10up Europe

We're a full-service digital agency making a better web with finely crafted websites, apps, and tools that drive business results.

Get in Touch
Strategy Services


Should I build an app or a responsive website? Am I maximizing my ad revenue? Why don’t my visitors click “sign up”? How many 10uppers does it take to screw in a website? We don’t just build: we figure out the plan.

Design Services


Inspiring design brings the functional and the beautiful; a delightful blend of art and engineering. We focus on the audience whimsy and relationship between brand and consumer, delivering design that works.

Engineering Services


Please. Look under the hood. Our team of sought after international speakers provides expert code review for enterprise platforms like WordPress.com VIP. Because the best website you have is the one that’s up.

Global Scale, Local Service.

Headquartered in London, our European team has a footprint throughout the region. Bolstered by 100+ full time, industry leading experts working remotely from around the world, we have the right team to solve your problem, across the globe and in your local market.

Big enough to conquer any problem. Small enough to care.

Get in touch

We keep excellent company.

The Nobel Foundation logoPress Association logoPolitico logoGoogle logoWorld Economic Forum logoTechCrunch logoTED logoMicrosoft logoSalesforce logoAutomattic logoIntuit logoreddit logo
See our work
Display list of Your European Team

Your European Team

    • × Gabe Karp

      Gabe Karp

      Director, Head of Europe

      Gabe joins the 10up team from London where he brings more than 10 years of experience working with NGOs, major political campaigns and large corporate clients to design and develop digital platforms. He works closely with his clients to craft strategies and solutions, helping organizations achieve their goals by leveraging thoughtful, impactful design and the right technology solutions.

      Prior to joining 10up, Gabe was a partner at Siberia, an experience design studio. He was responsible for launching their European presence, opening offices and building teams in both London and Berlin. Gabe worked with major corporate clients at Siberia, helping to re-invent their digital products and platforms. Before joining Siberia, he worked at Blue State Digital for six years where he started as a front-end developer. He later ran the global project management team and was responsible for the delivery of websites and custom development projects across BSD’s five offices.

He’s worked with the likes of AOL, American Express, the Human Rights Campaign and Malaria No More. Additionally while at BSD he worked on high-pressure political campaigns in Mexico, Brazil and India.

      In his free time, Gabe loves to spend time with his family, cooking big meals for friends, going on long runs and is constantly in pursuit of the perfect cup of coffee. He has a BA in Political Science from University of Rochester, and a year of film studies at the Chapman Film School.

    • × Lily Bonney

      Lily Bonney

      Vice President of Client Delivery, EMEA

      Lily is an Oxbridge graduate and qualified teacher who, after traveling 3,000 miles from the UK to Canada for a new adventure, got her first job in interactive production after impressing a director with her spelling and grammar (true story).

      She’s since worked as a digital project manager for over five years, at some of Toronto’s best advertising, marketing, and publishing companies. Her clients have all been top-tier – Audi, Honda, KFC, Pizza Hut, Unilever, Kimberly-Clark, Tim Hortons – and her projects hugely varied: from custom website and app builds, to editorially-driven native content, to getting the price of that chicken burger changed as quickly as possible.

      Having battled with a lot of clunky, proprietary CMS software, Lily is a full-blown member of the WordPress choir; the creative possibilities afforded to clients through its open-source structure are virtually limitless, and in the age of virtual storytelling, it’s the ideal platform to help brands make sure they remain at the forefront of the narrative.

      Lily relocated back to the UK a few years ago, and when she’s not working, you’ll probably find her doing really badly at her local pub quiz, bowling a lot of gutter balls, or naming everything her small person points to on their country walks.

    • × Thorsten Ott

      Thorsten Ott

      Vice President of Platforms & Systems

      Thorsten is 10up’s first European employee, living near Cologne, Germany with his wife, son and a crazy Beagle. Thorsten worked in software development for over a decade before joining 10up; he led the web development department for a large dedicated hosting company and Germany, and even ran his own web agency in Bulgaria.

      From 2008 to 2012, Thorsten was one of the original engineers supporting the Automattic WordPress.com VIP team. He wrote and contributed to essential WordPress developer tools and plugins including Exploit Scanner, Debug Bar Extender, WordPress-CLI-Exporter, and WordPress-CLI-Importer. He is also a core contributor.

      From 2012 to 2013, Thorsten did a quick detour into the Cloud Computing, OpenStack and the Python world, working at a start-up called PistonCloud, though he never managed to keep his hands off of WordPress.

      When he’s not engineering websites or spending quality time with his family, he’s usually cooking, tinkering with electronics, and developing Arduino style projects.

    • × Fabian Kaegy

      Fabian Kaegy

      Director of Editorial Engineering

      Fabian is a life long learner, who started his technical journey in school. He was in charge of the marketing, lights and sound for all events happening at his school. While developing sites for events he found his passion for web development, which he later turned into his own agency.

      Being passionate about all things creative he combined the two interests design and development, and began workin on custom WordPress themes and plugins. After graduating (and studying abroad in the United States), he jumped all in at his company. He spent five years developing custom WordPress sites for clients and helping them through all forms of media to share their message with the world. Being in charge of a small team and working closely with clients, he refined his skillset and grew as a developer.

      When the WordPress team started development on Gutenberg, the new editor for WordPress, Fabian became more active in the WordPress community and began contributing to Gutenberg, TwentyNineteen, TwentyTwenty and other projects.

      Away from the computer he spends most of his time outdoor walking with his dog Finn, taking pictures of nature or making movies. Since 2019 he’s also an elected member of his local town council.

    • × Mollie Pugh

      Mollie Pugh

      Director of New Client Strategy

      Mollie Started her career in B2B publishing over 20 years ago, back then she managed the content for a single site by the time she left in 2015 she had a portfolio of over 100 many of which she designed and built herself the first of which was in WordPress in 2004.

      Forever a geek, her true passion was in people and relationship management so the move to the agency world happened almost naturally. She has spent the past 3 years leading the Client Services team for a well known UK WordPress agency, managing accounts for some global brands including Bacardi and Skyscanner. She was also key member of the commercial team winning significant strategic new business as well as managing key partnerships , including our friends at WPEngine.

      The move to 10up was a proactive choice and she cannot wait to start to developing opportunities and help influence the future success and growth of the business. How WordPress can deliver at scale now for enterprise businesses continues to impress her and she is looking forward to learning more about the engineering solutions 10up have developed.

      When she is not working (and she’s a self defined work-a-holic) you might catch her running to clear her head or simply running after her 2 children. Her daughter (15) is at stage school with her sights firmly set on Broadway and her son (10) is training for his black belt in Karate.

    • × Oona Vaisanen

      Oona Vaisanen

      Director of Client Delivery

      Oona Väisänen has progressed through a variety of agency roles, from media planner, to account manager, to strategist. She comes armed with an impressive portfolio of experience ranging from work with major nonprofits to large global brands – including the likes of LEGO, Save the Children and Amnesty International, to name just a few.

      Oona’s roles have always had a strong digital focus, and she thrives when working closely with clients to find original and innovative ways to solve their problems. She’s a strong advocate of user-centric digital solutions, and before joining 10up, she was strategic lead on projects in a creative agency, ensuring audience research and insight drove ideas that met (and exceeded) client goals.

      Oona is an avid reader, so outside of work, you can probably find her reading in a local cafe with a good cup of filter coffee. She also loves to learn new things and is always in the middle of a personal project or two – be it an online course, learning to knit, or taking on a new fitness challenge.

    • × Daryll Doyle

      Daryll Doyle

      Staff Engineer

      After realizing that his passion for photography wasn’t going to pay the bills, Daryll started a BSc in Computing. He graduated in 2012 and has been writing PHP ever since.

      Daryll worked for a couple of agencies in his home county of Cornwall, where he progressed from a fresh graduate to lead developer, improving his skills along the way. WordPress became a core component of Daryll’s toolbox which he leveraged to architect solutions whenever possible. Daryll has developed WordPress based solutions for countless businesses from small, local companies to multinational corporations and NGOs.

      Within the WordPress world, Daryll has made several contributions to core, but Daryll’s best achievement has been Safe SVG; an SVG sanitisation plugin with over 300,000 downloads. Furthermore, this allowed him to give a 40-minute talk at WordCamp London on the subject of SVG security.

      A lifelong learner, he hopes to continue honing his skills while learning more about PHP and Javascript development from the team at 10up.

      When not writing code, you can find Daryll spending time with his young family, walking around the beautiful Cornish coastline, cooking, or training Brazilian Jiu-Jitsu in which he enjoys competing.

    • × Elliott Stocks

      Elliott Stocks

      Associate Director of Engineering, EMEA

      Elliott’s passion for web development began when he was 15 years old and he’s never looked back since. Elliott is 10up’s first UK-based employee; before joining 10up he led a development team at a local web agency where he was introduced to WordPress.

      Elliott graduated with a BSc honours degree in Computer Science. He loves a good challenge, especially when it involves a deep dive into WordPress’s core. He often contributes to open source projects, develops his own plugins once in a while, and has earned his fair share of badges for his contributions on StackExchange. An aficionado of the popular Easy Digital Downloads WordPress module, he’s both a recognized regular contributor and an extension developer.

      When he’s not working with PHP, he likes to tinker with databases and APIs. Elliott also has hands on experience with JavaScript, in particular jQuery and Backbone. He’s often referred to as being “obsessed with neat code,” and is especially particular when it comes to missing indentation.

      When he’s “off the grid” he can most likely be caught eating a curry or playing his favorite (and only) sport, Badminton.

    • × Emily Clarke

      Emily Clarke

      Associate Director of Client Delivery

      Emily has a strong background in project management and marketing, as well as a passion for all things digital! Since graduating from the University of Central Lancashire in England in 2006 with a degree in Psychology, her career path took her on a voyage into marketing and digital. Completing her Masters degree in Marketing Management in 2008, Emily went on to work in marketing and business development, where her skills were identified early on to be more suited to a career in Project Management!

      With 5 years working within a digital agency and a further 7 years working client side in a digital capacity, Emily has worked across a multitude of digital projects bringing her marketing and business development background to the fore by getting totally immersed in each and every project she’s involved in. She is highly adept at managing enterprise level projects with the ability to take highly complex client requirements and help shape them into functional realities.

      Involvement in websites covering a range of CMS’s such as Kentico, WordPress, Sitecore, Umbraco and Drupal, allows Emily to bring a range of experience with her to any project from initial Discovery and ideation, through to development, delivery and beyond. Emily has led a wide range of projects from multi-site platforms with 60 websites, to complete technology overhauls of Government Sporting websites. She has been involved in digital projects across a variety of sectors including private organizations, leisure, health and charity.

      When not working Emily loves to spend time with her wife and 2 young children (2.5 yrs and 9 months) generally going on camping trips in our caravan to the beach with all our friends and having any excuse to be a kid again!

    • × Evan Mattson

      Evan Mattson

      Associate Director of Engineering

      Evan has been working full-time with WordPress for clients ranging from small firms to international brands since 2010. Brimming with the experience of several small agencies, he has cultivated a robust skillset over the years, with experience in nearly every role related to web development.

      In addition to creating bespoke client-centric solutions, Evan also has a unique background in product development with experience in developing and maintaining distributed software used by thousands. His passion for products and desire to give back fuel his own open-source projects as well as his contributions to others.

      As an aspiring polyglot and student of software development, he embraces a life of never-ending learning, craftsmanship, and refinement.

    • × Marta Bukowska

      Marta Bukowska

      Associate Director of Client Delivery

      Marta is Polish by birth, British by choice and a globetrotter at heart. She graduated from universities in the UK and Singapore, benefiting from international setting and cross-cultural exchange of ideas. Always up for an adventure and collaboration with like-minded people, worked with teams based in Australia, Poland, Scotland and US, often all in one day!

      With 7 years of experience she is deeply passionate about cross-disciplinary project management. Loves a good problem to solve and strongly believes in optimization, efficiency and processes that enable human creativity. Worked with a broad spectrum of brands such as William Hill, Elsevier or The Wildlife Trust, delivering a range of projects from global content translation systems, to complex membership and events management tools, to unified branding and tone of voice piece for 30+ charities.

      Her true passion is bringing the best talent to work together and enable digital wonders to happen. In her career she’s built a Project Management team and restructured the Delivery team with efficiency and job satisfaction of the employees at the heart of the transition. Being an agent for smart change, she is not a ‘yes’ person, but will probe and question to get the best outcomes possible for all involved.

      When the travel restrictions allow, you are likely to find Marta traveling across Europe. In the next couple of months, however, she will be applying her competitive nature to various Bake offs and house decoration competitions. Possibly even finalizing her first sci-fi novel.

    • × Simon Champion-MacPherson

      Simon Champion-MacPherson

      Associate Director of Client Strategy

      Simon is a client services person through and through, and thrives on speaking to people and being out and about. A nerd and a bookworm, he tries to hide this behind a veneer of good dinners and nice wine.

      Simon has worked in digital for a number of years, most recently at a Brighton based web agency, where he joined the accounts team, rising to Client Services Director and shaping the offering of the agency’s service to fit with the demands of large household brands.

      He has experience in conversion rate optimization and developing detailed testing roadmaps; this allows data driven decisions to be made that ultimately prove out business results, which leads to longer, more valuable relationships that benefit both the client and the agency.

      Simon lives by the seaside in Brighton UK, and is owned by a small fluffy black cat.

    • × Barney Jeffries

      Barney Jeffries

      Lead Front End Engineer

      Barney is a self-taught developer who has over 20 years experience across front-end development, back-end development, mobile apps and a bit of design thrown in for good measure.

      Starting out with an ambition to be a designer, he soon found that code was something he loved and wanted to pursue further. After working for various agencies, Barney set-up as a freelancer in 2008 and worked across a huge range of projects and apps, for clients such as Thames Water, Energy Saving Trust, Virgin

      Barney had been contracting with 10up for 10 months and loved it so much – he decided to transition to full-time! He enjoys being part of a highly skilled team and the drive to do great work.

      He’s moved back to his home county of Cornwall in the South West of England; Barney is finally getting around to learning to surf and enjoys getting out and walking the beautiful coast paths. He also loves music (playing and listening), reading, a good box set and hanging out with his family.

    • × Barry Ceelen

      Barry Ceelen

      Lead Web Engineer

      Tinkering with design, video, interactive animation and the wonders of HTML, CSS and JavaScript, Barry’s career started in 2005 designing and developing sites with WordPress. As an independent consultant for over a decade, his focus moved from development to digital product design and back again. His biggest projects have focused on helping design mobile applications for some of the largest European online retail, food delivery and online publishing companies.

      Today Barry specializes in creating bespoke WordPress themes and plugins with a knack for simplicity, usability and multi-language sites.

      He studied product design and holds a Bachelor of Fine Arts degree in sculpture from the Maastricht Academy of Fine Arts. Coming from the south of the Netherlands, Barry now lives in Berlin, Germany, where in his free time he enjoys spending time with his kid and the hustle and bustle of big city life (and the German autobahn).

    • × Cameron Terry

      Cameron Terry

      Lead Web Engineer

      After a chance discovery of Microsoft Frontpage on his mum’s old Windows 98 computer, Cameron began building his first websites at 12, laying the foundations for graduating from Robert Gordon University in Aberdeen, Scotland, at 19 with a BSc Computing for Internet & Multimedia.

      After spending time with a few companies in oil and gas, he eventually joined his regional news publisher. It was there that a passion for WordPress began. In 2014 as part of the rebuild of The Press and Journal website, he helped construct one of the UK’s first two-way content flows between WordPress and their editorial system, which proved to be one of the formative tools for digital-first workflows. This was then adopted across the other newspapers in the business and became the catalyst for a single large WordPress network powering over 100 websites. He takes a great sense of pride in guiding and mentoring friends and colleagues to replace almost everything he built in the subsequent years, before a – rejected! – pull request brought him to 10up.

      When Cameron isn’t being the company’s resident Wookiee, he can be found sinking hours into a book or two, listening to music, working his way through Star Trek again on Netflix, or playing an immersive RPG on his PS4.

    • × Chris Allen

      Chris Allen

      Team Lead

      Chris has been working in design and digital for over 10 years now. After graduating from University he worked in a wide range of digital disciplines from print design to motion graphics.

      During that time Chris had a instant passion for the web and shifted his career to focus on web design. Chris started to work as an in-house designer in the finance sector where he built up a strong brand and identity for the company. He then moved into working agency side and built up an award winning creative team for the agency. While working agency side, he was serving clients such as Danone, NHS and Virgin Media.

      More recently in his role as senior digital designer, Chris coached another agencies digital team. His time there allowed him to further strengthen both his skills and theirs. He was able to improve procedures across the board which positively increased the level of the work they put out. This shift allowed the agency to attract high profile contracts purely based on the work they’d seen we had done for other clients. Chris also pushed for the analysis of current work so they could understand the user, user needs, and user characteristics better. This analysis gave the team greater justification for making changes to improve conversions and they were able to be very proactive in presenting ideas for improvement to their clients. This role pushed Chris to get really interested in the User Experience (UX), an intuitive customer journey and constant educated improvements for a digital projects.

      Away from analysis and a screen Chris can be found running around the streets as he’s a keen runner. Over the years he has taken part in many long distance runs and half marathons for charity.

    • × Eugene Manuilov

      Eugene Manuilov

      Lead Web Engineer

      Eugene’s adventures in engineering started in the late 90’s when he learned Pascal. After his time with Pascal, he worked with Delphi, C++, and C#, eventually digging into PHP in 2009. Eugene spent some time with frameworks like Symfony and Zend, before finding the platform he decided he wanted to concentrate on in 2011: WordPress.

      Since 2011, Eugene has been a freelancer (in the top 10% for PHP on StackOverflow), Senior WordPress Developer at an agency, and a Lead Developer at WPMU Dev. He has an affinity for normalized, maintainable, clean code, and clearly loves a challenge.

      In his spare time, he likes a good chess match, skiing in the winter, and “building his own death star to rule the world”.

    • × Felicity Hollis

      Felicity Hollis

      Team Lead

      She brings with her not only knowledge and experience from 10up projects (Google Site Kit, Snow) but also a wealth of knowledge from previous agencies who specialized in strategic user experience design and e commerce web design.

      Felicity’s love of digital started 14 years ago when she was client-side at one of the world’s leading department store’s, Selfridges, in London. She jumped at the chance to be part of the team to create and launch the first ever Selfridges retailing website and hasn’t looked back since.

      After spending 7 years in the digital fashion industry, Felicity had the opportunity to be a part of a large re platforming project at Harrods where she fell in love with project management and took this as an opportunity to move over to an agency to enable her to work with a wider range of clients and industries. Since then, over the last 7 years, she has worked as a Project Manager with big tech companies, fintech, local authorities, and charities and has managed a variety of different projects and products, from CMS migrations, to full web redesigns and web and app builds. She has a passion for working collaboratively with cross-disciplinary teams and clients, understanding business goals and making them a reality.

      Felicity loves traveling and recently got snowed in when visiting Munich! Outside of work, you will find her exploring her new city and state with her partner Matt and her rescue dog Heidi! She also loves live music and festivals and is looking forward to some better weather for them in California!

    • × James Morrison

      James Morrison

      Lead Web Engineer

      James has been interested in the web since the mid-1990’s when his Dad bought a family computer and he worked out how to plug in a modem. Discovering the “view source” link in a browser opened up a new world and he quickly learned how the structure of a page was made.

      Despite a small setback when he took a computer apart, rebuilt it, and strangely it stopped working, over the next ten years, he taught himself how to program, build websites and discovered WordPress. After helping a few local businesses with their sites, he realized this was the beginning of a career began working full-time as a freelance developer.

      Following this, James was invited to join a Brighton-based agency as a WordPress developer where he worked on (literally) hundreds of projects of all sizes and complexity, providing support, consultancy and engineered innovative solutions to complex challenges. Additionally, he was responsible for defining and introducing processes and mentoring and training colleagues.

      Of many notable accomplishments, two that he is particularly proud of are: helping a global brand to significantly reduce page load times through an analytical investigation of their infrastructure and the implementation of a series of improvements; and building a bespoke Multisite setup to allow sub-sub-sub-sub-directory (you get the picture) mapping through a custom ‘sunrise’ process. The clients’ in-house team had spent months trying to accomplish this, and it was gratifying to see how happy they were once this was complete.

      James never stops learning and loves to explore new technologies and being intellectually challenged. He has given talks at WordCamp Brighton and Manchester and local WordPress meetups and has a keen interest in WordPress Multisite, infrastructure, and process automation.

      In his spare time, James spends time with his two (soon to be three!!) children, swimming, reading and working on side projects. And playing with Lego—who doesn’t love Lego?

    • × Lukas Pawlik

      Lukas Pawlik

      Lead Web Engineer

      Lukas is a typical IT geek. He has been working in the field of development for over 14 years. Everything started in a small, Polish town, when his parents bought him his first Commodore C64 computer. Without any doubts, Lukas knew that computers would become his biggest passion. At the age of 14 he created his first ‘database’ application that was an easy phone book. Two years later his first PC computer helped him to develop the hobby.

      In 2001, Lukas started his professional career as a network administrator and was quickly hired as a developer in big Polish IT companies. He needed the next five years to work up the nerve to follow his dreams of becoming self-employed. With the Master Degree of Science, a scholarship for education results and strong experience he decided to give it a go and run his own business. Within the next 9 years, Lukas created, developed and serviced plenty of applications (from financial and sales systems to web portals with over 1,000,000 viewers per month) in various technologies like LAMP stack, Java and ASP.net.

      Some time ago Lukas felt tired of being a manager, seller, employee and employer in one and started to work abroad remotely for Timely Network Inc. that provides a famous All In One Event Calendar Plugin with more than 100,000 active installs. By looking for more challenging work 10up seemed perfect place for developing his biggest love.

      Lukas says that he is a creator rather than a craftsman, mostly focused on WordPress. He can barely be seen around any other place than his computers. But when he is off the computer it means he travels the world with his wife, walks with the dog Rosia (that he fell in love in a dog shelter) or is just watching American TV series, Discovery or National Geographic channels.

    • × Martina Haines

      Martina Haines

      Senior Team Lead

      Martina (PMP) holds a Bachelor of Commerce from the University of Victoria (Canada) and a joint Masters of Science in Viticulture and Oenology from Montpellier SupAgro (France) & Hochschule Geisenheim University (Germany).

      Martina started her career at an integrated agency in 2004 and has worked as a digital project manager, in Canada, the UK and continental Europe, since 2007. Over the years, she has been lucky enough to work with incredible clients and project teams to plan and deliver a multitude of
      large, international digital projects, notably for Nissan, Infiniti, Citibank, Gucci and Adidas.

      Outside of project management, Martina loves making barrel-fermented Chardonnay, practicing Ashtanga yoga and discovering France (her home since 2015).

    • × Sergio Santos

      Sergio Santos

      Lead Web Engineer

      Sergio has been around computers since the age of three. His first computer was an Atari 600XL, followed by an Atari 130XE where later, with the help of his father, he started developing a computer game based on the cartoons of the Road Runner and Wile E. Coyote.

      After graduating from the Faculty of Sciences at the University of Lisbon with a degree in Computer Science, Sergio started working as a Java developer for banks, insurance companies, and telcos. Always passionate about the web, in 2011 he started working full-time as a web developer and discovered WordPress.

      Before joining 10up, Sergio spent four years as a WordPress consultant, working on projects for local broadcasting corporations, retailers, media and newspaper companies.

      Sergio is an open-source advocate. You’ll find some of his contributions on GitHub and in the WordPress repository where he has released and maintains some plugins. He is also involved in the Portuguese WordPress community through his attendance at meetups and WordCamps. He was also one of the co-organizers of WordCamp Lisbon 2017.

      Outside of work, when he is not spending time with his wife and two kids, is always finding ways to expand his knowledge. He also likes to hang out with friends, play board games, travel and watch TV series and movies.

    • × James Styles

      James Styles

      Senior Front End Engineer

      James happily discovered a passion for web development by chance in 2012 and hasn’t looked back since. This discovery was somewhat of a surprise to all as it came after studying Sports Science at university and a year teaching English in South Korea. James is largely self taught and has taken learning about web development from something interesting to do into a career.

      Initially James cut his teeth interning in London for a small WordPress agency and quickly thereafter moved into freelancing. He feels fortunate to have a job that’s allowed him to follow his other passion – travel. He’s lived and worked as a front end developer in Sydney, Australia and in Vancouver, Canada for a number of years. Now he’s back at ‘home’ in the UK setting down some roots.

      “Making things look nice” is one way to describe what James does, but that’d be severely underplaying it. He’s got a great eye for detail, an interest in accessibility and performant CSS animations. A problem solver who favours where at all possible keeping things elegantly simple.

      Before joining 10up he was leading the UK development team for the Canadian based agency Domain7. One of the reasons James made the move to 10up was to be part of a fully remote company and to focus on WordPress development.

      When not writing code or learning to play the piano James will often be found outside somewhere in the Cotswolds. Whatever the weather he’ll usually be hiking, foraging for food or mountain biking.

    • × Jozsef Kozo

      Jozsef Kozo

      Senior Systems Engineer

      By the time József was thirteen, his curiosity led him to create his own web page. He knew that this was the beginning of something great. After he finished his studies, József moved to a hosting/IT solutions company. He was introduced to WordPress and his interest in Cybersecurity peaked. After he successfully received his Certified Ethical Hacker certificate, he transitioned to a company where he could combine his system engineering skills with his security-oriented mind. He suddenly became a Security Engineer.

      József has mastered skills like vulnerability scans, server and end-user security, security best practices, and threat modeling. He enjoys hobby projects and learning new methodologies.

      When he is not in front of his computer, József likes to hit the gym or cook. He is a big fan of eating and enjoying local handcrafted beers. He also loves playing video games—specifically Dota 2 and Hearthstone.

    • × Lina Wiezkowiak

      Lina Wiezkowiak

      Senior Account Strategist

      Lina’s been officially called an Experience Designer since 2015. The previous three years she worked in a sales strategist role for New Zealand’s leading legal publisher Thomson Reuters. It was during that time that Lina decided she wasn’t done learning yet, so she embarked on the journey of completing a Master’s degree in co-design and design research. After passing with first class honors at Auckland’s University of Technology in New Zealand, she was immediately headed for UX. Lina’s passion for social research methods and all things digital were a natural fit for the then still nascent industry of user research.

      Lina loves people, problem solving and design, which is why she calls being an Experience Designer at 10up a vocation rather than a job. With a talent for group facilitation she listens, observes, learns, understands and changes. Those who know her would say that she’s all about creating culture. She uses humour, compassion, and empathy to help those she works with reach their goals in record time. Focusing on solutions she dares to dream big, but is humble enough to understand what’s possible. And then she goes and makes it happen.

      Outside of work Lina is obsessed with rock climbing, and in her free time you will most likely find her exploring new climbing areas. As much as she loves adrenaline and the outdoors, her second passion is a lot more relaxed. Her PlayStation has her spend many an hour lurching happily on the couch, gaming with friends from all over the world. Lina is also slightly obsessed with written words, and enjoys to read and write stuff in either her first or second languages German and English.

    • × Luca Ricci

      Luca Ricci

      Senior Web Engineer

      Luca is a tech enthusiast with a strong passion for WordPress and automation. He built his first website for fun when he was just 8. 15 years and many different jobs later, his interest turned into a passion. He discovered WordPress and it was love at first sight.

      He began his career as a freelancer helping local businesses with their sites and collaborating with some local agencies. A couple of years after, he joined a local agency as a Full-Stack Developer where he mainly worked on WordPress but also some Magento and frameworkless projects. His love for WordPress led him to WordCamp Brighton where he was invited to join one of the biggest WordPress agencies in the UK.

      During his time there, he led many successful projects for enterprise clients and developed into a Senior WordPress Engineer. He also helped the company improve processes and workflows. Luca loves learning and sharing his knowledge. He has been speaking at some WordCamps in Italy and in the UK when he can.

      Luca lives in Mondolfo, a small village in the middle of Italy and when he’s not working he loves traveling, supporting his favorite football team Inter Milan and binge-watching Netflix shows.

    • × Lucy Tomas

      Lucy Tomas

      Senior Web Engineer

      Lucy became interested in computers during her early teenage years: the time where you couldn’t connect to the internet and speak on the phone simultaneously. Although she loved everything about technology, the field of art also piqued her interest, and it wasn’t until her early 20’s when she decided which direction to take.

      After successfully completing her studies in filming and photography, Lucy decided to also study web development. She took her first job as a junior developer at a Belgian agency, where she learned alongside a team of experienced web engineers. She later moved on to work with a Spanish agency as a web developer for 7 years. There she got involved in several high profile projects for well known clients. It was during that time that Lucy also became familiar with WordPress: falling in love with the CMS and the amazing community behind it.

      Today, Lucy is an active member in the WordPress community. She strongly believes that contributing to the platform is the best way to keep the open source project alive, and that consistent involvement is one of the best ways to continue learning and staying apprised of the latest WordPress updates. To date, Lucy has released a few plugins on the WordPress repository, organizes a local meetup in Valencia, Spain, and occasionally helps out in the WordPress forums.

      When she’s not coding, Lucy spends most of her time with her husband and daughter. She also likes cooking, watching Netflix, and loves running to clear her mind.

    • × Maggie Serino

      Maggie Serino

      Senior Front End Engineer

      Maggie was passionate about computers and technology even before getting her first internet connection. She learned the basics of web development on her own when she was 13 years old and never stopped geeking out about it.

      She is a curious and eclectic person, with a great range of interests. While keeping tech and computers as side passions, she graduated in Language and Literature at the University of Rome, Italy, where she is originally from.

      After University her path led her back to programming. She moved to London, UK, to join an intensive bootcamp that helped her get the experience she needed to work in the field.

      Maggie started her professional career as a Frontend Engineer in 2015. Since then she has worked on a variety of projects for world-known clients. She has been a key member of all her teams, working and coordinating well with her colleagues in order to always deliver the best possible product.

      She is always keen to learn the newest technology and try out new things; she strongly believes in clean and organized code, and always pushes to use the best practices. She has a particular passion for transforming visuals and designs into beautiful pages, and also enjoys solving problems, debugging and discovering new tools to use. Today, her favorite technologies to build Frontend are TypeScript, React and Next.js.

      Besides web development, Maggie loves spending her time pursuing her multiple passions. She has a keen interest for crafts, like sewing and knitting, gardening (she grows her own vegetables), reading, watching shows, playing with her pets, and so much more.

    • × Will Howat-Comandré

      Will Howat-Comandré

      Senior Front End Engineer

      Will is a technologist with a long history of creating and developing in the digital media industry. Having worn a number of hats over his career at various agencies he has a keen interest in the meeting of creativity and technology, an interest that has seen him work alongside and consult with many household brands.

      Originally self-taught, Will went on to pursue a Bachelors in Information and Computing before embracing a career amid London’s digital agencies, an environment where he championed best practice, accessibility and performance as well as cross-discipline integration. He believes in creating solutions that work for the user first, whilst also supporting the business and teams designing them.

      Will is a family man who recently moved to his wife’s home country of France where they enjoy spending time with their two young boys amid the culinary delights of wine country and are now coming to truly appreciate the value of having grandparents nearby.


    10up Heads to WordCamp Europe 2024

    This week, I — and eight other 10uppers — are heading to Torino, Italy for WordCamp Europe. The largest WordPress conference in Europe takes place on June 13-15 and consists of talks, hands-on sessions, and workshops centered around the world’s most popular CMS. In between catching insightful talks, 10up will be with our partners from […]

    Read More on 10up Heads to WordCamp Europe 2024

    Fueling Up: 10up joins forces with Fueled Digital Media

    Today, I’m proud to announce a merger months in the making with a fellow premium digital services agency whose work and leadership I’ve come to admire: Fueled. Fueled is to mobile and enterprise-grade online applications what 10up has been to WordPress and online content management and publishing: an innovator and leader driven by the values […]

    Read More on Fueling Up: 10up joins forces with Fueled Digital Media

    Finely crafted websites & tools that make the web better.