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Meet the new Fueled brand; 10up becomes the brand of our WordPress practice

Fueled

When Fueled and 10up joined in 2023, we aligned two leading agencies, each renowned for innovation, craftsmanship, and excellence. This week, we take a big step forward in our journey: the unveiling of our refreshed and unified company brand as Fueled.

The name may be familiar, but our revitalized identity encapsulates our collective achievements and boldly speaks to a time of transformation. It tells a more complete story about who we are together, what we’re building, and how we’re evolving in a fast-changing digital world.

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2025 ElasticPress Updates Deliver New & Improved WordPress Search Capabilities

ElasticPress, our speedy and intelligent website search solution that brings Elasticsearch to WordPress, continues to evolve to support new use cases and improve usability for site owners and developers. With the release of ElasticPress 5.2, and the companion ElasticPress Labs 2.4 update, we’ve added highly sought after enhancements that make our WordPress search solution even more versatile for professional site developers, including enhanced support for a popular WordPress field management plugin, location based searching, and improvements for headless applications of WordPress.
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Ignite: A Sanity CMS Starter Kit for Content-Driven Marketing Sites

Ignite for Sanity

In the fast-paced world of digital marketing, the most effective websites aren’t just online brochures—they are dynamic hubs for storytelling, engagement, and lead generation. Forward-thinking online marketers need websites and tools optimized for strategic audience growth and engagement.

At Fueled+10up, high-performing storytelling hubs for the enterprise are one of our most common engagement types, as we’ve helped clients like Salesforce build award-winning dedicated news and blog centers that drive results.

This led us to create Ignite for Sanity, a powerful website starter kit and template for enterprises that have adopted Sanity as a content management system (CMS). Ignite for Sanity is specifically engineered to support businesses whose digital marketing strategies include regularly publishing articles, news, blogs, and resources. Ignite is carefully designed from the ground up to enhance content visibility, audience interaction, and search engine performance.

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ClassifAI Updates Roundup: A More Powerful, Flexible AI Toolkit for WordPress

Over the past year, ClassifAI has introduced major enhancements that make it even more powerful, user-friendly, and flexible for content creators and publishers. From a redesigned setup experience to new AI-powered content tools, these updates focus on making AI more accessible, customizable, and privacy-conscious for publishers, enterprises, and other WordPress power users.

Here’s a roundup of the most notable new features and improvements.

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Introducing Monitor by Fueled+10up: Real-Time Tracking of Key Site Health Vitals

At Fueled+10up, we don’t just build enterprise-grade digital experiences—we ensure they operate at peak performance, every day. As we’ve scaled, supporting the long-term health of hundreds of websites efficiently and consistently has become increasingly complex. Every site needs to be fast, accessible, up-to-date, and secure—but efficiently monitoring these key health vitals across different platforms, environments, and teams was increasingly a challenge.

That’s why we built Monitor: a unified solution that simplifies site health tracking, bringing critical performance, accessibility, security, and platform vitals into a single, purpose-built system. Instead of bouncing between generic monitoring tools or manually checking for updates, our teams—and our clients—get a unified and clear view of a site’s status, with proactive alerts and an easy-to-access dashboard.

Alerts from Monitor by Fueled+10up

By developing our own solution, we’ve reduced inefficiencies, lowered reliance on third-party tools, and ensured that our monitoring is tailored to our standards, our platforms, and our clients’ expectations. More importantly, clients benefit from transparency—they can check in on their site’s key vitals at any time, with a system that ensures every site receives the same high standard of oversight, no matter what.

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This week, I — and eight other 10uppers — are heading to Torino, Italy for WordCamp Europe. The largest WordPress conference in Europe takes place on June 13-15 and consists of talks, hands-on sessions, and workshops centered around the world’s most popular CMS.

In between catching insightful talks, 10up will be with our partners from Google at the Site Kit booth — if you are attending, be sure to stop by. We can’t wait to see you there!

Gearing Up for WordPress 6.5: 10up’s Talk at DE{CODE} 2024

A few weeks ago, I presented at WP Engine’s virtual developer conference DE{CODE} 2024. As an Associate Director of Editorial Engineering here at 10up, I focus on content creation experiences for our clients, and devote meaningful time to working on the open source WordPress project’s included content editing experience (aka “Gutenberg”). At DE{CODE}, I joined Anne McCarthy, Product Wrangler at Automattic, Nick Diego, Developer Relations Advocate at Automattic, and Damon Cook, Developer Advocate at WP Engine, for “Empower your development: the breakthrough features of WordPress 6.5 unleashed”.

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