Refining our message and design

More than two years ago, we overhauled to reflect the company we had become. Conceived and built entirely in-house, we strove for an experience and aesthetic that would project the craftsmanship we offer our clients. More than two years later, we think the art direction and architecture has more than withstood the test of time.

Over the last two years, our mission, message, and value proposition has evolved, presenting an opportunity to improve the way we articulate ourselves, in content and design. I’m happy to announce a site wide update that highlights our refreshed mission statement and improves the way we describe #team10up.

We think that our own story becomes most tangible when telling our project stories, so we’ve also taken the time to completely redesign our work portfolio. Our user experience and visual design team worked closely with internal stakeholders and engineers to craft a portfolio that is as visually stunning as it is functional, across screen sizes and device types.

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Several 10up speaking appearances left in August

September is nearly here, but you can still catch 10up engineers at speaking engagements in August.

Is 10up hiring Senior Project Managers? Yes!

As we continue to add inspiring, award-winning clients to our roster, we continue to expand the 10up team. We can’t deliver outstanding client experiences and websites without first-class project managers at the helm, so while we continue to hire across our disciplines, we’re especially focused on adding qualified Senior Project Managers.

If you want to work with some of the biggest brands on the web with industry leading talent, let’s talk. Start by downloading the Senior Project Manager job description (or read on), and visit our Careers page to learn more about working at 10up. When you’re ready to apply, send your résumé and cover letter to

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Jon Bellah

I’m presenting “Visual Regression Testing with PhantomCSS” at Front Porch Conference in Austin on Tuesday. Front Porch brings together leading experts in web design and development to share their knowledge. I will present a better way to QA websites—traditionally an inefficient effort requiring manual review of an entire site after each code change—illustrating how PhantomCSS test suites can automatically compare visual differences and flag changes for further review.

10up speaks: one weekend, many locations

July 15-17, you can find #team10up speaking at WordCamp NYC, WPCampus, and WordCamp Lima.

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10up at WordCamp Europe 2016


Be sure to catch 10up at WordCamp Europe 2016, taking place June 24-26 in Vienna, Austria.

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Meet ElasticPress 2.0


ElasticPress 2.0 is a major update, with improvements to search result weighting, expanded query parameters, and better metadata syncing.

Tweaks to the search algorithm’s fuzzy matching limit unwanted results (i.e. searches for “yell” previously returned results for “yeti,” since the terms are only two characters apart) while still correcting for misspellings. Results are more intelligently weighted, with documents containing all search terms boosted 2x, and another 2x boost for documents matching the order of searched terms.

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10up and ESPN launch The Undefeated

On May 17, 10up launched The Undefeated, the latest project in our longstanding partnership with ESPN. Like Grantland and FiveThirtyEight before it, The Undefeated examines our world through a unique lens, exploring the intersections of race, sports, and culture through “innovative storytelling, original reporting, and provocative commentary.” We’re thrilled to celebrate the release of The Undefeated, which is receiving accolades and high engagement with its community feature, You Got 99 Words.

10up at php[tek] 2016

php[tek] 2016

Saint Louis


Join 10up at php[tek] 2016 on May 23-27 in Saint Louis. We are co-sponsoring the event with our cloud infrastructure partner Joyent, and will be demoing our WordPress Docker composition. Plus, team 10up Senior Web Engineer Steve Grunwell will present two sessions.

In Steve’s first talk, “Professional Development for Professional Developers,” he will show how developers can continue to learn new web development skills without being overwhelmed by an industry characterized by new frameworks and tools cropping up weekly. His second talk, “Building for the PHP Command Line Interface,” covers the characteristics of well-written PHP CLI scripts. Steve will also make the case for writing custom commands, and provide an overview of different command line tools, including WP-CLI, Artisan, and Drush.

Helen Hou-Sandi

I am honored to be stepping in for Matt Mullenweg as the WordPress 4.7 release lead, slated to go from mid-August through early December. Being a release lead for such a big and varied project is no small task, especially since it doesn’t mean I stop being a lead developer, core committer, or 10up’s Director of Platform Experience. I previously led the 4.0 release in 2014 and provided the background music for the video – I might make that a tradition, following an upcoming piano performance for my WordCamp Europe 2016 talk in Vienna (a city associated with composers like Mozart and Schoenberg).