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WordPress VIP Names 10up 2022 Partner of the Year

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We are honored to be named WordPress VIP’s 2022 Partner of the Year. This past year continued over a decade of close collaboration and formal partnership between 10up and WordPress VIP – and our shared success is evidence of the strength of open platforms like WordPress in the enterprise.

“As one of WordPress VIP’s longest-tenured partners, 10up understands the carefully-crafted architectures and strategies that drive success on the WordPress VIP platform. And how to deliver exceptional results for customers.” — WordPress VIP

We look forward to another year — and decade — of building a better web alongside WordPress VIP.

If you’re interested in learning more about how we work alongside partners like WordPress VIP to build finely crafted websites and tools on open source platforms like WordPress, reach out! We can’t wait to hear from you.

10up Turns 12

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This February, 10up celebrates our twelfth anniversary — a year of team and revenue growth, innovation in our solutions, and continued contributions to the open web and greater community. Our work continued to be recognized around the web, earning 10up nods as WordPress VIP’s Inaugural Gold Partner of the Quarter and 2022 Partner of the Year, garnering another Webby Award for our work on Democracy Docket, and an Innovation SABRE Award for our work on Stories From Hilton, among other recognitions. Our clients agreed: we’re honored to exceed a 70+ net promoter score (NPS) from our clients in both halves of 2022, the threshold of a “world-class” service partner.

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On Tuesday, February 28th, I’ll be participating in TriNet’s PeopleForceX panel in San Francisco alongside other Bay Area business leaders — TriNet CTO Jeff Hayward and COYUCHI President & CEO Eileen Mockus. Together, we’ll explore the shift from reactive to proactive thinking around implementing technology in business, and how fast-paced digitalization can impact growth and innovation.

This in-person event, which includes the panel and networking, is free to attend. If you’re in the Bay Area, sign up here – I’d love to see you there.

10up Contributes to Girls Who Code, All Star Code, and Trees For The Future

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Each year, 10up contributes thousands of hours to open source initiatives – including WordPress core releases, publicly documenting our Gutenberg and Engineering Best Practices, and our own freely available plugins and solutions – in an effort to build a better web.

As 2022 drew to a close, we also made a financial contribution to three organizations whose missions resonate with our commitment to giving back and making the web economy and community a better place, now and in the future. Specifically, we contributed $12,360 to Girls Who Code, All Star Code – two organizations committed to advancing diversity in digital engineering – and Trees for the Future, who help to offset the carbon footprint that our computing generates.

If you’re interested in joining a team that makes the web — and the world — better, we’re always hiring.

Google and 10up Invite You To Join The Privacy Sandbox Community Group

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In 2019, Google announced its intention to phase out support for third-party cookies in Chrome–an effort now scheduled for completion by late 2023.

Alongside this year’s edition of WordCamp Europe in Porto, Portugal, 10up, Google, and long-time 10up partner WP Engine hosted an inter-agency roundtable to explore how the upcoming changes will impact our clients and the web at large—laying the groundwork for the formation of a working group that provides feedback on all aspects of Google’s Privacy Sandbox Initiative.

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Join me at WordCamp Europe June 2 through June 4, 2022. I’ll be in Porto, Portugal alongside twenty other 10uppers as we come together for the first WordCamp EU in 3 years. During the event, find us at the Google Booth–and be sure to ask about our work on SiteKit and the WordPress Performance Lab.

10up and WP Engine Partner to Launch Enginet: WP Engine’s WordPress-Powered Intranet

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WP Engine Intranet Example

Last year, 10up collaborated with one of its longtime platform partners, WP Engine, to conceptualize and implement Enginet – WP Engine’s new WordPress-powered intranet. With usability, utility, and brand harmony at the forefront, Enginet is the product of dozens of interviews and hundreds of survey responses representing a cross-section of WP Engine’s thousand-plus team.

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Google Announces End-of-Life For Universal Analytics

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Google Analytics 4

Earlier this month, Google announced the official end-of-life for Google Analytics 3: Universal Analytics and rallied partners and customers to prepare to migrate to its successor, Google Analytics 4 (GA4).

To quote Google directly, “Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions, and more easily observable data from cookies.” Today, organizations engage online with audiences who consume content with multiple devices and across multiple channels, including apps and, sometimes, multiple websites.

Growing consumer privacy concerns and evolving data privacy regulations also require organizations to rethink how they track customer journeys. While Universal Analytics offers limited privacy settings, GA4 is designed with user privacy at its core, with an anonymized model for tracking user behavior (no longer storing IP addresses) and detailed country-level privacy controls.

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