Blog

Distributor Delivers Enhanced Performance and Improved Media Handling

Distributor WordPress Plugin

Distributor—our plugin that makes it easy to syndicate and reuse content across WordPress-powered websites—was released in beta last year. Since that time, 10up has shipped several point releases, representing significant and continued investment in Distributor and delivering improvements in performance, smarter media syndication, and enhancements to the content “pull” feature.

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John Eckman

From its conception, 10up has worked with vital publishers and content creators to improve storytelling across the web. This week I’m in Columbus, Ohio to participate in the third annual WordCamp for Publishers—a conference bringing together content creators using WordPress to manage and grow publications of all sizes. Thursday, I’ll be delivering the lightning talk “#NoStalking,” about the challenges of delivering advertising that drives revenue but also respects user privacy.

10up’s Partnership With The News Project Makes Headlines

CALmatters Website

The News Project has launched its first customer on its new SaaS platform for small to mid market publishers, and we couldn’t be more thrilled.

You may have read about The News Project—and our involvement—earlier this year on Axios. As a long-time digital partner for publishers and news organizations around the world, 10up is proud to be the technical strategy and implementation partner for The News Project, helping bring to life its vision for a “news business in a box”. In engineering the core platform atop WordPress, we worked closely with its first customer—CALmatters—to provide customizations and ensure a successful launch.

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10up Project Scaffolds Released

Project Scaffolds Screen With Code

At 10up, we make remarkable tools for building and telling stories—and make those tools available to everyone. With a goal of maintaining the highest standards for design and engineering, we created a scaffold to help ensure the 10up standards are applied to all projects in the most efficient way possible.

Today, we are excited to open-source and release our project scaffolding application suite.

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ClassifAI Brings AI and Machine Learning Services to WordPress

ClassifAI Screen Example

Drive.ai uses artificial intelligence to create self-driving cars. OpenAI, a nonprofit research company backed by Elon Musk, created an artificial intelligence model called GPT2 that can generate text relevant to topic, tone, and feeling based on only a few words. Navigation services use artificial intelligence to decipher hundreds of thousands of data points to provide real-time traffic data.

Artificial intelligence (AI) and machine learning are revolutionizing technology and when applied to digital publishing, the opportunities available to streamline internal workflows, enhance visitor experiences, and increase revenue are endless.

Artificial Intelligence vs. Machine Learning
AI is the capability of a machine to imitate intelligent human behavior. Machine learning is a subset of AI with the ability to modify itself when exposed to more data; i.e. machine learning is dynamic and does not require human intervention to make certain changes.

Search engines like Google rely on AI and machine learning to “understand” what your content and site are about and how it should be ranked. But have you ever wondered if search engines interpret your content the same way you do? Or have you ever considered how these cutting edge technologies could be used to improve your content strategy or reduce resources?

These are the questions we’re asking at 10up as we look to the future of publishing technology and explore practical solutions that streamline editorial processes, increase audience engagement, and boost profits—solutions like our new plugin ClassifAI.

ClassifAI is a free, open-source plugin that leverages leading cloud-based services like IBM Watson and Microsoft Azure AI to augment WordPress-powered websites with Artificial Intelligence and Machine Learning technology.

With years of experience working with some of the largest digital content creators, 10up understands that AI and machine learning will play an important role in the future of content creation and website experiences and we’re committed to driving this technology forward in the WordPress community. Today we are excited to share merely the first steps for ClassifAI: automated content tagging and classification as well as the automatic creation of image ALT text.

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10up Heads To Berlin for WordCamp Europe 2019

From speaking and delivering product demos to volunteering at contributor day, #team10up is excited to be part of WordCamp Europe 2019, a WordPress conference happening June 21-22 in Berlin, Germany that attracts more than 2,000 attendees.

Contributing to communities that value an open web is a big part of our identity, and we can’t wait to share insights and collectively further the WordPress project. Several 10uppers, including myself and Brent van Rensburg, Director of Engineering, will be roaming the event, presenting, and lending a hand at the Google booth.

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10up’s 8th Anniversary

10up's 8th anniversary.

10up’s eighth year saw significant team and financial growth, all while we renewed our dedication to the values of openness and ownership. Our ethos of collective ownership drove us to find creative solutions, looking beyond the short-term to consider how our ideas scale, fit into product roadmaps, or impact the overall technology stack. And through it all, we increased revenue and grew our team—each by 30%—and welcomed more than 40 new clients across industries as diverse as media, publishing, high-tech, finance, food & beverage, and architecture.

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Gearing up for WordCamp US

WordCamp US 2018

#team10up is returning to Nashville for WordCamp US 2018, the largest official WordPress conference hosted in the United States! Being part of the open-source community is a big part of our identity, and we’re especially happy to be participating in so many ways this year, from speaking, to co-sponsoring events, to facilitating and attending, we’re here to immerse ourselves and help foster a great event.

Presenting

Helen Hou-Sandi, our Director of Open Source Initiatives, will be speaking on Saturday, December 8th at 11 a.m. Through her work building editorial experiences in WordPress core and for 10up solutions, Helen has seen the need to innovate beyond familiar UI elements like metaboxes, which are sometimes overly relied upon. In “Metaboxes Considered Harmful” she’ll be reviewing some creative solutions from the past that have broken outside of the bounds of metaboxes and other form-centric interfaces while still maintaining that WordPress “feel.” She will look at practical examples where rethinking the editorial experience and interface led to significantly better outcomes for both builders and content creators alike.

After her talk, she’ll be at the Happiness Bar until lunch to chat and answer any questions.

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Lucky number 7: 10up’s seventh year

10up turns 7

In our seventh year, we built on our investment in culture and storytelling by expanding our team and depth of services, and by redoubling our investments in open source and creativity.

We welcomed more than 30 new clients to our portfolio in another record sales year. We launched new websites along with web and mobile apps for major brands across verticals as diverse as finance, healthcare, academia, high-tech, big media, consumer packaged goods, food and beverage, and fitness… to name a few.

In a milestone event, we completed an acquisition of Lift UX, a boutique, Emmy-nominated agency that focused on user experience for design-driven websites powered by WordPress. Intended to strengthen our experience design expertise and resources, this investment added executive design leadership and expanded our portfolio of design stories.

A renewed approach to our All Hands Summit yielded our largest and most memorable team event to date. Held in Old San Juan, Puerto Rico, our team gathered from around the world to take over a former Carmelite convent for a week of learning, sharing, building memories together, uniting around company goals, and celebrating our successes. Among the conference highlights, we held our first client panel, featuring leaders from companies like Microsoft, McClatchy, and Beasley Radio sharing insights on agency partnerships.

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