Working with large stakeholder groups can present challenges when working to reach a unified consensus on the design vision for a project. To encourage collaboration and ensure everyone feels confident and comfortable sharing ideas and opinions without judgment, 10up uses an exercise called Design Shopping.
In my recent article Design Shopping: Get A Faster Client Buy-In Through A Guided Design Showcase, published by Smashing Magazine, I explain our Design Shopping workflow and how it was used to gain client buy-in and facilitate swift design decisions when redesigning the California DMV website.
Design Shopping helps stakeholder groups quickly align around a shared design vocabulary and foundational design principles in a deliberate, meaningful way by removing the pressure of being right or wrong. When done right, this exercise turns big picture possibilities into a tangible design direction.
If you’d like your next design and UX project driven by a creative team that prioritizes collaboration, clear communication, and caring client services, get in touch.