We make a better web with finely crafted websites and tools for content creators
We make the internet better with consultative creative and engineering services, innovative tools, and dependable products that take the pain out of content creation and management, in service of digital experiences that advance business and marketing objectives. We’re a group of people built to solve problems, made to create, wired to delight.
A customer-centric service model that covers every base, unrivaled leadership and investment in open platforms and tools for digital makers and content creators, and a forward-looking remote work culture make for a refreshing agency experience.
With ~200 experts in digital strategy and management, software engineering, user experience and interactive design, cloud infrastructure, and audience and revenue optimization, we’re big enough to conquer any challenge, and small enough to care. Cross-discipline teams of 6-8 specialists organize around qualified project and product managers, putting customer delivery front and center. Whether your ads are down, your visitor bounce rate is up, or your database server is sideways, we’re a partner who never says, “We don’t know how to help,” and can always say, “The President would be happy to speak with you.”
Should I build an app or a responsive website? Am I maximizing my ad revenue? Why don’t my visitors click “sign up”? How many 10uppers does it take to screw in a website? We don’t just build: we figure out the plan.
Inspiring design brings the functional and the beautiful; a delightful blend of art and engineering. We focus on the audience whimsy and relationship between brand and consumer, delivering design that works.
Please. Look under the hood. Our team of sought after international speakers provides expert code review for enterprise platforms like WordPress.com VIP. Because the best website you have is the one that’s up.
Building Without Boundaries
The best talent isn’t found in a single zip code, and an international clientele requires a global perspective. From New York City, to the wilds of Idaho, to a dozen countries across Europe, our model empowers us to bring in the best strategists, designers, and engineers, wherever they may live. Veterans of commercial agencies, universities, start ups, nonprofits, and international technology brands, our team has an uncommon breadth.
Influencing communities around the world, our team leads meetups, speaks at local events, and visits clients wherever they may be.
Independence from traditional “brick and mortar” offices, freedom from commutes, and flexible schedules across nearly a dozen time zones means our team works when and where they’re most inspired, available when our clients need them.
Jake Goldman President & Founder
Jake has been building websites since the 1990s, and has built award winning web-based solutions for Fortune 100 companies, the U.S. Navy, major universities, and high profile non-profits. His analyses have been quoted on high profile websites like c|net and the Winsupersite.
Jake started working with WordPress in 2006 while managing the interactive division of a 100-man contractor. In 2009, while employed as Technology Director at a Providence-based agency, he refocused his professional attention on the platform, releasing free plug-ins, diverting new projects to the platform, and engaging the community. Jake’s leadership helped transform that agency from a 3-man team serving a niche CMS to an open source software agency with 10 employees.
In February 2011, Jake founded 10up with a vision of a distributed, elite team that could build beautiful, easy to manage websites on the web’s best platform – WordPress. He bootstrapped the company into the team you see today.
Between leading the charge at 10up, Jake has been a writer and expert reviewer for Smashing Magazine and taught WordPress development at Boston University. Jake has spoken at conferences and events around the country, including CMS Expo, Prestige, Pressnomics, and WordCamps in San Francisco, New York City, Chicago, Phoenix, Philadelphia. He helped organize the first WordCamp Boston in 2010, founded the WordPress Providence Meetup in Rhode Island, and restarted the WordPress Meetup in Sacramento.
Jake is a core contributor to WordPress and maintains some of the highest rated plug-ins on the official repository. Cumulatively, they have been downloaded over 1,250,000 times.
John Eckman Chief Executive Officer
John‘s been working in professional services agencies for over 20 years. Before becoming the CEO of 10up in 2014, he was Managing Director at ISITE Design. Prior to that he was a Senior Director at Optaros, Director of Application Development at PixelMEDIA, and a Director / Principal Consultant at Molecular.
He has served clients from early-stage startups to the Fortune 50, as well as higher education and the non-profit sector. He’s been focused on open source since 2006, is one of the founding organizers of WordCamp Boston, and has given talks at many WordCamps and DrupalCamps, as well as numerous content management and digital strategy conferences.
He received a BA from Boston University, an MA & PhD from the University of Washington, Seattle, and an MIS from Northeastern University.
Brad Miller VP, Director of New Client Strategy
Brad Miller comes to 10up as Co Founder & Executive Director of Lift UX, with over 10 years of experience in strategy, user experience design, business development, project management, creative direction, quality assurance and business management.
Before starting Lift UX, Brad worked at a digital web agency in St. Louis, MO which was known to be one of the leading Sitecore partners in North America. Having a strong passion for open source software and WordPress, Brad had a desire to start an agency that focused primarily on WordPress. He saw how heavy and expensive Sitecore and other content management platforms were and felt that WordPress was a great alternative for enterprise clients. In 2009 Brad did just that.
Leaving his previous agency in 2010, Brad spent the last 7 years leading a team of designers and developers that have created Emmy nominated and award winning projects. He has built relationships and provided his expertise to some wonderful clients over the years including AMC Networks, 120 Sports, Frito-Lay, Microsoft, Sara Lee, Allergan, HID Global, Chewy.com, GoDaddy, Tenaris, Disney and many others.
Being from the Midwest he’s a fan of St. Louis Blues hockey and Cardinals baseball. Besides being a St. Louis sports fan Brad is also a musician. Before getting heavily into the user experience and web design industry, he was a singer songwriter and recorded two albums in St. Louis, MO and Franklin, TN. During his time in the studio he had grown to love design and web development. He decided to focus his time learning about designing and building websites as a career, the rest was history.
Brad lives in Tampa, FL with his Wife, three boys and his two dogs. Brad is a Christian, loves to cook, loves new technology and home automation.
Chris Wallace Vice President, Experience Design
Chris joined 10up in July 2017 as part of an acquisition of Lift UX, a user experience design agency. He joins with over 7 years as Principal Creative at Lift and 15 as a digital designer and developer. Chris and his team won awards and Emmy nominations for their work on projects for The Walking Dead, Mad Men, and Breaking Bad and have worked alongside companies like Frito-Lay, eBay, and GoDaddy.
Before co-founding Lift UX, he worked within the User Experience Group at Enterprise Rent-A-Car, one of the largest privately held companies in the world, designing and developing websites and applications for various departments throughout the company. Before that, he was an E-commerce Website Designer at one of the first domain registrars, Network Solutions.
His desire to craft simple, delightful experiences for users has served him well over a 15 year career of digital problem solving.
Chuck Bartlett Chief Financial Officer
Chuck joins 10up as Chief Financial Officer with thirty years of experience running the finance and accounting operations for professional services companies. His background is in joining growth-oriented companies to develop their financial operations as a strategic partner and resource for the organization to achieve their goals. He particularly enjoys working with entrepreneurial, innovative, and creative organizations. Most recently, he was CFO for HW Staffing Solutions, where his accomplishments included raising the company’s first private equity investment and leading multiple acquisitions. Chuck has also served as CFO for Fuld and Company, a competitive intelligence consulting firm, and Stax Inc, a management consulting firm, and as Controller for FutureBrand, a global branding agency.
Prior to his career in professional services, Chuck founded and ran an independent record label focused on developing local bands in the Boston area. He started his career at the Bank of Boston, where he worked on acquisition financing for radio and television stations. He received his MBA from the UCLA Anderson School of Management and his BA from Amherst College.
Chuck lives in Medford MA, with his wife Kristen and their bagle hound Memphis. He enjoys finding the best sandwich in town, singing with his acapella group The Sly Voxes, following Arsenal soccer and Duke basketball, and listening to his vinyl record collection.
Katie Methe Vice President, Client Delivery
Katie made her start at a local digital services company in 2009. She became interested in the architecture and data structures of several CMS systems (most notably WordPress, Drupal, and ExpressonEngine) and quickly realized that her strengths were in bridging the gap between client goals/expectations and the engineering strategy & execution behind them.
Her articles on content management have been published by Six Revisions magazine and she has given talks about CMS architecture and best practices at a variety of different events (WordCamp, DrupalCamp, DrupalCon). She has managed a variety of different projects (ranging in size, industry, and deliverables) and places heavy emphasis on long term partnerships with clients and quality delivery and ownership.
Before joining 10up Katie was the Web Manager for Lionbridge Technologies; the largest provider of translation services in the world (and an early 10up client!). At Lionbridge she managed strategy, design, and development for the company’s WordPress multisite stack. She also owned and operated her own digital services company for 3 years.
Born and raised in small town New England she can be seen wearing excessive amounts of flannel (regardless of the season). When she’s not plugged in at work she enjoys hiking, cycling, woodworking, gardening, and sitting by a fire with friends.
Martha Schmidt Vice President, Account Strategy
Coming from a background in digital marketing in both agency and corporate settings, Martha brought to 10up experience working directly in production roles, leading interactive B2B and B2C projects (working with CMS platforms, including WordPress) from a project and account management standpoint. From small mom-and-pop shops to Fortune 5 companies, she successfully managed projects from conceptualization to execution to sustainability alongside a full stack team.
After joining the team in 2015, Martha rose from her role as a Web Strategist to earn multiple promotions into her current role as the Vice President of Account Strategy. Outside of leading the evolution of the discipline at an executive level, Martha manages a team of Directors and day-to-day Strategists — driving a consultative, solution-based culture, grounded in well understood short- and long-term business goals of 10up’s client partners.
Martha is a proud working mom, and enjoys spending time with her two young boys and husband at their home in Appleton, WI. For fun, and to decompress from the day-to-day grind, Martha likes to cook, watch baseball, visit different MLB ballparks (thanks to her dad for instilling this love in her – she has been to 28 stadiums currently in use, and five that have been knocked down), and catch up with family and friends over a glass of Pinot Noir.
Mary Cook Vice President, Client Delivery
Mary brings a diverse set of experiences in agency management, organisation design, operations, and digital transformation and design consulting. She will help provide critical support as we continue to grow and scale our team and client base in the region. Her work to improve culture, workflow, governance and infrastructure ensures that teams are that bit faster and smoother, and can concentrate on producing outstanding deliverables.
Mary originally trained as a designer, gained a PhD, and went on to co-found, scale and sell the UK’s first health focused service design consultancy. She became the Design Director at a fast growing digital transformation agency and advised clients on setting up in-house digital teams. Jake and John have consistently highlighted that our core value proposition is in creativity (“knowledge economy” work), and increasingly UX and design centered. Her strengths and hands-on experience in digital design craftsmanship will serve us well in advancing our vision.
Mary lives with her husband and two children, and spends as many weekends as possible on the Suffolk coast – running, foraging, swimming, paddle boarding and sailing (UK weather dependent)!
Mike Jordan Vice President, Engineering
Mike is an international traveller who fell in love with WordPress in 2010. Hailing originally from South Carolina, USA- Mike has lived on three continents ( North America, Asia & Europe ) and visited many exotic locations.
Along the way he nabbed a BS in Computer Information Systems, led student-organized Tsunami relief efforts in 2005, served as applications & databases manager at an international security company, started a travel agency, and happened to bump into Paul Clark in Chiang Mai, Thailand. This chance encounter introduced Mike to the wonderful world of WordPress and provided the awesome opportunity to co-build the WordPress tools that are still being used to save lives in Burma today.
Since 2010, Mike worked alongside Paul Clark & Taylor Aldridge at their company, Brainstorm Media, which firmly believed that democratized, open publishing platforms like WordPress can make the web, and the world, a better place. During this time, Mike built and maintained powerful systems with clean interfaces for a number of clients, representing a wide range of industries and non-profit organizations.
In January 2014, Brainstorm Media joined forces with 10up and Mike was able to add his skills and experience to the incredible pool of talent that resulted from this acquisition. Mike has a passion for travel, community and helping those in need, and has found that WordPress serves as an excellent platform for bringing all of these passions together.
Phil Crumm Vice President, New Client Strategy
Phil began his dive into web technology at a tender, young age through his contributions to phpBB, the popular forum package. He soon began to utilize his skills to help others through consulting, and quickly stumbled upon an exciting piece of software called “WordPress”. It was love at first sight for Phil, and things haven’t been the same since.
After several years of WordPress consulting, Phil joined Automattic as a VIP Engineer, where he helped make sure that WordPress-powered sites ran quickly and securely. He then moved on to a Los Angeles-based startup, Pogoseat, where he helped architect a future-oriented platform to allow the company to grow. Thirsting to delve back into the WordPress world, Phil and 10up linked up–and the rest is history.
Phil uses his unique blend of software engineering skills and his love of helping people to wrangle projects as a Senior Web Strategist. In his free time, he’s an avid private pilot and scratch golfer.
Sarah Williams Senior Vice President, Client Delivery
Sarah’s passion for communication technology began at Cornell University during her undergraduate research experiments applying traditional communication theories to computer mediated interactions. With close to 10 years of experience in strategic and organizational communication, she brings a unique perspective to the role of Project Manager, having been on the client side of several web projects throughout her career. Sarah’s ability to communicate with clients and engage her team has helped her become a highly efficient and effective project manager.
A natural leader, Sarah was captain of the Cornell women’s basketball team before going on to earn a Master’s degree in Communication from North Carolina State University.
When Sarah’s not sitting in front of her computer, she can be found hiking or skiing near her home in Vermont. She spends the rest of her free time trying to keep up with her one year old daughter.
Taylor Lovett Senior Vice President, Engineering
Taylor first started playing around with HTML at age 10; his curiosity for websites and web applications grew from there. He has a passion for turning a blank canvas into something incredible. Solving the constantly changing puzzle of meeting client needs propels Taylor to learn about different and more effective web technologies and strategies.
Taylor believes learning is an extremely important part of what keeps web development fresh and fun. When WordPress came onto the scene, he jumped in head first developing plugins and themes for personal and client websites. Taylor’s most popular plugin is Custom Contact Forms; a plugin for creating contact forms that is jam packed with features. It has been downloaded over 1M times.
Taylor was one of 10up’s first employees, joining during its first year, and would go onto become one of 10up’s first Senior Engineers and Technical Leads. In summer 2014, following continued outstanding team leadership and production outcomes supporting clients like the New York Observer and Variety, Taylor was promoted from within to Director of Engineering.
Other than developing web applications, Taylor is a lover of music. He enjoys listening to blues and jazz music as well as playing acoustic fingerstyle guitar.
Vasken Hauri Vice President, Platforms & Systems
Vasken joined 10up in February of 2013 with over 10 years of experience working in technology in both the public and private sectors. Before becoming a WordPress developer in 2009, Vasken worked at Plymouth State University in several roles ranging from desktop support to systems administration, and occasionally, adjunct faculty member.
In November of 2010, Vasken joined GigaOM, a leading technology news and research online publication, as a WordPress developer working remotely from New Hampshire. Upon moving to the Bay Area in mid-2012, he assumed the role of a team leader within GigaOM’s rapidly growing product development group, a position he held until joining the team at 10up in February of 2013.
Vasken enjoys creating natural, consistent user experiences that enhance and promote interactivity through simplicity. As a developer, one of Vasken’s strengths is his ability to communicate highly technical concepts in a clear, non-technical way in order to build understanding between various project stakeholders. This, along with significant experience across several technology sectors, has allowed him to engineer successful projects within organizations ranging from small, independent businesses to public universities to online publications with millions of unique visitors each month.
A strong believer in open source technologies, Vasken has spoken and hosted panels at numerous WordCamp, NERCOMP, and EDUCAUSE events, on subjects ranging from Green Computing to WordPress-based centralized authentication systems. He currently holds a Bachelor of Arts in German Studies from Haverford College and a Master’s Degree in Business Administration from Plymouth State University, where he was also an adjunct faculty member in the Computer Science and Languages and Linguistics Departments.
When he’s not testing cache performance or planning projects, Vasken enjoys spending time with his wife, hiking with his dogs in the Bay Area’s many beautiful nature parks, and as a recent California transplant, is once again trying to find a good group of musicians to jam with in yet another new city.
Adam Edgerton Director of Client Delivery
Adam grew up with a multitude of tech hobbies, from tinkering with basic HTML sites in the 1990s to custom-building computers for friends in the early 2000s. After graduating from the University of Oregon, he put his business degree and passion for the web to work, and has built much of his career thus far with digital agencies. He’s been able to wear the majority of the “hats” within an agency environment in the past 8 years and has led countless projects using primarily open-source technology platforms for Fortune 500 clients, major entertainment brands, and large online retailers.
Adam’s natural strengths lend themselves to project management and communication facilitation, and as his career has progressed, he’s found continued fulfillment in mentoring and leading client delivery teams. Beyond his day-to-day work, he founded and leads PDX Digital PM as another outlet for mentoring and building community around digital project management. He also enjoys blogging when time allows and has presented on project management topics at several national technology-focused conferences.
An Oregonian by day but an Alaskan at heart, Adam enjoys the outdoors as much as possible with his wife Heather. He tends to not sit still much, and puts his perpetual motion to good use cycling, running, climbing, hiking, skiing, and mountaineering, all in the name of a good adventure.
Al Waranius Director of Resourcing
Alex holds a Bachelor of Business Administration in Finance and Marketing from the University of Wisconsin – Milwaukee. His experience includes customer service, sales management, and office administration. Born and raised in Wisconsin, he attributes his interest in computers and technology to his father who works as an electrical engineer.
Alex began his career by applying his skills in the wireless industry. He led multiple sales teams to success with his keen focus on metrics and modeling. Alex most recently melded his interest in fiscal management and technology by designing and implementing a purchasing and inventory system that dramatically reduced costs and improved tracking. Alex is now using his experience to find operational efficiencies and work with a diverse team as the Resource Coordinator for 10up!
When he is not working, you’ll most likely find Alex riding his bike, playing disc golf with friends, sampling the best cheese, brats, and brews that old Milwaukee has to offer, and cheering on the world famous Green Bay Packers.
Ben Greeley Director of Engineering
Ben started his professional career working as a software engineer at MBNA/Bank of America, focusing on developing automation software using ASP.NET and SQL, saving the bank time and money. Most recently, he has worked in higher education as web manager/senior web developer at Colby College where he was responsible for the strategy and development of the college’s award-winning websites and mobile apps. He successfully established web governance, migrated the college’s websites to a WordPress multisite environment, developing many custom themes and plugins for the college.
Working on freelance projects provided a reason to learn additional technologies. After developing many of his own custom PHP content management systems for clients, he discovered the power and flexibility of WordPress and has since used WordPress to power most of his projects. In 2009, he taught himself iOS app development and, being a Mainer, created the first app focused on eating and ordering lobster. He has since developed several iOS apps for clients and is particularly excited about the field of mobile web applications.
In his spare time, Ben keeps active by training for half marathons, climbing mountains and exploring the world. He lives in Waterville, Maine and holds degrees in Computer Science and German from the University of Maine.
Brent van Rensburg Director of Engineering
Brent has been building top notch web solutions for over seven years. After graduating from college, he cut his teeth as a PHP developer for a bespoke university e-learning framework; an experience that opened his mind to the endless possibilities that diligence and a simple computer can achieve. His next move would be to Habari Media, one of South Africa’s leading digital media houses, where in just one year he worked his way up to lead developer and team manager.
In 2010, feeling the need to expand his skill set and dive into more self-satisfying projects, Brent founded his own company, Kaira. It was around this time that he also discovered WordPress; since then, he has not looked back. Leveraging WordPress as a CMS, he developed successful websites and campaigns for top advertising agencies across Africa, worked on amazing projects like a web application and CRM for a major charity supplying gifts to over 100,000 underprivileged children. Brent has engineered custom integrations with social media platforms, built intranet networks, and developed successful WooCommerce extensions.
When Brent isn’t writing badass code, you can find him hiking up Cape Town’s beautiful Table Mountain, playing guitar, or cooking a delicious vegan meal.
Brittany Jackson Director of Client Delivery
Brittany comes to 10up with a strong background of account and project management. Since graduating from Marquette University in 2007, she’s worked in the wonderful world of advertising. Brittany is well-versed in offline and digital worlds, which allows her to bring a unique perspective on marketing to each project she tackles.
Being a natural leader (and self-described organizational freak) has helped Brittany quickly advance in companies from project manager to digital engagement supervisor. She has fearlessly led teams of account managers, project managers, and developers to seamlessly implement countless innovative sites for local, national, and international brands.
Brittany thrives at solving complex problems. Some of her favorite projects have been when clients bring a “crazy idea” to the team and say they have “no clue how to make it work.”
When Brittany isn’t making project plans and spreadsheets, she can be found traveling the world, running, biking, or simply enjoying a craft beer with her husband, Elliot, and mini bull terrier, Gus, in her home state of Wisconsin.
Christian Chung Director of Engineering
Christian has been active in the web industry for over 10 years, filling diverse roles encompassing everything from project management to backend programming. He got his start at an agency building small marketing websites for small to medium sized businesses using WordPress. He quickly set himself apart and was given the opportunity to come on as an engineering consultant for several large companies in the healthcare and travel industries using WordPress.
When Christian isn’t writing code, he is out hiking, kayaking, fishing, and enjoying the beach lifestyle in sunny Clearwater, Florida with his fiancée and their dog.
Gabe Karp Director, Head of Europe
Gabe joins the 10up team from London where he brings more than 10 years of experience working with NGOs, major political campaigns and large corporate clients to design and develop digital platforms. He works closely with his clients to craft strategies and solutions, helping organizations achieve their goals by leveraging thoughtful, impactful design and the right technology solutions.
Prior to joining 10up, Gabe was a partner at Siberia, an experience design studio. He was responsible for launching their European presence, opening offices and building teams in both London and Berlin. Gabe worked with major corporate clients at Siberia, helping to re-invent their digital products and platforms. Before joining Siberia, he worked at Blue State Digital for six years where he started as a front-end developer. He later ran the global project management team and was responsible for the delivery of websites and custom development projects across BSD’s five offices.
He’s worked with the likes of AOL, American Express, the Human Rights Campaign and Malaria No More. Additionally while at BSD he worked on high-pressure political campaigns in Mexico, Brazil and India.
In his free time, Gabe loves to spend time with his family, cooking big meals for friends, going on long runs and is constantly in pursuit of the perfect cup of coffee. He has a BA in Political Science from University of Rochester, and a year of film studies at the Chapman Film School.
Helen Hou-Sandi Director of Open Source Initiatives
Helen is 10up’s first full-time employee and our Director of Platform Experience. She is a WordPress core committer and the release lead for WordPress 4.0. 10up enables Helen to contribute to the WordPress open source software project full-time, supporting the platform upon which our business is built, though she enjoys continuing to support our clients and the rest of the team by continuing to build on top of the platform as well.
A professional musician in a previous life with an MM in Piano Accompanying and a BM in Music Performance, Helen’s artistic side supports the WordPress philosophy that “code is poetry.” She is passionate about well-crafted, clean, maintainable code under the hood, and a beautiful, easy-to-use administrative user interface for the contributors managing your site.
Helen lives in Jersey City with her husband and son, and can often be found at events and client offices in the NYC metro area.
Jason Clarke Director, New Client Strategy
Jason is an experienced leader and digital strategist who has enjoyed nearly two decades planning, building, and growing websites and online tools both on his own and alongside some great teams.
Jason cut his teeth on ColdFusion, building and selling his own CMS in the early 2000’s. He also consulted and supported individuals and later brands in the heyday of blogging and online publishing, including managing a popular blog which led to a best-selling book.
After discovering WordPress in 2006, Jason moved on from his own custom-built tools and hasn’t looked back. From there, Jason joined the agency world, working in a variety of roles from developer to project manager to operations manager before joining 10up in 2013.
Jason lives in beautiful Orono, Maine, with his wife and two children. Together, they enjoy reading, exploring Maine’s many unique spaces and landmarks, watching movies, and traveling across the US and beyond.
Joe Snell Director of Front End Engineering.
Joe has many years of experience planning, crafting, testing, and maintaining websites – primarily utilizing WordPress as a CMS. Joe began working in the digital space in the early 90’s while at the University of Washington. After college, his passion for web technologies was fueled behind the scenes during careers that were not necessarily technical. Even then, Joe was consistently working in IT and digital marketing – building websites during the table-layout days and using social media before it was a term.
In 2010, Joe followed his passion for web development and ‘sharpened his blade’ by taking courses in Digital Marketing Strategies, Internet Design, and Interactive Producer at Portland State University. As a Senior Front End Developer at the agency level, Joe led an internal charge to evolve processes, systems, tools, and web performance. He successfully implemented new concepts including responsive, mobile-first, and content-first design; Grunt; BEM; atomic design principles; iterative processes; style tiles; and web-based style guides and pattern libraries.
When Joe isn’t deep in code crafting websites or learning new web technologies, his primary life passion is his family. He enjoys outings with his wife Michelle, including wine tasting in Oregon’s Dundee Hills. His biggest joy is often found through the pride he has in watching his daughters, Shaena and Emma, tackle the journey of life. He is a rabid fan and season ticket holder of the Portland Timbers and follows many other favorite sports teams. Joe also enjoys camping, hiking, skiing, video games, and spending time with the family dog, Ruby.
Lea Alcantara Visual Design Director
Color, type, and code has always been Lea’s obsession, ever since she cobbled together a Sailor Moon fan site on Geocities as a teen. From 2003 onward, people decided to pay her for the privilege, launching her career.
Before 10up, Lea founded two agencies — one in Canada and co-founded one in the US! — that provided design direction and end-to-end digital experiences to an international client roster. While it’s cool to see her work featured on PBS and the New York Times, she’s most proud when she helps people connect the dots between their goals and the web.
Lea is passionate about sharing knowledge. Her learning-driven experience involve working with national science camps to post-secondary institutions. She’s written for .net Magazine and A List Apart, to name a few, and also taught Interface Design at her college alma mater.
A prolific industry speaker, she’s logged over 30 speaking engagements since 2007. HOW Design Live, Future of Web Design NYC, and SXSW Interactive are some of the stages she’s been fortunate to grace. For 8+ years, she also co-hosted the acclaimed web show CTRL+CLICK CAST. Episodes featured Fortune 500 design and development leaders as well as independents. Besides talking shop, the show championed diverse guests and real talk amongst industry peers.
Beyond her love for design, Lea is a major CMS aficionado and a fervent advocate for DEI. In her spare time, find her binge-watching documentaries about food, planning trips around said food, and taking photos (of food).
Lily Bonney Director of Client Delivery
Lily is an Oxbridge graduate and qualified teacher who, after traveling 3,000 miles from the UK to Canada for a new adventure, got her first job in interactive production after impressing a director with her spelling and grammar (true story).
She’s since worked as a digital project manager for over five years, at some of Toronto’s best advertising, marketing, and publishing companies. Her clients have all been top-tier – Audi, Honda, KFC, Pizza Hut, Unilever, Kimberly-Clark, Tim Hortons – and her projects hugely varied: from custom website and app builds, to editorially-driven native content, to getting the price of that chicken burger changed as quickly as possible.
Having battled with a lot of clunky, proprietary CMS software, Lily is a full-blown member of the WordPress choir; the creative possibilities afforded to clients through its open-source structure are virtually limitless, and in the age of virtual storytelling, it’s the ideal platform to help brands make sure they remain at the forefront of the narrative.
Lily relocated back to the UK a few years ago, and when she’s not working, you’ll probably find her doing really badly at her local pub quiz, bowling a lot of gutter balls, or naming everything her small person points to on their country walks.
Marci Miranda Director of Client Delivery
Marci’s experience runs the gamut from email and social campaigns, landing pages, microsites and mobile apps to custom applications and enterprise level CMS multi-sites. She holds a Bachelor of Arts degree from Columbia University and believes strongly in keeping her teams and clients happy and engaged while delivering projects that meet real business objectives and delight users.
Marci brings over a decade of experience across marketing, design, strategy, and web development to 10up. Her wide-ranging skill set gives her a unique understanding of the roles, processes, and fast-paced production within an agency and client-side.
Before becoming a project manager, Marci was a designer at a boutique agency serving luxury real estate developers. She then applied her knowledge of design and strategy as a marketing manager for the Cold Stone Creamery ice cream brand. She created exciting and impactful campaigns across all channels that earned mention in Social Media Examiner, Adweek, and Forbes. It was here that her sweet spot for digital grew and she has since led numerous engagements for top brands at award-winning agencies.
In her spare time, Marci enjoys enjoys good food, books, podcasts, and sharing stories on her WordPress blog about her husband and two precocious children that they named after superheroes (middle names, because Marci is fun, but also very sensible.)
Mike Bal Director of Audience & Revenue
Mike Bal is the Director of Audience & Revenue at 10up.com, one of the leading agencies in enterprise-level web strategy and engineering. With over a decade of experience focused on digital strategy, he leads a group of specialized strategists to drive digital audience and revenue results for some of the most well-known brands, platforms, and sites on the web.
Mike lives to solve problems and works closely with clients and project teams to help support successful and impactful work is being delivered at every level — from initial strategy through launch/deployment.
Outside of work Mike enjoys playing drums, Muay Thai, and spending as much time with his wife and two sons. as possible.
Nícholas is a tech lover who realized his passion for computer programming at a very young age, and went on to write his first program in C++ during his teenage years. At just 14, he joined a technical college, and later attended a local university, where he took computer science courses to further hone his skill and develop a solid understanding of the discipline.
Having been delighted by the Web since 2009, Nícholas has since worked as a web developer and discovered his love of WordPress in 2010. In 2012, he worked for Ufersa, a Brazilian Federal University for three years before joining 10up.
Nícholas is a Christian who loves studying the Bible and church history. When he’s not working, he’s likely at the gym, watching movies or TV series, and spending time with his wife.
Robert Pearce Director of Account Strategy
Since joining 10up in 2016, Rob’s enjoyed helping clients with his diverse, fast-paced career helping companies leverage technology for more than 20 years. Finding success in a wide range of businesses, Rob’s lead a number of successful companies in such diverse markets as: event management, publishing, business consulting, accounting as well as ownership in an award winning design studio. These executive positions provide Rob with broad strategic value for clients with hands on broad strategic rolls with mergers and acquisitions, sales and marketing, team and project management, budgeting, software and systems engineering. Whether he’s taking on the Chairman position with local business clubs or taking a seat on the Florida Bar Grievance Committee, Rob is constantly looking for ways to expand his knowledge and help his clients.
When he’s not helping his wife Regi homeschool their three children Luke, Madison and Hailey, Rob can be found diving into philosophy, religion, engineering, physics, and football.
Steve Meyers Director of Client Growth Strategy
Steve is an accomplished digital executive, leader and strategist with a love for creating value and driving revenue for businesses. While he will always be an engineer at heart, Steve believes that technology is a means to an end, not the end itself. Transforming and growing businesses by leveraging technology is his passion.
Steve comes to 10up from an 8-year career in the radio industry. As Executive Vice President of Digital for Beasley Media group for the last 4 years, Steve’s role was to lead the digital transformation of the traditional media company’s digital experiences, sales and advertising strategy and technology partnerships and investments.
Steve’s prior experiences as both an Engineering Director at Unisys and a founding member of a web design agency called Slamm bring to him a unique blend of skills that allow him to apply enterprise attributes and sensibilities to solve problems for companies of all sizes.
Steve received his BS of Electrical Engineering from Penn State University.
When Steve isn’t solving fun technical and business problems, he’s spending as much time as he can with his wife and two children outdoors and traveling.
Taylor Dewey User Experience Director
Throughout his career, Taylor has focused on the multidisciplinary cornerstones of UX Design: social science, art, and engineering. He’s worked in diverse roles as a 911 dispatcher, photographer, educator, and web engineer. Today, he leverages that experience to lead a team of UX designers creating the publishing experiences of tomorrow.
Taylor started designing and building websites in 1998. He joined 10up in 2012 when it was an eight-person engineering business. Since then, he’s played a key role in the growth of 10up into a multi-discipline consulting with employees worldwide.
In addition to making the web a better place, Taylor co-manages and reviews science fiction for GeekyLibrary.com. He lives in Portland, Oregon and enjoys breweries and coffee shops.
Teal Hutton Director of Client Delivery
Teal brings with her ten years’ experience in managing web and software development projects at the senior level, with a focus on the use of WordPress and other open source technologies to usher large-scale custom web-based applications to life. She has built her career around an impressive book of business — as comfortable working with the principle of a small startup as she is with a VP of a Fortune 50 company — and has always pushed the envelope to bring the best process and strategy to bear in organizing and motivating her teams.
In recent years, Teal has led teams of polyglot programmers, UX designers, data engineers and project managers, facilitating quality and efficiency in development and delivery using an agile framework. She also has a background in WordPress theme development, which provides her a uniquely rounded perspective from which to facilitate requirements discovery and translate business needs to technical specification. She is fluent in the languages of both client stakeholders and technologists in a digital agency setting.
Teal is simultaneously as drawn to the microcosmic detail of sentence structure as she is to the world of collaboration and creative strategy. She is always, in particular, on the lookout for projects to which she can lend her passion for service, health and wellness, sustainability, and community.
Outside of her professional life, Teal loves feeding people (literally and metaphorically), hiking the Catskills, sleeping outdoors, and taking on far more personal projects than she should.
Thorsten Ott Director of Managed Services
Thorsten is 10up’s first European employee, living near Cologne, Germany with his wife, son and a crazy Beagle. Thorsten worked in software development for over a decade before joining 10up; he led the web development department for a large dedicated hosting company and Germany, and even ran his own web agency in Bulgaria.
From 2008 to 2012, Thorsten was one of the original engineers supporting the Automattic WordPress.com VIP team. He wrote and contributed to essential WordPress developer tools and plugins including Exploit Scanner, Debug Bar Extender, WordPress-CLI-Exporter, and WordPress-CLI-Importer. He is also a core contributor.
From 2012 to 2013, Thorsten did a quick detour into the Cloud Computing, OpenStack and the Python world, working at a start-up called PistonCloud, though he never managed to keep his hands off of WordPress.
When he’s not engineering websites or spending quality time with his family, he’s usually cooking, tinkering with electronics, and developing Arduino style projects.
Tyler Cherpak Director of Engineering
Tyler first began programming in high school, and it quickly grew into a great love. He has worked on all types of WordPress sites—from simple marketing sites to large enterprise solutions. He loves to solve complex business problems with simple-to-understand code.
Tyler graduated from the University of South Florida with a degree in Management Information Systems. While learning Java in college, he taught himself WordPress and PHP, and began working on diverse pro bono projects. Before joining 10up, Tyler worked for various WordPress agencies as well as a medical device manufacturer where he built WordPress sites and led Salesforce development. He is passionate about security, usability, and performance in everything he creates and is excited to bring that passion to 10up.
When not coding, Tyler enjoys spending time with his family and teaching others about the power of programming.
Zach Brown Director of Systems and Security Engineering
Some would say Zachary has been a Systems Engineer since he decided to take apart the family computer back in middle school. Before discovering WordPress, Zachary created a content management system for the Kentucky Mesonet where he learned the ins and outs of MySQL and PHP. In 2010, he discovered WordPress during a 14 month stay in Africa where he used the platform to keep a journal and share his experiences with friends back home. Since turning his attention to WordPress, he has built scalable WordPress implementations for a diverse range of customers. The constant innovation within the WordPress community and the unique infrastructure challenges each customer brings keeps Zachary excited about logging on every day.
As Director of Systems Engineering, Zachary focuses on the infrastructure side of WordPress, establishing high scale, high performance, high security implementations whose environments range from single shared hosts, to high scale, multi-datacenter implementations. Zachary is 10up’s go to for WordPress security, systems performance optimization, and general maintenance. Zachary also serves as a Web Strategist, providing project management services primarily for customers with significant systems requirements and in general maintenance and support states.
Zachary has a Master’s degree in Meteorology from the North Carolina State University and he brings the same rigorous attention to detail to his work with WordPress as he did his thesis work on hurricanes. When not at the command line, Zachary enjoys cycling, buffalo wings, and any activity that happens in the ocean. He can often be found frequenting the many food trucks of Portland with his dog.
Brian Bourn Associate Director of New Client Strategy
After eight years as an engineer, a strategist, and an agency owner, Brian joined 10up as Associate Director, New Client Strategy to put his diverse background and technical expertise to work by cultivating relationships with new clients and partners, and facilitating client strategy.
As a 10up web strategist, Brian brings his ability to quickly understand complex concepts, identify and solve problems, and turn raw ideas into logical strategies. He offers strong strategic planning and project management competencies with a focus on achieving deadlines and maintaining the highest quality output for clients.
Since early 2013 Brian has co-organized the monthly Sacramento WordPress Meetup and beginning in 2015, has also co-organized WordCamp Sacramento, an annual three-day WordPress event with nearly 500 attendees.
When not working, Brian spends his time playing guitar, collecting vintage music equipment, and going on outdoor adventures and road trips with his family, who are currently on a quest to see all 61 US National Parks.
Christina Siegler Associate Director of Client Delivery
With a degree in Broadcast Journalism from Florida Atlantic University, Christina got her start by becoming a video editor. Once she realized that line of work was not for her, she used her visual and storytelling skills, along with her knack for planning, to become a Project Manager.
Her PM career began at a technology company working with the biggest college sports entities in re-branding and revitalizing their web properties and mobile applications. Christina then grew from being a PM to a certified Scrum Master while using Scrum Methodology to launch the PAC-12 Conference website.
Most recently, Christina served as the Director of Operations and Project Management at Crossfield Digital, a boutique agency. There she led all web and mobile app development along with the operations of the company at large.
Christina is passionate about providing her team with a fun, rewarding, and open working environment.
When Christina is not sitting in front of the computer, you can find her running on the local trail training for her next Disney race. If not running, she spends her free time with her husband and daughter Gabriella at the pool, a park, or anywhere that has donuts—her favorite food.
Danny Dagan Associate Director of New Client Strategy
Danny graduated law school, but his heart has always been in technology since he started building games on his ZX Spectrum. He helps businesses define, launch, improve, and run customer-focused digital programs in an interdisciplinary way, translating between business and technical needs (sometimes with the aid of Lego bricks). His passion is digital products, and he has completed product and innovation executive programs at both Harvard Business School and UC Berkeley Haas. He loves the rush of a new online service being switched on, when users start pouring in.
Danny has launched consumer-facing digital products to millions of users in the UK and Europe for a variety of companies such as France Telecom, the European Bank and the Sun Newspaper. His experience spans media, telecoms, healthcare, banking, travel, NGOs, and B2B enterprise. His focus is on creating the best possible product strategies, based on a deep knowledge of customer behavior and the psychology of online transactions, often supplemented by research and analysis. He has trained in both Prince2 and Scrum project methodologies.
Danny has always had a soft spot for WordPress as a back-end system that actually works and continuously evolves. He hopes to help companies use it as a reliable alternative to their proprietary systems, especially now that it can connect more easily to just about anything with its new API.
When not working, Danny writes fiction and travels the world. His base is in London, England, and he loves the fact that 10up allows him to work from just about anywhere.
Dean Haddock Associate Director of New Client Strategy
Dean joins 10up after more than a decade as Head of Digital for NPR’s StoryCorps, where his team built apps, websites and platforms used by millions of people to preserve hundreds of thousands of oral history conversations. His award winning projects have been supported by institutions like the United States Library of Congress, the Knight Foundation, the National Endowment for the Humanities, and the TED Prize.
He is passionate about solving complex problems for businesses and institutions, defining clear and intuitive KPIs that keep project teams and our partners aligned on goals, and developing smarter-not-harder approaches to driving audience engagement and increasing earned revenue.
Dean has also served as the Engineer in Residence at Google’s 30Weeks startup incubator, a Google Fellow to the Personal Democracy Forum (twice), and a Visiting Fellow at Harvard University’s Nieman Foundation for Journalism. He began working professionally in technology at 15 and since then has built and operated two startups and worked across a broad range of industries and technology disciplines. Dean carries a Masters of Science in Political Science with a focus on Game Theory and Institutional Economics.
Outside of work, he hacks on a variety of civic tech passion projects and coaches startup founders and small businesses toward accomplishing their digital goals. Dean is also a dedicated surfer, a musician, a writer and an active member of his local community garden.
Gary Thayer Associate Director of Engineering
Starting his career as a developer by writing programs for TI-83 calculators when he was in high school, Gary has thrown himself into learning new technologies over the years. Since 2010, Gary has been building WordPress themes and plugins for businesses of all sizes.
Before working with 10up, Gary built custom WordPress themes and plugins for enterprise e-commerce businesses. Passionate about problem-solving, Gary has helped numerous companies overcome their unique business challenges by using WordPress’s robust technology.
In addition to his experience as a developer, Gary is also an active member of the WordPress community. He is an organizer for his local WordCamp and WordPress Meetups and has been Lead Organizer for WordCamp Portland, ME twice. Gary has also spoken at several WordCamps in the US and Canada.
When not working, Gary enjoys a pastoral life with his wife, child, cats, and chickens in Scarborough, Maine.
Jason DeWitt Associate Director, Site Reliability
Jason is a self taught Systems Engineer with a passion for open source software and learning new systems. His obsession began at an early age when his family purchased their first computer. Once dial up internet was available in the small Louisiana town where he grew up, Jason knew there was no going back.
Jason spent most of his career working at a small ISP/Phone Company delivering Internet services to small towns in rural Louisiana. His first job was spent working the phones providing dial up support; from there, he worked his way up the company to Lead Systems Engineer. He built the network that allowed an ISP in a small Louisiana town to provide advanced services like IPTV and Fiber-to-the-Home.
Jason has worked on many websites over the years using nearly as many technologies. He was an early WordPress adopter and ran several successful websites during the “Blog revolution” in the early 2000’s.
During his spare time you will often find Jason with his wife, binge-watching TV shows and playing various board and video games. He also enjoys the preparation and consumption of various meat products.
Jeff Paul Associate Director of Open Source Initiatives
Jeff is a Pisces, uses two spaces after a period, pronounces GIF with a hard g, and always waves goodbye on video chats. More relevant to his professional life he has a fancy piece of paper that says he knows Computer Science, has worked in-office and from-home for companies large (General Electric, NBC) and small (XWP), was educated in the waterfall software development life cycle method only to become an agile convert when he moved to Los Angeles in 2008, and first published with WordPress in March 2007. Most importantly, he’s a dog person and would live on the equator if he could.
Prior to joining 10up, he helped build products and lead digital media teams on behalf of BigCommerce, News Corp, Beachbody, Discover Financial Services, NBC, Universal Pictures, Universal Studios Hollywood, USA Network, and GE Capital.
Jeff’s biggest WordPress-related accomplishment is his first non-About Page, code-based commit in core. After that, he’s most proud of synchronizing his WordPress Slack and .ORG profiles to @jeffpaul and migrating away from his off-brand, historical @jbpaul17 profile in May 2018. He was also the WordPress 4.7 release deputy (with the ever-amazing Helen Hou-Sandí as release lead), the 4.8 release co-lead, the 4.9 release deputy, continues to provide product management for WordPress core while leading the weekly devchats, and is the Tide product maintainer (alongside Derek Herman).
Outside of 10up, Jeff is a husband to one amazing woman (hi Crystal, love you!), father to three five kids (twins born October 2018) and one Golden Retriever dog / officemate, enjoys time outside in warm weather near water, and relaxes with homebrew / craft beer or bourbon. He’s an active member of his kids’ school PTA, coaches his kids soccer / baseball / lacrosse teams, used to find time to run triathlons as well as play 8-bit games and anything on a Nintendo system, is a long-suffering fan of the Baltimore Orioles and Ravens, and is a strident believer in the Oxford comma.
John Watkins Associate Director of Engineering
John became interested in programming in the late 2000s while running an oddly successful WordPress-based website on English grammar and usage. After earning an MFA in poetry in 2009, he entered the freelance market, selling himself as a writer, editor, and content strategist who could also build WordPress sites. It wasn’t long before developing themes and plugins became his main vocation, though to this day he can be talked into contributing web copy in a pinch.
Though rooted in Colorado, John now lives in Chicago with his family. Outside work, you’ll usually find him reading, writing, playing games with his kids, or digging into new web technologies in service of labyrinthine side projects that somehow grow less complete with time.
Katie Wilkerson Associate Director of Revenue
Entering the world of advertising upon her move to Washington, D.C. many years ago, Katie has spent the past decade working with publishers on both the buy and sell side. Just prior to joining 10up in 2014, Katie was the Consumer Marketing Manager at The Atlantic, where she worked to widen the appeal of this already global brand into the digital space through acquisition and strategic partnerships. Only one year in and countless campaigns later, business had grown 20% year-over-year every single month.
Since being at 10up, Katie has developed countless monetization and analytics strategies helping our clients not only see ROI from their newly built sites, but also ensuring continuous growth past our engagements. She believes every site, no matter how big or small, has an opportunity to see profit growth and increased competitiveness in its market. She holds a BS in Community Communications and Leadership Development in Agriculture from the University of Kentucky and a MPS in Political Management from The George Washington University.
After having spent years living all over the US and Italy, Katie is now based in Kentucky and is most often found chasing her busy, energetic daughter.
Kelly Schummer Associate Design Director
Kelly brings 12+ years of design experience working in the digital space. She adores being a creative as it seeps into every aspect of her life. Tiny details make our world brilliant, and she’s proud to say that she sweats the small stuff.
She began her digital path in 2001 working for a pair of developers that ran an extremely tight ship. She designed CMS and e-Commerce websites using a very limited hex palette and size allotment. Most designers would’ve run away. Not Kelly. She found the constraints inspiring; a puzzle that held opportunity for creativity and great work. Little did she know… falling in love with this new space would lead to a deep fondness for design within the WordPress platform.
Kelly moved on to create and manage the online experience (CMS, e-Commerce & CRM) for one of the tannest companies out there, Hawaiian Tropic (seriously, the business cards are printed on brown leatherette paper). While there, Kelly elevated the brands online presence and swept The Webby Awards 2 years in a row.
A short time later, her Chicago roots came calling. Over the next 7 years, she worked for a number of large advertising agencies within their lean digital teams. She often wore multiple hats including Art Director, Digital Designer, UX Designer, and mentor to other creatives looking to transition into the digital space. She also managed to create award-winning (FWA’s, DOPE Awards, & ADDY Awards) experiences for clients like Sprint, Disney, and Playstation among others.
A lifestyle change and a chance to focus on her design roots in Portland became a reality a little over two years ago. When she’s not busy sketching or dancing with pixels, you’ll find Kelly and her husband, Kevin, out exploring the Pacific Northwest through the eyes of their son, Julien.
Mollie Pugh Associate Director of New Client Strategy
Mollie Started her career in B2B publishing over 20 years ago, back then she managed the content for a single site by the time she left in 2015 she had a portfolio of over 100 many of which she designed and built herself the first of which was in WordPress in 2004.
Forever a geek, her true passion was in people and relationship management so the move to the agency world happened almost naturally. She has spent the past 3 years leading the Client Services team for a well known UK WordPress agency, managing accounts for some global brands including Bacardi and Skyscanner. She was also key member of the commercial team winning significant strategic new business as well as managing key partnerships , including our friends at WPEngine.
The move to 10up was a proactive choice and she cannot wait to start to developing opportunities and help influence the future success and growth of the business. How WordPress can deliver at scale now for enterprise businesses continues to impress her and she is looking forward to learning more about the engineering solutions 10up have developed.
When she is not working (and she’s a self defined work-a-holic) you might catch her running to clear her head or simply running after her 2 children. Her daughter (15) is at stage school with her sights firmly set on Broadway and her son (10) is training for his black belt in Karate.
Ricky Lee Whittemore Associate Director of Engineering
Ricky Lee has been building sites for over a decade. During college, a passion for print publishing he found while serving as Campus Life and Photo Editor for the yearbook evolved into a love of web publishing. In 2009, he found WordPress while working on a university online training program; he knew he’d found his calling.
After graduating from Auburn University with a degree in Management Information System, he moved to Atlanta where he would spent five years as lead developer for a local agency with clients primarily in healthcare, manufacturing, and real estate. After creating far too many static brochure sites, he persuaded the team to make WordPress the agency’s CMS of choice. For the next few years, he made countless happy clients as he migrated their websites from clunky, closed-source platforms to WordPress.
Ricky Lee is a core contributor to WordPress, and is the author of the Piedmont theme in WordPress.org repository.
When Ricky Lee isn’t making websites, he enjoys exploring Atlanta’s restaurants and outdoor activities, and venturing home to Alabama to his family’s farm to ride horses and camp beneath the stars. He’s also not-so-secretly obsessed with typography; his family and friends lovingly taunt him when he points out typefaces used in everyday life.
Sam Sidler Associate Director of New Client Strategy
Sam started contributing to the open web in 2004, helping build and launch a new website for Camino, a web browser built on Mozilla technology. At Mozilla, he led security and maintenance releases for Firefox, while building a cross-functional team to improve its stability.
In 2013, Sam joined the WordPress community, working for Audrey Capital as a Ninja Wrangler, where he helped organize the WordPress community and build WordPress itself. He continued this work at Automattic, leading a team of contributors to WordPress. Next, Sam joined Human Made, where he led sales and account management in North America, working with a diverse set of clients, from small design agencies to Fortune 500 enterprises.
Outside of his time as an Associate Director of New Client Strategy at 10up, Sam enjoys chasing his toddler around the house.
Tom Hobbs Associate Director of Design
Tom is a Falmouth College of Arts graduate in Graphic Design. After leaving the beautiful beaches of Cornwall, Tom returned to his home town of Stratford upon Avon to start his career in the creative industry.
Building his knowledge and honing his design fundamentals within a branding agency, Tom quickly moved into the digital sector and began building his knowledge in multi-channel marketing, working for a range of award winning agencies and well known market leading companies. Tom had the fortune to work both as a hands on designer and a creative director for clients such as Gordon Ramsay, Godskitchen, Virgin media, Land Rover, Néstle, Three Mobile and Marvel Studios to name a few.
Tom has over 15 years experience in the creative industry. Always thinking outside the box creatively, but meeting both client and customer objectives by using a wealth of UX knowledge to make sure the designs are both stunning and functional.
Keeping up to date with all the latest digital and technology trends allows him to implement creative and intuitive experiences for clients and customers alike. He loves to share his knowledge and experiences with his team to boost their enthusiasm and passion for such an exciting and dynamic creative industry.
When Tom closes his MacBook you can find him on his local bike trails riding his mountain bike, exploring forests with his son, or relaxing and catching up on binge-worthy Netflix shows with his family.
Will Davis Associate Director of New Client Strategy
Will has worked as a strategist, product manager, account manager, and marketer in a variety of agency roles since 2007. The tie that binds together his many professional passions: curiosity. He is eager to dive into complex problems and come up with thoughtful solutions. His projects with clients in education, hospitality, theater, e-commerce, government, and finance have led to award-winning websites and many multi-year client relationships built on trust and innovative thinking.
At Blenderbox, a Brooklyn-based interactive agency, he led accounts with the Brooklyn Brewery, Goldman Sachs, and the NYC Department of Education with his unique style of combining creative marketing ideas and a practical knowledge of how to utilize open platforms to meet business objectives.
After being promoted to the Director of Strategy at Blenderbox in 2013, he led the company to its highest grossing quarters, and forged partnerships to enhance and expand the agency’s capabilities. More recently, Will gained experience on the client side as a Deputy Director at the Council on Foreign Relations, with a focus on product marketing and audience research.
Will joins 10up to continue to exercise his passion for delivering outstanding client service. When he’s not advancing account growth and acquisition for 10up, you can find Will cycling the backroads of northern New Jersey, rooting for the Mets, fishing the fabled streams of the Catskills, and chasing around his delightful and energetic toddler.
Alex Moulin Lead UX Designer
Alex has always been fascinated by new technologies and interested in understanding how things work. His curiosity drove him to first study informatics to learn how to code and then business management to better understand what makes businesses successful. As his thirst for knowledge remained unquenched, he decided to move from Paris to London to study a MSc in User Experience Design.
It’s in London that Alex deep-dived into user experience and spent over 10 years working for various digital, e-commerce and advertising agencies with a focus to always push boundaries within the realm of feasibility by solving every problem with a user-friendly but also strategic approach. This led him to spearhead some groundbreaking projects focused on shaping and defining global brand’s interactions with their audiences, such as creating learning platforms for Samsung and Amazon, defining KFC UK’s collection and delivery experience, researching new and upcoming buying behaviors for Suzuki or re-platforming Wacom’s e-commerce website.
Now working at 10up from the comfort of sunny Madrid, Alex helps businesses grow and improve their digital estate but also focus more on customer experience and user-centricity by conducting user research and surfacing insights on user behaviors. He then turns those insights into actionable guidelines and principles the project team and clients can use to solve problems and respond to the users’ needs with simplicity and elegance.
At a more personal level, Alex loves traveling to new countries and discovering new cultures, his favorite one being Japan for its originality and rich history but also for the food, he loves to eat, and the manga, he loves to read. When not traveling, you will probably find Alex baking French delicacies or relaxing playing video games with a nice glass of wine.
Asvin Balloo Lead Front End Engineer
Asvin has been crafting websites for over a decade. After graduating from La Confiance College, he joined a local telecommunications company where he started playing with WordPress, and realized its power. Before long, he started deploying WordPress websites for many African countries. With his newfound knowledge of WordPress, he went out on his own as a freelancer for six years.
In 2009 he started working remotely with the agency Branderati where he was the lead developer. He spent his days hand coding a social media platform which powered hundreds of Facebook pages that had millions of fans. It was a unique opportunity to build applications for well-known American cable and satellite television channels. After his time at Branderati, and prior to joining 10up, Asvin was a technical consultant for Sprinklr where he worked with the biggest brands in the world.
When he is not in front of his screen, Asvin can be found hanging out with his wife, his little boy and his Coton de Tulear.
Brandi Morgan Associate Director of Client Delivery
Brandi began working in the digital marketing world in 2005. After completing her Bachelor’s Degree in Marketing at Southern Connecticut State University—graduating with honors—she was promptly promoted from an intern to a product marketing coordinator. Brandi participated in several usability improvement projects and quickly developed a passion for user-centric web design and development. In 2010, Brandi found her calling at a web development and digital marketing agency in Connecticut. It was there that she pursued her passion as a project manager.
Since then, Brandi has managed over 75 custom web design and development projects from ideation to completion utilizing several proprietary and open source platforms, including WordPress. Brandi has received awards and recognition from the Connecticut Art Directors Club, Graphic Design USA, and the Public Relations Society of America for her projects.
When Brandi isn’t geeking out over project requirements and timelines, she can be found dogsitting or managing social media presence for local bands. She also enjoys disc golfing, hiking, and backpacking in sunny northern Arizona.
Cole Geissinger Lead Web Engineer
Cole began his career in web development in 2000 when his first band needed a website. He picked up a book and has continued to do so still to this day. By 2007 he discovered WordPress and started building handcrafted themes and quickly thereafter, plugins. His experience with WordPress over the last 10+ years has been broad, ranging from basic blog structures to full-on web applications for enterprise-level clients. His experience in the industry found him a seat on the board of advisors for the Santa Rosa Junior College for the last several years where he has helped professors fine-tune their curriculum to position students for job-ready skills after graduation.
One of his first enterprise-level projects was with Maker Media where he worked on their online magazine, MAKE:, and on Maker Faire where he looked after the API system for their live event mobile app and website. All of which were hosted on WordPress.com VIP. He also loves community, which is partially what has kept him in the WordPress community, he helped start a thriving community for web professionals in his city of Santa Rosa, CA. Cole and others were tired of making the 1-hour drive to San Francisco to meet like-minded programmers and designers so they created their own. By the time he stepped out of leading the community in 2015, there were over 1000 people in the Facebook Group and the monthly meetups would see on average 20+ people which was astonishing for a city that isn’t known for its tech. Later, more focused meetup groups were formed as spin-offs from ours.
Outside of his career, he is a father to a 2-year-old “heart warrior”, a husband, a multi-instrumental musician, frequents concerts, having monthly board game nights at his house, and traveling whenever possible.
Cole Holland Lead Quality Assurance Specialist
Cole got his start in the QA industry testing video games some 10+ years ago and used both his passion for breaking things and testing fundamentals to begin his career. Cole is a natural analyst who thinks completely outside of the box, always asking how and why.
Over the course of his career he’s held roles from simple tester to the CEO of his own QA services company. Cole brings with him a bevy of QA tools, knowledge and business savvy that helps 10up ensure we’re meeting the expectations of our clients, sharpening their products and delivering bug free software.
When Cole isn’t breaking software he enjoys traveling, learning and sampling new foods. As a Minnesota native you can find him exploring his new home of San Diego, searching for new roads to drive and sights to see.
Darin Kotter Lead Web Engineer
Darin has a passion for good code and building sites that are easy to use. He discovered his affinity for WordPress, a platform that lets him do just that, while employed as the lead web developer at a marketing agency in Idaho. Today, Darin is excited to be focusing his career on building top shelf themes and plugins for the platform. A few of his plug-ins can already be found on Github and the plug-in repository, today.
Darin’s attraction to web development was sparked by the notion that he could take a blank canvas and build a fully functional product on top of it. It’s the perfect outlet for his creative impulses and desire to be challenged.
When Darin is not up to his elbows breaking order to a digital mess, he loves spending time with his wife and two kids. A sportsman, he can often be found outdoors, usually playing basketball and golf. He lives in Idaho Falls, Idaho, and loves the slow life of a smaller city with all the benefits of the great outdoors.
Darshan Sawardekar Lead Web Engineer
Darshan began programming with embedded systems in VHDL. Thankfully, that experience didn’t scare him away from all programming, and he soon found a new calling… building games in Flash. After a memorable stint in DevOps and an even larger collection of scars, he made the transition to Full-Stack Developer, and has never looked back.
Darshan is a minimalist by nature, and an avid Vim user. He enjoys writing clean code and building simple, highly scalable solutions. Darshan is also the one man army behind the WordPress.vim plugin.
When he’s not coding or thinking about coding, Darshan enjoys spending time with his family and working on Vim plugins.
David Green Lead Web Engineer, Ads and Analytics
David’s interest in building code developed the moment he discovered the viewable source code of web pages back in 1998. However, after starting college, he soon realized that what he wanted to learn, wasn’t being taught in the classroom. So David left school behind, and joined a moving company where he traveled the U.S., gained life experience and continued his self-study of web development. Eventually he settled down and started a computer repair company, while also serving as a youth pastor along with his wife.
David spent more than a decade building websites, online games, and robots, when eventually the plummeting costs of PCs led him to cease repairing computers and start offering freelance services online. He started out creating solutions for clients, but soon began focusing exclusively on WordPress as his affinity for the platform grew.
After years of working solo, David eventually decided to join an agency so that he could work with a team and further refine his skills. It didn’t take long for him to decide on 10up.
David’s biggest personal endeavor with WordPress has been creating a plugin to build role-playing games. Now he has his eye on contributing to WordPress core.
When David isn’t at the computer, he’s usually either reading about theology, watching cartoons with his two daughters, or pestering his wife with the latest random fact he learned — probably about the late Fred Rogers.
Devin Leggett Lead Front End Engineer
Devin started his career in the early 90’s–when HTML still used table and font tags to declare layout and styles. As a Graphic Designer looking for a job, Devin needed a way to showcase his best work. He picked up a book on HTML, and was swept up by its speed and simplicity. No waiting for proofs or validating spot colors, just instant gratification in real time. This small step inspired him to continue his growth as a Developer through self learning.
While working for Live to Play Sports, Devin took the lead on 5 in house websites, building content management systems and stylistic frontends. During this 5 year post, he also dabbled in Flash Development, popular at that time, and landed an American Design Award for his production of the Mace Gear website, an urban cycle and lifestyle brand. Since then, Devin has worked for Rethink Canada, Engine Digital, and a small blockchain startup. His latest WordPress build allows authors to create immersive custom interactive stories using an array of flexible components that includes quizzes, slideshows, videos and more.
When not writing code, Devin can be found playing ball hockey or soccer with his kids, going for a run, or watching the latest Premier League match in support of Liverpool. On occasion, he’ll pickup the acoustic guitar and jam out on a few simple chords.
Dustin Rue Lead Systems Engineer and Principal Architect, ElasticPress.io
Dustin’s passion for all things computing began before the advent of the Internet—back when the purpose of a computer was to print Print Shop banners on a dot matrix printer or play Wolfenstein and Oregon Trail. His first experience with the Internet was CompuServe and America Online.
It wasn’t until he graduated from high school that he received a computer to call his own. In 1998, while studying at the birthplace of Slackware Linux, Dustin installed Linux for the first time. After getting a job at the Fargo-Moorhead Family YMCA, Dustin was able to use Linux for web, email, and VPN services. Later, he used the highly reliable web platform to serve millions of pages per month at Forum Communications Company. Dustin is excited to bring his Linux knowledge to the table at 10up.
When Dustin is away from the computer, he can be found with his family, tinkering with his Raspberry Pi and Arduino, or playing video games.
Eduard Florea Lead Web Engineer
Eduard has always been interested in technology and electronics. He learned Basic and built his first game in 4th grade, and, as he always wanted to build robots, in high school he introduced himself to C++ and assembly programming language. He then went to college and studied artificial intelligence, electronic engineering, and computer science.
In 2003 he had his first encounter with web development, and he fell in love at first with PHP. Since then he embraced a plethora of technologies, and he worked for a few digital agencies developing frameworks, custom APIs, web apps and cross-platform mobile apps. He’s been using and crafting plugins for WordPress since 2010.
Although originally from Romania, Eduard now enjoys life in sunny California. Outside of programming, Eduard is a fun father of 2 (a boy and a cocker spaniel). He loves to travel to new places, beer tasting and board game nights, listening to music and checking out new movies.
Elliott Stocks Lead Web Engineer
Elliott’s passion for web development began when he was 15 years old and he’s never looked back since. Elliott is 10up’s first UK-based employee; before joining 10up he led a development team at a local web agency where he was introduced to WordPress.
Elliott graduated with a BSc honours degree in Computer Science. He loves a good challenge, especially when it involves a deep dive into WordPress’s core. He often contributes to open source projects, develops his own plugins once in a while, and has earned his fair share of badges for his contributions on StackExchange. An aficionado of the popular Easy Digital Downloads WordPress module, he’s both a recognized regular contributor and an extension developer.
When he’s “off the grid” he can most likely be caught eating a curry or playing his favorite (and only) sport, Badminton.
Emily Clarke Senior Team Lead
Emily has a strong background in project management and marketing, as well as a passion for all things digital! Since graduating from the University of Central Lancashire in England in 2006 with a degree in Psychology, her career path took her on a voyage into marketing and digital. Completing her Masters degree in Marketing Management in 2008, Emily went on to work in marketing and business development, where her skills were identified early on to be more suited to a career in Project Management!
With 5 years working within a digital agency and a further 7 years working client side in a digital capacity, Emily has worked across a multitude of digital projects bringing her marketing and business development background to the fore by getting totally immersed in each and every project she’s involved in. She is highly adept at managing enterprise level projects with the ability to take highly complex client requirements and help shape them into functional realities.
Involvement in websites covering a range of CMS’s such as Kentico, WordPress, Sitecore, Umbraco and Drupal, allows Emily to bring a range of experience with her to any project from initial Discovery and ideation, through to development, delivery and beyond. Emily has led a wide range of projects from multi-site platforms with 60 websites, to complete technology overhauls of Government Sporting websites. She has been involved in digital projects across a variety of sectors including private organizations, leisure, health and charity.
When not working Emily loves to spend time with her wife and 2 young children (2.5 yrs and 9 months) generally going on camping trips in our caravan to the beach with all our friends and having any excuse to be a kid again!
Evan Mattson Lead Web Engineer
Evan has been working full-time with WordPress for clients ranging from small firms to international brands since 2010. Brimming with the experience of several small agencies, he has cultivated a robust skillset over the years, with experience in nearly every role related to web development.
In addition to creating bespoke client-centric solutions, Evan also has a unique background in product development with experience in developing and maintaining distributed software used by thousands. His passion for products and desire to give back fuel his own open-source projects as well as his contributions to others.
As an aspiring polyglot and student of software development, he embraces a life of never-ending learning, craftsmanship, and refinement.
Ivan Kruchkoff Lead Web Engineer
Ivan graduated with a Bachelors of Computer Science and Technology from the University of Sydney. He has spent over ten years as a software engineer.
Ivan’s clients have included niche social media platforms, advertising agencies, telcos, banks and online retailers. He has experience in design, development, architecture, systems administration, security hardening, and streamlining business process. Ivan recently focused on building feature rich web apps targeting desktop and mobile clients, with an emphasis on performance, reliability and cleanliness of code at Amazon.com.
Ivan’s career has spanned two continents and three countries (Sydney, Vancouver and San Francisco). In his time off, he loves to travel the world and write about it on his WordPress powered site, adventureivan.com.
Ivan Lopez Lead Web Engineer
After working with numerous Content Management Systems – including one that he built – Ivan discovered WordPress and was instantly hooked. WordPress quickly became his CMS of choice; he even found himself building on it in his free time. Ivan thinks of WordPress as a “canvas,” a “foundation of great masterpieces”.
Over the last seven years, Ivan had the opportunity to lead and work with small to medium sized teams to deliver time sensitive projects to high profile clients like Walmart, and Hilton Grand Vacations. His last role involved leading a team of 6 developers in support of a major retail client.
When he’s not working on code, you can usually find Ivan cooking, traveling and spending time with his wife and daughter in sunny Orlando.
Jay Moore Lead Account Strategist
Jay Moore came to 10up in 2014 after careers in graphic design, non-profit communications, and advertising. After rising to the executive level at a national advertising agency, Jay decided to step back and focus on helping partners be successful through communications and marketing strategies tailored to their goals.
At 10up, Jay has worked with more than 40 partners in industries such as healthcare, publishing, entertainment, finance, and non-profit. These engagements have led to Webby Awards, business model shifts, redesigns, and expanded revenue opportunities, all with the understanding that if our partners are successful, 10up will be successful.
To further his skill set, Jay received his certification in client success, and is currently studying innovation at Stanford, building on his more than 20 years of client relations experience. In his spare time, Jay can be found at home in Oklahoma with his wife (Kami), son (Ian), and dogs (Blue & Violet). They’ll likely be in the backyard playing, lounging by the pool, or enjoying time with family and friends.
Jonee Austin Senior Team Lead
With a background in project management, account, and strategy, Jonee brings a wealth of experience to every project. Having worked for Fortune 500 companies and marketing agencies in various roles, she can ensure clients and her team know they have someone who has walked in their ‘project’ shoes.
Jonee began her career at Intel with the Intel Inside Marketing Program in operations working globally to standardize process and develop a workflow intranet application which launched her career in digital project management. Work moves kept her on the go across the country until she landed in Manhattan. Working with agencies in New York, Jonee led digital initiatives in healthcare, beauty, pharma and consumer goods. In her last agency role, Jonee built a PM department while leading the production, copy and QA teams. Upon leaving agency life, she traveled throughout South America before settling in California to develop and launch an organic skin care line.
Jonee is passionate about working collaboratively to find solutions to what may seem like impossible challenges. With a Masters degree in Conflict Resolution and Negotiation, she believes in the power of open conversation to solve even the most challenging of conflicts. A dedication to efficiency, positive outlook and collaborative approach ensures her team and clients have successful projects!
A nomad at heart, Jonee is currently settled in Breckenridge, Colorado enjoying the mountain life. Her love of hiking, yoga, painting and cooking keeps her busy! An avid reader, you can probably find a book you have in common. She also plans to explore snowshoeing and maybe even learn how to cross-country ski!
Josh Pollock Lead Web Engineer
Josh is best known in the WordPress community for his contributions to popular plugins and writing free tutorials and eBooks about WordPress, Laravel and React development. He has spoken at over twenty WordCamps, including WordCamp US and has written a ton of tutorials about WordPress development.
He was the co-founder of CalderaWP, developers of Caldera Forms, which had over 200,000 active installs at the time of it’s acquisition by Saturday Drive, the developers of Ninja Forms. Josh and members of his previous team joined Saturday Drive in 2019, where he contributed to Ninja Forms, SendWP and developed internal applications. Now in 2021, Josh joins 10up as a Lead Web Engineer.
Josh lives in Pittsburgh, PA with his wife Alicia and their dog Macy. He collects interesting rocks and Star Wars toys and grows house plants, mainly succulents and cacti to keep busy when he’s not working, going for walks or enjoying science fiction.
Karine Do Lead Front End Engineer
It was in middle school that Karine made her first awkward website. Her love affair with WordPress started in 2004 after she made the switch from Movable Type to build personal websites.
After graduating from business school in France, Karine has worked for two years in South Korea as a project manager in charge of Facebook campaigns for clients like Air France and as a frontend developer, one of the websites she built won “Site of the Day” from Awwwards. Her travel bug made her leave the land of the morning calm for California, and she joined Brainstorm Media in the summer of 2013. Her relationship with WordPress got very serious and led her to 10up.
Karine has a hard time parting from her computer but when her fingers are not glued to a keyboard, she loves eating, hoarding pictures, and traveling. After spending some time in the U.S. and Canada, she is currently living in Paris, her hometown.
Keith Kropski Senior Team Lead
Keith’s journey to the world of project management began with late nights in the studio at WCVF-FM, the college radio station at SUNY Fredonia, where he worked as program director. During these early days, Keith discovered the importance of good management and the art of storytelling. Nearly a decade later, he continues to be passionate about connecting content creators with the rest of the world. This is why he loves WordPress: it’s a unique communication platform that allows stories to be told and voices to be heard.
After graduating from SUNY Fredonia, Keith moved to New York City, where he worked for CBS Local, managing 100+ WordPress websites for CBS owned and operated TV/Radio stations around the country. In 2013, he joined Fusion Media Network as a product manager and launched Fusion’s inaugural website. Later, he oversaw the company’s migration from a proprietary CMS to WordPress and was instrumental in developing custom publishing tools for the editorial team during his time there.
Keith has a passion for hiking, biking, backpacking, and all things outdoors. He enjoys exploring the diverse landscape, food carts, and craft beer of the Pacific Northwest and is a big supporter of the Portland Timbers. Keith grew up in Buffalo, NY and by nature is also a diehard Buffalo Bills fan who emphatically professes “this will be our year!” at the start of every season.
Lukas Pawlik Lead Web Engineer
Lukas is a typical IT geek. He has been working in the field of development for over 14 years. Everything started in a small, Polish town, when his parents bought him his first Commodore C64 computer. Without any doubts, Lukas knew that computers would become his biggest passion. At the age of 14 he created his first ‘database’ application that was an easy phone book. Two years later his first PC computer helped him to develop the hobby.
In 2001, Lukas started his professional career as a network administrator and was quickly hired as a developer in big Polish IT companies. He needed the next five years to work up the nerve to follow his dreams of becoming self-employed. With the Master Degree of Science, a scholarship for education results and strong experience he decided to give it a go and run his own business. Within the next 9 years, Lukas created, developed and serviced plenty of applications (from financial and sales systems to web portals with over 1,000,000 viewers per month) in various technologies like LAMP stack, Java and ASP.net.
Some time ago Lukas felt tired of being a manager, seller, employee and employer in one and started to work abroad remotely for Timely Network Inc. that provides a famous All In One Event Calendar Plugin with more than 100,000 active installs. By looking for more challenging work 10up seemed perfect place for developing his biggest love.
Lukas says that he is a creator rather than a craftsman, mostly focused on WordPress. He can barely be seen around any other place than his computers. But when he is off the computer it means he travels the world with his wife, walks with the dog Rosia (that he fell in love in a dog shelter) or is just watching American TV series, Discovery or National Geographic channels.
Meghan Gencev Lead Account Strategist
Meghan has over 10 years of digital marketing and web strategy experience, but her love for the Internet started even earlier. Way back in the 90s, she taught herself HTML to create a Hanson fan page. While the site no longer exists, this first foray into website development left an impression.
With experience on both agency and client side, Meghan has a strong understanding of how best to leverage relationships to drive ideas forward. She has worked with a variety of organizations and industries including Fortune 50 retailers, medical device manufacturers, and healthcare, nonprofit, and government sectors. No matter how large or small an organization is, her favorite part of any project is digging in to understand the client’s business and identifying solutions that will meet business and end user needs.
In her free time you’ll find Meghan blogging, crafting, and designing party printables, while managing the chaos of two young boys. Meghan loves entertaining family and friends in her hometown of Minneapolis, but also appreciates the solace of movie nights at home with her husband and a glass of red wine.
Melissa Vander Wilt Lead User Experience Designer
For the past 17 years, Melissa has been “collecting digital disciplines”, from user experience design and content strategy to information architecture and project management. She enjoys collaborating on problem solving and design thinking, geeks out on taxonomy, and believes that if you prioritize content first, keep your ego out of your work, and always have a solid rationale for your design decisions, you can’t go wrong. She has worked with a variety of clients over the years, including nonprofits, startups, think tanks, B2B and B2C, higher education, healthcare, financial institutions, utilities, and more.
Melissa approaches design from a user-centric perspective, creating solutions around user research and analytics data rather than passing trends or personal preferences. Her definition of “user” involves not just the end user of the site, but also those responsible for maintaining it over time; devoting as much thought and attention to the authoring experience as she does to the front-end. She loves the challenge of bridging the gap between user needs and business requirements, seeking out the space between, where the real magic happens. And through it all, she draws on her strong sense of empathy to keep her work grounded in humanity and her collaborations positive and productive.
Outside of work, Melissa passes the time hanging out with her husband Damian and young son Milo, who make her laugh so hard she cries. She loves Harry Potter (House: Hufflepuff), whiskey (Eagle Rare, rocks), old school gangsta rap, travel, language and grammar (long live the Oxford comma!), every British thing ever, crafting, cooking, and perfecting the noble art of summertime porch-sitting. She graduated from Linfield College with a BA in Communications.
Michael Phillips Lead Web Engineer
Michael’s digital journey began in 1997 after his parents bought their first computer. Suddenly, he had a lot of “homework” that required Internet access.
Michael has been solving problems as a web designer and developer professionally since 2005. An appetite for learning has led him to acquire a broad range of skills: he has built full-featured web apps, designed front-end interfaces, released an iOS app, and even dabbled in Ruby on Rails. After trying every publishing platform on the planet, and working on a team that wrote their own CMS, Michael became hooked on WordPress, and has been building on it ever since.
When Michael unplugs, he enjoys spending time with his wife and dog, roasting coffee, CrossFit, and attempting to play his favorite Beethoven Piano Sonatas.
Nicolas Knight Lead User Experience Designer
Nicolas is a visual thinker and a proud generalist. He discovered the world of experience design 12 years ago when he co-founded a mental toughness training startup, where he spent his days creating immersive training experiences to help athletes stay composed under pressure.
Later, he traversed the digital landscape learning everything from coding WordPress shortcodes, building design systems, visual storytelling to optimizing conversion funnels. At his previous digital agency, he launched successful first-to-market SaaS products, helped many eCommerce sites grow their revenue, and built sustainable CMS ecosystems for nonprofit organizations.
Nicolas is thrilled to join 10up and to continue making the web a high-signal, low-noise, and meaningful place.
When not working, Nicolas enjoys spending time with his wife and his two toddlers, getting dirty in his no-till garden, practicing natural movement outdoors and enjoying a good paleo meal.
Peter Sorensen Lead Web Engineer
Peter has been developing for the web full-time since 2012. Unsure what to do after graduating with a philosophy degree from Indiana University, he started working on an orchard in Pennsylvania. As an excuse to get out off the tractor, he taught himself how to build a farm equipment inventory application with PHP and MySQL. He’s been hooked ever since.
Over the next four years, Peter worked as an in-house developer at a consultancy firm, converting their large static editorial website to a proper content management system, expanding the site’s e-commerce functionality, and implementing paid membership restriction—all with the power of WordPress.
Peter prides himself on clean, organized code and is always excited to learn new technologies. Prior to joining 10up, he contributed to various WordPress plugins including Restrict Content Pro and 10up’s own ElasticPress.
In his spare time, Peter enjoys playing music and exploring the northwest with his partner, Christine, and his dog, CJ.
Ryan Abeling Senior Team Lead
After graduating from Ithaca College in 2004, Ryan became Managing Editor for multiple technology magazines at a publishing house in New York City. However, what stood out to him was the work he did building out each publication’s website. Cutting his teeth on SEO, project management for web development, and social media marketing, Ryan found that his skills were better suited for the web than the dying print industry.
After relocating to Portland, OR, Ryan flexed his entrepreneurial muscle and started a successful online publication. Ryan managed over 30 contributors as Editor-In-Chief, covering all types of regional events and highlighting local musicians and businesses.
Prior to 10up, Ryan worked at a Portland-based web development agency, managing digital projects for high profile clients on platforms like WordPress. In his tenure, he expertly managed and motivated multiple project teams, both domestic and offshore, while using his branding and content marketing experience to guide clients through the redesign process.
When not at his computer reorganizing his inbox, Ryan is spending time with his amazing daughter and lovely wife. He can also be found snowboarding on Mt. Hood, exploring the great Northwest wilderness, or playing guitar around the city in two local bands.
Ryan Welcher Lead Web Engineer
Seeking change from a career as an audio engineer, Ryan graduated from the International Academy of Design and Technology and began working as a web developer. From 2004 to 2011, he ran an independent agency, where he had the pleasure of working with clients such as Denny’s Canada, Veritas Canada, and Canadian music icons Rush.
In 2009, Ryan discovered WordPress while working for Les Stroud – T.V’s Survivorman – and was immediately hooked. Not long after, he released his first plugin for the WordPress community. He began working with WordPress full-time in 2010 when he joined an agency in Ottawa, Ontario; within a year, Ryan became a Senior Web Developer. During his time there, Ryan used WordPress to power large sites, online games, and mobile applications.
Ryan is active in the WordPress community and contributes as often as possible. He loves helping new WordPress developers by giving presentations and answering questions at his local Meetup group.
When he’s not writing code, Ryan is typically found hanging out with his amazing wife, three hilarious kids, and big, shaggy golden-doodle named Blue.
Sang-Min Yoon Lead Front End Engineer
For Sang, building great websites isn’t just a job – it’s a passion. Since 2009, he has designed, developed and maintained websites for many great companies, including DC Public Schools, Federal Trade Commission, SiriusXM Radio, Smithsonian Institution and Wentworth Institute of Technology.
Sang has worked with various content management systems for major companies and institutions. WordPress became his CMS of choice for two main reasons; it makes content management easy and the community. He regularly attends (and sometimes speaks) at local WordPress meetups and WordCamps.
Sang earned a BA in Business Administration from the University of Mary Washington. When he is not in front of a computer, he enjoys watching movies, playing basketball, fishing and photography. Also, he is a huge NBA and WWE fan.
Simon Champion-MacPherson Lead Client Strategist
Simon is a client services person through and through, and thrives on speaking to people and being out and about. A nerd and a bookworm, he tries to hide this behind a veneer of good dinners and nice wine.
Simon has worked in digital for a number of years, most recently at a Brighton based web agency, where he joined the accounts team, rising to Client Services Director and shaping the offering of the agency’s service to fit with the demands of large household brands.
He has experience in conversion rate optimization and developing detailed testing roadmaps; this allows data driven decisions to be made that ultimately prove out business results, which leads to longer, more valuable relationships that benefit both the client and the agency.
Simon lives by the seaside in Brighton UK, and is owned by a small fluffy black cat.
Sudar Muthu Lead Web Engineer
Sudar has been programming for more than a decade and is a polyglot. He has written production code in more than half a dozen programming languages – and most of it was using Vim!
Sudar started his career as a web developer, working with various technologies and framework. He moved on to building distributed applications using MapReduce and other big data frameworks to process and mine huge amounts of data. Prior to joining 10up, Sudar worked at Yahoo Labs as a Research Engineer, where he analyzed user interaction data using machine learning techniques to better understand user behavior and interactions in web applications. His work resulted in increased conversions and improved user engagement.
Sudar first discovered WordPress in late 2005 while searching for a self hosted blogging platform for his migration away from Blogger. After tinkering with WordPress for his blog, he published his first WordPress plugin in late 2007 and has since continued to release more than 20 plugins with a total of nearly half a million downloads.
When he is not in front of a screen, Sudar enjoys reading and is a diehard fan of Isaac Asimov and Sir Arthur Conan Doyle. Other favorite pastimes include traveling, playing table tennis, tinkering with electronics and building small hobby robots.
Tyler Bailey Lead Web Engineer
Tyler is a self taught web engineer that got started in middle school. His knack for coding came along side his passion for skateboarding and videography. Before YouTube was a hit, Tyler filmed and edited skateboard videos of his friends. Needing a place to share his creations with the world, he built his first website. While a sophomore at Western Michigan University his hobby of coding became an obsession and a love for the open source community quickly grew.
Before joining 10up, Tyler spent 6 years as Lead Developer at an agency out of Grand Rapids, Michigan. In his time there, he led the development on several award-winning, enterprise level WordPress projects and consulted on the development of startup websites and applications around the country.
Tyler’s passion for programming doesn’t just stop on the web, though. He also enjoys tinkering around with electronics and micro-controllers such as the Raspberry Pi and Arduino. From motion activated “smart mirrors” to voice controlled R.C. cars, his house could soon look like something out of an Ironman movie.
As an extreme sports enthusiast, Tyler can often be found at the local ski resort riding his snowboard or at the nearest paintball field getting some games in. In the summertime he enjoys golf, camping and riding his bike through the local trails.
Ali Smith Senior Account Strategist
Ali has been helping businesses build their brands since the late 1990s in roles like Account Manager, Creative Director, Copywriter, Producer, and Content Manager. She’s led cross-platform initiatives at large and small ad agencies for countless brands, among them Procter & Gamble, Moviefone, Atkins, and Humane Society of the United States. Her campaigns have been ranked in Jordan Whitney’s Program Rankings’ Top 10 Lead-Generating Spots and appeared on the Today Show and Good Morning America as most-loved Super Bowl Ads.
A technology enthusiast, she was ecstatic to be part of the creative team that helped launch Sprint’s earliest cutting-edge Internet endeavor: the banner ad. The experience inspired her to build her first website in 2002 with the help of iWeb and HTML for Dummies. While working as a Creative Director and Producer at a global integrated ad agency in Hollywood, CA in 2014, she got the itch to dive even further into the digital side of things and became certified in front-end development and web design, which quickly steered her in the direction of WordPress. She was immediately obsessed.
Before joining the 10up team, she spent two years at a content-provider startup in the Sacramento area as a Chief Content Manager, strategizing and building its web presence from the ground up. After building eight WordPress sites—as well as creating much of the content for the company and its clients, along with establishing and integrating accompanying social media efforts—she knew she had found career nirvana.
A lover of learning, she spends much of her free time taking online courses, most recently honing her skills in PHP and UX. But to ensure she doesn’t actually become fused to her keyboard, she spends a good amount of time hiking in the Sierras with her dog, playing in Tahoe, watching movies, and complaining about how long she needs to wait for the next Game of Thrones season.
Ashley Block Senior Account Strategist
Ashley joins us bringing with her over 12 years of account management experience both on the agency and production side of the business. Based out of the New York City area, Ashley has a proven track record of delivering solutions and forging meaningful relationships with her clients and colleagues.
Ashley began her career at a non-traditional marketing company where she was responsible for managing and producing nationwide promotions and events. It was in this role where she learned how to manage numerous projects and clients simultaneously while meeting tight deadlines in a fast-paced work environment.
After 3 years, Ashley wanted to add agency experience to her area of expertise and landed a job at a B2B public relations and advertising agency. Ashley was an Account Supervisor responsible for managing over a dozen clients’ print and online advertising needs, most notably Panasonic Security.
Prior to joining 10up, Ashley worked for a global marketing agency where she spent the previous 6 years. Initially hired as the Director of Operations, Ashley transitioned back on to the client side of the business as Director of Account Management. Ashley managed a wide variety of accounts including Shell Oil Company, AT&T, Reckitt Benckiser and Hertz to deliver award-winning consumer promotions. Clients feel at ease working with Ashley because of her ability to understand their business needs and deliver results.
Ashley was drawn to 10up because of its unique distributed working model that allows her to skip the long and unreliable commute to Manhattan and spend more time with her children while working with clients to achieve their business goals.
Outside of work, Ashley loves spending time with her family and friends. Previously a Division I college athlete, Ashley enjoys staying fit whether it be running or group fitness classes. She lives with her husband and two children in Northern New Jersey.
Barry Ceelen Senior Web Engineer
Today Barry specializes in creating bespoke WordPress themes and plugins with a knack for simplicity, usability and multi-language sites.
He studied product design and holds a Bachelor of Fine Arts degree in sculpture from the Maastricht Academy of Fine Arts. Coming from the south of the Netherlands, Barry now lives in Berlin, Germany, where in his free time he enjoys spending time with his kid and the hustle and bustle of big city life (and the German autobahn).
Ben Kubany Senior Project Manager
Ben’s energy is given to the world in the service of others, translating business requirements for right-brainers and nonlinear ideation for left-brainers. He brings to 10up more than ten years of experience coordinating teams and channeling creative capacity out of chaos. Ben has managed agency- and publisher-side cross-functional projects delivering superior service and care to clients of every size, industry, and region in the world. He’s overseen the restructuring of CRM and traffic management systems at the BBC and Fashionbuddha, the overhauling of CMS platforms and optimizing digital advertising at Willamette Week and the Association of Alternative Newsmedia, and a multi-million dollar software migration at NAVEX Global.
Born from the pristine waters of Flint, Michigan, Ben spent the formative Geocities years of his youth as a pre-professional ballet dancer and self-taught web dev dabbler in San Antonio, Texas. Packing the covered wagon and moving to the Pacific Northwest in 2001, Ben majored in Politics and Economics at Whitman College where he met lifelong friend and future fellow 10uper, Matthew Eppelsheimer. Beyond work, school, and friends, Ben draws inspiration from playing, experiencing and supporting live music. He volunteered for four years as PDX Pop Now!’s Development Director, leading the grant writing and individual donor fundraising teams in support of free, all-ages access to Portland’s music community. Currently, he volunteers as a member of the Advisory Board of Young Audiences of Oregon and Southwest Washington, the primary non-government supporter of arts education in the region.
When not volunteering, nothing delights Ben more than sharing travel tales, scheming construction of his ADU, running along the vistas of Willamette Blvd overlooking Portland’s downtown skyline, worshipping his hometown San Antonio Spurs, savoring freshly imported breakfast tacos, attending (and low-key crying at) anyone’s wedding, serenading grandparents on cruise ships with soulful karaoke (all oldies but goodies), daily yoga, weekly Pilates, sporadic hip-hop dance classes, and generally making merry while TCB (taking care [of] business).
Beverly Anderson Senior Team Lead
Beverly brings over six years of experience in client services as a project and product manager, building countless web products and native applications for startup and Fortune 100 clients, including Neighborhood Goods, Wyndham Hotels, HBO, and Netflix. Her ability to combine strong client communication skills with a servant leadership approach to team management has consistently delivered not only well-organized and executed projects, but also meaningful and innovative work for her clients.
Her passion for team leadership and facilitation began in childhood with team sports, and was later honed during collaborative research projects in graduate school. Before transitioning into tech, Beverly graduated with a master’s degree in linguistics from the University of Texas at Austin, and still welcomes any opportunity to geek out over conversational UI, natural language processing, and AI with her colleagues.
Having already fully embraced the remote work ethos, Beverly recently relocated back to Austin, Texas. When she isn’t distributing detailed call notes and action items to her teammates, she teaches yoga, gardens, volunteers at the local food bank, and welcomes any chance to beat the heat with a swim in the natural springs.
Bjorn Holine Senior Web Engineer
Björn has had a strong interest in web development and technology in general since high school and holds a degree in Management Information Systems from Iowa State University. With a desire to pursue a career working with the internet post graduation he began working for a local agency where a passion for WordPress began to grow and evolve.
Starting as a front-end developer but occasionally working with PHP his experience on both sides of the development spectrum increased and he was able to start focusing on WordPress development full-time at his second position. This focus on WordPress has continued throughout his subsequent roles at both local and international agencies.
Björn comes to 10up with over ten years of professional agency experience and has been working with WordPress for several years beyond that. He is actively involved in the local WordPress community through his attendance of meetups and WordCamps, he has developed a premium WordPress plugin that he continues to maintain and support in his free time, and he enjoys staying on top of the latest industry news.
When he’s not programming he enjoys hiking and cycling among various other outdoor activities, playing foosball, traveling, catching local music performances, watching foreign and independent films, following the financial markets and trying out new restaurants. He takes pride in his Swedish heritage and enjoys learning about cultural traditions.
Brad Mintz Senior Project Manager
With over two decades of experience, Brad has worked with teams to launch and maintain digital experiences for Emmy Award winning TV networks, international brands, the state of California and a Fortune 100 financial services company.
After earning a Bachelors of Business Administration in Marketing, he began his career at AMC Networks. Brad advanced from a marketing coordinator role to director of digital operations and integration. While at AMC, Brad had the opportunity to partner with 10up as a client on many WordPress website projects.
Outside of work, Brad spends time with his wife of 20 years, two kids and a Goldendoodle named Mac. On weekends, he can be found trying to burn a few calories at OrangeTheory.
Brandon Berg Senior QA Specialist
Brandon’s career in QA started over 10 years ago as a video game tester at Activision. What started as a college job ended up transforming into a passion for the QA practice — especially breaking things.
Over the last decade, he’s had the opportunity to engage with a wide variety of projects — ranging from simple marketing emails and websites to much more complex CMS sites, call center applications, and mobile applications for Android and iOS. He prides himself on the ability to jump head first into any project and adapt to a team’s needs. He’s looking forward to the next step in his career at 10up and is excited to get more hands on experience with WordPress.
Outside of the QA world, Brandon enjoys spending time with his two girls, which usually consists of swimming in their pool or at the beach, going for walks, or watching terrible shows on Netflix. When he’s not chasing them around you can usually find him trying out new restaurants (or repeating the good ones), drinking way too much coffee, working out in the garage, or playing the latest video games on Xbox.
Brandon Kenig Senior Audience Growth Strategist
Brandon is a longtime digital marketer with expertise in SEO, PPC, web analytics, social media outreach, online lead acquisition, and online reputation management. Brandon is also certified in Google Analytics and Google Ads and is an advanced user of many Google solutions. Brandon has also participated in beta testing for new Google products.
As a tech enthusiast and early adopter of digital marketing trends, Brandon’s digital odyssey has taken him from large, multi-national corporations to tech start-ups, with digital leadership roles at AMC Theatres, Inc, Cox Automotive/AutoTrader.com, and MobileUp Software.
Outside of his digital marketing, Brandon has a passion for public service and economic development. He served on the City Council for his hometown as well as serving as Council President. One of Brandon’s proudest achievements is the creation and passage of incentives to attract high-growth tech startups.
Brandon has served on the National League of Cities’ Information Technology & Communications (ITC) Committee, which advocates before Congress on behalf of America’s cities for innovation in broadband and telecommunications. He also currently serves on the board of the Kansas Entrepreneurs Policy Network, which advocates for startup-friendly public policy at the state and local levels.
Brandon graduated from Creighton University with Bachelor’s Degrees in Marketing and Political Science. He also completed a program certificate in political management at George Washington University in Washington, D.C.
Currently living in Kansas City, in his spare time, Brandon loves to travel (visits to 12 countries and counting), cheer on his hometown Royals, volunteer on political campaigns, and discuss politics on the weekly podcast he is proud to co-host, 2 MEN IN THE MIDDLE.
Briana Masterson Team Lead
Briana joins 10up as Team Lead with over fifteen years of varied agency experience, including interactive production, branding, advertising, and client management. She feels most connected to her creatively Type-A self when she is strategizing, ideating, building, and launching digital experiences as a member of a cohesive team.
Briana also enjoys diagnosing efficiency challenges, using design thinking to solve them, and evolving processes accordingly that help minimize error. She is an effective wrangler of people and personalities; especially when working towards a collective goal.
Briana’s previous professional chapters include maintaining 200+ hotel websites, facilitating packaging design for a toy company, implementing a more inclusive tech hiring ecosystem in Rhode Island, launching advertising campaigns for candy, saw blades, and five-toed sneakers, directing variety shows, and working in progressive educational reform.
Born and raised in Pawtucket, RI (birthplace of the American Industrial Revolution woooot!), Briana graduated from Brown University in 2003. After stints in San Francisco, South Africa, and New York City, she has decided that idiosyncratic Rhode Island is the only place that fully fills her proudly half-Syrian and half-Irish heart. Briana typically can be found engaging in one or more of the following activities at any given time: choreographing an eight count, pro-wrestling fanwomaning, hiking mountains, collecting questionably good art, and/or pontificating about Prince’s genius.
Brooke Wilds Team Lead
Brooke graduated Magna Cum Laude from the University of Central Florida and has been managing projects in the digital space for 8 years. She has always been passionate about organization and leadership, but her digital experience journey began in 2011 with a small independent app development company, working remotely with a team to produce freemium games for both iOS and Android.
Since then, she’s transitioned into the agency world and become passionate about delivering products and digital experiences that meet and exceed clients’ needs. She has worked with some of the world’s largest brands, including Facebook Inc., NBCUniversal, and Siemens.
Brooke builds trusted partnerships and thrives on collaborative ideation and problem-solving. She has a passion for understanding where efficiencies can be created and has a tenured history of utilizing successes and hurdles alike to create a better future, focusing on candid communication and retrospectives to achieve continued success.
In her spare time, you can find Brooke in the stands at Orlando City Soccer games, enjoying live music at local venues, creating fun nail designs, seeking out rare gems at thrift and antique stores, or traveling to new and exciting places.
Bryan Belanger Senior Front End Engineer
Bryan has been working in website design and development since 2007. Even at a young age, he had an interest in technology: first touching HTML in middle school and then C++ in high school. After getting a degree in Graphic Design, Bryan began working with WordPress and CodeIgniter to build rich web experiences.
He has worked on and led a wide range of web projects, including social network projects, web applications, as well as WordPress themes and plugins. He’s worked in many different verticals, building web properties for travel and tourism, healthcare, and the music industry. With experience in both design and development, Bryan enjoys connecting and building the many different aspects of a website.
Outside of building websites, Bryan spends time with his wife and English bulldog, Bowser. He can be found camping, biking, traveling, and enjoying the outdoors in general. He also enjoys building computers and being an active member of the Nashville WordPress community.
Cameron Terry Senior Web Engineer
After a chance discovery of Microsoft Frontpage on his mum’s old Windows 98 computer, Cameron began building his first websites at 12, laying the foundations for graduating from Robert Gordon University in Aberdeen, Scotland, at 19 with a BSc Computing for Internet & Multimedia.
After spending time with a few companies in oil and gas, he eventually joined his regional news publisher. It was there that a passion for WordPress began. In 2014 as part of the rebuild of The Press and Journal website, he helped construct one of the UK’s first two-way content flows between WordPress and their editorial system, which proved to be one of the formative tools for digital-first workflows. This was then adopted across the other newspapers in the business and became the catalyst for a single large WordPress network powering over 100 websites. He takes a great sense of pride in guiding and mentoring friends and colleagues to replace almost everything he built in the subsequent years, before a – rejected! – pull request brought him to 10up.
When Cameron isn’t being the company’s resident Wookiee, he can be found sinking hours into a book or two, listening to music, working his way through Star Trek again on Netflix, or playing an immersive RPG on his PS4.
Casey started his development journey at a very young age on the family computer that was given to him by his uncle. Originally starting out his career as a graphic designer, he quickly realized his true passion was with development but still retains his love for the creative aspects of design and tries to incorporate that within his day-to-day engineering tasks.
Early projects in his career focused on WordPress within the professional gaming community and included software used to control live broadcasts whereas the latter half of his career has been more product focused.
Casey was born in Santa Cruz, California and has spent the majority of his life in Northern California where he enjoys making music, riding motorcycles, and exploring the mountains. He has a cat named Buddha and enjoys cooking and collecting analog synthesizers as hobbies.
Chelsea Skovgaard Senior Front End Engineer
Chelsea has always been passionate about creating and trying new mediums whether it was coding, cooking, or crafting. She still remembers the first HTML and CSS website she created for a high school club. Upon starting college she spent time delving into other languages than coding, graduating summa cum laude with a double major in English and Humanities. After spending several years managing nonprofit websites, earning a Masters in Public Administration with a focus on communications, and serving on the Tech for Good Board in Denver, CO, she decided to devote herself to web development full time and create products for larger audiences. She completed a Front End Engineering Certificate at a challenging and industry recognized program.
After learning the ins and outs of front end web technologies, she took her coding expertise and started working at Revolution Messaging, an agency based out of Washington, DC. For several years, she built impactful websites for social movements, national nonprofit organizations, and political candidates. She led development on websites that went on to win Pollie and Reed Awards including the Me Too Movement website that also won an Awwward for Mobile Excellence.
Chris McConney Senior Project Manager
Chris joins the 10up team with a strong background in all aspects of the digital world. He graduated from Penn State University in 2005 with a degree in Business Administration. His digital career began with a nine-season run managing multiple websites, email marketing, and social media accounts for a Minor-League Baseball team.
Continuing his passion, Chris joined an international, creative marketing studio that leveraged custom design and full-stack development to help enterprise level clients increase revenue, reduce costs, and improve efficiency. The agency focused on WordPress websites paired with top-of-the-line search engine optimization and digital marketing. He earned multiple promotions by successfully leading complex projects and gaining client loyalty. Chris was able to become a catalyst for company success and productivity when he took on his final role as Chief Operations Officer.
He is a senior project manager with over 15 years of experience leading teams that provide high level digital solutions to help businesses achieve their goals and improve efficiencies. He has a passion for delivering services and digital experiences that meet and exceed client expectations. With his strong ability to communicate effectively through various markets and deliver results, he has built long standing relationships with clients from various industries.
While not working, he enjoys watching movies, traveling to the beach, passionately watching Philadelphia sports, golfing and going on hikes with his family and two dogs.
Claire Whittle Team Lead
Claire discovered her passion for marketing in all of its forms when studying for her A level qualification in business studies. Since then, she’s gained an honours degree in marketing from the University of Hertfordshire, including a year on placement at Nissan GB which kick started her career.
Claire quickly realised that her strengths lay in managing projects in a fast paced agency environment and she pursued a career in client services. Over the last 11 years, she’s managed successful projects for some huge global brands including Nespresso and L’Oreal.
Claire has lead on complex digital builds and migration projects, most recently migrating the automation of 3.6million email sends per year from Marketo to Dot Digital for the UK’s biggest wholesale group. This five month project involved managing cross agency teams, a complex API build, re-building all automation journeys and complete re-development of the new customer membership process.
Her experience in senior account management positions has given Claire a commercial and client focussed mindset in digital project delivery, managing expectations and giving clients complete peace of mind through her transparent approach.
When Claire isn’t building project plans or drafting scoping documents, she can be found on a plane to a European city, being shouted at by her personal trainer or being Aunty Chair to her two adorable young nephews.
Craig Bowen Senior Project Manager
Craig has been immersed in digital technologies since building his first professional website in 2006. He was intrigued by the ability to design intuitive interfaces and create structure and meaning around information. His inclination for organizing information made him adept at managing complex multi-stakeholder projects. In his previous role as Senior Manager Digital Media at Emmis Publishing, he led a cross-disciplinary team of digital managers and digital marketers representing six publications. He has managed multiple migrations including six websites with over 2MM unique visitors to WordPress, the migration of email marketing systems, the implementation of Doubleclick ad serving, and he developed a custom creative uploader tool for advertisers. In earlier freelancing work he designed the interface for a legal industry case/practice management SaaS startup, designed the labeling for a line of hair care products, and created websites for small businesses. Craig is excited to draw from his range of experience to drive successful project outcomes for 10up.
Having been a former 10up client, Craig was already familiar with their high caliber work and their collaborative culture. When a friend at 10up let him know about the opportunity, he jumped at the chance to join the team. Now he wants to do for others what he appreciated so much as a client: top-notch communication, excellent results, and building relationships.
When he’s not working, Craig loves to express his creative side by baking anything from brownies to French baguettes to his favorite: cakes (including a few tiered wedding cakes!). He enjoys traveling the world with his husband and playing with their two St. Bernards when at home in Indianapolis.
Curtis Loisel Senior Web Engineer
In 2012, Curtis graduated from Full Sail University with a degree in Web Design & Development. After graduating he did 6 months of freelance work where he quickly adopted WordPress as a preferred platform for clients due to it’s powerful publishing abilities out of the box, it’s easily extensible nature, and the great community supporting it.
Since then, he has worked full time with WordPress agencies and VIP partners developing enterprise publishing systems for some of the biggests companies in the media industry. He has also contributed to WordPress core, many various plugins, and frequently offers assistance on the public support forums.
When he’s not building awesome publishing tools, you might have a bit of trouble finding him, he doesn’t seem to stay in one place for very long. On a normal day he might be at home gaming, or rebuilding his PC yet again. If he’s not home you might find him on some remote mountain snowboarding!
Daine Mawer Senior Front End Engineer
Daine has been a committed (no Git pun intended) and passionate open source follower for over 6 years now. Completely self-taught from the ground up, Daine has managed to grab the attention of many award-winning agencies and media houses in South Africa, not to mention international brands such as Women’s Health, Men’s Health and award-winning author, Ken Follet.
Daine gravitated to WordPress early on in his career, learning the ins and outs of theme and plugin development. He regularly contributes to the WordPress.org support forums, speaks at WordPress South Africa Meetups and WordCamp Cape Town
When the laptop closes, Daine fills his time traveling, running and spending most of his disposable income on coffee in and around Cape Town’s hip food and restaurant culture.
Dana Richmond Senior Team Lead
Dana began managing web projects in 2005. She’s collaborated with teams using a variety of open and proprietary platforms to build elegant site implementations for major brands like Ticketmaster, Nestle, and Dell.
While not a developer, Dana’s comprehension of advanced engineering concepts is impressive. She artfully bridges the gap between client and engineer when defining project scope, approach, and timeline. Well versed in several traditional project management philosophies, Dana embraces the foundations of the Scrum methodology and is a certified Scrum Master and Product Owner.
When away from the keyboard, Dana enjoys as much time as she can with her daughter (when she’s home from FSU), shopping, and relaxing at the beach.
Daniel Gent is from the north of England but has been living in the south of Spain. For the last few years, he’s been working exclusively in React.
He was born in Asia where he spent his formative years in Kuala Lumpur. At the time, computer technology was significantly cheaper than in England which most likely giving him a head start to his hobby. Even from a young age, Daniel felt a strong pull towards tech.
Daniel graduated with a degree in computer science from the the University of Manchester. Since then he has worked in a range of industries: investment banking, luxury holiday rentals, and influencer marketing among them.
No stranger to remote work, he spent several years in South America doing the digital nomad thing. Currently living in the south of Spain, outside of work you’ll probably find him on a bicycle looking at obscure archaeological ruins.
Daryll Doyle Senior Web Engineer
After realizing that his passion for photography wasn’t going to pay the bills, Daryll started a BSc in Computing. He graduated in 2012 and has been writing PHP ever since.
Daryll worked for a couple of agencies in his home county of Cornwall, where he progressed from a fresh graduate to lead developer, improving his skills along the way. WordPress became a core component of Daryll’s toolbox which he leveraged to architect solutions whenever possible. Daryll has developed WordPress based solutions for countless businesses from small, local companies to multinational corporations and NGOs.
Within the WordPress world, Daryll has made several contributions to core, but Daryll’s best achievement has been Safe SVG; an SVG sanitisation plugin with over 300,000 downloads. Furthermore, this allowed him to give a 40-minute talk at WordCamp London on the subject of SVG security.
When not writing code, you can find Daryll spending time with his young family, walking around the beautiful Cornish coastline, cooking, or training Brazilian Jiu-Jitsu in which he enjoys competing.
David Chabbi Senior Project Manager
David is a London based project delivery specialist with 10 years experience working on both the client and agency sides of the fence. A graduate of Sussex University in Multimedia & Digital Systems, he has worked in a range of industries and roles ranging from cameraman and online editor of record breaking videos for Guinness World Records to project managing big budget websites in the Legal sector.
Prior to joining 10up he’s been at the leading Marketing Agency for Hospitality in the UK, first as Studio Manager and then Project Director. He worked on the full gamut of project types for big name clients such as Smith & Wollensky, Sky Garden, Marriott International and Facebook. Heading up the Projects Team he was responsible for the entire Project Portfolio ranging from app & website development to branding and identity development for hotels across the world. He also hosted the annual agency award ceremony as he enjoys putting on a bow-tie and making the odd tongue-in-cheek joke about the boss.
David is a full fledged member of the WordPress family and has been working with it throughout his career. He has been known to dabble in the odd WordPress bespoke CMS build of his own in his spare time and also speak at length to potential clients about its benefits and quality. His most famous quote is “some of the biggest websites in the world are built on WordPress, so I can guarantee that it will be able to deliver everything you want and more.”
David has always been referred to by his surname “Chabbi” by everyone professionally and personally and when he’s not working you are most likely to find him being sporty somewhere. Be that on the tennis court, badminton court or football pitch (as the manager these days as his legs aren’t quite what they were in his twenties!) he’ll be around competing at something.
David Chandra Senior Web Engineer
After completing his education in Economics Study from Diponegoro University, David began working as a salesman for a multinational corporation. In his free time he loves to blog and write about his experiences. And that is how he was introduced to WordPress.
He started to build plugins and themes for his own website and eventually released his code to help others who were experiencing the same problems he was. Eventually, in 2012 David began freelancing full-time as a WordPress developer. As a freelancer, he helped build custom solutions for businesses and website owners, partnered with web agencies around the globe, and built various products for WordPress shops.
David is a WordPress Core contributor and has released 15 plugins and 10 themes at the WordPress.org repository with over 150k downloads.
When away from the keyboard, David likes to spend his time hanging out with friends, working out or meeting up with new people in the local community.
David Greenwald Senior Systems Engineer
David entered the WordPress space after an award-winning, decade-plus career as a culture journalist and photographer for the Oregonian, the Los Angeles Times, Billboard, Rolling Stone, and others. His work ranged from a dispatch from the world’s biggest Magic: The Gathering tournament to chronicling the vinyl revival, but with interviews with Garth Brooks, 50 Cent, and Carly Rae Jepsen behind him, it was time for a change.
Starting from theme-building on his own longtime music blog, David discovered a passion for web performance and was soon provisioning servers and load-testing caching strategies for clients including the Rose City Comic Con and Marijuana Moment—keeping their sites humming through ticket on-sales and breaking news days. As a self-taught developer, he has run the gamut of WordPress challenges, from securing hacked sites to modernizing aging theme codebases to full-stack speed optimization. His work untangling a years-long MySQL problem at Los Angeles music blog Passion of the Weiss became a talk on WordPress database optimization, which he’s given at WordCamp Seattle and WordCamp Portland, and he continues to write about systems and front-end topics and open-source his findings on GitHub.
With his journalism background, David believes firmly in the WordPress mission to democratize publishing, and sees performance as a way to reach broader goals of accessibility and sustainability for a greener, more open web. Joining 10up in March 2019, he’s excited to have a hands-on role in making the web faster for everyone, one benchmark at a time.
David lives in Portland, Oregon, with his wife, daughter, and cat, and spends his free time being first in line for Marvel movies and co-hosting a weekly TV podcast. He still listens to as much new music as possible, even though rock shows are past his bedtime now.
Dhanendran Rajagopal Senior Web Engineer
From the day when Dhanendran wrote his first program in C during his school days (just to display some pattern using asterisks), he has been enjoying the magic of programming. Just to further enjoy the magic, he has picked up many a side project and wrote numerous lines of code for those projects! He has an interest in design patterns, security, standards, OOPS, caching and optimization.
He joined GlobalEnglish after graduating with a Master of Computer Applications. In his first corporate job, he mainly worked on content curation based products which were developed in Drupal and Angular.
Following his first job, he joined News Technology Services where he worked for NewsUK’s WordPress application where 250+ editors work 24/7 to publish 500+ articles per day. His major contributions are for TheSun newsroom and it’s child sites TheSun.com, Irish Sun, Scottish Sun, Dream Team and TalkSport.
You can often find him volunteering at local meet-ups, speaking in multiple WordCamps across the country and contributing to WordPress core in terms of code, translation, plugins and as a meet-up organizer.
Outside of work, he really enjoys long drives with his wife and son along with Illayaraja music. He also reads historical or literature books and stays busy trying new recipes.
Dianne Gillespie Team Lead
Dianne has been managing projects in the political and non-profit sphere, balancing down-ballot campaigns with large-scale nationwide programs, before turning her focus to digital project management.
Prior to joining 10up, Dianne worked as Senior Digital Project Liaison at Revolution Messaging, delivering award-winning custom websites for clients that include Kamala Harris for Senate, Ocean Conservancy, Giffords: Courage to Fight Gun Violence, and the Movement for Black Lives.
Dianne graduated from Webster University in St. Louis with degrees in International Relations and Spanish before eventually moving to Washington D.C. In her spare time, she is trying to teach her cats, Tia and Tamera, to fetch (we’re getting there).
Dmitry Mayorov Senior Front End Engineer
Dmitry’s journey with web development started in school where he created a Linkin Park fan website that got him and one of his classmates an A (classmate was watching Dmitry code).
That first little project kickstarted a very exciting chain of events for Dmitry that include learning how to code, building a first client website, signing up for a scary project and figuring out how to build it later, building public themes and plugins for WordPress, speaking at and organizing conferences, contributing code to WordPress, building websites for Fortune 500 companies and NYT Bestselling authors, and many other things that don’t fit in one sentence.
Dmitry thrives on a cusp of development, design and project management. He is a strong believer in the Why behind all decisions and actions and likes to build things that make sense.
Outside of work hours, you can find Dmitry in the gym, running, or driving to the nearest (or distant) park or mountain to hike and try local food.
Elena Bargo Senior Account Strategist
With over 8+ years of experience in the advertising industry, Elena is an accomplished and seasoned strategic account manager with global B2B and B2C advertising, CRM, and digital marketing experience. She has a demonstrated history of working in the marketing and advertising industry with multiple Fortune 500 clients as well as startups.
She began her career internationally in countries like Brazil, Italy, the Dominican Republic and Haiti working in the healthcare and nonprofit space. And in 2011 continued her career at one of the largest Ad agencies worldwide, Ogilvy, where she supervised and managed the strategic development & execution of member communications for the largest hotel loyalty rewards program worldwide.
Elena is smart and shows incredible dedication to her work, while building deep trusting relationships with clients. Her positivity and drive to constantly improve the work and process is appreciated by both the internal team and clients alike, making her a great asset to any business she works on.
Outside of the marketing and advertising world, Elena is also a professional actress. She has grazed the big screen in several feature films and can also be caught in a few commercials! She loves traveling the world eager to learn new languages and explore new cultures and is the proud owner of two rescues pups.
Erik Gruber Senior Content Designer
Erik has over 10 years of experience as a content strategist, copywriter, and storyteller. He joins the 10up team after five years as a freelancer and consultant. During his time as a freelancer, he was fortunate to partner with agencies (Vonnda, Brain Traffic, Spot Communications), large corporations (U.S. Bank, 3M, S&P Global, Polaris), small businesses (Dispatch, La Jolie Suite, Softies PJs), and higher ed institutions on website redesigns, rebranding projects, content strategy, voice and tone, social media, and content marketing.
During every project, he likes to ask himself 3 questions –
1. Am I helping people accomplish their goals?
2. Am I doing what I can to make the user happy?
3. Am I writing like a human being?
First and foremost, Erik thinks of himself as an explorer. He’s at his best when he’s learning new things, asking questions, going on adventures, and working on solutions for difficult problems. When he’s not helping people build websites, Erik loves reading, traveling, seeing live music, eating delicious food, drinking good beer and whisky with friends, playing Dungeons & Dragons, and hanging out with his girlfriend and dog. He doesn’t like wet socks.
Erik lives and works in Saint Paul, MN. He has a BA in Writing with a minor in Film Studies and an MA in Communication, specializing in brand storytelling. He’s presented at MinneWebCon and has been published on forbes.com.
Eugene Manuilov Senior Web Engineer
Eugene’s adventures in engineering started in the late 90’s when he learned Pascal. After his time with Pascal, he worked with Delphi, C++, and C#, eventually digging into PHP in 2009. Eugene spent some time with frameworks like Symfony and Zend, before finding the platform he decided he wanted to concentrate on in 2011: WordPress.
Since 2011, Eugene has been a freelancer (in the top 10% for PHP on StackOverflow), Senior WordPress Developer at an agency, and a Lead Developer at WPMU Dev. He has an affinity for normalized, maintainable, clean code, and clearly loves a challenge.
In his spare time, he likes a good chess match, skiing in the winter, and “building his own death star to rule the world”.
Fabian Kaegy Senior Front End Engineer
Fabian is a life long learner, who started his technical journey in school. He was in charge of the marketing, lights and sound for all events happening at his school. While developing sites for events he found his passion for web development, which he later turned into his own agency.
Being passionate about all things creative he combined the two interests design and development, and began workin on custom WordPress themes and plugins. After graduating (and studying abroad in the United States), he jumped all in at his company. He spent five years developing custom WordPress sites for clients and helping them through all forms of media to share their message with the world. Being in charge of a small team and working closely with clients, he refined his skillset and grew as a developer.
When the WordPress team started development on Gutenberg, the new editor for WordPress, Fabian became more active in the WordPress community and began contributing to Gutenberg, TwentyNineteen, TwentyTwenty and other projects.
Away from the computer he spends most of his time outdoor walking with his dog Finn, taking pictures of nature or making movies. Since 2019 he’s also an elected member of his local town council.
Felicity Hollis Senior Project Manager
Felicity’s love of digital started 10 years ago when she was client-side at the prestigious department store, Selfridges, in London. She jumped at the chance to be part of the team to create and launch the first ever Selfridges retailing website and hasn’t looked back since.
Felicity joins 10up as a Senior Project Manager bringing with her a wealth of management and digital experience both client and agency side. After spending 7 years in the digital fashion industry, Felicity had the opportunity to be a part of a large replatforming project at Harrods where she fell in love with project management and took this as an opportunity to move over to an agency to enable her to work with a wider range of clients and industries. Since then she has worked with big tech companies, local authorities, and charities and has managed a variety of different projects, from CMS migrations, to full web redesigns and web and app builds. She has a passion for working collaboratively with clients, from discovery through to launch and beyond, understanding business goals and making them a reality.
Outside of work you can usually find her walking her rescue dog Heidi, visiting her favourite cities in the UK and Europe, or cooking delicious meals for her friends and family.
Jacqui Montano Team Lead
Jacqui graduated from Hofstra University in 2005 with a Bachelor’s Degree in Graphic Design. After several years of working on her design and client services skills in different industries (retail, hospitality, and real estate), Jacqui found her way into the agency world as an Account Manager.
As she gained experience in digital marketing, her strength in project management began to rise to the surface. She was eventually promoted to Production Director at her previous agency, Digital Surgeons, where she built a project management department from the ground up and managed a team of four.
For the past 7 years, she has managed award-winning custom website builds for clients ranging from small startups and nonprofits such as BossKey Productions and HRC, to large CPG and e-commerce brands such as Freshpet and eos. Her biggest WordPress accomplishment was the launch of the Freshpet website. The site included the use of Advanced Custom Fields, a custom guided selling experience, store locator integrations, blog editor, web forms, language translator, and nutrition calculator.
Outside of 10up, Jacqui likes to brag about her side hustle as a food stylist and recipe content creator on Instagram. She has also coached a nationally-ranked high school dance team from Branford, CT, for the past 10 years.
Jaki Levy Senior Project Manager
Jaki comes to 10up with a background in Art and Technology, having graduated from NYU’s ITP (Interactive Telecommunications Program). In 2013, he was invited to The White House as part of The Champions of Change cohort where he met the CTO of the United States of America.
Jaki began working with WordPress in 2005. Since then, he’s lended his WordPress expertise to organizations like Burning Man, Sotheby’s, MTV, MoMA, and other global brands. After having spent the beginning of the pandemic working on enterprise software that wasn’t open source, Jaki decided it was time to bring his talents back to open source land.
One of Jaki’s proudest WordPress moments was helping Burning Man launch their new WordPress site. After years of having their website constantly crash, this launch was “uneventful” – and that’s just the way he likes it.
When he’s not keeping everything in WordPress land running smooth, you can find him riding his bike, cycling, planning outdoor outings, training for triathlons, or simply cooking a homemade meal with his wife. He is excited to start sharing his repertoire of dad jokes with his daughter.
James Morrison Senior Web Engineer
James has been interested in the web since the mid-1990’s when his Dad bought a family computer and he worked out how to plug in a modem. Discovering the “view source” link in a browser opened up a new world and he quickly learned how the structure of a page was made.
Despite a small setback when he took a computer apart, rebuilt it, and strangely it stopped working, over the next ten years, he taught himself how to program, build websites and discovered WordPress. After helping a few local businesses with their sites, he realized this was the beginning of a career began working full-time as a freelance developer.
Following this, James was invited to join a Brighton-based agency as a WordPress developer where he worked on (literally) hundreds of projects of all sizes and complexity, providing support, consultancy and engineered innovative solutions to complex challenges. Additionally, he was responsible for defining and introducing processes and mentoring and training colleagues.
Of many notable accomplishments, two that he is particularly proud of are: helping a global brand to significantly reduce page load times through an analytical investigation of their infrastructure and the implementation of a series of improvements; and building a bespoke Multisite setup to allow sub-sub-sub-sub-directory (you get the picture) mapping through a custom ‘sunrise’ process. The clients’ in-house team had spent months trying to accomplish this, and it was gratifying to see how happy they were once this was complete.
James never stops learning and loves to explore new technologies and being intellectually challenged. He has given talks at WordCamp Brighton and Manchester and local WordPress meetups and has a keen interest in WordPress Multisite, infrastructure, and process automation.
In his spare time, James spends time with his two (soon to be three!!) children, swimming, reading and working on side projects. And playing with Lego—who doesn’t love Lego?
James Styles Senior Front End Engineer
James happily discovered a passion for web development by chance in 2012 and hasn’t looked back since. This discovery was somewhat of a surprise to all as it came after studying Sports Science at university and a year teaching English in South Korea. James is largely self taught and has taken learning about web development from something interesting to do into a career.
Initially James cut his teeth interning in London for a small WordPress agency and quickly thereafter moved into freelancing. He feels fortunate to have a job that’s allowed him to follow his other passion – travel. He’s lived and worked as a front end developer in Sydney, Australia and in Vancouver, Canada for a number of years. Now he’s back at ‘home’ in the UK setting down some roots.
“Making things look nice” is one way to describe what James does, but that’d be severely underplaying it. He’s got a great eye for detail, an interest in accessibility and performant CSS animations. A problem solver who favours where at all possible keeping things elegantly simple.
Before joining 10up he was leading the UK development team for the Canadian based agency Domain7. One of the reasons James made the move to 10up was to be part of a fully remote company and to focus on WordPress development.
When not writing code or learning to play the piano James will often be found outside somewhere in the Cotswolds. Whatever the weather he’ll usually be hiking, foraging for food or mountain biking.
Jamie Graham Senior Front End Engineer
Jamie started doing web development as a hobby while working in a different industry, but enjoyed it so much that he soon made the decision to make it a full time career. Early in his career Jamie operated a full service nano agency, and later focused solely on Front-End Engineering, partnering with digital and ad agencies to offer those services. In time he joined the Front-End Engineering team at Vancouver digital agency Domain7, where he advocated for greater use of WordPress, and built exciting WordPress projects for large companies and higher education institutions.
In 2017, wanting to continue to push the boundaries of WordPress development, Jamie joined the 10up team. He had the amazing opportunity to contribute to high profile projects such as ESPN fivethirtyeight and The Undefeated, the Microsoft News and Blog networks, and the 9to5Mac network.
In 2018, Jamie left 10up to take on the role of Digital Lead at Vancouver design agency Dossier Creative. In this multifaceted role he led efforts to create a new digital department within the agency, helped to introduce digital design practices, created DevOps systems and processes, and led development on projects.
Jamie is a father of three children, with whom he loves to go on adventures exploring the outdoors on Vancouver Island. Jamie and his wife Jennica love to travel, obsess over their garden, and do brewery crawls by bicycle. On the rare occasions he has free time, Jamie finds great satisfaction doing woodworking, and attempting to write fiction.
Jeanne Sullivan Senior Project Manager
After working on Tammy Baldwin’s first Senate campaign, Jeanne got bit by the technology bug and has been working on digital projects ever since. From building websites for Congressional candidates to the delivery of a custom tool designed to help visitors determine their “Brinner” (breakfast for dinner) style, Jeanne has had the pleasure of engaging with a variety of clients in the political, nonprofit, startup, and agency realms.
Most recently, Jeanne worked for the Jewish United Fund of Metropolitan Chicago leading projects that supported the fundraising and community outreach initiatives of the organization. During this time she spearheaded the implementation of Salesforce CRM and custom event registration portals.
Jeanne graduated from Carthage College with a degree in Western Thought and Political Theory, and a minor in German. In her free time, you will find her cheering on her favorite soccer teams (Chicago Red Stars and Arsenal!), reading, or hanging out with her pups, Miss Sidney Prescott and Sophie.
Jessie Johnston Senior Project Manager
Jessie was working on a degree in Wildlife Biology when she started to learn to code as a hobby and changed her life. Finding the world of the web and what you can do with it too appealing, she became a full-time developer at Western University before her skills at communicating tech-speak to other departments led to her moving up into planning and managing the projects instead.
During her two decades of experience delivering digital solutions, she has helped plan & develop online solutions in education, non-profit, enterprise and government contexts, working with users and data from across the globe – and even the International Space Station.
Outside of work, she continues to focus on the principles of lifelong learning and the value of education, both as a student and as a teacher in Continuing Education. She can usually be found hanging with her husband and her dog, indulging in her hobbies of cooking tasty food, drinking good whiskey, planning her next tattoo, and geeking out in any way possible.
Jon Christensen Senior Front End Engineer
Jon has always had an interest in design and technology, computers in particular. He started learning how to code in high school, and built his first computer shortly thereafter.
After getting a Bachelor’s of Fine Arts in Graphic Design, he dove into the digital design world via the mid-west marketing agency scene. Working mainly with small businesses, as well as a few larger clients, he worked on making great solutions for all involved using the design foundations he learned at school as well as with clean code. Because of this bridging of skill sets, Jon has gone from designer, to hybrid front end developer, over to a full front end developer position.
He is always interested in the new and shiny things in the web world with CSS and JS, including flexbox, grid, front end frameworks, and the constant flow of new and updated APIs. That doesn’t mean he drops everything to go after them though. He believes in getting solutions that work for users first, with emphasis on performance and accessibility. For these reasons and more, Jon was drawn to working with 10up.
The self-proclaimed “all around nerd” also does plenty of things outside of work, including playing various board, tabletop, and computer games with friends, following local and national hockey, spending time with his family, and of course adding to his growing fantasy weapons collection.
Joseph Grainger Senior Web Engineer
Joe is a self-taught developer, building his first website at the age of 11. Eager to learn more, he continued to teach himself other languages and frameworks, where he eventually found WordPress. With its strong community and resources available, WordPress became his go to when building websites. Over the years, he developed his skills further creating sites for family, friends and his local band.
As well as code, Joe has a love for gardening, and in 2008 he moved to Falmouth, Cornwall to study a BA in Landscape and Garden Design. After completing the course in 2011, Joe returned to web development as a freelancer creating websites for his peers. Over the years he built up a portfolio which helped him land a job at an agency, where he gained valuable experience over his six years there.
To this day Joe continues to learn, exploring different web technologies by creating small projects and releasing them on Github. His most notable WordPress project is PostTypes, a library that helps developers create custom post types easily.
In his free time, you’ll find Joe playing sports, strumming his guitar and exploring the beautiful beaches and landscapes of Cornwall.
Joshua Abenazer Senior Web Engineer
After earning a Computer Science degree, Joshua was introduced to WordPress at his first job, where he was supposed to set up WordPress blogs. Curiosity got the better of him: he started reading the core code like a novella, in his words, “engrossed in the deft interactions of code, semantics and user experience.” There was no looking back.
Before joining 10up, Joshua worked at rtCamp Solutions, where he quickly climbed from Senior Web Developer, to Team Leader, to Product and Project Manager. In his first year, he was awarded “Most Geekish Employee”; the following year he was awarded “most valuable employee.” During his time there he built a responsive theme framework, wrote documentation for their products, developed an internal help desk module leveraging bbPress, and provided mentorship and training for employees.
Joshua has also been putting his WordPress expertise to good use by helping the wider community. He’s amongst the top 6% for WordPress on StackExchange; he earned bragging rights and some goodies by reaching the top 50 within two months of joining! He’s also a proud contributor to WordPress 3.8 and 3.9, and maintains a couple of plugins and themes on the WordPress repository.
When he’s not building powerful websites with WordPress, he cycles around town, swims, exercises, and frequently travels to exciting places.
Junaid Bhura Senior Web Engineer
Junaid built his first website when he was 16 after teaching himself HTML, and has been in love with web development since. It’s his job and his hobby, and he can’t seem to get enough of it.
He built his own CMS on PHP before delving into WordPress in 2009, and has been a strong believer in open source and the WordPress community since. He has built a couple of open source plugins which are collectively installed on a few thousand websites.
He has been a professional freelancer for over ten years, working with clients from around the world, helping them architect and build scalable websites. Junaid enjoys constantly learning, and was introduced to 10up during his quest for engineering best practices.
When he’s not working Junaid enjoys spending time with his wife and friends, taking walks, watching movies and YouTube.
Katie Nelson Senior Project Manager
Katie has been working in the software project management field since 2006. After graduating from the University of Minnesota with a BA in Sociology without a clear idea of what to do next, a friend recognized that Katie’s natural ability to organize might translate well to project management and recommended her for her first project management position. Nearly 12 years later, Katie continues to enjoy her craft. Katie would go on to obtain her PMP certification in (project management professional) in 2013.
Katie has been fortunate enough to manage a variety of projects, everything from custom event registration, to intranet sites, and anything in between. Katie was first introduced to WordPress in 2008 and loves the control and freedom WordPress offers to clients.
Katie’s favorite things about project management is working with clients as a strategic partner and guiding clients through the exciting world of software development.
Katie and her family recently relocated from Minnesota to Washington. Katie loves the Pacific Northwest and does not miss the cold winters in Minnesota. Outside of work you’ll find Katie hiking with her husband and daughter or working on never ending home improvement projects as she and her husband restore their 1954 house.
Kenny Toffelmire Team Lead
Kenny’s career managing digital projects began in 2013 at a small digital agency in Chicago; focusing mainly on WordPress and WordPress VIP projects, with some print and brand development as well. From there, Kenny went on to a mid-size digital agency in Chicago (headquartered in NYC) that focused on mobile app development and enterprise software to gain further experience in managing different types of digital products.
Kenny has managed projects that range from marketing sites for small businesses to complex builds for start-ups and major brands alike.
Originally from the small town of Watervliet, Michigan, Kenny moved to Chicago in 2007 to attend Columbia College Chicago where he received a B.A. in Marketing Communications.
Kenny has a 1-year-old son and a baby girl on the way. When not plugged in, Kenny enjoys spending time with family, cheering on Chicago sports teams, listening to music, spending way too much money on action figures, and playing video games.
Kristina Corbitt Senior Project Manager
Kristina is a natural-born organizer and leader with over 14 years experience in project and program management. She was drawn to 10up by her love for WordPress and best-in-class delivery.
After graduating from Pacific Lutheran University, with a senior thesis proving the superior real-world applications of a theater degree over a business degree, Kristina advised and trained design-build professionals on effective project management and project communication.
She then proved her project management prowess through many roles (project manager, training manager, community manager, and eventually Director of Success Management) at LexBlog, the WordPress agency for the legal industry. Her contributions were pivotal in transforming the agency from startup to global SaaS provider – built on WordPress – with a broad subscription base.
Before joining 10up, Kristina led successful delivery and deployment (<1% error rate) of 800+ email and SMS deployments and 750+ customer lists monthly for T-Mobile through Wunderman Thompson – a renowned global digital agency.
Offline, Kristina enjoys a range of active hobbies including (but not limited to) backpacking, skiing, cooking, dog training, improv theater, softball, global travel, and building complex spreadsheets to catalog and analyze various aspects of her life.
Kyle Bridges Senior Project Manager
Kyle has been the “web guy” since his teenage years. What began with MS-DOS and a dial up connection has taken him across the world and to 10up as a Senior Project Manager.
Leveraging a passion for consumer psychology, Kyle has carved a path in both digital and ad agency worlds managing teams, guiding clients, and directing multi-faceted campaigns.
After graduating from Michigan State University, Kyle headed west to Oregon. Here he spent nearly a decade shepherding clients through complex solutions at a digital agency as well as leading a creative team at a renowned ad agency. Over this span, he has evolved from a Social Media Intern to a Digital Strategist, Director of Client Services, and Account Manager collaborating with his colleagues to craft industry leading web applications, products, and tools.
Kyle has also been fortunate to travel the world having visited 6 continents and counting. In 2017, he spent 2 weeks in the foothills of Nepal partnering with a team of international IT experts bringing internet to rural schools and medical clinics. When he’s not overseas, you can typically find him spending time with his wife and daughter, playing soccer, hitting the trails for a run, or cheering on the Spartans and Timbers.
Laura Davis Senior Project Manager
Laura Davis joins 10up with five years of consulting and agency experience including design research, content development, and client management. She enjoys implementing design thinking to stay focused on user-needs, combining creativity and organization that lead to effective digital solutions.
After earning her B.A. in politics from Whitman College and living as a Fulbright scholar in Chile, she worked in the nonprofit sector for eight years before becoming an agile convert. She received her ScrumMaster certification in 2015 followed by the Scrum Product Owner certification which she leverages to provide effective communication and keep project teams and partners aligned on goals.
Laura’s previous chapters include managing projects around online course creation, marketing initiatives, sales materials, and full website rebrand implementation. She has had the opportunity to lead teams designing solutions for brands such as Microsoft, Adobe, KinderCare, and the University of Oregon.
Laura’s favorite thing about project management is working with clients as strategic partners to fully understand their needs, goals, and objectives, and then harnessing that vision into a reality with a collaborative team. She also enjoys training clients up to make the most of their new tools, putting her master’s degree in international education to work.
Outside of the job, Laura is often stand-up paddle boarding on a river, planning a backpacking trip, cooking meals with friends, or training for a triathlon. She enjoys volunteering as a supporting advisor for Portland Design Thinkers and as mentor for PDX Women in Tech.
Laura Lussier Lead Project Manager
Laura first got her start in project management back in college as a producer directing animated shorts at the Art Institute of Los Angeles. Back then she didn’t know what project management was, or that it could be a career. What she did know was that she loved helping highly talented people get together and produce great work.
After college, she wandered the digital web as a freelance copywriter until 2012 where she landed a job as a project manager with a WordPress development agency. Already familiar with WordPress to launch her freelance business, she excelled in her new role, pivoting to manage WordPress developers instead of digital artists, to create beautiful, efficiently built websites. It was during this time that Laura truly fell in love with the platform, and its ability to make content creation as simple and intuitive as possible for everyday users like herself.
In 2016, she moved to content26, a digital ad agency whose bread and butter was helping manufacturers compete on shopping giant Amazon. Here she got her real taste for enterprise clients, managing the digital catalogs of big brands like Newell, Abbott, Unilever, Belkin, and Coty.
Her two crowning moments were first with Newell, leading a giant digital catalog refresh that averaged 1000 new product descriptions per month across 8 different brands. Then most recently with Coty, managing a team of advertising strategists that resulted in her client reporting a net positive return on their ecommerce business within 3 months of engagement.
It was at content26 that the first thing she ever learned and loved about project management came back full circle: unblocking talented people so they can do their best work. Laura loved being the pillar that her team relied on, first as a Sr. Project Manager, and then as a Manager of the PMO team, helping her project managers, writers, editors, designers, and strategists focus on their best work while she handled all the nitty gritty details. Under her watch, she made sure everyone was marching in the right direction. This drive to help teams run to their best ability is a passion and a calling that she now brings to 10up.
Outside of work, Laura is an avid reader and loves to both write and draw (she can do math too!). A former animator and digital artist, you can find her sharpening her drawing skills on her tablet, or working on her next urban fantasy novel with her writing partner. Laura lives with her husband and two silly furballs in Washington State, but more often can be found roaming the landscape of Eorzea on Final Fantasy 14.
Lina Wiezkowiak Senior User Experience Designer
Lina’s been officially called an Experience Designer since 2015. The previous three years she worked in a sales strategist role for New Zealand’s leading legal publisher Thomson Reuters. It was during that time that Lina decided she wasn’t done learning yet, so she embarked on the journey of completing a Master’s degree in co-design and design research. After passing with first class honors at Auckland’s University of Technology in New Zealand, she was immediately headed for UX. Lina’s passion for social research methods and all things digital were a natural fit for the then still nascent industry of user research.
Lina loves people, problem solving and design, which is why she calls being an Experience Designer at 10up a vocation rather than a job. With a talent for group facilitation she listens, observes, learns, understands and changes. Those who know her would say that she’s all about creating culture. She uses humour, compassion, and empathy to help those she works with reach their goals in record time. Focusing on solutions she dares to dream big, but is humble enough to understand what’s possible. And then she goes and makes it happen.
Outside of work Lina is obsessed with rock climbing, and in her free time you will most likely find her exploring new climbing areas. As much as she loves adrenaline and the outdoors, her second passion is a lot more relaxed. Her PlayStation has her spend many an hour lurching happily on the couch, gaming with friends from all over the world. Lina is also slightly obsessed with written words, and enjoys to read and write stuff in either her first or second languages German and English.
Liz Miller Team Lead
Liz is a proud graduate of Kansas State University where she majored in Mass Communications and Journalism with a concentration in Advertising. She also has a minor in Business, providing Liz with a solid foundation with which she has used to build her online career.
After graduation, Liz enthusiastically dove into the world of account management. She primarily worked with small businesses to grow their presence online through paid media. Switching gears a bit, Liz moved over to the agency side and has been able to dip her toes in a variety of channels such as email marketing, web, e-commerce, and social. She has had the opportunity to work with a diverse portfolio of clients and truly enjoys building relationships and playing an active role in achieving business goals.
Project management was a natural fit for Liz, known to be detail-oriented and process-driven. Liz is excited to continue to grow as a project manager and expand her knowledge of the ever-evolving digital world.
Outside of work, Liz can be found soaking up all that her hometown of Kansas City has to offer. Liz and her husband are passionate fans of the Kansas City Chiefs and Royals and try to catch every game they can. They also frequent the bowling alleys around town attempting to break their high scores.
Luca Ricci Senior Web Engineer
Luca is a tech enthusiast with a strong passion for WordPress and automation. He built his first website for fun when he was just 8. 15 years and many different jobs later, his interest turned into a passion. He discovered WordPress and it was love at first sight.
He began his career as a freelancer helping local businesses with their sites and collaborating with some local agencies. A couple of years after, he joined a local agency as a Full-Stack Developer where he mainly worked on WordPress but also some Magento and frameworkless projects. His love for WordPress led him to WordCamp Brighton where he was invited to join one of the biggest WordPress agencies in the UK.
During his time there, he led many successful projects for enterprise clients and developed into a Senior WordPress Engineer. He also helped the company improve processes and workflows. Luca loves learning and sharing his knowledge. He has been speaking at some WordCamps in Italy and in the UK when he can.
Luca lives in Mondolfo, a small village in the middle of Italy and when he’s not working he loves traveling, supporting his favorite football team Inter Milan and binge-watching Netflix shows.
Lucy Tomas Senior Web Engineer
Lucy became interested in computers during her early teenage years: the time where you couldn’t connect to the internet and speak on the phone simultaneously. Although she loved everything about technology, the field of art also piqued her interest, and it wasn’t until her early 20’s when she decided which direction to take.
After successfully completing her studies in filming and photography, Lucy decided to also study web development. She took her first job as a junior developer at a Belgian agency, where she learned alongside a team of experienced web engineers. She later moved on to work with a Spanish agency as a web developer for 7 years. There she got involved in several high profile projects for well known clients. It was during that time that Lucy also became familiar with WordPress: falling in love with the CMS and the amazing community behind it.
Today, Lucy is an active member in the WordPress community. She strongly believes that contributing to the platform is the best way to keep the open source project alive, and that consistent involvement is one of the best ways to continue learning and staying apprised of the latest WordPress updates. To date, Lucy has released a few plugins on the WordPress repository, organizes a local meetup in Valencia, Spain, and occasionally helps out in the WordPress forums.
When she’s not coding, Lucy spends most of her time with her husband and daughter. She also likes cooking, watching Netflix, and loves running to clear her mind.
Maggie Serino Senior Front-End Engineer
Maggie has been passionate about technology even before getting her first internet connection. When she saw her first website, she was hooked and decided that wanted to learn how to create one. She learned the basics of programming on her own, started creating blog themes she gave away for free and learned how to use Photoshop and Illustrator.
She then deviated from the programming path and got a degree in language and literature, studying English and Chinese Mandarin. After University, she started working for a publishing company as a book designer. That’s when she realized her passion for technology was still keen, and she moved to London, UK, where she got accepted in a very intense and selective programming bootcamp and properly learned how to code.
Maggie immediately fell in love with frontend development, and in 2015 she got her first job for a digital consultancy where she built different websites, joined hackathons and created various projects, all using different technologies.
Marta Bukowska Team Lead
Marta is Polish by birth, British by choice and a globetrotter at heart. She graduated from universities in the UK and Singapore, benefiting from international setting and cross-cultural exchange of ideas. Always up for an adventure and collaboration with like-minded people, worked with teams based in Australia, Poland, Scotland and US, often all in one day!
With 7 years of experience she is deeply passionate about cross-disciplinary project management. Loves a good problem to solve and strongly believes in optimization, efficiency and processes that enable human creativity. Worked with a broad spectrum of brands such as William Hill, Elsevier or The Wildlife Trust, delivering a range of projects from global content translation systems, to complex membership and events management tools, to unified branding and tone of voice piece for 30+ charities.
Her true passion is bringing the best talent to work together and enable digital wonders to happen. In her career she’s built a Project Management team and restructured the Delivery team with efficiency and job satisfaction of the employees at the heart of the transition. Being an agent for smart change, she is not a ‘yes’ person, but will probe and question to get the best outcomes possible for all involved.
When the travel restrictions allow, you are likely to find Marta traveling across Europe. In the next couple of months, however, she will be applying her competitive nature to various Bake offs and house decoration competitions. Possibly even finalizing her first sci-fi novel.
Martina Haines Team Lead
Martina (PMP) holds a Bachelor of Commerce from the University of Victoria (Canada) and a joint Masters of Science in Viticulture and Oenology from Montpellier SupAgro (France) & Hochschule Geisenheim University (Germany).
Martina started her career at an integrated agency in 2004 and has worked as a digital project manager, in Canada, the UK and continental Europe, since 2007. Over the years, she has been lucky enough to work with incredible clients and project teams to plan and deliver a multitude of
large, international digital projects, notably for Nissan, Infiniti, Citibank, Gucci and Adidas.
Outside of project management, Martina loves making barrel-fermented Chardonnay, practicing Ashtanga yoga and discovering France (her home since 2015).
Melissa Hart Team Lead
Melissa started her project management career over 8 years ago, and her digital career over 14 years ago. She started as a web designer and copywriter, also doing a bit of front-end development. Her natural leadership and organizational abilities took over and catapulted her into Project Management. Her entrepreneurial spirit enabled her to start her own small web development and strategy business, but her eagerness to work on high profile large brands pushed her to close up shop and do some great work for some of the biggest agencies in the world, including Ogilvy and Sapient.
Having managed award winning projects for high profile clients like Coca Cola, Mercedes, HBC Olympics, Unilever, Molson, and Capital One, to name a few, Melissa is well versed in all aspects of strategy, design and development, and strives to be on the forefront of digital innovation. She prides herself on a fun, outgoing personality, and loves meeting and working with new people and teams from all over the world. Melissa has managed just about every class of digital project she can think of: small microsites, large e-commerce sites, CMS implementations, social media strategies, iPhone applications, and everything in between.
In her free time Melissa loves obsessing over real estate, blogging, playing goalie in floor hockey, eating overpriced but delicious and trendy hamburgers, lamenting that she doesn’t live in a warmer climate, and hanging out with her crazy toddler.
Nate Tower Senior Account Strategist
Nate is an accomplished account strategist, team builder, and business operations specialist, bringing with him ten years of digital marketing experience. He began his career as a media planner in NYC at a time when digital advertising was at a tipping point, moving from an afterthought into a leading marketing strategy. In those early years, Nate developed integrated marketing campaigns and custom co-branded content programs for numerous top-tier clients, including Converse, Def Jam, and Mtn Dew Green Label. In 2015 Nate took his experience and entrepreneurial energy and joined a startup digital marketing agency. In his role as director of digital marketing strategy, he grew his team from 2 to 20+ and increased revenue within his team by over 300%. Through this transition, he was promoted to COO. He oversaw all digital marketing operations and strategy, directly managed all recruiting, created and installed an organizational hierarchy, and cultivated teams of savvy digital marketers with happy clients.
Nate joins 10up as a web strategist and brings his ability to quickly understand complex concepts, identify and solve problems, and turn raw ideas into logical strategies. He offers strong strategic planning and project management competencies with a hyper-focus on achieving deadlines and maintaining the highest quality output for clients.
Nate lives in the Northeast’s best-kept secret, Portland, Maine with his wife and two kids- Eloise and Odin. Nate is a lover of music, podcast host and marathon runner. When unplugged he requires getting in the garden and/or recharging outside.
Nathalie Gavet Senior Project Manager
Nathalie has been delivering digital projects for more than 15 years. She was born to manage projects, forever organising and bringing people together to achieve an objective, which in her early years would always be some sort of impossible stunt involving as many participants and pieces of furniture as possible.
After graduating from the Université de la Méditerranée in France with a Master in digital projects and business intelligence, Nathalie worked a few years in Paris before moving to London and working for some of the most exciting and innovative digital agencies. She went onto delivering 100+ projects for major retail brands, designers, renowned luxury groups and essential charities. Recently she worked on implementing an AI algorithm that would match animals in need of a new home with their most suited humans.
When she is not working, Nathalie loves baking with her young daughter, singing with her choir, cycling along the seafront and having a dip in the North Sea. She also runs a small chili jam business with her husband.
Nicole Beckerman Team Lead
Nicole is an experienced Project Manager who has been bringing strategy and flawless execution together for over 8 years. Her background lies in leading cross-functional marketing teams to deliver complex projects including strategic content, videos and documentary films, website launches, and global marketing campaigns. Nicole completed an MBA in 2012 on a full scholarship from Goldman Sachs, and holds a BA in International Relations with minors in Economics and Women’s Studies.
Nicole’s career has been a winding road traveling through lots of interesting scenery. After her MBA, she launched a fashion line while offering marketing consulting and writing services to tech startups in the Bay Area. After taking an Interim CMO role at one organization and growing the business to their first million in revenue, she decided to focus on marketing projects full-time. Working independently and with digital agencies, Nicole has served a variety of clients from Beefeater Gin to Reflektive and Trip.com.
Before 10up, Nicole went in-house as a Content Project Manager at InVision. She led intricate projects, managed resourcing for multiple creative teams, and worked to improve the processes of the department as a whole. She took great pride in producing the content that makes InVision stand out in the design community.
When she logs off for the day, Nicole trains as a semi-professional trapeze artist, sews her own costumes, and works on mastering new languages. She’s currently moving from intermediate to advanced in German, and has studied Arabic and Japanese in the past.
Oona Vaisanen Senior Client Strategist
Oona Väisänen has progressed through a variety of agency roles, from media planner, to account manager, to strategist. She comes armed with an impressive portfolio of experience ranging from work with major nonprofits to large global brands – including the likes of LEGO, Save the Children and Amnesty International, to name just a few.
Oona’s roles have always had a strong digital focus, and she thrives when working closely with clients to find original and innovative ways to solve their problems. She’s a strong advocate of user-centric digital solutions, and before joining 10up, she was strategic lead on projects in a creative agency, ensuring audience research and insight drove ideas that met (and exceeded) client goals.
Oona is an avid reader, so outside of work, you can probably find her reading in a local cafe with a good cup of filter coffee. She also loves to learn new things and is always in the middle of a personal project or two – be it an online course, learning to knit, or taking on a new fitness challenge.
Oszkar Nagy Senior User Experience Designer
Oszkar has over 12 years of experience in understanding people to help imagine, design and create meaningful products and services with positive impact. He’s been working with the Web from 1999, graduating with a BSc in Computer Science and English, and an MA in Creative Media Arts. He lived and worked across the globe at enterprise, product startups and agencies, creating impact across education, healthcare, non-profit, enterprise financial systems and large scale media publishing.
In his early career he designed and developed language learning products, published worldwide covering over 150 languages, and helped deploying mobile educational solutions in rural areas of Malawi.
His interest in education continued at the University of Cambridge where he led a small team working on core campus services, helped design and publish Charles Darwin’s correspondence on WordPress, and worked on large scale learning management and academic networking projects.
Oszkar also has a strong background in transactional e-commerce, having worked as a senior UX designer at Bigcommerce, a large scale global SaaS platform for small and medium businesses based in Australia. He has led both qualitative and quantitative research and validation design efforts, launched several products for the platform and worked extensively on iterative checkout optimisation initiatives resulting in 26% increase in cart to paid conversion rate across the platform.
In New Zealand Oszkar has worked at TBWA / Digital Arts Network, delivering digital strategy, strategic design research and helping scale up the design practice at ANZ Bank. He has led the UX design efforts for the Bank’s internal core systems, which has been awarded an NZ Best Design award for UX optimisation in 2017.
Most of the time he contributes to teams with qualitative design research, synthesis and communication, rapid prototyping and product strategy. He purposefully crosses and helps bridge design and technology. Most times he help teams to better work together with intangibles and values craft, simplicity, curiosity and learning.
When not designing or wrangling post-it notes, he is usually found hunting for great food, dabbling in photography or playing guitar mostly in a bed room. He also loves travelling, and takes every opportunity to cook Hungarian gulyás on open fire. Oszkar is a founding trustee of Mayamiko, a UK based charity helping sustainable development in Africa through skills and fair trade.
Patrick Ahl Senior Audience Growth Strategist
Patrick began his journey into digital marketing as a content writer for JustBats.com and JustBallGloves.com, the largest online retailer of baseball equipment. A desire to understand how his writing impacted the performance of the websites led Patrick to his discovery and eventual love of SEO.
After sporting goods, Patrick moved to the automotive industry to do SEO for car dealership websites at industry-leading Cox Automotive. He ascended quickly from specialist, to supervisor, to helping develop and eventually leading the company’s first managed services team that encompassed website management, SEO, social media and reputation management. Patrick then moved to the OEM side of the business, where he helped launch a new website program and traveled to dealerships and regional offices to consult on digital best practices.
Patrick earned his bachelor’s degree in Administrative Management at Missouri State University, and currently resides in his hometown of Kansas City. He’s an avid Chiefs, Royals and Jayhawks basketball fan, and enjoys traveling and seeing concerts whenever he can.
Pete Nelson Senior Web Engineer
With nearly 20 years of experience as a programmer and developer, you could say Pete has had computers in his blood.
Pete first got interested in software as a child when he learned from his grandfather who ran a company developing maintenance management software that ran on IBM mainframes, and his father is a developer for the IBM AS/400 and iSeries systems. He first started programming in sixth grade using LOGO on an Apple II and the Compaq Portable they had at home. After high school, he got started with BBSes and taught himself to code by writing add-ons for his 4-node Wildcat BBS and working at his first job supporting SQL Server and Foxpro applications at a multiple listing service.
Pete started professional web development in the mid-1990s, first with ASP, VB Script and SQL Server, and eventually switching to ASP.NET Webforms and ASP.NET MVC. More recently, he’s been working with WordPress for the past four years. His first WordPress core commit was in the 4.2 release and he’s an active member in the Austin WordPress meetup.
Born in Minnesota and raised in California, Pete’s lived in Austin for more than 10 years with his wife, Michele, and his dog, Clyde. Pete enjoys drinking craft beer, building his own exercise equipment, and working on his long-time side projects, baconipsum.com and baconmockup.com.
Pratheep Chandrasekhar Senior User Experience Designer
Pratheep graduated with a Masters in E-commerce, HCI and holds a Bachelor’s degree in computer engineering. Over the course of his career, he has worked with product startups, agencies and some major clients like the Mayor of London, NHS UK, European Space Agency on projects related to healthcare, public services, machine-language learning, mobile commerce and more.
Having worked for various sectors and coming from a background both in engineering and design, he takes extra care into connecting the dots between technical constraints and user satisfaction and enjoys being an active part of the entire product life-cycle from idea to post-launch. Pratheep enjoys finding innovative ways to create useful, usable and engaging products by understanding the user behavior and using that information to create delightful experiences.
Pratheep specializes in creating native and cross-platform mobile apps. He has worked as a lead UX designer in a mobile commerce startup that won ‘Friction-less Commerce’ and $1 million in a competition, also raising over $5 million in funding, reporting directly to the CTO and collaborating closely with the engineering team.
One of his proudest moment was when he had the opportunity to work as a lead interaction designer on London’s official volunteering web-portal (part of london.gov.uk) which enables more than 150k+ volunteers to have an impact on the local community.
When not nerding out on latest digital trends, new apps and startups, you can find Pratheep cycling on the streets of London exploring every nook and cranny or sweating it out on Shorinji Kempo, a Japanese martial art.
Preyash Patel Senior Project Manager
Preyash completed his BA in Advertising/Public Relations with a minor in Sociology at University of Central Florida and achieved his Master’s in Business Administration with a concentration in Management at Nova Southeastern University. Some of the brands he has touched throughout his career include Hilton Hotels, Marriott, Wyndham, Bass Pro Shops, Tijuana Flats, Popular Science, Field & Stream, NHRA, Formula 1 and The Walt Disney Company. A few of his biggest accomplishments include having a 100% website delivery score, increasing sales across various digital channels and e-commerce websites and providing better website rankings on search engines. His most recent success was the launch of a new website and mobile application for Universal Studios Japan with custom digital features to support the grand opening of Super Nintendo World.
Preyash has extensive knowledge working in large corporate environments in addition to agencies and startups. He has over 10 years of digital management experience in projects, products, program and marketing. He has handled large scale digital projects and efficiently solved complex problems for various industries such as hoteliers, publishers, sports, pharmaceutical, cosmetics, retail, restaurants, ecommerce, entertainment & attractions. He has helped launch many innovative digital products that have helped businesses remain competitive in their markets. He has worked on global initiatives and understands the importance of localization. His broad level of experience has allowed him to effectively make decisions on the fly and meet aggressive deadlines.
His biggest WordPress accomplishment was launching the Tijuana Flats website. It includes online ordering, loyalty and email integrations, nutrition calculator, locations module, WYSIWYG, blog editor and web forms plugin.
Outside of 10up he is a brother of 3 older sisters and an uncle to 5 nephews and 2 nieces. He enjoys watching television shows and movies. Some of his favorites include Game of Thrones, Lost, Schitts Creek, all of the Marvel Movies, Lord of Rings and Harry Potter. He likes listening to house music. He enjoys outdoor activities and super into fitness. He LOVES to travel. His Favorite food is sushi. His choice of beverage: Vodka + Water.
Ricardo Moraleida Senior Web Engineer
By the time Ricardo received his diploma as a Public Relations major in 2005, he had already bootstrapped news content and communication websites, newsletters, a couple of intranets and even a web radio in areas ranging from non-profit to education, from culture and lifestyle magazines to metalworks. Creating communication strategies and actively publishing stories, he steered his career towards the Internet.
In 2010, after leading a team of 5 developers at an agency for two years, and shortly after receiving his Project Management Specialist title from Fundação Dom Cabral (an internationally acclaimed Business School), he decided to step back from client-facing positions and dive into web development. It was the perfect time to catch the WordPress as a CMS train.
As a freelancer, he partnered with with small to large agencies and digital bureaus, advocating, leading and delivering WordPress-centric projects for global brands such as Whirlpool, Toyota, L’Oréal and C&A, as well as small to large businesses in Brazil, even receiving an honorable mention for “Best Practices” at the Webby awards. He has also become an advocate within the Brazilian WordPress community, as a Brazilian Portuguese forum moderator and WordCamp speaker/sponsor. He’s contributed code to WordPress itself and the ubiquitous Jetpack plug-in.
Ricardo is married to a corporate finance lawyer and is the proud stay-at-home dad to their son Vinícius, born in 2014. When he’s not coding, studying or rolling on the floor with his little one and their Labrador named Morgana, you can find him playing the drums, cooking, or being a handyman around his house.
Ritesh Patel Senior Web Engineer
Ritesh holds a Bachelor’s of Computer Science and a Master’s of Information Technology from DA-IICT, one of India’s most reputed universities. His interest in computers began as a child, but it wasn’t until undergraduate school that he started playing with HTML and CSS. It was then that he began to take web development more seriously and decided to make a career out of it.
At the beginning of his career, Ritesh developed websites in core PHP. Over time, he transitioned into WordPress. In the last three years, he has dived deep into the world of WordPress, building and maintaining themes and plugins.
When Ritesh is not working with WordPress, he enjoys computer games, swimming, watching TV series and movies, and going on trips to explore nature.
Rosa Fuentes Senior Project Manager
Rosa has been working as a project manager for digital agencies and consultancies since 2013. Her experience has gradually grown from managing smaller custom application builds to leading enterprise software integrations and implementations on the Adobe Experience Manager (AEM), Umbraco, and Oracle’s PLM platforms.
Upon learning agile methodologies, Rosa quickly became an agile evangelist and has coached clients and colleagues on the benefits of embracing scrum. She obtained her Scrum Master certification in 2017.
Prior to her career in project management, Rosa worked in integrated marketing communication roles for several Fortune 500 corporations. She holds a Bachelor’s in Business Administration from Boston University and a Master’s in Communications from Emerson College.
In her spare time, Rosa loves to travel the world, experiment with keto baking and hit the Lagree studio for a Megaformer workout.
Roy was born and raised in San Francisco, CA into a newly immigrated family, and currently resides in Orlando Florida with his family. He has been coding for the web since his mother bought him a “Learn HTML in a weekend” from Borders when he was in the 7th grade. After a weekend he was hooked on making “hello world” websites for everyone he could.
Roy has worked in a variety of industries and teams building web presence. Roy’s current coding passions focus on data and application architecture. Prototyping technical solutions based on the data before writing any code.
Roy also loves to give back to the community by speaking at technology focused events like WordCamps, as well as writing articles, and open source code. For fun he enjoys more coding, has a passion for cars (dreaming about, and working on), and spending time with his family. If not home, you can usually find him and his family at a Disney park.
Ruth Rosengren Senior Account Strategist
Ruth has built a successful career over the last decade in roles like project manager, product manager, account manager, business analyst, and strategist.
Ruth’s first tech job at a healthcare software company opened her up to possibilities that weren’t so far from her undergraduate English Lit & Writing degree. She advanced her career into digital project management at Clockwork. Always looking to learn something new and be challenged, Ruth led a team to create and define an analytics practice during her tenure there and helped shape the project management process through her peer leadership.
After joining the 10up team in 2017, Ruth has applied her relational and analytical skills to building successful client relationships, understanding her clients’ business goals, and offering strategic planning and project management competencies.
Ruth lives in rural Minnesota with her husband and two daughters. She’s also a law school student, and so free time is hard to come by. When it does, she recharges by taking hikes with the family, or going for long solo bike rides.
Ryan DiMascio Senior Front End Engineer
Ryan started his journey in tech just like most self-taught developers — with an idea, curiosity, and enthusiasm. While playing semi-professional baseball and getting his Master’s in Coaching and Athletic Administration, Ryan set out to build a website for baseball players to get scouted easier. After a fresh WordPress install, a free theme, a few plugins, and a handful of calls to GoDaddy support, he was hooked and never looked back.
Prior to joining 10up, Ryan has worked as a front end engineer in freelance, startup and agency settings since 2015. Throughout his career, he has had the opportunity to wear many hats in a variety of industries. He got his start at a small marketing agency designing custom WordPress themes. He then moved on to supporting a proprietary CMS built with CodeIgnitor for over one thousand mortgage brokers and lenders, including two of the top 5 nationally ranked lenders in the U.S. And in his most recent position, he created user experiences for Sony, Samsung, HP, and Calvin Klein, and helped build a startup SaaS product in Laravel, which is being used by an advertising agency with the second most Amazon ad spend in the world.
While he enjoys using the latest tech stacks, and on occasion lets himself succumb to shiny object syndrome, he understands and adheres to basic principals of software engineering, and believes the best code ever written is no code at all. He loves semicolons, tabs, open source, good documentation, and designs with lots of whitespace.
Sergio Santos Senior Web Engineer
Sergio has been around computers since the age of three. His first computer was an Atari 600XL, followed by an Atari 130XE where later, with the help of his father, he started developing a computer game based on the cartoons of the Road Runner and Wile E. Coyote.
After graduating from the Faculty of Sciences at the University of Lisbon with a degree in Computer Science, Sergio started working as a Java developer for banks, insurance companies, and telcos. Always passionate about the web, in 2011 he started working full-time as a web developer and discovered WordPress.
Before joining 10up, Sergio spent four years as a WordPress consultant, working on projects for local broadcasting corporations, retailers, media and newspaper companies.
Sergio is an open-source advocate. You’ll find some of his contributions on GitHub and in the WordPress repository where he has released and maintains some plugins. He is also involved in the Portuguese WordPress community through his attendance at meetups and WordCamps. He was also one of the co-organizers of WordCamp Lisbon 2017.
Outside of work, when he is not spending time with his wife and two kids, is always finding ways to expand his knowledge. He also likes to hang out with friends, play board games, travel and watch TV series and movies.
Seth Mills-Cannon Senior Audience Growth Strategist
Seth’s relationship with technology began in the early 1980’s when his school (Talent Elementary—Mustangs represent!) added a handful of Apple machines for students to learn basic multimedia skills, and he’s been deeply infatuated ever since. In high school, he and a fellow student led the charge to move the award-winning Journalism class from manual prepress to a completely digital desktop publishing lab in less than three years, including self-educating and then training the staff in QuarkXPress.
He graduated Hampshire College with a B.A. in Web Business Management; his Division III (senior thesis) included launching and operating a web design and development startup with two other Hampshire College students, while carrying a full course load and co-managing the on-campus café.
After his tenure as a Technical Writer for a web development company was abruptly cut short by downsizing, Seth changed gears and took a position as Lead Developer with a marketing agency in Portland, OR. Now responsible for everything from front-end development, testing and quality assurance, DevOps, bespoke CMS architecture and back-end dev, the intersection of code and marketing brought new challenges and exciting ways to manifest abstract concepts of programming in tangible and measurable ways.
Seth used his back-end development skills to design, build, and support a custom software solution for a clothing retailer, bridging their legacy accounting, inventory control, and ecommerce systems with a web front end which allows staff to manage orders across multiple retail and wholesale web experiences.
More recently, he has directed and enhanced marketing automation service offerings for an integrated creative agency. As a Technical Director, Seth worked directly with clients on strategy, execution, and measurement of campaigns for the launch of a new entertainment platform for a major telecommunications company.
In addition to his aptitude with technology and marketing, Seth has a deep creative drive that manifests in a love for building, repair of small objects, and learning about a wide range of maker-type disciplines. These include: sewing, quilting, cooking, baking, metalwork, carpentry, ceramics, papercraft, weaving, and macramé. He can often be found in the craft room or garage, where he divides his time between making something new and searching for materials to fix something broken.
Shah Qureshi Senior Web Engineer
Having finished his BSc, Shah left the UK to travel through Asia. While in Indonesia he worked for a language school developing courses based on Computer Aided Learning systems.
Upon returning to the UK, he started an MSc in Computer Science which resulted in his first job in the industry at a software house specialising in building logistic systems for the petroleum industry. Here he developed his skills in C++ and Java and learnt new skills in SQL, DB’s & Informix NewEra. Working with corporate clients gave him the opportunity to develop his client communication and leadership within the team. Eventually he left to join a new software company before going into freelance work.
After several years he started to miss the inspiration of being around his developer peers and hence started working at a Brighton based web agency. Here he developed into a Senior WordPress Developer and became the Tech Lead to one of the world’s largest drinks manufacturers, which involved him being responsible for a team of developers and over 100 sites. A fantastic experience but he never lost the ambition to work with the very best developers in the industry, which has now lead to the opportunity to progress that ambition by working at 10up.
During his spare time Shah cherishes his time with his wife and son, the motivation which drives everything he does. Having played rugby and boxed in school and college he still loves watching and going to sporting events.
Shakir Ali Senior Systems Engineer
After completing his education in Computer Engineering in 2008, Shakir began his career as an internee in the web-hosting industry. Due to his quick learning abilities, he was promoted to a Level-II Technical Support Representative within just a few months, and he spent the last eight years working as both a Systems Administrator and Support Engineer for various web hosting organizations.
A problem solver at heart, Shakir is passionate about accepting new opportunities to expand his knowledge, implementing solutions for clients’ toughest challenges, and resolving programming related needs in WordPress. He has engineered several applications that are currently used in various laboratories and medical clinics throughout his home city in Pakistan.
When Shakir’s not working, you can find him making or repairing small electronic items or spending quality time with his two kids.
Shannon Fuller Senior Project Manager
Shannon brings eight years of agency experience with her to 10up. While serving as the project and resource manager for a team of 22 front-end web developers, Shannon oversaw the successful build and launch of over 2500 web and digital marketing projects. Over the last four years, she served as the PMO director for a full-service digital agency with offices across the American Midwest. There she led the company through the process of selecting, customizing, and rolling out new project management software, in addition to managing the agency’s team of project managers and a full book of client accounts.
With her knowledge of WordPress from her days working in the non-profit arts sector and an ever-expanding understanding of Drupal, Sitefinity, Sitecore, and Kentico, Shannon has managed projects for clients like Kubota USA, The Hershey Company, Kindred Healthcare, Lunazul Tequila, and Progress Software.
Shannon is a proud native of Richmond, Virginia, where she graduated Cum Laude from Virginia Commonwealth University with a BA in Art History and spent the first several years of her career as a program coordinator in the non-profit arts sector. During that time, she began working with WordPress as the unofficial content and e-commerce manager for her art center’s website.
Never one to turn down the opportunity to pet a puppy, Shannon volunteers with a local animal rescue, fostering dogs awaiting adoption. In her spare time, you can find Shannon riding her Vespa around town, reliving her college days analyzing art at the local museum, or planning the next project for her 101-year-old home. She currently resides in Louisville, KY, with her collie, Roxanne.
Simon Dowdles Senior Web Engineer
After graduating with an advanced diploma in Multimedia Design & Production, Simon strayed somewhat from the design aspect of his studies and taught himself how to develop. Simon hit the the web development ground running with PHP development as his sole focus, building sites on Joomla, CakePHP and various other frameworks and platforms. During his experience, Simon has worked, contributed and played key roles in the production of sites relating to key brands such as Cape Town Tourism, Mens Health, Womens Health & Eventful Conferences to name but a few. Simon has also contributed web development work for international brands such as Deloitte.
Simons true talent lies in his holistic understanding of the many functional and programmatic layers of the web, and how they come together to form beautiful web applications. His depth of knowledge in PHP is only rivaled by his experience and aptitude with the front-end and its related technologies such as Node, Angular, Electron and Ionic, to name a few.
Simon has had his fair share of lecturing at the Cape Town based Friends of Design – School of Digital Arts, where he co-authored and co-lectured courses for corporates, students and working professionals. It was there that he got his first taste of the WordPress. This led Simon to curate and lecture the WordPress Essentials course, where he taught amateur developers. Since then, Simon has held positions that have always involved WordPress development, and he is also part of the development team for one of the most highly rated podcasting plugins on the WordPress Plugin Directory, “Seriously Simple Podcasting”.
Simon spends his down time mountain biking, surfing, and practicing his marksmanship at some of the Cape Towns outdoor shooting ranges. He’s an avid biker and car enthusiast.
Stephanie Campbell Senior Visual Designer
Stephanie Campbell started her design career in 2011 at a small mobile app agency in Orlando with aspirations to do big things in mobile. As a mobile evangelist, she had a passion for what was then the early stages of a growing industry in mobile applications. She quickly moved into agency life where for the last 9 years she has established a history of regulating design projects from conceptualization and prototyping to development and application. She has an extensive record of expanding usability, rejuvenating inefficient designs and steering large scale web implementations to successful and early completion.
In her agency career, she has spearheaded large-scale revamps for reputable sports and medical clients including LPGA, ATP, NHRA, Maria Sharapova, Mayo Clinic and Orlando Health. This dedicated professional is adept in all areas of user experience and visual design with an enthusiasm for implementing user-centered design methodologies and lean UX principles at each stage of the design process.
Outside of work you can find Stephanie on the water, soaking up the Florida sun on a massive wave behind her Air Nautique where she enjoys wake surfing or skating with her family. Prior to her design career, she spent over 5 years as a professional athlete in the Wake-boarding industry in Orlando. She has a passion for extreme sports she hopes or secretly requires be passed down to her children.
Stephanie Walters Senior Web Engineer
Stephanie has always loved to create. Whether it is writing music, sewing pillows, or a DIY woodworking project, she finds great joy in creating something from seemingly nothing. With that DIY spirit, Stephanie built her first website at the age of 13. In college, she had the opportunity to study web design and development more formally and went on to graduate summa cum laude from Rider University.
She began her career as a freelancer but soon moved on to a fast-paced, global marketing services firm in 2010 as a frontend developer. Throughout her career, Stephanie has worked for multiple agencies and created custom solutions for a diverse range of clients including Fortune 500 companies and big pharmaceuticals, as well as small law practices and young start-ups. One of her projects even received recognition from the NJ Ad Club taking first place in the category of e-commerce.
Stephanie was born and raised in New Jersey but currently resides in northern Virginia with her husband Darren and their two dogs, Emma and Bailey. She is an active member of the Potomac Curling Club, a yoga practitioner, and a New Jersey Devils hockey fan.
Sultan Nasir Senior Web Engineer
Sultan started his freelance career with a few Joomla projects. Later, he was introduced to WordPress thanks to one of those initial projects. From there, he became a fan of WordPress. He has been working with WordPress for over ten years now. Sultan has worked for various companies from small to large worldwide and helped them grow bigger. He enjoys solving problems, troubleshooting issues, and coming up with solutions.
Sultan has contributed to WordPress core codebase & many popular plugins, including WooCommerce, Easy digital downloads, etc. He has developed a couple of WordPress plugins too, which are being used by thousands of sites.
Sultan is a father of three sons. When he is not working, Sultan likes to spend time with his wife and kids, exploring outside with family members, watching movies, and YouTube. He also loves to contribute to open-source projects.
Terry Sutton Senior Front End Engineer
Terry has been finding his home at the intersection of design and development for more than 10 years. He’s just as happy on the command line as he is creating a mockup in Sketchapp. His two pivotal moments in front of a computer came with the famous video, “Creating a weblog in 15 minutes” with Rails, and seeing WordPress for the first time (2.1). That first look at “Ella” sealed the deal with WordPress.
Terry has worked in health care and higher ed., and with a long list of freelance clients. Terry’s also active in the WordPress community—on the core UI team, and in the support forums and on IRC. He’s also actively trying to convert the entire publishing world to WordPress.
When he’s not working with WordPress, Terry is probably off on a walk with his wife and new baby, or working on his carpentry skills around the house. He lives just off Water Street in St. John’s, Newfoundland—the oldest street in North America.
Tim Smith Senior Front End Engineer
Tim is a talented designer and frontend engineer that’s worked on the web for over ten years building thoughtful, intuitive, and inclusive user experiences. He loves to share his knowledge by speaking at conferences, writing articles for his blog and other publications, and recording screencasts.
His writing has been featured in industry publications like A List Apart and net Magazine. Tim’s now retired podcast, The East Wing, was nominated for a net Magazine award two years in a row.
After going to college while in high school, Tim got his first web job at eighteen by building his personal portfolio with WordPress. While Tim has worked with many different CMS’ and frameworks, WordPress has always been a vital tool in his tool belt. He’s passionate about design details, performance, and accessibility and strives to approach everything in life with empathy and kindness.
When away from his desk, Tim is brewing coffee, taking pictures, spending time with friends, reading comics, making YouTube videos, watching movies, or working on his tan under the California sun.
Tom Hummer Team Lead
Tom graduated from Iowa State University in 2011 with a degree in English. Post-college, he worked as a Project Manager for a social media marketing start-up. In 2012 Tom joined Workiva, a cloud-based software company, serving as Program Manager of SOX Compliance. At Workiva, Tom worked with many Fortune 500 companies to reimagine and improve their Sarbanes-Oxley Reporting environments using better software solutions.
Web design has always been a passion of Tom’s as he has created websites for various personal projects over the years, going back as early as middle school. He joined 10up so he could put this experience to further use and help companies take their websites to the next level.
When he’s not working, Tom is usually spending time with his wife Kelsey and their cat Harvey, writing, making music, record shopping, watching movies, or managing his music podcast, Velocities In Music. He also loves a good mental challenge, whether it be crossword puzzles, kakuro, or escape rooms.
Wayne Walrath Senior Web Engineer
Wayne taught himself Atari Basic in grade school and promptly wrote the game of “Yahtzee” during an extended snow holiday from school. Unsure what to study in college, he dropped out his freshman year and ran off to Alaska to work on a commercial fishing vessel. Upon returning to school, he drifted into a Comp. Sci. degree, and spent time before and after graduation working in Southern Germany; first for an Artificial Intelligence research institute, then finally for Radio Free Europe/Radio Liberty.
Outside of work Wayne spends time in outdoor activities around his home in the Catskill Mountains of NY (skiing, snowshoeing, trout fishing, hiking), cooking, bread baking, fermenting vegetables, making hot sauces, and woodworking/crafting — often with a rustic flair.
Will Howat-Comandré Senior Front End Engineer
Will is a technologist with a long history of creating and developing in the digital media industry. Having worn a number of hats over his career at various agencies he has a keen interest in the meeting of creativity and technology, an interest that has seen him work alongside and consult with many household brands.
Originally self-taught, Will went on to pursue a Bachelors in Information and Computing before embracing a career amid London’s digital agencies, an environment where he championed best practice, accessibility and performance as well as cross-discipline integration. He believes in creating solutions that work for the user first, whilst also supporting the business and teams designing them.
Will is a family man who recently moved to his wife’s home country of France where they enjoy spending time with their two young boys amid the culinary delights of wine country and are now coming to truly appreciate the value of having grandparents nearby.
Abdullah Ramzan Technical Support Specialist
Abdullah has completed his Bachelor’s in Software Engineering from GCUF (Government College University Faisalabad). Initially, he started working on C++ and though he completed some educational projects, he still wanted to learn more. He spent some time in ASP.NET as well before eventually shifting to focus on PHP. His final year project was on WordPress and that changed the course of his career!
After graduation, Abdullah kickstarted his career with a company where he dealt with the premium support queries. It didn’t take long and he was promoted to lead in three months. With experience under his belt, he found new employment and stayed with this next employer for around 5 years.
In these 5 years, he had many accomplishments! Abdullah worked on everything from projects to products as a WP Product Veteran. He introduced CMX Connect in Pakistan & organized one of the first successful contributor days at WC Lahore in Pakistan. He is also the AWS Startup Scout Ambassador from Pakistan where he is trying to align Pakistani tech startups in helping to scale businesses with infrastructural support.
In Abdullah’s free time you’ll see him at WordCamps, tech conferences & helping raise money for those less fortunate. He is also fond of cricket & football.
Ajay Maurya Front End Engineer
Ajay graduated with a Bachelor of Computer Science from the University of Mumbai. He has been programming for nearly a decade!
During his college days, he got introduced to WordPress at a WordCamp and his life forever changed. He almost fell in love with WordPress, and since then, he has been a part of Mumbai’s WordPress Community. He has been volunteering and organizing WordCamp Mumbai since 2015.
His professional experience includes designing and implementing web apps, product dashboards, and developing WordPress plugins.
He has also got his hands dirty with Machine Learning and NLP.
When he is AFK, he spends time with his family, cooking, Netflix, or explores local eateries while playing Pokemon Go (yes, he still plays Pokemon Go). If you can quote Friends, you will probably be best friends, everything else is moo.
Ames Plant Front End Engineer
Shortly after obtaining their Master’s degree in Computer Technology in Education, Ames joined Wisconsin’s only Macromedia Authorized Training Center, hired as the Lead Trainer for Director, Dreamweaver and Authorware. When they weren’t teaching, they were building Computer Based Training Courseware for Honda of America, Miller Brewing and MLS, all before Content Management Systems, like WordPress, grew in popularity.
In 2002, Ames began their own Computer Training and Development Center, where they trained clients on how to build their own sites, which quickly lead them to explore using WordPress as an easy and quick way to get their sites launched and keep it updated.
Looking for adventure and a change in pace, Ames sold their business, their car and their home and moved to Phuket (Poo-Ket), Thailand to teach STEM in a Bi-Lingual International School for several years.
For the past 5 years, Ames has been involved in developing apps and websites in .Net, Python and React. They have a passion for making sites pixel perfect and responsive, while ensuring the CMS can easily be managed by their clients.
Outside of coding for work, Ames likes tinkering with IoT using Arduinos and Raspberry Pis, cycling, kayaking, mountain biking, camping and all around enjoying nature.
Amy Grace Wells User Experience Designer
Amy Grace loves messy, complex problems. She’s been designing interfaces, building taxonomies, and finding content solutions since 2005. She geeks out to finding solutions that meet both user and business goals, doing user research, and creating custom post types for structured content.
She has worked with a variety of clients including nonprofits, higher education, B2B, publishing, and government. She’s designed e-commerce solutions for Bird Watcher’s Digest, served as an expert on content strategy and information architecture for multiple state agencies at Texas A&M, and built the first comprehensive content strategy plan at University of South Carolina. Most recently, she worked on Department of Defense projects that serve military families.
Amy Grace is a perennial student with master’s degrees in user experience design and higher education. (She’s even considering another one to study the ethics and effects of artificial intelligence.) She is a regular conference speaker and received the Best in Conference award at HighEdWeb in 2015. She also serves as co-editor of UX Booth.
When she is not working, Amy Grace is planning her next travel adventure. She’s driven an ATV through the jungles of Costa Rica and foraged in the Arctic forests of Finland. Amy Grace and her husband can often be found exploring National Parks or Disney World on long weekends.
A huge animal lover, she shares her house with two dogs, three cats, and a rotating cast of foster kittens. Bragging rights include holding a sensei rank in karate and singing happy birthday to Muhammad Ali.
Ankit Gupta Quality Assurance Specialist
Technology has been Ankit’s passion ever since he was a young boy. He likes to understand how things work and tries to fix every problem he discovers. In each situation, Ankit finds a way to improve things by his creative thinking. QA is the field where he can show his passion (that’s why he likes it so much). He tries his best everyday to bring smiles and happiness to customers and clients.
Ankit has a Master’s Degree in Computer Applications. He started his career as a computer lecturer at a Delhi based college. To pursue his passion (as mentioned above), he switched to Software Quality Engineering in 2013.
Before joining 10up, Ankit spent 8 years of his professional life with rtCamp and BuddyBoss as a QA Engineer and Team Leader. Both companies also work in the WordPress space.
His mission is to make sure the WordPress experience for everyone is bug-free and friendly. This mission has gotten him ten consecutive contributions to WordPress as a core contributor for every version from WordPress 4.0 to WordPress 4.9 and WordPress 5.5 as well. Not satisfied with just core contributions, Ankit has also contributed to many releases of BuddyPress, bbPress, Translation, WordPress Docs, and WordPress meta sites. He is also an editor and locale manager of the Hindi WordPress Polyglot team.
Ankit loves to speak and share his learning and experience with other people. He has had the opportunity to speak many times in WordCamps and meet-ups related to WordPress and QA.
When not working, Ankit spends his time with his family. Long drives, exploring new places, and photography are some of his favorite hobbies.
Ben Keith Web Engineer
Ben is a web developer and news nerd. His professional WordPress career started with an internship helping a living-history farm move from a Dreamweaver site to WordPress. In college he helped the student paper move from College Publisher 6 to WordPress, broke news, and covered arts. He graduated college with a degree in Agricultural Communications, a minor in plant pathology, and many bylines in the campus paper.
After an internship at a cattle magazine, Ben joined the Institute for Nonprofit News’ tech and product team to build tools for news. Ben worked with a small, remote team, growing from apprentice to lead developer over six years. At INN, Ben helped create and maintain many plugins, including Pym.js Embeds, Super Cool Ad Inserter Plugin, and Trust Indicators. He maintained the Largo parent theme and built sites for dozens of nonprofit newsrooms. He’s also helped organize the Columbus WordPress Meetup and two years of of the WordCamp for Publishers conference.
In his free time, Ben reads, bicycles, and prepares for Halloween.
Bethany Chobanian Lang Support Technical Lead
Bethany Chobanian Lang has taken the long and winding road to project management and WordPress. After receiving her BFA in Theatre Management from The Theatre School at DePaul University, she began her career as a grant writer and fundraiser in Chicago for organizations like Steppenwolf Theatre Company and Chicago Children’s Museum. As the youngest person everywhere she worked, she was often called upon to do “the stuff with computers.”
In 2012, Bethany left fundraising to transition to join NeonCRM’s training and implementation team, helping nonprofit organizations get up and running with their new CRM. In her three years there, Bethany became the team’s first director, supervising its growth from two to five full-time staff, creating new training materials and seminars, and assisting hundreds of nonprofit organizations.
Bethany came to WordPress through her previous position as Project Manager and Web Developer at Cornershop Creative, where she managed a wide variety of nonprofit tech projects and built websites for progressive nonprofits. She loves WordPress because it’s flexible and has a tremendous open source community, but it’s still so easy to use for everyday editors.
Most recently, Bethany comes from WordPress VIP as a Technical Account Manager on the Launch team, helping enterprise customers onboard to VIP and launch their first sites. In addition to using her project management skills to help customers define overall launch plans and timelines, she also gained experience working as part of a broader technical support team and learned a lot about CLI, reverse proxies, and all things hosting. She also revamped the onboarding program for VIP Technical Account Managers and served as a Launch liaison and customer advocate to the platform feature engineering team.
When she’s actually away from her computer, Bethany enjoys exploring Pittsburgh’s booming craft beer scene, rooting for her beloved Pittsburgh Pirates, and hanging out with her two dogs, Mina and Pavel.
Cassi Goozen Visual Designer
Cassi brings over 15 years of visual design experience to the team at 10up. With a BFA in Graphic Design from the University of Minnesota-Duluth, she has been crafting with color, typography, grids, and digital design systems since the beginning of her career.
She has managed and produced an array of design deliverables ranging from corporate branding to complex app prototypes. Her agile work-ethic will likely have her juggling a print project, app wireframe, and high fidelity website design on any given day. Cassi’s extroverted personality welcomes all forms of communication and can help identify and solve problems quickly with a positive energy that welcomes participation from all teammates.
Cassi joins 10up after being in the WordPress community for over 8 years and working in the remote agency niche. She continues to diversify her expertise and is expanding her education into the UX design realm. She has an empathetic approach to her projects and the people around her.
When she closes her computer for the day, you will find her planning her next camping/canoe adventure with her witty 10 year old daughter, Lucy, training for another marathon, biking along the shore of Lake Superior, or researching the next travel destination.
Chris Allen User Experience Designer
Chris has been working in design and digital for over 10 years now. After graduating from University he worked in a wide range of digital disciplines from print design to motion graphics.
During that time Chris had a instant passion for the web and shifted his career to focus on web design. Chris started to work as an in-house designer in the finance sector where he built up a strong brand and identity for the company. He then moved into working agency side and built up an award winning creative team for the agency. While working agency side, he was serving clients such as Danone, NHS and Virgin Media.
More recently in his role as senior digital designer, Chris coached another agencies digital team. His time there allowed him to further strengthen both his skills and theirs. He was able to improve procedures across the board which positively increased the level of the work they put out. This shift allowed the agency to attract high profile contracts purely based on the work they’d seen we had done for other clients. Chris also pushed for the analysis of current work so they could understand the user, user needs, and user characteristics better. This analysis gave the team greater justification for making changes to improve conversions and they were able to be very proactive in presenting ideas for improvement to their clients. This role pushed Chris to get really interested in the User Experience (UX), an intuitive customer journey and constant educated improvements for a digital projects.
Away from analysis and a screen Chris can be found running around the streets as he’s a keen runner. Over the years he has taken part in many long distance runs and half marathons for charity.
Chris Wieber Web Engineer
Chris has been tinkering with websites ever since his parents got him a kids’ book on HTML at the age of 12. It wasn’t long before he was teaching himself PHP and making applications of his own. After a stint in the Army, he decided to pursue a degree in Kinesiology in hopes of becoming a physical therapist. However, after taking a job in the school’s marketing department, and tasked with moving all their sites to WordPress, he wound up rekindling his passion for the web, and switched majors entirely. He graduated with a degree in Information Science and Technology from the University of Wisconsin – Milwaukee.
Before joining 10up, Chris worked in a wide variety of roles and environments, from being a freelance, one-stop-shop consultant to working on large teams maintaining huge codebases. Some of his fondest projects involved coming up with elegant solutions to handle moving large sets of data around, as well as projects that creatively push the limits of WordPress.
Outside of being a web engineer, Chris pursues photography and Irish traditional music as passion projects. He’s traveled to Ireland often, and can often be found playing flute at the local pub session. Once a year, he combines these passions and volunteers as an official photographer for the Milwaukee Irish Festival.
Corey Weddington Account Strategist
Corey spent most of his early teens enamored with animation and design, spending years glued to Macromedia Flash and Adobe Photoshop led him into a freelancing career after high school.
Those early years of freelancing built a strong foundation for understanding how the web works and how companies should leverage their branding within the digital space. In 2012 Corey used this knowledge to start a media company where he collaborated with ad networks and leveraged influencer marketing. After working with writers and editors, he moved on to the startup world helping build an offshore team of developers for an analytics app before making the switch to agency life.
Corey spent over 4 years at Gravitate Design where he was able to immerse himself in a full-service agency. Corey had the opportunity to not only work on front end and back end technologies but also develop the strategic recommendations for marketing campaigns.
As a self-proclaimed digital marketing enthusiast, Corey is driven by passion and curiosity. With that in mind, 10up was the right next step in his career!
Corey is a board game nerd, craft beer lover and willing to pet any furry animal at least once. When he is not working he loves traveling, drawing and working on various side projects.
Darren Cronian Quality Assurance Specialist
In 2015, Darren left his IT job and employer of 24 years to start a new adventure working remotely, while traveling around the world. His journey in QA commenced around this time, working initially on SAAS products built with WordPress. Over the last five years, he has also worked as a QA analyst on an array of high profile WordPress powered websites and plugins.
Personally, he has used WordPress since 2005, when he created an award-winning travel consumer blog, which resulted in him being on TV, radio and quoted in newspapers across the world.
When Darren isn’t bug spotting (software bugs), he is eating, exploring, hiking and capturing it on YouTube, so family and friends back home can keep up with his adventures.
Diana Padron Visual Designer
Diana has been drawing since she was a child. As she grew up and computers slowly arrived in Havana, Photoshop came to be the protagonist in her life during the 90s. She started an art career and in 2006 she was the first woman to graduate in Digital Art at the most acclaimed Art Academy in Cuba.
With her creative digital background, Design was a clear next step in her career. She learned how to design by herself. She went from tweaking interfaces to solving design problems for clients around the world – from simple UIs to complex UX and UI design problems. She joins 10up as a Visual designer, bringing 11 years of experience in Product Design.
She is passionate about design and education. She dedicated a great part of her efforts to helping Edtech startups succeed and make an impact on the future of teaching and learning.
She is of tropical Havana’s roots, but currently living in beautiful Miami. She spends her free time between her daughter and thoughts about design, business and the state of education.
You can find her drawing, working out, eating healthy (in the process), and meditating (tasks with higher ROI). — Also figuring out how to add more time to the day (biggest challenge so far) — She is an obsessive proud planner, a lover of minimalistic Japanese stationery, and a frustrated illustrator.
Eric Greenfield Front End Engineer
Eric has been tinkering with web development since 2008. Technology and computers were a passion for him since age 5 when he took his family’s computer apart, much to his parents’ dissatisfaction.
He graduated from college, where his focus was on graphic design and computer science. He began to merge the two together and started creating websites. In college he created a forum which was used by many of the students to communicate and talk freely. It was not long before Eric found WordPress to be the perfect platform for his exciting web adventures as a freelancer.
Through it all Eric has grown in his skills as a front end engineer, creating all sorts of different sites. Eventually, he began to wear many hats from web designer to front end developer to web consultant and has found himself leading some WordPress based projects from start to finish.
Felipe Elia Web Engineer
Felipe’s history with Content Managements Systems started with an early version of WordPress, going to Drupal 6.0 and then going back to WordPress. With it, he built several corporate sites, portals and complex systems.
In 2016 he started attending local WordPress meet-ups, and after joining the local community he became a Brazilian Locale Manager, Global Translator Editor, Brazilian Support Forums keymaster, and WordPress pt-BR Official Blog author. Felipe also gives back by being a plugins creator, core and meta collaborator, Docs Team member, WordCamp speaker and co-organizer of the WordPress community in Curitiba.
Felipe is also passionate about creating and sharing knowledge: he maintains a blog and a YouTube channel about WordPress.
When he is not working, you can find him hanging with his wife and 6-year-old boy, his companions to video games, movies, and TV shows.
Frankie Bordone Web Engineer
Frankie is a Brooklyn, NY native who graduated from Brooklyn College in 2015 with Magna Cum Laude Honors as a Computer Science major. Frankie has 5+ years of experience working as a web developer, specializing in WordPress development and responsible for creating dozens of custom themes and plugins for clients, friends, and family.
Frankie started his professional career as an intern at NPR’s StoryCorps in 2016 and hasn’t looked back since. After rising through the ranks at StoryCorps, he moved on to work at a digital agency called Experience-Interaction, where he had the opportunity to work with well-known clients such as Jose Cuervo, 1800 Tequila, and Mountain Dew.
When Frankie is not programming, he enjoys hanging out with his friends, catching up on the latest streamed television series, and playing sports. Frankie’s favorite sport is bowling, taking part in his high school bowling league and currently holding a personal high score of 297.
Frankie aspires to keep growing both professionally and personally in the years to come and especially looks forward to learning more about WordPress in the future.
Hannah Mussey Project Manager
Hannah entered the digital world in the same way that many do: accidentally. After graduating college with an extremely useful and exceptionally promising English degree, she accepted the first job that tossed her an offer, a copywriting position in a digital agency. She hasn’t looked back since.
A native to San Diego, California, Hannah brings years of experience across many agency roles, both in the United States and abroad, to 10up. She spent several years living in Dublin, Ireland, and while life in Europe brought scores of personal wins (like swimming in the Adriatic Sea and getting yelled at by a Sistine Chapel guard for snapping an illegal photo of the ceiling), it also saw her passion for the digital world flourish. In a digital agency, she found herself juggling account and project management, content strategy, social media and digital marketing initiatives, and even a little bit of design and web development. She has been hands-on with brands of all sizes and industries, including Universal Music, Kerrygold, Resmed, Scripps Research Institute, and Sparkling Ice, as well as non-profit and government initiatives. Now back in San Diego with her Vitamin D levels recharging, Hannah has spent the last year-and-a-half managing website builds and brand overhauls, and enjoying the spoils of Gutenberg blocks.
While she’s a Southern Californian by blood, Hannah is an explorer by soul and jumps at any opportunity to visit somewhere new. When offline, Hannah loves to cook, draw, practice yoga, and take advantage of San Diego’s (too-sunny, really) climate with her two dogs, Indie and Jones.
Hayley Belanger Project Manager
Hayley has been working in digital project management since 2010. After graduating from Western Kentucky University with a degree in Public Relations and French she moved to Nashville, TN and fell in love with agency life.
She has spent a major portion of her career managing WordPress projects. After managing projects on several other platforms such as Ruby on Rails, Drupal and AEM, Hayley has found that the versatility of WordPress and its ease of use by clients makes it an ideal platform to work with.
Hayley has managed hundreds of projects that range from template sites for small businesses to complex builds for major brands like Nissan and INFINITI.
Outside of work you can find Hayley running, cooking, traveling or playing copious amounts of Zelda. She is in love with her husband and their English bulldog, Bowser.
Hugo Solar Web Engineer
Hugo’s first attempt at programming was an unexpectedly popular mIRC script. After that, the journey continued when he fell in love with HTML/CSS by making his first website at the age of 14.
After spending 4 years studying for a Computer Science degree, Hugo started an introspective journey that led him to live in the south of Chile surrounded by trees, fresh air, and the smell of smoke from the fireplace.
Switching gears, Hugo finished his Bachelor’s, with a focus instead on Graphic Design. Soon after he started to work for a company that uses WordPress as its preferred CMS for projects with different companies and universities. There he learned a lot about the value and potential of WordPress, including the user-centered design and UX/UI. When he became father to an amazing, beautiful boy, he felt awkward going to an office and not spending time with his son, so he decided to resign and start a new life as a Freelance developer.
As a freelancer, Hugo worked on many different projects with companies, universities, non-profit organizations, social movements, and worker unions, many of them using WordPress in different shapes and sizes.
When he started working at Creative Commons he maintained and led improvements to the WordPress development at the organization, helping to architect the open source Design System at the organization, and contributed to building and engaging a thriving open source community.
When Hugo isn’t coding, he spends his time by hanging out with his son, drinking a lot of coffee, improving his gardening skills, and practicing Karate or kickboxing to achieve his zen-like state.
Ian Del Giudice Front End Engineer
Ian began his career as a professional web developer in 2008, after working as a web designer & prepress technician. Originally a Graphics major, he started learning CSS & PHP to get a better sense of how the website mockups he was designing would eventually work. This rekindled a childhood love for writing code, and he landed his first UX developer job in 2009. In 2012 he began his career as an WordPress engineer at a VIP partner agency, and has been developing enterprise-scale websites for the platform ever since, including the redesign of People.com, The Brookings Institute, OnBeing, the Guggenheim, and Entertainment Weekly.
As an advocate for open-source, WordPress and distributed work, 10up is a natural fit for Ian, who started in early 2019. His primary focus is developing responsive, performant and accessible user interfaces using both React and traditional PHP & CSS.
Whenever he’s not working, he spends as much time as he can hiking the Catskills, photographing old architecture, training Muay Thai, or exploring the streets of NYC in search of the best tacos, the most authentic dive bars, and the cheapest greasy-spoon diners. He spends the rest of his time living in Brooklyn with his girlfriend and two cats.
Jackie Kjome Visual Designer
Jackie joins 10up with years of experience as a Visual, UI/UX Designer in the digital space. She worked in San Francisco designing for brands such as Apple, Disney, AT&T, Doctors Without Borders and PayPal. She perfected her design skills across the board doing responsive website design, email marketing, rebranding strategies, and style guides. After San Francisco, Jackie moved to Hawaii where she ran her own freelance design business for over two years with clients such as GoPro and Stanford University.
She is passionate about pixel-perfect design and creating innovative solutions that improve web experiences. Jackie came to 10up to contribute to the web’s evolution with the highest quality digital designs. She has years of experience working with WordPress and has grown to love its breadth of tools and design flexibility.
Jackie graduated Cum Laude from Cal Poly, San Luis Obispo with a degree in Graphic Communication and a concentration in Web and Digital Media. She lived in Spain for an academic year during college where she learned Spanish and returned with a Spanish minor. When Jackie isn’t designing, she enjoys painting, hiking and snorkeling with sea turtles.
Jacob Peattie Front End Engineer
Jacob is passionate about WordPress development though he took a unique journey to get there.
In 2012, after leaving school and dabbling in film and television production, his experience tinkering with WordPress on personal projects as far back as 2005 landed him an entry level position at a boutique web development agency in Sydney.
When his contributions to the WordPress Stack Exchange lead to an opportunity at 10up, he jumped at the chance, thrilled at the possibility of learning from the best.
When not working, he can be found sharpening his skills at the WordPress Stack Exchange, sipping a fine bourbon, watching films, playing video games, or playing with his young nephews.
Jeff Pia Front End Engineer
Born and raised in the Windy City of Chicago, Jeff is a big city kid whose life has taken him from the midwest to New York City and finally to his current residence in the sunny state of Florida. He has been addicted to technology from the pre-internet days of dialing into BBSes and America Online.
His first taste of web development came when he helped out a friend going through college pursuing a degree in web design; she had trouble grasping the intricacies of CSS, but that came pretty easily to him. This tutoring led him to try out freelancing. WordPress was just starting to become popular, so he became very familiar with quickly building small sites for individuals and small companies. This led to a fulltime career in Front End Development, dabbling across multiple platforms but still specializing in WordPress. He thoroughly enjoys mentoring junior developers on web standards and best practices.
When not obsessing over cleaning up code debt, he likes to spend time outdoors living the beach life. In cooler weather, you’ll find him walking trails in state parks while catching them all in Pokémon Go.
Jeffrey Carandang Web Engineer
Jeffrey started freelancing while attending college at Lipa City Colleges, taking gigs where he was building WordPress websites. After obtaining a Bachelor of Science in Computer Science in 2011, he worked at several web agencies where he was able to gain more experience. He learned how to work closely with project managers and other members of development teams while ensuring timely completion of deliverables. During those early agency years, he had many opportunities to work on more complex projects than the initial freelancing work from his college days.
All the while, Jeffrey was (and still is) an avid fan of WordPress and open-source technologies! He started working on several plugins and that intense focus is what led him to quit his job and pursue a career in WordPress plugin development. He’s mainly known for Widget Options, CoBlocks (both sold in 2019), EditorsKit, and Iceberg Editor. He spent about 4 years focused on creating and selling premium WordPress plugins and eventually, working on several Gutenberg Editor open-source projects led him at 10up.
When he’s not coding, Jeffrey usually travels with his wife, binge watches tv series, or walks their dogs in the park.
Jenny Bones Project Manager
Jenny has been working in the WordPress space for almost a decade. She graduated from Immaculata University with undergraduate degrees in biochemistry and written communication. Her first role as a project manager was in the biotech field and resulted in a new immunoassay for mesothelioma as well as being awarded three patents in the US and EU for her discoveries.
Deciding to follow her entrepreneurial spirit and enthusiasm for online marketing, Jenny built her own successful copywriting and marketing consultation business working exclusively with clients using WordPress to promote their businesses. While it was satisfying work, she always missed being in the role of project manager. Four years ago she took on a contract position with a WordPress development company as their lead PM.
Her favorite thing about project management is making sure her clients and team members feel valued, heard, and happy to start their work-day. She believes the role is an important factor in the overall enjoyment and satisfaction of completing a project for everyone involved.
In her spare time, Jenny enjoys traveling with her daughter, hiking, gaming, and getting back to her roots in fiction writing. She is also in the process of completing her training as a hospice volunteer.
She’s managed projects ranging from custom events management plugins, numerous large e-commerce site builds, and has managed several site builds for businesses belonging to one of the founders of Valve Corporation.
John Spellman Web Engineer
While pursuing a degree in Computer Information Systems, John landed an internship at Church and Dwight where he worked for a full year leading up to his graduation. It was during this time that he was introduced to real-world applications of HTML and CSS and he hit the ground running. Shortly after graduation, his first agency job introduced him to WordPress and he soon began focusing on development using the platform.
His experience with WordPress is ever-expanding – he has built multi-purpose themes for NPOs and beauty industry clients, led the development of websites for online education and healthcare providers, and designed and implemented WordPress technical architecture for government clients.
John enjoys collaborating with fellow team members to create efficient practices and processes, as well as introducing new technologies to solve problems and elevate the work of his team as a whole. He prides himself on writing understandable, extensible, and reusable code – a practice which has led to a few of plugin contributions to the WordPress community.
Beyond that, John’s ability to translate complex technical issues in a way everyone can understand makes him an outstanding client partner. He keeps client business needs top-of-mind to create successful approaches for a variety of requests including enhancements, revisions or maintenance needs.
When not at his computer, John likes spending his time outside with his dog. He enjoys skiing in the winter, surfing in the summer, and riding his bike or camping anytime in between.
Josiah Wold Account Strategist
Josiah is a talented problem-solver with an extensive focus on customer and client success. He developed his skills over ten years across a variety of industries, including forestry, publishing, education, and technology. His curiosity and passion for understanding drove him to widen his perspective, adapt, and succeed in each industry rapidly.
He waded into the WordPress ecosystem in 2014 by starting a job managing small client website maintenance and updates. Later, he successfully led the project lifecycle for the development of a commercial learning platform. The challenge and reward of delivering the project piqued his interest to continue solving business problems using WordPress.
In 2015, he began working full-time for a fully-remote enterprise WordPress development agency, XWP, and quickly progressed through QA specialist and Team Lead roles and eventually started and directed Account Management at the company. His experience in each of these roles ultimately enabled him to offer solution-based project consulting that combined both technical and business perspectives for his clients. As a result, his work directly contributed to significant business outcomes across several high-profile projects.
The challenge, uniqueness, and pace of solving problems at an agency proved to be an ideal environment for him to thrive. As a result, he decided that he would set a long-term career trajectory as a client advocate within the enterprise WordPress development space. After meeting clients and team members of 10up he realized that the company would be a great mutual fit with a supportive environment conducive to further personal and professional growth.
Josiah serves clients at 10up as a Web Strategist. He focuses on being a client advocate who provides thoughtful, creative, and solution-based project consulting. He uses his natural curiosity, unique technical and business perspectives, and long-term relationship building skills to identify ways to maximize each project’s results.
Over the past several years, the freedom of his remote positions enabled him to pursue a life-long dream to travel around the World. He lived for extended periods in Argentina, Australia, and Mexico, where he developed a passion for scuba diving and continues to dive each year.
Jozsef Kozo Support Engineer
By the time József was thirteen, his curiosity led him to create his own web page. He knew that this was the beginning of something great. After he finished his studies, József moved to a hosting/IT solutions company. He was introduced to WordPress and his interest in Cybersecurity peaked. After he successfully received his Certified Ethical Hacker certificate, he transitioned to a company where he could combine his system engineering skills with his security-oriented mind. He suddenly became a Security Engineer.
József has mastered skills like vulnerability scans, server and end-user security, security best practices, and threat modeling. He enjoys hobby projects and learning new methodologies.
When he is not in front of his computer, József likes to hit the gym or cook. He is a big fan of eating and enjoying local handcrafted beers. He also loves playing video games—specifically Dota 2 and Hearthstone.
Kathleen Romania Account Strategist
Kathleen’s passion for language and storytelling has been the common denominator throughout her professional track. After graduating as a double English/Spanish Major from College of the Holy Cross in 2013, she taught English in Spain and landed a role in Project Management for a global translations provider in New York. On a quest for more creativity and strategic thinking, Kathleen entered the marketing arena to work for a full-stack digital agency.
New to the digital marketing game, Kathleen never shied away from opportunities to ask questions and get into the action. From writing campaign platforms and pulling the levers on digital media to leading website redesigns and creating comprehensive analytics reports, her doggedness in her desire to learn is what led her to cultivate successful client relationships.
Through her growth and promotion, Kathleen was entrusted with leading tier 1 business accounts including CPG brands Freshpet and Jarlsberg, medical device company STAAR Surgical, and nonprofit organization the Christopher & Dana Reeve Foundation. Her dedication to people needs as much as business needs fuels her excitement to build valuable relationships as an Account Strategist at 10up.
When Kathleen is not working, she is likely on the field playing soccer, sketching, or sipping wine on the couch with her pup, Lena. She also loves to cook (and eat!), travel, and spend quality time with her family.
Laura Martinez Junior Visual Designer
Laura is passionate about composition, color and experimenting outside the box. She loves creating illustrations in traditional mediums such as ink or paint. Some of her artworks appeared in the 9th annual edition of a book published in Spain for young artists and other small publications.
With her background in digital marketing, programming and illustration; Laura took part in a variety of projects, from start-ups and small agencies to collaborating with non-profit organizations and software development companies. She continues expanding her knowledge of UX to create not only something visually appealing but a complete functional design experience.
She’s also an aspiring filmmaker; during the last three years she directed and produced several independent short films and a music video for a local artist. In her free time, Laura enjoys going to rock concerts or the occasional road-trip to experience a gastronomic adventure in Baja’s wine country and taking lots of photos.
Lindsey Tynan Account Strategist
Lindsey brings more than a decade of account management, digital marketing and client strategy experience to 10up. While she began her career with brick-and-mortar companies, her client-facing roles eventually lead her to the digital world via a real estate software platform based in Charleston SC. She was sold.
Armed with a newfound love for all things digital, Lindsey packed her bags and headed to NYC where she worked as an Account Director for a Madison Avenue agency. While in the big city, she partnered with clients ranging from small nonprofits to large corporation across a myriad of industries. She is also equipped with in-depth SEO knowledge, and her dynamic background supports her detailed approach to account management.
When she is not managing accounts, Lindsey enjoys taking advantage of activities around her home in Alexandria, VA with her husband and son. She also dabbles in interior styling and, after living in Spain for 3 years, has a deep love for travel.
Lucky San Support Specialist
Lucky San was previously a Pharmacy Management Analyst at CVS Caremark where she provided web-based support to clients and maintained patient prescription drug related data within CVS Specialty’s medical claims engine.
Lucky joins 10up as a Support Specialist with over 9 years of customer service experience, including her Medical Technical Support role at U.S. ARKRAY, Team Lead position at CVS Caremark and her Analyst title on Business Operations at CVS. She constantly strives for positive experiences in any opportunity she gets and her desire to learn gave her an extensive knowledge of the PBM industry with a strong emphasis in business system configuration and quality assurance.
Lucky has worked with some of the biggest health insurance companies such as BlueCross Blue Shield and Aetna where she was recognized for accountability during both phases of the implementations.
Lucky is excited to be a part of 10up and help contribute to a better experience and product. She enjoys troubleshooting software issues and evolving processes accordingly to help minimize errors and ensure all systems are operational for both the client and internal employees.
Lucky is from Minneapolis, MN but lives in Florida. She loves channeling her creativity through cooking and amateur photography using her two baby girls as the subject of her photos.
Maureen Genskow AdOps Coordinator
Maureen is a classic go-getter, always rising to whatever challenges her. The skillset she has obtained throughout her professional career has come from a variety of fields: the service industry, the medical industry, electrical supply wholesale, and most recently SaaS sales. Meeting new people and making connections is her favorite part of any job.
Maureen joined 10up as an Ad Ops Coordinator and she loves applying her knowledge of how technology touches various industries, in order to create a better web experience!
She received a degree in Psychology with a minor in Kinesiology from Stephen F. Austin State University, originally wanting to pursue a career as a counselor for at-risk teens. While completing her degree, she was a member of the inaugural women’s NCAA bowling team. Yes, you read that correctly. Maureen is a semi-professional bowler, although claims she is retired.
Maureen lives in Mckinney, Tx with her husband and daughter. Her “happy place” is anywhere there is good wine and the oldies.
McKenna Dempsey Project Manager
McKenna is a dedicated project manager with an addiction to spreadsheets and a passion for to-do lists. She has been working in the digital space her entire career, whether developing marketing campaigns with teams of writers and designers or managing the software development process with engineers. She loves working in an environment where she gets to create new processes, find solutions to challenges and lead with empathy and communication at the forefront.
McKenna began her career as a copywriter and quickly evolved into managing content marketing projects at a startup. Once she started to get the hang of project management, she dove head first into software management for both B2B and B2C companies. She has managed projects from ideation to execution, working each phase and task with clear vision and process. Her favorite part of her job is bridging the gap between the target goal of a project and the team that’s making it happen.
The weaving pathway of McKenna’s career brought her to 10up as a Project Manager. Her skills in managing client requests, love of problem solving and understanding of the digital process gives her the expertise to provide clients with trustworthy communication and timely execution of tasks. She is driven by the relationships she builds with clients and colleagues and providing efficient processes.
When McKenna isn’t managing the behind-the-scenes of 10up’s upgrades, client requests and tickets, you can find her going on hikes, reading a new self-improvement book or grabbing a happy hour drink with a close friend. One of her favorite hobbies is great conversation with the people she loves. She has a long history of traveling the world and has been to 17 countries. She doesn’t plan to stop exploring any time soon.
Michaela Gallagher Account Strategist
Michaela graduated from the Freeman School of Business at Tulane University with a BSM in Marketing, after accelerating her course load to finish in three years. She launched her career in advertising in New York City, working for the digital ad-tech agency, Huge, where she was responsible for strategizing technologically driven solutions for clients. She then moved to the advertising agency, Grey, where she worked on the Volvo Cars US account across numerous campaigns, model launches and brand partnerships. Her team also developed the world’s first car subscription app, which was the winner of 3 Cannes Lion awards.
Michaela has had a lifelong interest in technology and creative design, and over the years has developed a number of personal websites, including one that provides itineraries for alternative neighborhoods around the world. She is thrilled to be a part of the 10up team to help make the web a better place.
A proponent of “taking the scenic route” in life, she has always followed passion down the untrodden path. She is a certified ski instructor, film photographer, marathon runner, avid solo traveler and painter.
Michele Cipriani Web Engineer
Michele started building websites as a freelancer in 2003 in Italy, while attending University and has been building websites as a hobby for over 15.
His interest in design and development grew in step, at that period the two figures coincided and, moved by the interest in human-computer interaction, he became a professional full-stack developer.
He understood the potential of WordPress already from the early releases and a few years later joined NTTData as WordPress Specialist where he has been able to work on the largest Italian enterprise projects (telecommunications company, banks, media and e-commerce for large retailers).
When he’s not working on code, you can usually find Michele playing Brazilian Jiu-Jitsu and Grappling, traveling and spending time with his family in Tuscany.
Mohsin Kamal Support Engineer
Mohsin graduated with distinction from COMSATS University as a Software Engineer in 2007 and started his career as a Junior System Administrator. He is a well trained certified System Administrator with a decade of successful experience in web hosting industry.
Prior to joining the 10up family, Mohsin developed his rock-star skills with world renowned web hosting brands where he quickly established himself in lead roles. Because of his outstanding performance, Mohsin gradually got promoted and rose through the ranks. Thanks to the good work in his previous roles, he won best staff of quarterly year multiple times during his tenure in Arvixe LLC.
A calculated risk-taker with deep tech industry knowledge , Mohsin has never let go of his passion for technology. He is always eager to learn new technologies in the industry and has good hands on experience in virtualization technologies. He loves hunting suspicious processes, handling DDOS attacks and enjoys performing security/performance audits.
He not only enjoys helping WordPress customers with plug-ins, themes, customization, and performance tweaking but also love teaching customers how to solve for their problems.
When not working, Mohsin, a food lover, enjoys cooking food for his family. He enjoys traveling to explore nature and try food from different regions of the country. He loves being the part-time mechanic of his 4 years kid’s work – they have fun together repairing broken stuff.
Mohsin is crazy about horse riding and he loves to spend time in riding club to learn more control.
Neil Coetzer Front End Engineer
Neil is a devoted Front End Engineer that has over ten years of experience designing and building meaningful online experiences. After graduating from North-West University (SA) in 2006 with a Bachelor of Arts Degree in Graphic Design, he developed a clear interest in web development. Today, entirely self-taught, Neil focuses on front end development and has a passion for open-source platforms and new technologies.
Neil spent his entire career in advertising as both a UI/UX designer and engineer. He cultivated a library of knowledge at many award-winning South African and top international agencies such as TBWA and Ogilvy, earning several national and international awards. His years in the industry have nourished a wealth of experience throughout all stages of the design and development process, empowering him to understand interactive design and bridging the gap between design and development (design for code).
Early on, Neil further discovered his entrepreneurial drive, starting his first company, Columinate, with two friends in 2008. For the next few years, Columinate continued to grow and quickly became rated as one of Africa’s best marketing research agencies. However, Neil decided to leave the company in 2010 to continue his passion for development and digital marketing. Today, Columinate has left its footprint globally, having been acquired by InSites Consulting in 2018.
In 2014, Neil founded Gapshift, which offered various digital services on an overflow model to some of SA’s top-rated media houses and brands, exposing him to a diverse clientele network.
Over the last three years, Neil gravitated towards WordPress, reinforcing his development knowledge – specifically in custom WordPress theme development. He played a leading role in facilitating the rollout of a custom theme for one of Africa’s largest telecommunication companies, MTN. This effort enabled the client to create and distribute unique component-based websites to over 40 branches scattered across Africa.
Apart from his passion for development, Neil is also well equipped in After Effects, enabling him to stir his creativity and knack for animation and video post-production.
Outside of work, Neil loves being mesmerized by a campfire and the sounds of nature while treasuring the time he spends with his wife, children, and family. When he is not lazing on the couch with a good book, you’ll find him out on the road training as an avid ultra-distance runner and occasional cyclist. He also thoroughly enjoys the adrenaline rush of watching Formula 1.
When he’s not running, he is flying! Or at least he shares an enthusiasm for aviation, still holding onto that memory of landing a real plane for the first time.
Nick Ortiz Front End Engineer
Nick is a web developer and tinkerer of all things technology-related. Everything he owns must be customized or modified, –especially if it has an API. Nick has been a speaker at various WordPress and web-related events talking about extending the capabilities of WordPress.
Prior to joining 10up, Nick worked with a remote company providing fullstack development to some large, important, non-profits and helped them to obtain their substantial dreams and goals.
Nick started his journey into the web as a kid with a dial-up modem and a PC. He got his start learning different web languages and technologies by stealing front-end code from sites he liked, modifying it, and adding it to add to his own website. Nick went on to learn design at a local community college, realized he had a knack for debugging and problem-solving and ended up working in the schools programming lab to assist students and teachers. He moved onto freelancing and got a sub-contracting job doing WordPress development and began learning all the ways he could extend WordPress.
In his freetime Nick enjoys exploring the various deserts of New Mexico with his family, reading about information security, and making noise with his musical instruments.
Oscar Sanchez Web Engineer
Oscar got involved with technology when he was 12 years old. Spending many moons and sunrises in technology forums during his high-school years, he developed a love for computers and the internet since its puberty. Although he formerly studied sociology as a major, he never left his love for technology. While in college, he worked in IT for the Economics Investigation Center and the Faculty of Social Sciences at the University of Mexico. Eventually, he joined the Complex Systems group at the Interdisciplinary Investigation Center and learned to code.
Introduced to WordPress by a good friend, he quickly fell in love with the WordPress community and decided to develop full time.
Since then, he has released three plugins in the WordPress repository, as well as contributed to WordPress projects like AMP for WordPress, Jetpack, 10ups simple-page-ordering plugin and many more.
Outside of WordPress, he enjoys going out to meet new people and goofing with his friends. Throwing some back-flips at the local park while enjoying the looks of strangers also fits his interests well.
Pablo Amato Web Engineer
Pablo started his career as a web designer in early 2010. As a web designer, he discovered the rush of good feelings from solving problems when coding. He forced himself to place the bar slightly higher with each new project he worked on and eventually landed in the WordPress world.
One of the first WordPress projects Pablo had collaborated on involved all kinds of advanced WordPress concepts and techniques (unknown to him at that moment) which forced him to rapidly adapt and learn, since then, he has been in love with WordPress.
Pablo is proud to say he worked for Publicis-Impetu (Publicis partner in Uruguay) and collaborated on several award winning digital projects during his time there. His career trajectory includes both time with digital agencies and freelance. Regardless of the format, Pablo enjoys working with clients and helping them make the best decisions for project heath and longevity.
Not too long ago, Pablo decided to apply to 10up after using one of our public repos on GitHub and the rest is history!
During his free time, when he is not walking Afro and Lerón (his dogs), he likes to spend time doing Woodworking or DIY projects.
Ramon Ahnert Web Engineer
Ramon is passionate about contributing to open source projects. Specifically, he has been deeply involved in the WordPress community for many years. He has worked as a plugin and theme developer specializing in the WordPress platform. Outside of work hours Ramon is a core and meta contributor, and Brazilian Local Manager and Forums Keymaster.
When Ramon is away from the computer, he can be found playing guitar or video games, reading a book, listening to music, or watching a movie. He loves to travel and spend time with his wife.
Raquelle Fahle Front End Engineer
Raquelle comes from a long line of computer programmers who worked all over the world in the fields of video games, educational software, and classified technology. She found computer science working on premed studies in quantitative biology. Ever curious about logic and the connection the internet allows, she went into web development in 2013.
She has worked with nonprofits, hospitals, major airlines, world-class amusement parks, and international clients, with extra enthusiasm for empowering companies that are ethical and purposeful. Accessibility and user experience are at the forefront of each development project.
She has contributed to open source tools for WordPress that allow for better practices in development, and joining the front end team at 10up will allow her to focus on contributing to WordPress core and making the internet a more accessible platform for all.
Raquelle is drawn to problem solving, whether it’s a coding challenge within a project or making code animations for personal pleasure. When not behind a computer screen, you can find her rock climbing in the mountains of Peru, floating in the Dead Sea in Israel, upside down in handstand classes or hiking to bodies of water with her pup for a swim.
Sajjad Usmani Support Engineer
Sajjad graduated with distinction from Comsats Institute of Information Technology Islamabad (Pakistan) as a Computer Engineer in 2007 and began his career as a Junior System Administrator. Since then, Sajjad has won several performance awards and has held many different roles. He finds enjoyment in catching malicious attacks and spamming activity and has great hands on experience in virtualization technologies.
Sajjad considers himself a calculated risk-taker. While holding numerous positions and a wide range of responsibilities can be demanding, Sajjad has never let go of his passion for technology and willingness to learn new things in modern cloud technologies. He enjoys helping WordPress customers with plug-ins, themes, customizations, and integrations.
When he is not working, Sajjad loves to travel and explore nature with his wife and daughter. Mountaineering and trekking are his passion. He likes to spend hot summer days in a cool, peaceful place enjoying delicious food with his family.
Sanket Parmar Web Engineer
Sanket has completed his Bachelor’s degree in Information Technology from DDIT (Dharmsinh Desai Institute of Technology). During his study, he started working on ASP.NET framework and he completed a couple of projects. But after his study, he shifted his career with PHP. He always says that PHP is so simple that anyone can learn it from scratch.
At the beginning of his career, Sanket started to explore Magento. He has done some theme integrations and styling in Magento. His introduction to coding was through PHP and got involved deeper with the WordPress world. In the last 5+ years, he has worked on many enterprise level clients. He has contributed to WordPress ( Core Development + Translation ) and many other open source projects, created some plugins as well. He is also one of the organisers for WordCamp Pune.
When Sanket gets some free time from work, he travels mostly on his bike, listens to music, watches TV series or movies, goes swimming. He loves cricket and often goes to play.
Severine Pozzo Quality Assurance Specialist
As a Quality Assurance Specialist, Severine explores website functionalities to ensure the best product is delivered to users.
Severine’s early career started in France within the Media, TV and Film industry. With a Master’s degree in Production, she worked on movie sets, in television and in public relations. With this experience, she eventually moved to Canada to oversee challenging projects in the Digital Entertainment and Interactive industry.
Using her critical and analytical mind, she was able to manage teams focused on delivering major film projects, building up a reputation for meeting tough deadlines.
Strong from this managerial experience, she joined a healthcare software project as a Business Analyst. As part of the QA team, she tested software solutions that are now being used to improve the workflow in hospitals. At the time, her role was to represent the stakeholders and always put their requirements in the forefront, while testing the platform and writing detailed documentation.
With this new QA passion found, her natural tendency to problem solve and a testing certification from ISTQB, she freelanced to help numerous companies release high quality websites in hospitality, gaming, tourism and finances. This lead her to create detailed test plans, perform functional and exploratory testing for Fortune 500 companies.
Her superpower is being able to understand the bigger picture to run specific routine inspections and quality tests.
Severine defines herself as a citizen of the World after living in various cities in Europe, Oceania and North America. When she is not studying new frameworks, you can find her reading scripts and watching movies.
Stephanie Leith Copywriter
Stephanie’s passion for the written word began long before she published her first writing website at the tender age of 12. Once she got her hands on a box of crayons, it was game over – and love at first scribble.
As 10up’s first content writer, Stephanie is obsessed with creating high-quality content that enhances digital experiences. A passionate communicator with more than 7 years of experience in content marketing, Stephanie loves exploring new and innovative ways to create content that grabs (and keeps!) attention. Her intense curiosity and fascination with what moves the human spirit shapes her determination to craft narratives that connect with people at the core of who they are.
By day, you can find Stephanie writing, editing, and curating content that brings ideas to life. By night, you’ll likely find her buried in a book or on a quest to save digital worlds from destruction.
Thrijith Thankachan Web Engineer
Thrijith had his initial interactions with WordPress in U.G (2014-2015). When it came time for project submissions, WordPress didn’t interest him much. At the time, he scoffed at the ready-made plugins and themes which could have helped him complete his projects in a shorter amount of time. At that point, for unknown reasons, he didn’t want to take that route, so he opted to build a project using Codeigniter framework.
Fast forward to post completion of a M.Sc.ICT degree from V.N.S.G.U university, when Thrijith began looking for jobs in PHP and was hired as an intern at rtCamp Solutions. It was at rtCamp where he started digging deeper into WordPress projects. He finally realized what goes into making easy and ready made solutions for end users! Since then, he has had the opportunity to work on several projects and also be part of the WordPress community.
After leaving rtCamp, he spent sometime freelancing before making his way to 10up. Over the years, he has developed plugins, committed to the WP-CLI Project, and has also contributed fixes to WordPress core. He’s especially proud of having created a handy tool to manage maintenance mode using WP-CLI.
Before the pandemic Thrijith used to go out with friends to the beach or for bowling, but currently he watches series and has digital hangouts with friends on weekends.
Tina Macko Front End Engineer
Tina has been building websites for over a decade. Her love for the web started with a strong focus on visual design that quickly evolved into a passion for all things front-end development. She loves to work at the sweet spot you can find at the intersection of design and code.
After completing her MS in Media Technology, Tina got her career start working for the University of Pittsburgh where she built over 15 websites for the university and standardized the web process for the development team.
Next, she moved on to a local agency where she spent over 5 years leading the web development efforts and launching websites for nationally known CPG brands like Nestle, J.M. Smucker, Pinnacle, and Premier Nutrition, as well as many higher education clients.
When Tina is not spending time with her husband and son, you can usually find her outside walking, kayaking on Lake Erie, or planning her next climbing trip.
Treighton Mauldin Front End Engineer
The first 10 years of Treighton’s career were in construction management where he got his first taste of coding by designing systems that automated many of the paper based processes involved in managing construction projects.
After that he was hooked! So in 2015, he left construction to learn web development, where he started working with WordPress to build solutions for many local business and state commissions based in Sacramento, CA. Treighton has been using WordPress pretty much his whole career in web development and has given talks a WordCamp Sacramento on the use of version control and decoupled front ends.
After years of using of 10up’s engineering best practices site to guide his own development, Treighton decided it was time to reach out and try to join the team, and hey it worked!
Outside of engineering, he is an aspiring photographer, avid fitness and nutrition enthusiast, video game admirer, reader / listener, and game developer.
Trey Kane Front End Engineer
Trey is a lover of all things technology, having started his technology journey in the late 90s by breaking family computers. As soon as he got his hands on an internet connection he became fascinated with building websites. After several career paths and while attending the Culinary Institute of Michigan, Trey was given an opportunity to work at Longerdays.com working on WordPress sites for their virtual assistance clients.
Trey quickly realized that he loved this work. He immediately changed his major from Culinary Arts to Web Development, later working at a local marketing agency and then freelancing for a year. In 2015 he was offered a job with Red Ventures in Charlotte, NC. Moving to Charlotte provided him three years working as a Front End Developer on Red Ventures Partnerships. Then, wanting a change and a move back to Michigan, he took a new role as Software Engineer with Red Ventures at Bankrate.com in Detroit where he’s been for the last two years.
During his time at Red Ventures, Trey used WordPress in a variety of implementations at the enterprise level, ranging from traditional custom WordPress themes and plugins to entirely proprietary solutions. Later working at Bankrate using WordPress to help manage Bankrate’s massive amount of editorial content.
Trey is excited to be joining the 10up team as a Front End Developer. He is interested in strengthening his core skills as a developer and using WordPress in new and interesting ways, and getting a chance to continue developing his React skills.
Outside of web development, Trey juggles a wide array of hobbies including: table top games, music production, technical theater, 3D printing, video games, and golf. He has worked as a volunteer on the Michigan Irish Music Festival for 16 years, the majority of that time as a Production Team Lead and manager of the events main stage.
Tung Du Open Source Practice Support Engineer
In 2012, Tung was introduced to WordPress. Since then, he has been building websites for clients, from medium e-commerce stores to big online magazines. He has experience in managing multiple websites, optimizing websites speed and extending WooCommerce functionalities. He is a big fan of TypeScript and enjoys writing clean and performant code.
Tung met 10up when he submitted a PR to the 10up Engineering Best Practices and, subsequently, WP Instructions.
When away from the internet, you can find Tung reading psychology, running, brewing coffee or hanging around craft beer stations.
Aimee Hiebert Recruiting Coordinator
Aimee grew up in a rural town in Idaho & later moved herself to the “big city” of Boise, Idaho to become the first in her family to attend college. She maintained a full-time job while putting herself through school at Boise State University where she obtained her bachelors in Human Resource Management. Aimee has always been curious about the world, so after college she took a short break before transitioning into her career to embark on a solo backpacking trip throughout Europe.
When she returned from traveling, Aimee worked as a recruiter & became an active member of her local Human Resources Association. Over the next 5 years, Aimee built a strong foundation in recruiting fundamentals by recruiting at both small & large company levels. She’s worked in various HR roles & found great joy in helping others achieve their career goals. From advising hiring managers to scheduling interviews with prospective applicants, Aimee’s no stranger to wearing many hats. Her passion for people combined with her upbeat attitude are genuine & she cares greatly about the organizations & people she helps.
Aimee is quite the busy bee & has many hobbies. Traveling, hiking, & fly fishing name a few… but she is most passionate about the environment, serving others, & gardening. She recently combined these passions to create “The Petal Project.” The Petal Project is a small, seasonal project where she grows beautiful cut flowers on what she refers to as her “farm.” When ready, she donates the cut flowers in mason jars to local hospitals, nursing homes, & often to people who just need something to brighten their day. Additionally, she has a small orchard where she grows pears, cherries, apricots, & apples to donate to her local food bank.
Alicia Remedios Accounts Operations Manager
Alicia graduated with honors from the University of South Florida with a degree in Professional Writing, Rhetoric, and Technology, and following that, joined a small web agency based in Clearwater, Florida. It was during this time that she worked more closely with WordPress and gained a better understanding and appreciation for the entire process behind creating engaging websites for clients.
Starting at 10up in 2015 as an Accounts Coordinator, Alicia quickly put her experience managing multiple projects and operational responsibilities to use and leveled up to Accounts Operations Manager. She enjoys using her skills to assist with anything and everything the Strategy team handles day to day.
When not at the computer, you can find Alicia enjoying family time at the beach or a local bookstore, fully enjoying life in Charleston, South Carolina.
Catlin Hays Executive Assistant
Catlin attended San Diego State University before transferring and finishing her program at Sacramento State University in 2014 with a B.A. in International Business. After putting herself through college by working full time during her coursework, she became a Project Coordinator and Administrative Assistant for a local commercial furniture dealership. During her time there, she learned about the foundation for a healthy working environment and grew as a businesswoman in the professional world.
She then moved back to Macy’s, where she had worked to put herself through school, to become the New Business Development Lead for the women’s denim department. There, she worked closely with vendors and upper leadership to execute sales plans and exceed goals for her business. This evolution of management experience led her to become the Operations Manager for a successful hat company. The mixture of administrative, business, and retail management backgrounds, as well as her enthusiasm for business strategies, has paved the way for her to become an Executive Assistant at 10up.
In her spare time, Catlin enjoys spending time with her family and husband. They do monthly board game nights, brew their own beer, travel frequently, and enjoy spending the Spring and Summer seasons outside in the fresh air. She does yoga three times a week and is very passionate about living a happy and healthy life!
Celeste Chapman Financial Operations Specialist
Celeste fell in love with numbers at an early age. As a child, she played with her parents’ billing statements and check registers for “fun.” As she grew up, she worked as a bookkeeper for a local small business, where her infatuation only deepened. She attended and graduated from the University of Wisconsin-Oshkosh with a Bachelor of Business Administration, majoring in Accounting & Finance.
Since then, her experience in accounting has grown from small businesses to corporations and non-profits, working with companies such as March of Dimes, the Arthritis Foundation, and SHRM. She is currently a member of the advisory board for WINDS Recovery House, located in Milwaukee, WI.
When Celeste isn’t counting pennies, she can be found doing yoga, spending time with her husband and pup, and enjoying kayaking, swimming, and just being around any body of water!
Claire Preston Financial Operations Specialist
Claire has always had a knack for numbers. She graduated from Quinnipiac University in Connecticut with a Bachelor’s Degree in Accounting and became a Certified Public Accountant. She started off her career with Deloitte & Touche LLP and has worked at the Corporate Headquarters of both AnnTaylor, Inc. and Echlin, Inc. in Connecticut. On Christmas Day of 2005, she ventured West to beautiful Fort Collins, Colorado where she had her own CPA firm prior to joining 10up.
Giving back has always been a passion for Claire. She has been involved in various activities within her community including sending care packages to the U.S. troops in Iraq, organizing a walk to raise money for canine cancer research, mentoring a young girl, and she currently serves on the board of the Larimer Retired K9 Foundation. Being an animal lover, she became Certified in Pet Loss and Grief Companioning and helps pet parents through the loss of their beloved pets, including creating and trademarking a Pet Memorial Ribbon.
In her spare time, Claire loves walking her dog, yoga, theater, craft shows, pet events, and spending time with friends. Her favorite spot is at the very top of Prospect Mountain in Estes Park, Colorado hand feeding peanuts to the chipmunks while overlooking the gorgeous Rocky Mountains.
John Pinheiro Technical Recruiter
At University John studied Psychology and it was soon clear to him he did not want to pursue a Clinical career, but instead do something more connected with companies and organizations. Therefore, he specialized in Human Resources Psychology. Later in his life, he felt the need to also understand better how companies work and got a Post-Degree Graduation in Business Administration.
In the last years, he has been helping companies finding and attracting talented people, especially in Internet/Fin-tech sectors. He has strong experience in recruiting Mobile/Product/Engineering profiles, building highly efficient virtual/remote teams. He has helped build totally inclusive workspaces with talented people from all over the world.
Outside his professional life, John dedicates his time to his 3 small children, cost side sports like surf and bodyboard. He is also a physical and digital books reader, including a digital comic books archive with more than 20.000 (more than he will be able to read in his lifetime)! He is a fast-food lover, always trying new experiences, especially hamburgers. He hopes to balance his love for fast food with his love for reading, in order to live enough to read all the books!
Kate Grenadier Recruiting Manager
Kate is a bit of a “gal-of-many-trades”, with a common theme of managing “all things people”. Kate has been working in the digital creative agency world for over 12 years. Her background is rooted in program, project and account management; however her roles over the years have evolved to organizational operations management, as well as managing the people-side of business; with a focus on building company culture, employee engagement, professional growth and development, and talent acquisition. Kate is also an ICF Certified Career Coach – and has helped many people on career transitions, leadership development, and finding work/life balance; among other things.
Most recently, Kate’s been working as a freelance consultant, coach, and professional recruiter; working with multiple organizations on implementing various processes and best practices, program development/management, and talent acquisition from entry to executive level roles. After a few years of freelancing, Kate has missed being part of a larger team, and is excited to be joining 10up and working towards something bigger. Kate takes a very “user-experience focused” approach to everything she does, particularly as it relates to recruiting, and believes firmly in “recruiting like a human”. Kate also has a big focus and passion on building Diversity & Inclusion.
Originally from Michigan, Kate has lived in beautiful Hood River, Oregon for almost 15 years. She originally came to Oregon via Colorado, as a whitewater raft guide. While professionally she has come a long ways from those days, you can still find her outside as much as possible kiteboarding, paddle boarding, biking, hiking, skiing, or simply just enjoying a beer with friends or a book down by the river. Kate and her hubby also recently became certified respite foster parents, which is proving to be a whole new adventure!
Maggie McGirk Senior Resourcing Coordinator
Maggie graduated from the University of Delaware with Bachelor’s Degrees in Psychology and Criminal Justice, and minors in Business Administration and Legal Studies. Following graduation, Maggie joined an insurance claims processing company where she was quickly promoted from a Claim Reviewer to a Quality Assurance Analyst.
After completing an online marketing technology course, Maggie’s interest in WordPress and digital experiences grew quickly. Her skills include Excel, customer service, and task management. As a Resourcing Coordinator for 10up, Maggie hopes to use these skills and the benefit of a diverse team to help ensure all of the people and processes are working to their full potential.
Maggie spends her free time wine tasting, hiking, and swimming at as many beaches as she can. She lives in Wilmington, Delaware but can often be found traveling to other places with friends and family. She loves animals and is currently trying to convince her boyfriend to adopt a puppy.
Stephanie Stracener Resourcing Coordinator
Stephanie started her career as a radiology technologist where she passionately cared about her patients. After several years of working in the healthcare industry, her heart for adventure led her to move to Australia for life experiences that couldn’t be found in an office.
After some time, Stephanie settled in the Appalachian mountains of East Tennessee to begin her career in the technology sector, focusing on accounting and data analytics for Saratoga Technologies and eventually Sharp Business Systems. Her talent for working with numbers is equally matched by her dedication to her team’s collective relationship and success. She uses those skills along with her desire to learn something new each day in her role as a resourcing coordinator for 10up.
When Stephanie isn’t working she finds joy and peace by traveling with her family and friends, acting in her local theater, mentoring young girls in her community, and leading worship in her church band.
Tim Hoang Sr. Technical Recruiter & People Operations Specialist
While Tim is a professional number cruncher by education and trade (BA in Business Administration – Finance from the University of St. Thomas), he has an eclectic background that goes beyond the numbers. Moving from one of the largest banks in the US to a small Minneapolis-based software company hellbent on exponential growth, he found a niche in the tech industry and thoroughly enjoyed making a large impact through Accounting. After getting the company right in the books, he turned his focus and direction to Human Resources. He played a part in helping the company grow from 250 employees up to 500 across four office locations. Tim is now joining the 10up crew to help on the hiring front, ensuring 10up continues to be a haven for technical excellence.
Louisiana-born and Minnesota-raised, Tim is a combination of Southern Hospitality and “Minnesota Nice.” The eternal optimist who always has a smile on his face; he does his best to light up people’s day. Tim has a need to explore and try new things, making his hobbies quite varied—but his flavors as of late have been: wrenching on his motorcycle cafe racer project, woodworking, pushing heavy inanimate objects at the gym, traveling to new cities/countries, and attempting to learn to play the guitar.
At his core though, Tim is a foodie. He loves to cook for others and loves to check out new restaurants. Just don’t give him peanut butter or olives (ew). The way to his heart is feeding him food. Or being food. Preferably mac and cheese.
Veronica Bruce Financial Operations Manager
Veronica graduated with a Bachelor of Science degree from Missouri State University. Over the years, she has honed her skills with Fortune 500 companies such as PwC (PricewaterhouseCoopers) and Sprint Corporation. Her diverse industry experience spans corporate, non-profit, construction and government sectors.
Taking a forward-thinking and problem-solving approach, Veronica has used her skills to develop processes and procedures to increase organizational efficiencies resulting in decreased costs, increased revenue and profits. Prior to joining 10up, Veronica’s financial management responsibilities included managing $300 million in annual revenues, $10 million annual expense budgets and complex, multi-location sales commission administration.
Veronica is a wife, mom, room smile facilitator, coffee connoisseur and numbers extraordinaire. She lives in gulf coastal Alabama with her husband, Alfred, and enjoys sharing in bible ministry, as well as spending time with her children, family and friends.