Avoid Assumptions: Using Research To Define Audiences In Their Own Words
Amy Grace Wells
We hear about audiences from stakeholders. We learn about audiences from analytics, demographics, and surveys. But hearing their feelings, hopes for your product, and motivations is an invaluable tool in shaping content, calls to action, and platform strategies. By exploring audiences in-depth, you can better, and more accurately, define segments.
On October 15, 2020, in partnership with GatherContent, I am presenting the webinar, Avoid assumptions: Using research to define audiences in their own words.
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