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10up at WP Engine Summit/2020

WP Engine Summit 2020

In two days, 10up is taking an active role in WP Engine Summit/2020. The Summit, taking place on June 10 from 10:00 am to 5:30 pm CDT, will feature a keynote by Robert Herjavec from SharkTank and break down open source trends, technologies, research, and campaigns that accelerate digital breakthroughs. This year, it will be held online through a combination of live and on-demand virtual content and creative networking. Registration is free.

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10up Statement on Racial Injustice

George Floyd Mural

George Floyd mural outside Cup Foods at Chicago Ave and E 38th St in Minneapolis, Minnesota. Mural by Xena Goldman, Cadex Herrera, and Greta McLain, assisted by Niko Alexander and Pablo Hernandez. Photo by Lorie Shaull under CC BY-SA license.

Last week saw yet another incident in a long and tragic history of police and other violence against Black Americans in the killing of George Floyd in Minneapolis. This comes on the heels of a series of similarly senseless and devastating deaths across the country — Ahmaud Arbery in Brunswick, Georgia and Breonna Taylor in Louisville, Kentucky, among a painfully longer list of names. In the aftermath, we’ve seen an outpouring of support and outrage, through worldwide, large-scale protests.

We are heartbroken, witnessing both the continued legacy of racial and structural inequality and the ensuing violence and property destruction that further hurts communities already reeling from the pandemic.

As a company, we want to be clear that we are opposed to police brutality and violence. Further, we are opposed to discrimination in all its forms. This specifically includes discrimination on the basis of race, ethnicity, or national origin, but also gender identity & expression, sexual orientation, marital status, religion, and age.

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Catch 10up’s President and CEO in make|SHIFT, A Documentary Highlighting How Creative Technology Transformed Advertising

make|SHIFT

make|SHIFT explores the history of modern advertising and the role that creative technology played in its evolution.

The full-length documentary, produced by WP Engine, highlights the makers, agencies, and brands who had the courage to harness new technology, test new business models, and question the status quo. It professes to “feature more than 40 of the top marketing and tech minds in the industry, from developers and designers to creative directors to founders at some of the most innovative agencies in the world” — including 10up.

Our president and founder Jake Goldman and CEO John Eckman are both featured in the film, which will be released on Thursday, May 28 during Ad Age’s Publisher’s Panel and streamed live at makeshift.film.

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Helen Hou-Sandi Presents At WordSesh Americas 2020

Helen Hou-Sandi WordSesh Americas 2020

WordSesh is a live, highly-curated, free virtual conference centered around WordPress. WordSesh Americas 2020, happening this Wednesday, May 27, includes 12 sessions that touch on topics like headless WordPress, client services, and communication skills.

I am excited to be a part of the lineup, sharing how developers can make the most of a development tool they are probably already using: Github.

Github is used by many developers to build and manage both public plugins and themes and private work. My session takes a closer look at GitHub Actions, a newer feature to help with automation for repetitive tasks like testing and deployment. It will cover WordPress-specific Actions, tying multiple Actions together in a workflow, and ideas for how to continually improve development processes.

Register for free and join me!

Ads.txt Manager 1.3 Now Supports App-Ads.txt

In March 2019, the Interactive Advertising Bureau (IAB) finalized app-ads.txt, an extension of the original ads.txt standard that provides publishers a mechanism to declare their authorized digital sellers. By August, Google began blocking the serving of unauthorized ad inventory based on app-ads.txt files.

Today we’re happy to share that our WordPress plugin, Ads.txt Manager, now supports both ads.txt and app-ads.txt file types.

app-ads.txt WordPress screen

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Advancing Content Creation With Artificial Intelligence and Machine Learning: A New Whitepaper From 10up

Applications of Artificial Intelligence and Machine Learning for Digital Content Creators Whitepaper Cover

Extensive experience working with some of the world’s largest content creators has given 10up unique insight into the needs of digital publishers: increasing audience engagement, improving workflow efficiency, enhancing search engine performance, and growing revenue. As market challenges in digital publishing mount, parallel growth in artificial intelligence (AI) and machine learning (ML) technologies offer important opportunities for content creators that will only grow in importance in the future.

While still relatively new and not yet widely adopted within the publishing industry, AI and ML can already provide forward-thinking content creators a chance to get ahead of the competition.

Our new whitepaper, Applications of Artificial Intelligence and Machine Learning for Digital Content Creators examines how AI and ML are spurring innovation in content management, personalization, and website experiences. It also highlights real world solutions — including ClassifAI, our plugin that augments WordPress-powered websites with AI/ML technology — that help digital content creators save time and streamline workflows.

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Optimize Your Work From Home Experience

Kinsta Work From Home Webinar

10up is joining forces with Kinsta for a free webinar focused on optimizing the work from home experience. Featured on the webinar will be our own Brad Miller, a Vice President who has worked from home for several years.

Happening on April 15 at 12:30 pm Eastern time, the webinar will cover:

  • Tips for setting up an at-home workspace
  • Ways to eliminate distractions
  • How to create opportunities to casually connect with colleagues (and talk about something other than work)
  • How to prioritize time effectively
  • Insights on finding work-life balance when work and home are the same place

Learn more and register to save your spot!

Jeff Paul

WordPress 5.4 was released this week, featuring new and better blocks, a cleaner block editor UI, improved user data privacy features, and a handful of under the hood performance and developer improvements. Seven 10uppers helped make this release possible, including myself, who was recognized as a Noteworthy Contributor.

Thank you for helping make WordPress: Ben Greeley, Fabian Kaegy, Felipe Elia, John Watkins, Ryan Welcher, and Tung Du!

Evaluating The Website Mobile Admin User Experience, A New Report From 10up

Mobile Behaviors Special Report

Consumers have become accustomed to optimized mobile experiences. Billions use popular apps — WhatsApp, Facebook, Messenger, Instagram, Snapchat, YouTube, Gmail, and Twitter — to perform small acts of publishing, like sharing content, editing photos, uploading videos, and inserting URLs. These applications deliver carefully constructed user experiences focused on a narrow set of specific content creation tasks.

But what does the mobile experience look like for those managing website content?

10up conducted a user experience study to understand how consumers are creating, publishing, and managing website content from mobile devices. The study included live user interviews and a survey of 148 qualified participants from 30 countries about their individual experiences using website admin dashboards on smartphones.

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ClassifAI Updates Deliver Automated Image Tagging, Smart Cropping, And Greater Developer Control

ClassifAI — our plugin that augments WordPress-powered websites with Artificial Intelligence and Machine Learning technology — was released last year. As a connector to cloud-based services like IBM Watson and Microsoft Azure AI, ClassifAI introduced the automatic tagging and classification of content as well as the assignment of descriptive alt text to images to WordPress.

Since that time, 10up has shipped the 1.4 and 1.5 releases, representing a substantial ongoing investment in ClassifAI and our commitment to driving applications of artificial intelligence and machine learning technology forward in the content management and open source industries. Highlights of ClassifAI’s recent releases include automated image tagging, smart focal point cropping of images, bulk scanning of existing content, and other vital enhancements.

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