The Role Of Open Source: A New make|Shift Documentary Short Film

Ben Ilfeld, Jake Goldman, Phil Crumm

Earlier this year, the feature length make|SHIFT documentary explored the history of modern advertising and the role open-source technology played in its evolution. The film highlights the brands, makers, and agencies — including 10up — who harness new technology, test new business models, and question the status quo in an age that gives consumers the power to determine how, when, and where they connect with brands.

A new make|SHIFT short film, clocking in at just under four minutes, highlights the critical role open source plays in creating the complex experiences consumers demand and features insights from myself, 10up’s President and founder Jake Goldman, and our CEO John Eckman.

For more information and to watch the film, visit

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