• Content/Data Migration
  • Design
  • Engineering
  • Strategy
  • WordPress.com VIP

Modernizing the Digital Presence of London’s Business-Focused Newspaper

Dedicated to the commuters traveling to London’s financial sector every morning, City A.M. is a free, historically print newspaper. For most of its run, the newspaper put its digital presence on the backburner—it was hard to manage and the content was often outdated. When the pandemic brought print production to a halt, City A.M. knew it was time to reprioritize and reimagine its digital strategy and online presence. 

After considering over 20 digital agencies, City A.M. ultimately chose 10up to design and build a modern experience for their readers coupled to a flexible content management platform:

“We looked at what other media companies had done, spoke to others in the industry, and were impressed with both WordPress VIP and 10up,” said Keck. “We decided they could help us build an amazing digital experience.”

Over six months, 10up helped City A.M. build a new site and digital experience on top of the WordPress VIP platform, with the performance, scalability, security, and ease of use they needed—including fully managed backups to prevent a repeat of their 2018 disaster. “Overall the process from conception to launch was pretty smooth,” said Keck.

To learn more about the City A.M. build and partnership with 10up, check out the case study published by WordPress VIP. And if you’re a publisher looking to maximize your online platform, get in touch.

Background of 10up team members

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