Meet the new Fueled brand; 10up becomes the brand of our WordPress practice
Jake Goldman on
When Fueled and 10up joined in 2023, we aligned two leading agencies, each renowned for innovation, craftsmanship, and excellence. This week, we take a big step forward in our journey: the unveiling of our refreshed and unified company brand as Fueled.
The name may be familiar, but our revitalized identity encapsulates our collective achievements and boldly speaks to a time of transformation. It tells a more complete story about who we are together, what we’re building, and how we’re evolving in a fast-changing digital world.
A new Fueled brand
You can find a post that I co-authored with our CEO as well as the Founder of Fueled on our new website that unpacks our refreshed identity and its larger meaning.
I encourage you to read that post, but suffice to say: our new brand still leans into the idea of energy and forward momentum, while also reflecting updated strategic priorities and a modernized perspective. Just as propulsion is shifting from combustion to electric, we see a transformation in digital, where generative AI is changing how we build, what we build, and what audiences expect.
As we embrace an evolution and expansion of our vision and strategy, our foundational values and ambitions remain unchanged. Going the extra mile to deliver impact, a commitment to quality undergirded by deep expertise and innovation, and a creative, action-oriented spirit drive every choice we make.
10up becomes the brand of Fueled’s expert WordPress practice
Over the past year, we listened to clients and studied how each brand was perceived. It was clear: 10up has incredible brand awareness in the WordPress market, but is imprinted as a “WordPress agency” even among some clients. Fueled, on the other hand, also has a strong reputation, but carries a broader association with digital product design and delivery, aligning with our larger collective vision.
So while I am excited to unify under our refreshed Fueled identity, I am also pleased to share that we are carrying forward the 10up brand as the name of Fueled’s expert WordPress practice. This specialized practice and capability set continues thriving within our larger agency, elevated by our wider capabilities. You can read more about that on the 10up WordPress Practice page on the new Fueled.com—which, fittingly, is built on WordPress.
The new Fueled.com
The new Fueled.com is a manifestation of our unified brand, in content and in construction.
Built in-house by an expert team of engineers and designers, we leveraged our own block-based WordPress theme, our growing library of block components, and AI tools like Cursor to rapidly deliver a website without sacrificing quality, web performance, security, or accessibility… or the human touch. We published a post exploring how we built the new Fueled website.
Our approach to building the new Fueled.com illustrates the way our larger business is embracing transformative AI tools without sacrificing the commitments to craftsmanship, customer service, and creativity that motivate us.
Ready to Lead
We’ll continue to update this website and the 10up branded social channels like LinkedIn with a focus on our ongoing WordPress innovations, projects, and contributions. However, going forward you’ll likely find our most exciting stories and updates on Fueled.com and its channels.
Together, we’re not just responding to change; we’re shaping it. And we’d love to keep building with you.