In 2019, Google announced its intention to phase out support for third-party cookies in Chrome–an effort now scheduled for completion by late 2023.
Alongside this year’s edition of WordCamp Europe in Porto, Portugal, 10up, Google, and long-time 10up partner WP Engine hosted an inter-agency roundtable to explore how the upcoming changes will impact our clients and the web at large—laying the groundwork for the formation of a working group that provides feedback on all aspects of Google’s Privacy Sandbox Initiative.
Agency leaders and Technical Leads from more than 12 separate organizations gathered to gain a deeper insight into the impact of recent privacy-related browser technology changes on digital platform development. The group also sought to examine how, as technologists, we could collectively solve the challenges created by the shifting digital privacy landscape.
As the roundtable progressed, the group focused its discussions on 3 common themes:
- How do we create transparency and foster trust?
- How can we create user-centered solutions?
- How can we communicate a deeper understanding of digital privacy trade-offs for site owners, website visitors, and implementation partners?
Over the coming weeks, Google will take the lead in establishing a community working group that will explore the core themes identified in more detail. If you would like to be involved or receive updates on these initiatives, please express your interest using Google’s form here.
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