Avoid Assumptions: Using Research To Define Audiences In Their Own Words

Amy Grace Wells

We hear about audiences from stakeholders. We learn about audiences from analytics, demographics, and surveys. But hearing their feelings, hopes for your product, and motivations is an invaluable tool in shaping content, calls to action, and platform strategies. By exploring audiences in-depth, you can better, and more accurately, define segments.

On October 15, 2020, in partnership with GatherContent, I am presenting the webinar, Avoid assumptions: Using research to define audiences in their own words.

User research is maybe my favorite part of being a UX designer. It’s so important to design with empathy and diversity in mind, and the only way to do that is to hear others’ perspectives directly. This type of research is vital for any product.

In the webinar, I’ll share how to build a more effective content strategy by using in-depth UX research techniques and gain an understanding and empathy for user top tasks and motivations. You will learn how to use research to provide concrete, actionable insights into the needs of primary audiences and define initiatives that work towards these objectives by looking at a case study to define an advocate audience.

Key takeaways also include:

  • How to create a research plan and recruit the right participants
  • A set of qualitative questions that elicit deeper insights and responses
  • How to present findings using their words for greater impact

The webinar is free for anyone to attend and registration is open now.

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