Drive.ai uses artificial intelligence to create self-driving cars. OpenAI, a nonprofit research company backed by Elon Musk, created an artificial intelligence model called GPT2 that can generate text relevant to topic, tone, and feeling based on only a few words. Navigation services use artificial intelligence to decipher hundreds of thousands of data points to provide real-time traffic data.
Artificial intelligence (AI) and machine learning are revolutionizing technology and when applied to digital publishing, the opportunities available to streamline internal workflows, enhance visitor experiences, and increase revenue are endless.
Artificial Intelligence vs. Machine Learning
AI is the capability of a machine to imitate intelligent human behavior. Machine learning is a subset of AI with the ability to modify itself when exposed to more data; i.e. machine learning is dynamic and does not require human intervention to make certain changes.
Search engines like Google rely on AI and machine learning to “understand” what your content and site are about and how it should be ranked. But have you ever wondered if search engines interpret your content the same way you do? Or have you ever considered how these cutting edge technologies could be used to improve your content strategy or reduce resources?
These are the questions we’re asking at 10up as we look to the future of publishing technology and explore practical solutions that streamline editorial processes, increase audience engagement, and boost profits—solutions like our new plugin ClassifAI.
ClassifAI is a free, open-source plugin that leverages leading cloud-based services like IBM Watson and Microsoft Azure AI to augment WordPress-powered websites with Artificial Intelligence and Machine Learning technology.
With years of experience working with some of the largest digital content creators, 10up understands that AI and machine learning will play an important role in the future of content creation and website experiences and we’re committed to driving this technology forward in the WordPress community. Today we are excited to share merely the first steps for ClassifAI: automated content tagging and classification as well as the automatic creation of image ALT text.
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