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Avoid Assumptions: Using Research To Define Audiences In Their Own Words
We hear about audiences from stakeholders. We learn about audiences from analytics, demographics, and surveys. But hearing their feelings, hopes for your product, and motivations is an invaluable tool in shaping content, calls to action, and platform strategies. By exploring audiences in-depth, you can better, and more accurately, define segments. On October 15, 2020, in partnership with GatherContent, I am […]Read More on Avoid Assumptions: Using Research To Define Audiences In Their Own Words
Increase ad impressions with 10up’s Ad Refresh Control plugin for WordPress
Over the past year, in partnership with Google News Initiative (GNI), 10up has been working with hyperlocal publishers like Long Beach Post, VT Digger, Oil City News, and BK Reader to drive digital strategies for audience and revenue growth. One strategy — refreshing ad slots after a set amount of time — successfully leveraged existing web traffic to increase ad […]Read More on Increase ad impressions with 10up’s Ad Refresh Control plugin for WordPress