Rebuilding Fueled.com: A New Brand, Powered by WordPress and AI
Fabian Kaegy on
The unification of our two agencies under the Fueled name called for a major brand refresh, capturing how a fully integrated Fueled and 10up had forged something materially different and stronger together. The new website would be the first public expression of that identity, showcasing our integrated capabilities and revitalized vision.
From the outset, we knew the new site would run on WordPress. It was a chance to dogfood the modern, efficient stack we’ve been refining over years of client work—bringing together our flexible block based theme, AI-accelerated development workflows, and a more collaborative, in-browser approach to content and design.
The result? A performant, scalable, visually engaging site—engineered in just eight weeks by the 10up WordPress practice inside Fueled. It’s a showcase of the product-minded thinking, reusable systems, and modern tooling we bring to every engagement.
We invite you to check out our deep dive on the new Fueled blog, where we walk through:
- How we scaffolded ~60% of custom functionality using AI tools like Cursor;
- How our homegrown block-based WordPress theme and custom block library jumpstarted structure and layout;
- How we collaborated directly in the CMS to refine design and copy in real time;
- How we delivered advanced features like performant 3D animation blocks with live in-editor previews.
This wasn’t just a quick turnaround. It was a demonstration of what’s possible when reusable systems, design collaboration, and modern tooling come together. And it’s exactly the kind of product-minded, scalable approach we bring to our clients every day.
If you’re curious how this kind of velocity and craftsmanship could accelerate your next project, get in touch.