and media houses in South Africa, not to mention international brands such as Women’s Health, Men’s Health and award-winning author, Ken Follet.
Daine gravitated to WordPress early on in his career, learning the ins and outs of theme and plugin development. He regularly contributes to the WordPress.org support forums, speaks at WordPress South Africa Meetups and WordCamp Cape Town
When the laptop closes, Daine fills his time traveling, running and spending most of his disposable income on coffee in and around Cape Town’s hip food and restaurant culture.
Damon Cook Front End Engineer
Damon started creating websites in 2005 as part of his undergraduate studies at Skidmore College.
After graduating, he worked for the State University of New York – Empire State College. He discovered WordPress while part of an internal discovery committee charged with auditing solutions for a content management system replacement. He established a student and teacher blogging platform using WordPress MU (before it was known as Multisite), which grew over the years to house a multitude of internal sites.
Damon went on to work for several local and remote web development agencies.
He also founded a local WordPress Meetup group in 2012 that has continued to grow in to update New York’s largest group. He co-organized two WordCamps, and when he is not busy pushing pixels, he is running around with his kids.
David Chandra Web Engineer
After completing his education in Economics Study from Diponegoro University, David began working as a salesman for a multinational corporation. In his free time he loves to blog and write about his experiences. And that is how he was introduced to WordPress.
He started to build plugins and themes for his own website and eventually released his code to help others who were experiencing the same problems he was. Eventually, in 2012 David began freelancing full-time as a WordPress developer. As a freelancer, he helped build custom solutions for businesses and website owners, partnered with web agencies around the globe, and built various products for WordPress shops.
David is a WordPress Core contributor and has released 15 plugins and 10 themes at the WordPress.org repository with over 150k downloads.
When away from the keyboard, David likes to spend his time hanging out with friends, working out or meeting up with new people in the local community.
Hayley Belanger Project Manager
Hayley has been working in digital project management since 2010. After graduating from Western Kentucky University with a degree in Public Relations and French she moved to Nashville, TN and fell in love with agency life.
She has spent a major portion of her career managing WordPress projects. After managing projects on several other platforms such as Ruby on Rails, Drupal and AEM, Hayley has found that the versatility of WordPress and its ease of use by clients makes it an ideal platform to work with.
Hayley has managed hundreds of projects that range from template sites for small businesses to complex builds for major brands like Nissan and INFINITI.
Outside of work you can find Hayley running, cooking, traveling or playing copious amounts of Zelda. She is in love with her husband and their English bulldog, Bowser.
Ian Del Giudice Front End Engineer
Ian began his career as a professional web developer in 2008, after working as a web designer & prepress technician. Originally a Graphics major, he started learning CSS & PHP to get a better sense of how the website mockups he was designing would eventually work. This rekindled a childhood love for writing code, and he landed his first UX developer job in 2009. In 2012 he began his career as an WordPress engineer at a VIP partner agency, and has been developing enterprise-scale websites for the platform ever since, including the redesign of People.com, The Brookings Institute, OnBeing, the Guggenheim, and Entertainment Weekly.
As an advocate for open-source, WordPress and distributed work, 10up is a natural fit for Ian, who started in early 2019. His primary focus is developing responsive, performant and accessible user interfaces using both React and traditional PHP & CSS.
Whenever he’s not working, he spends as much time as he can hiking the Catskills, photographing old architecture, training Muay Thai, or exploring the streets of NYC in search of the best tacos, the most authentic dive bars, and the cheapest greasy-spoon diners. He spends the rest of his time living in Brooklyn with his girlfriend and two cats.
Jackie Kjome Visual Designer
Jackie joins 10up with years of experience as a Visual, UI/UX Designer in the digital space. She worked in San Francisco designing for brands such as Apple, Disney, AT&T, Doctors Without Borders and PayPal. She perfected her design skills across the board doing responsive website design, email marketing, rebranding strategies, and style guides. After San Francisco, Jackie moved to Hawaii where she ran her own freelance design business for over two years with clients such as GoPro and Stanford University.
She is passionate about pixel-perfect design and creating innovative solutions that improve web experiences. Jackie came to 10up to contribute to the web’s evolution with the highest quality digital designs. She has years of experience working with WordPress and has grown to love its breadth of tools and design flexibility.
Jackie graduated Cum Laude from Cal Poly, San Luis Obispo with a degree in Graphic Communication and a concentration in Web and Digital Media. She lived in Spain for an academic year during college where she learned Spanish and returned with a Spanish minor. When Jackie isn’t designing, she enjoys painting, hiking and snorkeling with sea turtles.
Jamie Graham Front End Engineer
Jamie started doing web development as a hobby while working in a different industry, but enjoyed it so much that he soon made the decision to make it a full time career. Early in his career Jamie operated a full service nano agency, and later focused solely on Front-End Engineering, partnering with digital and ad agencies to offer those services. In time he joined the Front-End Engineering team at Vancouver digital agency Domain7, where he advocated for greater use of WordPress, and built exciting WordPress projects for large companies and higher education institutions.
In 2017, wanting to continue to push the boundaries of WordPress development, Jamie joined the 10up team. He had the amazing opportunity to contribute to high profile projects such as ESPN fivethirtyeight and The Undefeated, the Microsoft News and Blog networks, and the 9to5Mac network.
In 2018, Jamie left 10up to take on the role of Digital Lead at Vancouver design agency Dossier Creative. In this multifaceted role he led efforts to create a new digital department within the agency, helped to introduce digital design practices, created DevOps systems and processes, and led development on projects.
Jamie is a father of three children, with whom he loves to go on adventures exploring the outdoors on Vancouver Island. Jamie and his wife Jennica love to travel, obsess over their garden, and do brewery crawls by bicycle. On the rare occasions he has free time, Jamie finds great satisfaction doing woodworking, and attempting to write fiction.
John Watkins Web Engineer
John became interested in programming in the late 2000s while running an oddly successful WordPress-based website on English grammar and usage. After earning an MFA in poetry in 2009, he entered the freelance market, selling himself as a writer, editor, and content strategist who could also build WordPress sites. It wasn’t long before developing themes and plugins became his main vocation, though to this day he can be talked into contributing web copy in a pinch.
Though rooted in Colorado, John now lives in Chicago with his family. Outside work, you’ll usually find him reading, writing, playing games with his kids, or digging into new web technologies in service of labyrinthine side projects that somehow grow less complete with time.
Joseph Grainger Web Engineer
Joe is a self-taught developer, building his first website at the age of 11. Eager to learn more, he continued to teach himself other languages and frameworks, where he eventually found WordPress. With its strong community and resources available, WordPress became his go to when building websites. Over the years, he developed his skills further creating sites for family, friends and his local band.
As well as code, Joe has a love for gardening, and in 2008 he moved to Falmouth, Cornwall to study a BA in Landscape and Garden Design. After completing the course in 2011, Joe returned to web development as a freelancer creating websites for his peers. Over the years he built up a portfolio which helped him land a job at an agency, where he gained valuable experience over his six years there.
To this day Joe continues to learn, exploring different web technologies by creating small projects and releasing them on Github. His most notable WordPress project is PostTypes, a library that helps developers create custom post types easily.
In his free time, you’ll find Joe playing sports, strumming his guitar and exploring the beautiful beaches and landscapes of Cornwall.
Jozsef Kozo Support Engineer
By the time József was thirteen, his curiosity led him to create his own web page. He knew that this was the beginning of something great. After he finished his studies, József moved to a hosting/IT solutions company. He was introduced to WordPress and his interest in Cybersecurity peaked. After he successfully received his Certified Ethical Hacker certificate, he transitioned to a company where he could combine his system engineering skills with his security-oriented mind. He suddenly became a Security Engineer.
József has mastered skills like vulnerability scans, server and end-user security, security best practices, and threat modeling. He enjoys hobby projects and learning new methodologies.
When he is not in front of his computer, József likes to hit the gym or cook. He is a big fan of eating and enjoying local handcrafted beers. He also loves playing video games—specifically Dota 2 and Hearthstone.
Lina Wiezkowiak User Experience Designer
Lina’s been officially called an Experience Designer since 2015. The previous three years she worked in a sales strategist role for New Zealand’s leading legal publisher Thomson Reuters. It was during that time that Lina decided she wasn’t done learning yet, so she embarked on the journey of completing a Master’s degree in co-design and design research. After passing with first class honors at Auckland’s University of Technology in New Zealand, she was immediately headed for UX. Lina’s passion for social research methods and all things digital were a natural fit for the then still nascent industry of user research.
Lina loves people, problem solving and design, which is why she calls being an Experience Designer at 10up a vocation rather than a job. With a talent for group facilitation she listens, observes, learns, understands and changes. Those who know her would say that she’s all about creating culture. She uses humour, compassion, and empathy to help those she works with reach their goals in record time. Focusing on solutions she dares to dream big, but is humble enough to understand what’s possible. And then she goes and makes it happen.
Outside of work Lina is obsessed with rock climbing, and in her free time you will most likely find her exploring new climbing areas. As much as she loves adrenaline and the outdoors, her second passion is a lot more relaxed. Her PlayStation has her spend many an hour lurching happily on the couch, gaming with friends from all over the world. Lina is also slightly obsessed with written words, and enjoys to read and write stuff in either her first or second languages German and English.
Lindsey Tynan Web Strategist
Lindsey brings more than a decade of account management, digital marketing and client strategy experience to 10up. While she began her career with brick-and-mortar companies, her client-facing roles eventually lead her to the digital world via a real estate software platform based in Charleston SC. She was sold.
Armed with a newfound love for all things digital, Lindsey packed her bags and headed to NYC where she worked as an Account Director for a Madison Avenue agency. While in the big city, she partnered with clients ranging from small nonprofits to large corporation across a myriad of industries. She is also equipped with in-depth SEO knowledge, and her dynamic background supports her detailed approach to account management.
When she is not managing accounts, Lindsey enjoys taking advantage of activities around her home in Alexandria, VA with her husband and son. She also dabbles in interior styling and, after living in Spain for 3 years, has a deep love for travel.
Maggie Serino Front-End Engineer
Maggie has been passionate about technology even before getting her first internet connection. When she saw her first website, she was hooked and decided that wanted to learn how to create one. She learned the basics of programming on her own, started creating blog themes she gave away for free and learned how to use Photoshop and Illustrator.
She then deviated from the programming path and got a degree in language and literature, studying English and Chinese Mandarin. After University, she started working for a publishing company as a book designer. That’s when she realized her passion for technology was still keen, and she moved to London, UK, where she got accepted in a very intense and selective programming bootcamp and properly learned how to code.
Maggie immediately fell in love with frontend development, and in 2015 she got her first job for a digital consultancy where she built different websites, joined hackathons and created various projects, all using different technologies.
Mario Aguiar Front End Engineer
Mario has been using computers since pretty much forever, always eager to learn something new. When he was 14 years old, he wrangled a copy of Photoshop 4: this was the first step along a road that would lead him to learn the basics of Graphic Design, Web Design, Architectural Design, and finally, Web Development.
After leaving college while pursuing Architecture, Mario sought a new career path, and turned to his old passion: web development. He released his first plugin, WP-SexyLightbox, as well as two free WordPress themes: BlueMasters and Celeste. After a short time as a freelancer, his WordPress chops landed him his first job at a development company in Mexico, where he quickly became a team leader, and was relocated to the United States.
When he’s not working with WordPress, Mario enjoys playing guitar and visiting a local climbing gym.
Mark Turner Front End Engineer
Complying with the old saying: “Men never grow up,” Mark had an interest in gaming and character design from an early age leading him to start his career off in 3D Animation and Design.
While finding himself in a local film marketing agency, it was here where he developed his interest in WordPress. Curious to know more about the mechanics behind it, Mark decided to take the blue pill, and further study Media and Web Development.
Never looking back he quickly grabbed the attention of one of South Africa’s largest Digital Agencies and became the youngest Senior Front-End Developer in the Agency.
All the while, setting boilerplate standards in Vue.js with WordPress as his go-to CMS, Mark worked on brands such as Unilever, Pioneer, and Distel to name a few. By maintaining close ties with his mentor and lead by a strong appetite to excel, Mark arrived at 10up.
When not in the Matrix, you can find Mark in the boxing ring or in the kitchen fuelling his love for cooking and a good ol’ steak!
Michele Cipriani Web Engineer
Michele started building websites as a freelancer in 2003 in Italy, while attending University and has been building websites as a hobby for over 15.
His interest in design and development grew in step, at that period the two figures coincided and, moved by the interest in human-computer interaction, he became a professional full-stack developer.
He understood the potential of WordPress already from the early releases and a few years later joined NTTData as WordPress Specialist where he has been able to work on the largest Italian enterprise projects (telecommunications company, banks, media and e-commerce for large retailers).
When he’s not working on code, you can usually find Michele playing Brazilian Jiu-Jitsu and Grappling, traveling and spending time with his family in Tuscany.
Nate Tower Web Strategist
Nate is an accomplished account strategist, team builder, and business operations specialist, bringing with him ten years of digital marketing experience. He began his career as a media planner in NYC at a time when digital advertising was at a tipping point, moving from an afterthought into a leading marketing strategy. In those early years, Nate developed integrated marketing campaigns and custom co-branded content programs for numerous top-tier clients, including Converse, Def Jam, and Mtn Dew Green Label. In 2015 Nate took his experience and entrepreneurial energy and joined a startup digital marketing agency. In his role as director of digital marketing strategy, he grew his team from 2 to 20+ and increased revenue within his team by over 300%. Through this transition, he was promoted to COO. He oversaw all digital marketing operations and strategy, directly managed all recruiting, created and installed an organizational hierarchy, and cultivated teams of savvy digital marketers with happy clients.
Nate joins 10up as a web strategist and brings his ability to quickly understand complex concepts, identify and solve problems, and turn raw ideas into logical strategies. He offers strong strategic planning and project management competencies with a hyper-focus on achieving deadlines and maintaining the highest quality output for clients.
Nate lives in the Northeast’s best-kept secret, Portland, Maine with his wife, daughter and hilarious Goldendoodle. A lifelong lover of music, Nate curates monthly playlists on Spotify as part of a personal blog project. When unplugged he loves recharging in the Maine outdoors with his family at their lake house.
Nick Ortiz Front End Engineer
Nick is a web developer and tinkerer of all things technology-related. Everything he owns must be customized or modified, –especially if it has an API. Nick has been a speaker at various WordPress and web-related events talking about extending the capabilities of WordPress.
Prior to joining 10up, Nick worked with a remote company providing fullstack development to some large, important, non-profits and helped them to obtain their substantial dreams and goals.
Nick started his journey into the web as a kid with a dial-up modem and a PC. He got his start learning different web languages and technologies by stealing front-end code from sites he liked, modifying it, and adding it to add to his own website. Nick went on to learn design at a local community college, realized he had a knack for debugging and problem-solving and ended up working in the schools programming lab to assist students and teachers. He moved onto freelancing and got a sub-contracting job doing WordPress development and began learning all the ways he could extend WordPress.
In his freetime Nick enjoys exploring the various deserts of New Mexico with his family, reading about information security, and making noise with his musical instruments.
Nicole Price Revenue Strategist
A wearer of many hats, Nicole has developed a wide skillset by doing “a lotta bit” of everything from creating a social influencer network to ad product testing and implementation at women’s lifestyle and food media publishers. In this time, she has managed countless ad campaigns from ideation to execution to renewal for various brands within multiple industries, including iTunes, Smucker’s, and Tiffany & Co. Her titles have always been related to ad operations, but she has a wide interest in the digital media landscape. She landed her first digital media job shortly after moving to New York, and has been working with WordPress publishers ever since.
Nicole graduated from Temple University with a Bachelor of Arts in Advertising. Originally from San Jose, CA, Nicole has also lived in Philadelphia, Brooklyn, and just outside of Portland, OR. Currently, she is slowly making her way through Latin America and attempting to become fluent in Spanish. Outside of work, you can find her cooking and baking, Netflix binge watching, chasing down dogs to pet, and always finding something new to do in whichever city or town she’s in
Oona Vaisanen Web Strategist
Oona Väisänen has progressed through a variety of agency roles, from media planner, to account manager, to strategist. She comes armed with an impressive portfolio of experience ranging from work with major nonprofits to large global brands – including the likes of LEGO, Save the Children and Amnesty International, to name just a few.
Oona’s roles have always had a strong digital focus, and she thrives when working closely with clients to find original and innovative ways to solve their problems. She’s a strong advocate of user-centric digital solutions, and before joining 10up, she was strategic lead on projects in a creative agency, ensuring audience research and insight drove ideas that met (and exceeded) client goals.
Oona is an avid reader, so outside of work, you can probably find her reading in a local cafe with a good cup of filter coffee. She also loves to learn new things and is always in the middle of a personal project or two – be it an online course, learning to knit, or taking on a new fitness challenge.
Oscar Sanchez Web Engineer
Oscar got involved with technology when he was 12 years old. Spending many moons and sunrises in technology forums during his high-school years, he developed a love for computers and the internet since its puberty. Although he formerly studied sociology as a major, he never left his love for technology. While in college, he worked in IT for the Economics Investigation Center and the Faculty of Social Sciences at the University of Mexico. Eventually, he joined the Complex Systems group at the Interdisciplinary Investigation Center and learned to code.
Introduced to WordPress by a good friend, he quickly fell in love with the WordPress community and decided to develop full time.
Since then, he has released three plugins in the WordPress repository, as well as contributed to WordPress projects like AMP for WordPress, Jetpack, 10ups simple-page-ordering plugin and many more.
Outside of WordPress, he enjoys going out to meet new people and goofing with his friends. Throwing some back-flips at the local park while enjoying the looks of strangers also fits his interests well.
Patrick Ahl Audience Growth Strategist
Patrick began his journey into digital marketing as a content writer for JustBats.com and JustBallGloves.com, the largest online retailer of baseball equipment. A desire to understand how his writing impacted the performance of the websites led Patrick to his discovery and eventual love of SEO.
After sporting goods, Patrick moved to the automotive industry to do SEO for car dealership websites at industry-leading Cox Automotive. He ascended quickly from specialist, to supervisor, to helping develop and eventually leading the company’s first managed services team that encompassed website management, SEO, social media and reputation management. Patrick then moved to the OEM side of the business, where he helped launch a new website program and traveled to dealerships and regional offices to consult on digital best practices.
Patrick earned his bachelor’s degree in Administrative Management at Missouri State University, and currently resides in his hometown of Kansas City. He’s an avid Chiefs, Royals and Jayhawks basketball fan, and enjoys traveling and seeing concerts whenever he can.
Rafael Heard Front End Engineer
Rafael started coding after taking an intro to Web Development in college. He loves designing, and it only made sense to know and understand how to bring his designs to life. To this day, he still remembers learning his first HTML element. If you walk past his computer screen you may see Sketch open as he is mocking up his next big idea or you may see him sketching in his notebook (which he never leaves the house without) something to rapid prototype. A few minutes later you may see him open a terminal window in his favorite editor to begin coding. His ideas never seem to be far from the forefront of his mind.
Early in his career, he was introduced to WordPress Development and the rest is history. Since graduating in 2016, Rafael has done work for some of the largest companies in Indianapolis. He regularly mentors and assists students from local universities as they are trying to start their careers in Web Design and Development. From time to time, he looks back to learning his first HTML element, and he never thought it would lead to such a great career and achievements.
When he is done coding, designing, or mentoring for the day you will usually find Rafael sparring or training at his local dojo, running to stay in shape, or traveling around the world with his wife or friends.
Sajjad Usmani Support Engineer
Sajjad graduated with distinction from Comsats Institute of Information Technology Islamabad (Pakistan) as a Computer Engineer in 2007 and began his career as a Junior System Administrator. Since then, Sajjad has won several performance awards and has held many different roles. He finds enjoyment in catching malicious attacks and spamming activity and has great hands on experience in virtualization technologies.
Sajjad considers himself a calculated risk-taker. While holding numerous positions and a wide range of responsibilities can be demanding, Sajjad has never let go of his passion for technology and willingness to learn new things in modern cloud technologies. He enjoys helping WordPress customers with plug-ins, themes, customizations, and integrations.
When he is not working, Sajjad loves to travel and explore nature with his wife and daughter. Mountaineering and trekking are his passion. He likes to spend hot summer days in a cool, peaceful place enjoying delicious food with his family.
Sergio Santos Web Engineer
Sergio has been around computers since the age of three. His first computer was an Atari 600XL, followed by an Atari 130XE where later, with the help of his father, he started developing a computer game based on the cartoons of the Road Runner and Wile E. Coyote.
After graduating from the Faculty of Sciences at the University of Lisbon with a degree in Computer Science, Sergio started working as a Java developer for banks, insurance companies, and telcos. Always passionate about the web, in 2011 he started working full-time as a web developer and discovered WordPress.
Before joining 10up, Sergio spent four years as a WordPress consultant, working on projects for local broadcasting corporations, retailers, media and newspaper companies.
Sergio is an open-source advocate. You’ll find some of his contributions on GitHub and in the WordPress repository where he has released and maintains some plugins. He is also involved in the Portuguese WordPress community through his attendance at meetups and WordCamps. He was also one of the co-organizers of WordCamp Lisbon 2017.
Outside of work, when he is not spending time with his wife and two kids, is always finding ways to expand his knowledge. He also likes to hang out with friends, play board games, travel and watch TV series and movies.
Stephanie Walters Web Engineer
Stephanie has always loved to create. Whether it is writing music, sewing pillows, or a DIY woodworking project, she finds great joy in creating something from seemingly nothing. With that DIY spirit, Stephanie built her first website at the age of 13. In college, she had the opportunity to study web design and development more formally and went on to graduate summa cum laude from Rider University.
She began her career as a freelancer but soon moved on to a fast-paced, global marketing services firm in 2010 as a frontend developer. Throughout her career, Stephanie has worked for multiple agencies and created custom solutions for a diverse range of clients including Fortune 500 companies and big pharmaceuticals, as well as small law practices and young start-ups. One of her projects even received recognition from the NJ Ad Club taking first place in the category of e-commerce.
Stephanie was born and raised in New Jersey but currently resides in northern Virginia with her husband Darren and their two dogs, Emma and Bailey. She is an active member of the Potomac Curling Club, a yoga practitioner, and a New Jersey Devils hockey fan.
Tyler Bailey Web Engineer
Tyler Bailey is a self taught web engineer that got started in middle school. His knack for coding came along side his passion for skateboarding and videography. Before YouTube was a hit, Tyler filmed and edited skateboard videos of his friends. Needing a place to share his creations with the world, he built his first website. While a sophomore at Western Michigan University his hobby of coding became an obsession and a love for the open source community quickly grew.
Before joining 10up, Tyler spent 6 years as Lead Developer at an agency out of Grand Rapids, Michigan. In his time there, he led the development on several award-winning, enterprise level WordPress projects and consulted on the development of startup websites and applications around the country.
Tyler’s passion for programming doesn’t just stop on the web, though. He also enjoys tinkering around with electronics and micro-controllers such as the Raspberry Pi and Arduino. From motion activated “smart mirrors” to voice controlled R.C. cars, his house could soon look like something out of an Ironman movie.
As an extreme sports enthusiast, Tyler can often be found at the local ski resort riding his snowboard or at the nearest paintball field getting some games in. In the summertime he enjoys golf, camping and riding his bike through the local trails.
Tyrel Kelsey Web Engineer
Before joining 10up, Tyrel spent 3 years as WordPress consultant; hand coding projects from internal tools for global companies to websites for local schools and non-profits.
Tyrel also volunteers with the local tech/open source community. He’s a core team member of the Utah Open Source Foundation, which supports local meetups and organizes the Open West Conference. Tyrel also organized UtahWP, which helps WordPress groups in Utah get on their feet, and is Lead Organizer of the Salt Lake City chapter of UtahWP. He’s also contributed a few patches to WordPress core, alongside patches for popular plugins like WooCommerce and BuddyPress.
When Tyrel isn’t online, he can be found hanging out with his wife, two boys, and their dogs; or volunteering with local dog rescues and animal shelters.
Alex Waranius Resourcing Manager
Alex holds a Bachelor of Business Administration in Finance and Marketing from the University of Wisconsin – Milwaukee. His experience includes customer service, sales management, and office administration. Born and raised in Wisconsin, he attributes his interest in computers and technology to his father who works as an electrical engineer.
Alex began his career by applying his skills in the wireless industry. He led multiple sales teams to success with his keen focus on metrics and modeling. Alex most recently melded his interest in fiscal management and technology by designing and implementing a purchasing and inventory system that dramatically reduced costs and improved tracking. Alex is now using his experience to find operational efficiencies and work with a diverse team as the Resource Coordinator for 10up!
When he is not working, you’ll most likely find Alex riding his bike, playing disc golf with friends, sampling the best cheese, brats, and brews that old Milwaukee has to offer, and cheering on the world famous Green Bay Packers.
Alicia Remedios Accounts Operations Manager
Alicia graduated with honors from the University of South Florida with a degree in Professional Writing, Rhetoric, and Technology. After graduation, she joined a small web design and SEO company in Clearwater, FL, working her way up through the roles of Social Media Manager and Content Director. It was during this time that she worked more closely with WordPress sites and gain a better understanding and appreciation for creating engaging websites for clients.
Ready for a new adventure, Alicia is excited to put her experience managing multiple projects and operational responsibilities to use as 10up’s Accounts Operations Manager.
Being married to the military, Alicia has moving down to a science and loves that she can take her job with her to each new duty station. On the weekends, you can find her at the beach or a local bookstore, enjoying small town life in Georgia.
Catlin Hays Executive Assistant
Catlin attended San Diego State University before transferring and finishing her program at Sacramento State University in 2014 with a B.A. in International Business. After putting herself through college by working full time during her coursework, she became a Project Coordinator and Administrative Assistant for a local commercial furniture dealership. During her time there, she learned about the foundation for a healthy working environment and grew as a businesswoman in the professional world.
She then moved back to Macy’s, where she had worked to put herself through school, to become the New Business Development Lead for the women’s denim department. There, she worked closely with vendors and upper leadership to execute sales plans and exceed goals for her business. This evolution of management experience led her to become the Operations Manager for a successful hat company. The mixture of administrative, business, and retail management backgrounds, as well as her enthusiasm for business strategies, has paved the way for her to become an Executive Assistant at 10up.
In her spare time, Catlin enjoys spending time with her family and husband. They do monthly board game nights, brew their own beer, travel frequently, and enjoy spending the Spring and Summer seasons outside in the fresh air. She does yoga three times a week and is very passionate about living a happy and healthy life!
Celeste Chapman Financial Operations Specialist
Celeste fell in love with numbers at an early age. As a child, she played with her parents’ billing statements and check registers for “fun.” As she grew up, she worked as a bookkeeper for a local small business, where her infatuation only deepened. She attended and graduated from the University of Wisconsin-Oshkosh with a Bachelor of Business Administration, majoring in Accounting & Finance.
Since then, her experience in accounting has grown from small businesses to corporations and non-profits, working with companies such as March of Dimes, the Arthritis Foundation, and SHRM. She is currently a member of the advisory board for WINDS Recovery House, located in Milwaukee, WI.
When Celeste isn’t counting pennies, she can be found doing yoga, spending time with her husband and pup, and enjoying kayaking, swimming, and just being around any body of water!
Christine Garrison Good & Welfare Officer
Christine holds a Bachelor of Business Administration in Marketing and a minor in English from North Georgia College & State University. Her experience includes customer relations, sales, and office administration. Christine comes to 10up from Fox Sports South as a Client Services Coordinator in the Advertising Sales department.
Growing up in a small mountain town in Georgia made the Internet Christine’s gateway to the rest of the world. What began as Internet fanaticism at an early age eventually yielded Computer Science courses in college, where she accumulated a basic and broad understanding of web design and engineering.
When she’s not behind a computer, Christine spends her time in the kitchen baking, fly fishing on the river, stopping in every antique store she lays eyes on, and – perhaps ironically – using snail mail to keep in touch with friends. She married into the military which takes her all over the country with each new duty station they are assigned. She loves being an Army wife, which has made her a champion mover.
Maggie McGirk Resourcing Coordinator
Maggie graduated from the University of Delaware with Bachelor’s Degrees in Psychology and Criminal Justice, and minors in Business Administration and Legal Studies. Following graduation, Maggie joined an insurance claims processing company where she was quickly promoted from a Claim Reviewer to a Quality Assurance Analyst.
After completing an online marketing technology course, Maggie’s interest in WordPress and digital experiences grew quickly. Her skills include Excel, customer service, and task management. As a Resourcing Coordinator for 10up, Maggie hopes to use these skills and the benefit of a diverse team to help ensure all of the people and processes are working to their full potential.
Maggie spends her free time wine tasting, hiking, and swimming at as many beaches as she can. She lives in Wilmington, Delaware but can often be found traveling to other places with friends and family. She loves animals and is currently trying to convince her boyfriend to adopt a puppy.
Meghan James Marketing Communications Manager
Meghan has been involved with interactive projects for nearly 15 years. A lifelong geek, she began to bring her bookish qualities to bear online while pursuing her Masters in Electronic Publishing at Emerson College in Boston. She began her career in educational publishing and has overseen the production of market-leading educational tools and interactive media for major publishers like Addison-Wesley and Prentice Hall.
After leaving publishing (and the East Coast) for the wetter climes of Portland, Oregon, her interest in non-linear narrative and content management systems helped establish her in interactive project management at a few different agencies, working closely with clients and developers to capture requirements and launch sites on all types of platforms, from custom .NET frameworks to multi-site, open-source implementations. When an opportunity arose to transition from project management into content strategy, it was an obvious fit, allowing her to collaborate across all delivery teams to provide strategic marketing direction and copy for everything from content planning, CMS development and governance.
She’s excited to be focusing more directly on content marketing and messaging at 10up, telling the story of our unique agency and its position in the WordPress community. She works as the Marketing Communications Manager from her hometown of Phoenix, where she can usually be found making things you can see/touch/smell in real life, chasing any or all of her three young sons, or laughing (exceptionally) loudly with friends and family.
Tim Hoang Recruitment Manager
While Tim is a professional number cruncher by education and trade (BA in Business Administration – Finance from the University of St. Thomas), he has an eclectic background that goes beyond the numbers. Moving from one of the largest banks in the US to a small Minneapolis-based software company hellbent on exponential growth, he found a niche in the tech industry and thoroughly enjoyed making a large impact through Accounting. After getting the company right in the books, he turned his focus and direction to Human Resources. He played a part in helping the company grow from 250 employees up to 500 across four office locations. Tim is now joining the 10up crew to help on the hiring front, ensuring 10up continues to be a haven for technical excellence.
Louisiana-born and Minnesota-raised, Tim is a combination of Southern Hospitality and “Minnesota Nice.” The eternal optimist who always has a smile on his face; he does his best to light up people’s day. Tim has a need to explore and try new things, making his hobbies quite varied—but his flavors as of late have been: wrenching on his motorcycle cafe racer project, woodworking, pushing heavy inanimate objects at the gym, traveling to new cities/countries, and attempting to learn to play the guitar.
At his core though, Tim is a foodie. He loves to cook for others and loves to check out new restaurants. Just don’t give him peanut butter or olives (ew). The way to his heart is feeding him food. Or being food. Preferably mac and cheese.
Tori Dean Technical Recruiter
ori received her BA from Grand Valley State University in Liberal Studies, which is different from most departments because students design their own study plans that suit their interests using courses throughout the university. She essentially created her own major which studied personal growth and development using classes from the social sciences like Communications, Psychology, and Sociology.
She started her career in Higher Education as a program manager and event coordinator for a leadership organization. She caught on to the design and development world in 2014 and made a career jump shortly after. From here, she has been on the operations side of agencies, coming to 10up from Recruiting and People Operations at a digital agency in Michigan.
In Recruiting and People Operations, she loves having the opportunity to connect with people from around the world, hear their stories, and connect them to opportunities that fit each individual as well as the company they work with. Within this process, she believes in making recruiting a positive, friendly, and transparent experience. Having a soft spot for design, she is a regular attendee of her local CreativeMornings and AIGA chapters.
She spends the rest of her time practicing and teaching yoga around her community (as a certified yoga instructor!), experimenting in the kitchen (salads and comfort food with a healthy twist are her favorites), and camping and traveling with her husband, Austin. They are also known to do a couple of wedding singing gigs each year for friends and family.
Veronica Bruce Financial Operations Manager
Veronica graduated with a Bachelor of Science degree from Missouri State University. Over the years, she has honed her skills with Fortune 500 companies such as PwC (PricewaterhouseCoopers) and Sprint Corporation. Her diverse industry experience spans corporate, non-profit, construction and government sectors.
Taking a forward-thinking and problem-solving approach, Veronica has used her skills to develop processes and procedures to increase organizational efficiencies resulting in decreased costs, increased revenue and profits. Prior to joining 10up, Veronica’s financial management responsibilities included managing $300 million in annual revenues, $10 million annual expense budgets and complex, multi-location sales commission administration.
Veronica is a wife, mom, room smile facilitator, coffee connoisseur and numbers extraordinaire. She lives in gulf coastal Alabama with her husband, Alfred, and enjoys sharing in bible ministry, as well as spending time with her children, family and friends.