Catch 10up’s President and CEO in make|SHIFT, A Documentary Highlighting How Creative Technology Transformed Advertising


make|SHIFT explores the history of modern advertising and the role that creative technology played in its evolution.

The full-length documentary, produced by WP Engine, highlights the makers, agencies, and brands who had the courage to harness new technology, test new business models, and question the status quo. It professes to “feature more than 40 of the top marketing and tech minds in the industry, from developers and designers to creative directors to founders at some of the most innovative agencies in the world” — including 10up.

Our president and founder Jake Goldman and CEO John Eckman are both featured in the film, which will be released on Thursday, May 28 during Ad Age’s Publisher’s Panel and streamed live at


From the heyday of TV advertising to the dawn of the Internet to the rise of the digital experience, make|SHIFT examines the art and science behind the advertising industry’s 20+ year evolution. It is a story about the agencies and makers behind some of the world’s most successful brands who helped advertising evolve from the “Mad Men” era of one-to-many advertising to an era of targeted micro-campaigns and a new age where technology and social media have democratized the industry by giving consumers the power to determine how, when, and where they connect with a brand.

The film shows how creative technologies drove a shift from pushing messages through TV, radio, print, and outdoor ads to delivering increasingly immersive digital experiences to consumers. While some advertisers struggled to evolve, a new generation harnessed these fast-changing technologies to enhance their creativity and engage with consumers at a scale never before possible.

The film is particularly resonant today, as the advertising industry again finds itself in a period of evolution, adaptation, and ultimately, rebirth. As advertisers harness technology to find new ways of getting their message in front of audiences, the film’s portrayal of the scrappy determination that led agencies to revolutionary successes five, 10, and 20+ years ago is more relevant than ever.

Watch The Film

WP Engine and Ad Age are hosting a Publisher’s Panel titled “How Creative Technology Transforms Industry” this Thursday, May 28th at 1:30 pm EDT. The panel will discuss agency adaptation around ever-evolving technology and the make|SHIFT documentary, providing a free link for the viewers to see the entire film.

For those interested in attending WP Engine’s virtual Summit/2020 on June 10, you can also check out the make|SHIFT Panel Discussion featuring John Eckman.

For more information and to watch the film, visit

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