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Should I build an app or a responsive website? Am I maximizing my ad revenue? Why don’t my visitors click “sign up”? How many 10uppers does it take to screw in a website? We don’t just build: we figure out the plan.
Inspiring design brings the functional and the beautiful; a delightful blend of art and engineering. We focus on the audience whimsy and relationship between brand and consumer, delivering design that works.
Please. Look under the hood. Our team of sought after international speakers provides expert code review for enterprise platforms like WordPress.com VIP. Because the best website you have is the one that’s up.
Global Scale, Local Service.
Headquartered in London, our European team has a footprint throughout the region. Bolstered by 100+ full time, industry leading experts working remotely from around the world, we have the right team to solve your problem, across the globe and in your local market.
Big enough to conquer any problem. Small enough to care.
We keep excellent company.
Your European Team
Mary Cook Vice President, Client Delivery
Mary brings a diverse set of experiences in agency management, organisation design, operations, and digital transformation and design consulting. She will help provide critical support as we continue to grow and scale our team and client base in the region. Her work to improve culture, workflow, governance and infrastructure ensures that teams are that bit faster and smoother, and can concentrate on producing outstanding deliverables.
Mary originally trained as a designer, gained a PhD, and went on to co-found, scale and sell the UK’s first health focused service design consultancy. She became the Design Director at a fast growing digital transformation agency and advised clients on setting up in-house digital teams. Jake and John have consistently highlighted that our core value proposition is in creativity (“knowledge economy” work), and increasingly UX and design centered. Her strengths and hands-on experience in digital design craftsmanship will serve us well in advancing our vision.
Mary lives with her husband and two children, and spends as many weekends as possible on the Suffolk coast – running, foraging, swimming, paddle boarding and sailing (UK weather dependent)!
Gabe Karp Director, Head of Europe
Gabe joins the 10up team from London where he brings more than 10 years of experience working with NGOs, major political campaigns and large corporate clients to design and develop digital platforms. He works closely with his clients to craft strategies and solutions, helping organizations achieve their goals by leveraging thoughtful, impactful design and the right technology solutions.
Prior to joining 10up, Gabe was a partner at Siberia, an experience design studio. He was responsible for launching their European presence, opening offices and building teams in both London and Berlin. Gabe worked with major corporate clients at Siberia, helping to re-invent their digital products and platforms. Before joining Siberia, he worked at Blue State Digital for six years where he started as a front-end developer. He later ran the global project management team and was responsible for the delivery of websites and custom development projects across BSD’s five offices.
He’s worked with the likes of AOL, American Express, the Human Rights Campaign and Malaria No More. Additionally while at BSD he worked on high-pressure political campaigns in Mexico, Brazil and India.
In his free time, Gabe loves to spend time with his family, cooking big meals for friends, going on long runs and is constantly in pursuit of the perfect cup of coffee. He has a BA in Political Science from University of Rochester, and a year of film studies at the Chapman Film School.
Lily Bonney Director of Client Delivery
Lily is an Oxbridge graduate and qualified teacher who, after traveling 3,000 miles from the UK to Canada for a new adventure, got her first job in interactive production after impressing a director with her spelling and grammar (true story).
She’s since worked as a digital project manager for over five years, at some of Toronto’s best advertising, marketing, and publishing companies. Her clients have all been top-tier – Audi, Honda, KFC, Pizza Hut, Unilever, Kimberly-Clark, Tim Hortons – and her projects hugely varied: from custom website and app builds, to editorially-driven native content, to getting the price of that chicken burger changed as quickly as possible.
Having battled with a lot of clunky, proprietary CMS software, Lily is a full-blown member of the WordPress choir; the creative possibilities afforded to clients through its open-source structure are virtually limitless, and in the age of virtual storytelling, it’s the ideal platform to help brands make sure they remain at the forefront of the narrative.
Lily relocated back to the UK a few years ago, and when she’s not working, you’ll probably find her doing really badly at her local pub quiz, bowling a lot of gutter balls, or naming everything her small person points to on their country walks.
Thorsten Ott Director of Managed Services
Thorsten is 10up’s first European employee, living near Cologne, Germany with his wife, son and a crazy Beagle. Thorsten worked in software development for over a decade before joining 10up; he led the web development department for a large dedicated hosting company and Germany, and even ran his own web agency in Bulgaria.
From 2008 to 2012, Thorsten was one of the original engineers supporting the Automattic WordPress.com VIP team. He wrote and contributed to essential WordPress developer tools and plugins including Exploit Scanner, Debug Bar Extender, WordPress-CLI-Exporter, and WordPress-CLI-Importer. He is also a core contributor.
From 2012 to 2013, Thorsten did a quick detour into the Cloud Computing, OpenStack and the Python world, working at a start-up called PistonCloud, though he never managed to keep his hands off of WordPress.
When he’s not engineering websites or spending quality time with his family, he’s usually cooking, tinkering with electronics, and developing Arduino style projects.
Danny Dagan Associate Director of New Client Strategy
Danny graduated law school, but his heart has always been in technology since he started building games on his ZX Spectrum. He helps businesses define, launch, improve, and run customer-focused digital programs in an interdisciplinary way, translating between business and technical needs (sometimes with the aid of Lego bricks). His passion is digital products, and he has completed product and innovation executive programs at both Harvard Business School and UC Berkeley Haas. He loves the rush of a new online service being switched on, when users start pouring in.
Danny has launched consumer-facing digital products to millions of users in the UK and Europe for a variety of companies such as France Telecom, the European Bank and the Sun Newspaper. His experience spans media, telecoms, healthcare, banking, travel, NGOs, and B2B enterprise. His focus is on creating the best possible product strategies, based on a deep knowledge of customer behavior and the psychology of online transactions, often supplemented by research and analysis. He has trained in both Prince2 and Scrum project methodologies.
Danny has always had a soft spot for WordPress as a back-end system that actually works and continuously evolves. He hopes to help companies use it as a reliable alternative to their proprietary systems, especially now that it can connect more easily to just about anything with its new API.
When not working, Danny writes fiction and travels the world. His base is in London, England, and he loves the fact that 10up allows him to work from just about anywhere.
Mollie Pugh Associate Director of New Client Strategy
Mollie Started her career in B2B publishing over 20 years ago, back then she managed the content for a single site by the time she left in 2015 she had a portfolio of over 100 many of which she designed and built herself the first of which was in WordPress in 2004.
Forever a geek, her true passion was in people and relationship management so the move to the agency world happened almost naturally. She has spent the past 3 years leading the Client Services team for a well known UK WordPress agency, managing accounts for some global brands including Bacardi and Skyscanner. She was also key member of the commercial team winning significant strategic new business as well as managing key partnerships , including our friends at WPEngine.
The move to 10up was a proactive choice and she cannot wait to start to developing opportunities and help influence the future success and growth of the business. How WordPress can deliver at scale now for enterprise businesses continues to impress her and she is looking forward to learning more about the engineering solutions 10up have developed.
When she is not working (and she’s a self defined work-a-holic) you might catch her running to clear her head or simply running after her 2 children. Her daughter (15) is at stage school with her sights firmly set on Broadway and her son (10) is training for his black belt in Karate.
Alex Moulin Lead User Experience Designer
Alex has always been fascinated by new technologies and interested in understanding how things work. His curiosity drove him to first study informatics to learn how to code and then business management to better understand what makes businesses successful. As his thirst for knowledge remained unquenched, he decided to move from Paris to London to study a MSc in User Experience Design.
It’s in London that Alex deep-dived into user experience and spent over 10 years working for various digital, e-commerce and advertising agencies with a focus to always push boundaries within the realm of feasibility by solving every problem with a user-friendly but also strategic approach. This led him to spearhead some groundbreaking projects focused on shaping and defining global brand’s interactions with their audiences, such as creating learning platforms for Samsung and Amazon, defining KFC UK’s collection and delivery experience, researching new and upcoming buying behaviors for Suzuki or re-platforming Wacom’s e-commerce website.
Now working at 10up from the comfort of sunny Madrid, Alex helps businesses grow and improve their digital estate but also focus more on customer experience and user-centricity by conducting user research and surfacing insights on user behaviors. He then turns those insights into actionable guidelines and principles the project team and clients can use to solve problems and respond to the users’ needs with simplicity and elegance.
At a more personal level, Alex loves traveling to new countries and discovering new cultures, his favorite one being Japan for its originality and rich history but also for the food, he loves to eat, and the manga, he loves to read. When not traveling, you will probably find Alex baking French delicacies or relaxing playing video games with a nice glass of wine.
Cameron Terry Lead Web Engineer
After a chance discovery of Microsoft Frontpage on his mum’s old Windows 98 computer, Cameron began building his first websites at 12, laying the foundations for graduating from Robert Gordon University in Aberdeen, Scotland, at 19 with a BSc Computing for Internet & Multimedia.
After spending time with a few companies in oil and gas, he eventually joined his regional news publisher. It was there that a passion for WordPress began. In 2014 as part of the rebuild of The Press and Journal website, he helped construct one of the UK’s first two-way content flows between WordPress and their editorial system, which proved to be one of the formative tools for digital-first workflows. This was then adopted across the other newspapers in the business and became the catalyst for a single large WordPress network powering over 100 websites. He takes a great sense of pride in guiding and mentoring friends and colleagues to replace almost everything he built in the subsequent years, before a – rejected! – pull request brought him to 10up.
When Cameron isn’t being the company’s resident Wookiee, he can be found sinking hours into a book or two, listening to music, working his way through Star Trek again on Netflix, or playing an immersive RPG on his PS4.
Elliott Stocks Lead Web Engineer
Elliott’s passion for web development began when he was 15 years old and he’s never looked back since. Elliott is 10up’s first UK-based employee; before joining 10up he led a development team at a local web agency where he was introduced to WordPress.
Elliott graduated with a BSc honours degree in Computer Science. He loves a good challenge, especially when it involves a deep dive into WordPress’s core. He often contributes to open source projects, develops his own plugins once in a while, and has earned his fair share of badges for his contributions on StackExchange. An aficionado of the popular Easy Digital Downloads WordPress module, he’s both a recognized regular contributor and an extension developer.
When he’s “off the grid” he can most likely be caught eating a curry or playing his favorite (and only) sport, Badminton.
Emily Clarke Senior Team Lead
Emily has a strong background in project management and marketing, as well as a passion for all things digital! Since graduating from the University of Central Lancashire in England in 2006 with a degree in Psychology, her career path took her on a voyage into marketing and digital. Completing her Masters degree in Marketing Management in 2008, Emily went on to work in marketing and business development, where her skills were identified early on to be more suited to a career in Project Management!
With 5 years working within a digital agency and a further 7 years working client side in a digital capacity, Emily has worked across a multitude of digital projects bringing her marketing and business development background to the fore by getting totally immersed in each and every project she’s involved in. She is highly adept at managing enterprise level projects with the ability to take highly complex client requirements and help shape them into functional realities.
Involvement in websites covering a range of CMS’s such as Kentico, WordPress, Sitecore, Umbraco and Drupal, allows Emily to bring a range of experience with her to any project from initial Discovery and ideation, through to development, delivery and beyond. Emily has led a wide range of projects from multi-site platforms with 60 websites, to complete technology overhauls of Government Sporting websites. She has been involved in digital projects across a variety of sectors including private organizations, leisure, health and charity.
When not working Emily loves to spend time with her wife and 2 young children (2.5 yrs and 9 months) generally going on camping trips in our caravan to the beach with all our friends and having any excuse to be a kid again!
Evan Mattson Lead Web Engineer
Evan has been working full-time with WordPress for clients ranging from small firms to international brands since 2010. Brimming with the experience of several small agencies, he has cultivated a robust skillset over the years, with experience in nearly every role related to web development.
In addition to creating bespoke client-centric solutions, Evan also has a unique background in product development with experience in developing and maintaining distributed software used by thousands. His passion for products and desire to give back fuel his own open-source projects as well as his contributions to others.
As an aspiring polyglot and student of software development, he embraces a life of never-ending learning, craftsmanship, and refinement.
Lukas Pawlik Lead Web Engineer
Lukas is a typical IT geek. He has been working in the field of development for over 14 years. Everything started in a small, Polish town, when his parents bought him his first Commodore C64 computer. Without any doubts, Lukas knew that computers would become his biggest passion. At the age of 14 he created his first ‘database’ application that was an easy phone book. Two years later his first PC computer helped him to develop the hobby.
In 2001, Lukas started his professional career as a network administrator and was quickly hired as a developer in big Polish IT companies. He needed the next five years to work up the nerve to follow his dreams of becoming self-employed. With the Master Degree of Science, a scholarship for education results and strong experience he decided to give it a go and run his own business. Within the next 9 years, Lukas created, developed and serviced plenty of applications (from financial and sales systems to web portals with over 1,000,000 viewers per month) in various technologies like LAMP stack, Java and ASP.net.
Some time ago Lukas felt tired of being a manager, seller, employee and employer in one and started to work abroad remotely for Timely Network Inc. that provides a famous All In One Event Calendar Plugin with more than 100,000 active installs. By looking for more challenging work 10up seemed perfect place for developing his biggest love.
Lukas says that he is a creator rather than a craftsman, mostly focused on WordPress. He can barely be seen around any other place than his computers. But when he is off the computer it means he travels the world with his wife, walks with the dog Rosia (that he fell in love in a dog shelter) or is just watching American TV series, Discovery or National Geographic channels.
Simon Champion-MacPherson Lead Client Strategist
Simon is a client services person through and through, and thrives on speaking to people and being out and about. A nerd and a bookworm, he tries to hide this behind a veneer of good dinners and nice wine.
Simon has worked in digital for a number of years, most recently at a Brighton based web agency, where he joined the accounts team, rising to Client Services Director and shaping the offering of the agency’s service to fit with the demands of large household brands.
He has experience in conversion rate optimization and developing detailed testing roadmaps; this allows data driven decisions to be made that ultimately prove out business results, which leads to longer, more valuable relationships that benefit both the client and the agency.
Simon lives by the seaside in Brighton UK, and is owned by a small fluffy black cat.
Barry Ceelen Senior Web Engineer
Today Barry specializes in creating bespoke WordPress themes and plugins with a knack for simplicity, usability and multi-language sites.
He studied product design and holds a Bachelor of Fine Arts degree in sculpture from the Maastricht Academy of Fine Arts. Coming from the south of the Netherlands, Barry now lives in Berlin, Germany, where in his free time he enjoys spending time with his kid and the hustle and bustle of big city life (and the German autobahn).
Chris Allen Senior User Experience Designer
Chris has been working in design and digital for over 10 years now. After graduating from University he worked in a wide range of digital disciplines from print design to motion graphics.
During that time Chris had a instant passion for the web and shifted his career to focus on web design. Chris started to work as an in-house designer in the finance sector where he built up a strong brand and identity for the company. He then moved into working agency side and built up an award winning creative team for the agency. While working agency side, he was serving clients such as Danone, NHS and Virgin Media.
More recently in his role as senior digital designer, Chris coached another agencies digital team. His time there allowed him to further strengthen both his skills and theirs. He was able to improve procedures across the board which positively increased the level of the work they put out. This shift allowed the agency to attract high profile contracts purely based on the work they’d seen we had done for other clients. Chris also pushed for the analysis of current work so they could understand the user, user needs, and user characteristics better. This analysis gave the team greater justification for making changes to improve conversions and they were able to be very proactive in presenting ideas for improvement to their clients. This role pushed Chris to get really interested in the User Experience (UX), an intuitive customer journey and constant educated improvements for a digital projects.
Away from analysis and a screen Chris can be found running around the streets as he’s a keen runner. Over the years he has taken part in many long distance runs and half marathons for charity.
Claire Whittle Team Lead
Claire discovered her passion for marketing in all of its forms when studying for her A level qualification in business studies. Since then, she’s gained an honours degree in marketing from the University of Hertfordshire, including a year on placement at Nissan GB which kick started her career.
Claire quickly realised that her strengths lay in managing projects in a fast paced agency environment and she pursued a career in client services. Over the last 11 years, she’s managed successful projects for some huge global brands including Nespresso and L’Oreal.
Claire has lead on complex digital builds and migration projects, most recently migrating the automation of 3.6million email sends per year from Marketo to Dot Digital for the UK’s biggest wholesale group. This five month project involved managing cross agency teams, a complex API build, re-building all automation journeys and complete re-development of the new customer membership process.
Her experience in senior account management positions has given Claire a commercial and client focussed mindset in digital project delivery, managing expectations and giving clients complete peace of mind through her transparent approach.
When Claire isn’t building project plans or drafting scoping documents, she can be found on a plane to a European city, being shouted at by her personal trainer or being Aunty Chair to her two adorable young nephews.
Daniel Gent is from the north of England but has been living in the south of Spain. For the last few years, he’s been working exclusively in React.
He was born in Asia where he spent his formative years in Kuala Lumpur. At the time, computer technology was significantly cheaper than in England which most likely giving him a head start to his hobby. Even from a young age, Daniel felt a strong pull towards tech.
Daniel graduated with a degree in computer science from the the University of Manchester. Since then he has worked in a range of industries: investment banking, luxury holiday rentals, and influencer marketing among them.
No stranger to remote work, he spent several years in South America doing the digital nomad thing. Currently living in the south of Spain, outside of work you’ll probably find him on a bicycle looking at obscure archaeological ruins.
Daryll Doyle Senior Web Engineer
After realizing that his passion for photography wasn’t going to pay the bills, Daryll started a BSc in Computing. He graduated in 2012 and has been writing PHP ever since.
Daryll worked for a couple of agencies in his home county of Cornwall, where he progressed from a fresh graduate to lead developer, improving his skills along the way. WordPress became a core component of Daryll’s toolbox which he leveraged to architect solutions whenever possible. Daryll has developed WordPress based solutions for countless businesses from small, local companies to multinational corporations and NGOs.
Within the WordPress world, Daryll has made several contributions to core, but Daryll’s best achievement has been Safe SVG; an SVG sanitisation plugin with over 300,000 downloads. Furthermore, this allowed him to give a 40-minute talk at WordCamp London on the subject of SVG security.
When not writing code, you can find Daryll spending time with his young family, walking around the beautiful Cornish coastline, cooking, or training Brazilian Jiu-Jitsu in which he enjoys competing.
David Chabbi Senior Project Manager
David is a London based project delivery specialist with 10 years experience working on both the client and agency sides of the fence. A graduate of Sussex University in Multimedia & Digital Systems, he has worked in a range of industries and roles ranging from cameraman and online editor of record breaking videos for Guinness World Records to project managing big budget websites in the Legal sector.
Prior to joining 10up he’s been at the leading Marketing Agency for Hospitality in the UK, first as Studio Manager and then Project Director. He worked on the full gamut of project types for big name clients such as Smith & Wollensky, Sky Garden, Marriott International and Facebook. Heading up the Projects Team he was responsible for the entire Project Portfolio ranging from app & website development to branding and identity development for hotels across the world. He also hosted the annual agency award ceremony as he enjoys putting on a bow-tie and making the odd tongue-in-cheek joke about the boss.
David is a full fledged member of the WordPress family and has been working with it throughout his career. He has been known to dabble in the odd WordPress bespoke CMS build of his own in his spare time and also speak at length to potential clients about its benefits and quality. His most famous quote is “some of the biggest websites in the world are built on WordPress, so I can guarantee that it will be able to deliver everything you want and more.”
David has always been referred to by his surname “Chabbi” by everyone professionally and personally and when he’s not working you are most likely to find him being sporty somewhere. Be that on the tennis court, badminton court or football pitch (as the manager these days as his legs aren’t quite what they were in his twenties!) he’ll be around competing at something.
Eugene Manuilov Senior Web Engineer
Eugene’s adventures in engineering started in the late 90’s when he learned Pascal. After his time with Pascal, he worked with Delphi, C++, and C#, eventually digging into PHP in 2009. Eugene spent some time with frameworks like Symfony and Zend, before finding the platform he decided he wanted to concentrate on in 2011: WordPress.
Since 2011, Eugene has been a freelancer (in the top 10% for PHP on StackOverflow), Senior WordPress Developer at an agency, and a Lead Developer at WPMU Dev. He has an affinity for normalized, maintainable, clean code, and clearly loves a challenge.
In his spare time, he likes a good chess match, skiing in the winter, and “building his own death star to rule the world”.
Fabian Kaegy Senior Front End Engineer
Fabian is a life long learner, who started his technical journey in school. He was in charge of the marketing, lights and sound for all events happening at his school. While developing sites for events he found his passion for web development, which he later turned into his own agency.
Being passionate about all things creative he combined the two interests design and development, and began workin on custom WordPress themes and plugins. After graduating (and studying abroad in the United States), he jumped all in at his company. He spent five years developing custom WordPress sites for clients and helping them through all forms of media to share their message with the world. Being in charge of a small team and working closely with clients, he refined his skillset and grew as a developer.
When the WordPress team started development on Gutenberg, the new editor for WordPress, Fabian became more active in the WordPress community and began contributing to Gutenberg, TwentyNineteen, TwentyTwenty and other projects.
Away from the computer he spends most of his time outdoor walking with his dog Finn, taking pictures of nature or making movies. Since 2019 he’s also an elected member of his local town council.
Felicity Hollis Senior Project Manager
Felicity’s love of digital started 10 years ago when she was client-side at the prestigious department store, Selfridges, in London. She jumped at the chance to be part of the team to create and launch the first ever Selfridges retailing website and hasn’t looked back since.
Felicity joins 10up as a Senior Project Manager bringing with her a wealth of management and digital experience both client and agency side. After spending 7 years in the digital fashion industry, Felicity had the opportunity to be a part of a large replatforming project at Harrods where she fell in love with project management and took this as an opportunity to move over to an agency to enable her to work with a wider range of clients and industries. Since then she has worked with big tech companies, local authorities, and charities and has managed a variety of different projects, from CMS migrations, to full web redesigns and web and app builds. She has a passion for working collaboratively with clients, from discovery through to launch and beyond, understanding business goals and making them a reality.
Outside of work you can usually find her walking her rescue dog Heidi, visiting her favourite cities in the UK and Europe, or cooking delicious meals for her friends and family.
James Morrison Senior Web Engineer
James has been interested in the web since the mid-1990’s when his Dad bought a family computer and he worked out how to plug in a modem. Discovering the “view source” link in a browser opened up a new world and he quickly learned how the structure of a page was made.
Despite a small setback when he took a computer apart, rebuilt it, and strangely it stopped working, over the next ten years, he taught himself how to program, build websites and discovered WordPress. After helping a few local businesses with their sites, he realized this was the beginning of a career began working full-time as a freelance developer.
Following this, James was invited to join a Brighton-based agency as a WordPress developer where he worked on (literally) hundreds of projects of all sizes and complexity, providing support, consultancy and engineered innovative solutions to complex challenges. Additionally, he was responsible for defining and introducing processes and mentoring and training colleagues.
Of many notable accomplishments, two that he is particularly proud of are: helping a global brand to significantly reduce page load times through an analytical investigation of their infrastructure and the implementation of a series of improvements; and building a bespoke Multisite setup to allow sub-sub-sub-sub-directory (you get the picture) mapping through a custom ‘sunrise’ process. The clients’ in-house team had spent months trying to accomplish this, and it was gratifying to see how happy they were once this was complete.
James never stops learning and loves to explore new technologies and being intellectually challenged. He has given talks at WordCamp Brighton and Manchester and local WordPress meetups and has a keen interest in WordPress Multisite, infrastructure, and process automation.
In his spare time, James spends time with his two (soon to be three!!) children, swimming, reading and working on side projects. And playing with Lego—who doesn’t love Lego?
James Styles Senior Front End Engineer
James happily discovered a passion for web development by chance in 2012 and hasn’t looked back since. This discovery was somewhat of a surprise to all as it came after studying Sports Science at university and a year teaching English in South Korea. James is largely self taught and has taken learning about web development from something interesting to do into a career.
Initially James cut his teeth interning in London for a small WordPress agency and quickly thereafter moved into freelancing. He feels fortunate to have a job that’s allowed him to follow his other passion – travel. He’s lived and worked as a front end developer in Sydney, Australia and in Vancouver, Canada for a number of years. Now he’s back at ‘home’ in the UK setting down some roots.
“Making things look nice” is one way to describe what James does, but that’d be severely underplaying it. He’s got a great eye for detail, an interest in accessibility and performant CSS animations. A problem solver who favours where at all possible keeping things elegantly simple.
Before joining 10up he was leading the UK development team for the Canadian based agency Domain7. One of the reasons James made the move to 10up was to be part of a fully remote company and to focus on WordPress development.
When not writing code or learning to play the piano James will often be found outside somewhere in the Cotswolds. Whatever the weather he’ll usually be hiking, foraging for food or mountain biking.
Lina Wiezkowiak Senior User Experience Designer
Lina’s been officially called an Experience Designer since 2015. The previous three years she worked in a sales strategist role for New Zealand’s leading legal publisher Thomson Reuters. It was during that time that Lina decided she wasn’t done learning yet, so she embarked on the journey of completing a Master’s degree in co-design and design research. After passing with first class honors at Auckland’s University of Technology in New Zealand, she was immediately headed for UX. Lina’s passion for social research methods and all things digital were a natural fit for the then still nascent industry of user research.
Lina loves people, problem solving and design, which is why she calls being an Experience Designer at 10up a vocation rather than a job. With a talent for group facilitation she listens, observes, learns, understands and changes. Those who know her would say that she’s all about creating culture. She uses humour, compassion, and empathy to help those she works with reach their goals in record time. Focusing on solutions she dares to dream big, but is humble enough to understand what’s possible. And then she goes and makes it happen.
Outside of work Lina is obsessed with rock climbing, and in her free time you will most likely find her exploring new climbing areas. As much as she loves adrenaline and the outdoors, her second passion is a lot more relaxed. Her PlayStation has her spend many an hour lurching happily on the couch, gaming with friends from all over the world. Lina is also slightly obsessed with written words, and enjoys to read and write stuff in either her first or second languages German and English.
Luca Ricci Senior Web Engineer
Luca is a tech enthusiast with a strong passion for WordPress and automation. He built his first website for fun when he was just 8. 15 years and many different jobs later, his interest turned into a passion. He discovered WordPress and it was love at first sight.
He began his career as a freelancer helping local businesses with their sites and collaborating with some local agencies. A couple of years after, he joined a local agency as a Full-Stack Developer where he mainly worked on WordPress but also some Magento and frameworkless projects. His love for WordPress led him to WordCamp Brighton where he was invited to join one of the biggest WordPress agencies in the UK.
During his time there, he led many successful projects for enterprise clients and developed into a Senior WordPress Engineer. He also helped the company improve processes and workflows. Luca loves learning and sharing his knowledge. He has been speaking at some WordCamps in Italy and in the UK when he can.
Luca lives in Mondolfo, a small village in the middle of Italy and when he’s not working he loves traveling, supporting his favorite football team Inter Milan and binge-watching Netflix shows.
Lucy Tomas Senior Web Engineer
Lucy became interested in computers during her early teenage years: the time where you couldn’t connect to the internet and speak on the phone simultaneously. Although she loved everything about technology, the field of art also piqued her interest, and it wasn’t until her early 20’s when she decided which direction to take.
After successfully completing her studies in filming and photography, Lucy decided to also study web development. She took her first job as a junior developer at a Belgian agency, where she learned alongside a team of experienced web engineers. She later moved on to work with a Spanish agency as a web developer for 7 years. There she got involved in several high profile projects for well known clients. It was during that time that Lucy also became familiar with WordPress: falling in love with the CMS and the amazing community behind it.
Today, Lucy is an active member in the WordPress community. She strongly believes that contributing to the platform is the best way to keep the open source project alive, and that consistent involvement is one of the best ways to continue learning and staying apprised of the latest WordPress updates. To date, Lucy has released a few plugins on the WordPress repository, organizes a local meetup in Valencia, Spain, and occasionally helps out in the WordPress forums.
When she’s not coding, Lucy spends most of her time with her husband and daughter. She also likes cooking, watching Netflix, and loves running to clear her mind.
Maggie Serino Senior Front-End Engineer
Maggie has been passionate about technology even before getting her first internet connection. When she saw her first website, she was hooked and decided that wanted to learn how to create one. She learned the basics of programming on her own, started creating blog themes she gave away for free and learned how to use Photoshop and Illustrator.
She then deviated from the programming path and got a degree in language and literature, studying English and Chinese Mandarin. After University, she started working for a publishing company as a book designer. That’s when she realized her passion for technology was still keen, and she moved to London, UK, where she got accepted in a very intense and selective programming bootcamp and properly learned how to code.
Maggie immediately fell in love with frontend development, and in 2015 she got her first job for a digital consultancy where she built different websites, joined hackathons and created various projects, all using different technologies.
Marta Bukowska Team Lead
Marta is Polish by birth, British by choice and a globetrotter at heart. She graduated from universities in the UK and Singapore, benefiting from international setting and cross-cultural exchange of ideas. Always up for an adventure and collaboration with like-minded people, worked with teams based in Australia, Poland, Scotland and US, often all in one day!
With 7 years of experience she is deeply passionate about cross-disciplinary project management. Loves a good problem to solve and strongly believes in optimization, efficiency and processes that enable human creativity. Worked with a broad spectrum of brands such as William Hill, Elsevier or The Wildlife Trust, delivering a range of projects from global content translation systems, to complex membership and events management tools, to unified branding and tone of voice piece for 30+ charities.
Her true passion is bringing the best talent to work together and enable digital wonders to happen. In her career she’s built a Project Management team and restructured the Delivery team with efficiency and job satisfaction of the employees at the heart of the transition. Being an agent for smart change, she is not a ‘yes’ person, but will probe and question to get the best outcomes possible for all involved.
When the travel restrictions allow, you are likely to find Marta traveling across Europe. In the next couple of months, however, she will be applying her competitive nature to various Bake offs and house decoration competitions. Possibly even finalizing her first sci-fi novel.
Martina Haines Team Lead
Martina (PMP) holds a Bachelor of Commerce from the University of Victoria (Canada) and a joint Masters of Science in Viticulture and Oenology from Montpellier SupAgro (France) & Hochschule Geisenheim University (Germany).
Martina started her career at an integrated agency in 2004 and has worked as a digital project manager, in Canada, the UK and continental Europe, since 2007. Over the years, she has been lucky enough to work with incredible clients and project teams to plan and deliver a multitude of
large, international digital projects, notably for Nissan, Infiniti, Citibank, Gucci and Adidas.
Outside of project management, Martina loves making barrel-fermented Chardonnay, practicing Ashtanga yoga and discovering France (her home since 2015).
Nathalie Gavet Senior Project Manager
Nathalie has been delivering digital projects for more than 15 years. She was born to manage projects, forever organising and bringing people together to achieve an objective, which in her early years would always be some sort of impossible stunt involving as many participants and pieces of furniture as possible.
After graduating from the Université de la Méditerranée in France with a Master in digital projects and business intelligence, Nathalie worked a few years in Paris before moving to London and working for some of the most exciting and innovative digital agencies. She went onto delivering 100+ projects for major retail brands, designers, renowned luxury groups and essential charities. Recently she worked on implementing an AI algorithm that would match animals in need of a new home with their most suited humans.
When she is not working, Nathalie loves baking with her young daughter, singing with her choir, cycling along the seafront and having a dip in the North Sea. She also runs a small chili jam business with her husband.
Oona Vaisanen Senior Client Strategist
Oona Väisänen has progressed through a variety of agency roles, from media planner, to account manager, to strategist. She comes armed with an impressive portfolio of experience ranging from work with major nonprofits to large global brands – including the likes of LEGO, Save the Children and Amnesty International, to name just a few.
Oona’s roles have always had a strong digital focus, and she thrives when working closely with clients to find original and innovative ways to solve their problems. She’s a strong advocate of user-centric digital solutions, and before joining 10up, she was strategic lead on projects in a creative agency, ensuring audience research and insight drove ideas that met (and exceeded) client goals.
Oona is an avid reader, so outside of work, you can probably find her reading in a local cafe with a good cup of filter coffee. She also loves to learn new things and is always in the middle of a personal project or two – be it an online course, learning to knit, or taking on a new fitness challenge.
Oszkar Nagy Senior User Experience Designer
Oszkar has over 12 years of experience in understanding people to help imagine, design and create meaningful products and services with positive impact. He’s been working with the Web from 1999, graduating with a BSc in Computer Science and English, and an MA in Creative Media Arts. He lived and worked across the globe at enterprise, product startups and agencies, creating impact across education, healthcare, non-profit, enterprise financial systems and large scale media publishing.
In his early career he designed and developed language learning products, published worldwide covering over 150 languages, and helped deploying mobile educational solutions in rural areas of Malawi.
His interest in education continued at the University of Cambridge where he led a small team working on core campus services, helped design and publish Charles Darwin’s correspondence on WordPress, and worked on large scale learning management and academic networking projects.
Oszkar also has a strong background in transactional e-commerce, having worked as a senior UX designer at Bigcommerce, a large scale global SaaS platform for small and medium businesses based in Australia. He has led both qualitative and quantitative research and validation design efforts, launched several products for the platform and worked extensively on iterative checkout optimisation initiatives resulting in 26% increase in cart to paid conversion rate across the platform.
In New Zealand Oszkar has worked at TBWA / Digital Arts Network, delivering digital strategy, strategic design research and helping scale up the design practice at ANZ Bank. He has led the UX design efforts for the Bank’s internal core systems, which has been awarded an NZ Best Design award for UX optimisation in 2017.
Most of the time he contributes to teams with qualitative design research, synthesis and communication, rapid prototyping and product strategy. He purposefully crosses and helps bridge design and technology. Most times he help teams to better work together with intangibles and values craft, simplicity, curiosity and learning.
When not designing or wrangling post-it notes, he is usually found hunting for great food, dabbling in photography or playing guitar mostly in a bed room. He also loves travelling, and takes every opportunity to cook Hungarian gulyás on open fire. Oszkar is a founding trustee of Mayamiko, a UK based charity helping sustainable development in Africa through skills and fair trade.
Sergio Santos Senior Web Engineer
Sergio has been around computers since the age of three. His first computer was an Atari 600XL, followed by an Atari 130XE where later, with the help of his father, he started developing a computer game based on the cartoons of the Road Runner and Wile E. Coyote.
After graduating from the Faculty of Sciences at the University of Lisbon with a degree in Computer Science, Sergio started working as a Java developer for banks, insurance companies, and telcos. Always passionate about the web, in 2011 he started working full-time as a web developer and discovered WordPress.
Before joining 10up, Sergio spent four years as a WordPress consultant, working on projects for local broadcasting corporations, retailers, media and newspaper companies.
Sergio is an open-source advocate. You’ll find some of his contributions on GitHub and in the WordPress repository where he has released and maintains some plugins. He is also involved in the Portuguese WordPress community through his attendance at meetups and WordCamps. He was also one of the co-organizers of WordCamp Lisbon 2017.
Outside of work, when he is not spending time with his wife and two kids, is always finding ways to expand his knowledge. He also likes to hang out with friends, play board games, travel and watch TV series and movies.
Will Howat-Comandré Senior Front End Engineer
Will is a technologist with a long history of creating and developing in the digital media industry. Having worn a number of hats over his career at various agencies he has a keen interest in the meeting of creativity and technology, an interest that has seen him work alongside and consult with many household brands.
Originally self-taught, Will went on to pursue a Bachelors in Information and Computing before embracing a career amid London’s digital agencies, an environment where he championed best practice, accessibility and performance as well as cross-discipline integration. He believes in creating solutions that work for the user first, whilst also supporting the business and teams designing them.
Will is a family man who recently moved to his wife’s home country of France where they enjoy spending time with their two young boys amid the culinary delights of wine country and are now coming to truly appreciate the value of having grandparents nearby.
Jozsef Kozo Support Engineer
By the time József was thirteen, his curiosity led him to create his own web page. He knew that this was the beginning of something great. After he finished his studies, József moved to a hosting/IT solutions company. He was introduced to WordPress and his interest in Cybersecurity peaked. After he successfully received his Certified Ethical Hacker certificate, he transitioned to a company where he could combine his system engineering skills with his security-oriented mind. He suddenly became a Security Engineer.
József has mastered skills like vulnerability scans, server and end-user security, security best practices, and threat modeling. He enjoys hobby projects and learning new methodologies.
When he is not in front of his computer, József likes to hit the gym or cook. He is a big fan of eating and enjoying local handcrafted beers. He also loves playing video games—specifically Dota 2 and Hearthstone.
Michele Cipriani Web Engineer
Michele started building websites as a freelancer in 2003 in Italy, while attending University and has been building websites as a hobby for over 15.
His interest in design and development grew in step, at that period the two figures coincided and, moved by the interest in human-computer interaction, he became a professional full-stack developer.
He understood the potential of WordPress already from the early releases and a few years later joined NTTData as WordPress Specialist where he has been able to work on the largest Italian enterprise projects (telecommunications company, banks, media and e-commerce for large retailers).
When he’s not working on code, you can usually find Michele playing Brazilian Jiu-Jitsu and Grappling, traveling and spending time with his family in Tuscany.
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