Senior Audience Growth Strategist (SEO, Analytics)

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A 10up Audience Growth Strategist is part of what we call our “Audience and Revenue” team. This role encompasses:


  • Audit existing and in-development web properties against the most current SEO best practices and identify opportunities for improvements in either on-page or content-focused search rankings.
  • Create clear reports for internal teams, clients, and prospects defining programs of action for improving organic search engine traffic.
  • Define key metrics that align with client business goals, support and implement custom tracking using Google Analytics, Google Tag  Manager, and other analytics and business intelligence platforms.
  • Support implementation of cross-platform data aggregation projects.
  • Craft reports using aggregated data from multiple sources that help answer key user insights or business questions.
  • Collaborate with UX designers and web strategists to provide thoughtful recommendations on measuring the results of implemented strategies including analytics set-up, custom events, audience segments, and conversion funnels.
  • Establish benchmarks and scrutinize metrics to improve traffic, conversion rate, user experience, and client satisfaction.
  • Prepare and present reports on site performance and analytics to clients.
  • Help develop strategy and technical requirements to support SEO friendly development including: URL structure, Schema markup, and redirect strategy.


  • Experience setting up and monitoring analytics platforms (especially Google Analytics), including custom dashboards, segments, events, and conversion paths.
  • Experience working with tag managers (especially GTM)
  • Experience managing multiple properties in Google Search Console and making meaningful recommendations based on feedback from search console.
  • Experience using third-party platforms for evaluating site SEO and making sense of their results (especially Yoast, Moz, SEMrush and Ahrefs).
  • Ability to quickly understand large sets of data and draw meaningful inferences (especially with tools like Google Analytics custom reports, Excel, Google Sheets and Google Data Studio).
  • At least two years of experience in search engine optimization and analytics across multiple properties.
  • Significant experience with Google Analytics or similar tools for understanding website usage patterns.
  • Flexibility to implement a wide variety of strategic plans to improve client site performance.
  • Grit to address complex configurations and challenges.
  • Excellent verbal and written English communication skills, including the ability to communicate clearly with internal teams and clients about technical and non-technical matters.
  • Broad understanding of online search market and familiarity with common concepts, tools, and terminology.

Nice to have

  • WordPress experience preferred.
  • Ability to understand search engine optimization techniques and the impact of website code on site performance in search engines.
  • Experience with marketing automation platforms like Eloqua, Marketo, and Salesforce.
  • Experience with A/B and multivariate testing platforms including Optimizely and Google Optimize Pro.
  • Agency or other experience working on projects for clients.
  • Familiarity with MS Office, iWork, Google Docs, Teamwork.
  • Portfolio showcasing search engine optimization numbers and/or analytics experience.
  • Experience working in a distributed environment appreciated.