On April 12, Facebook is expanding their in-app Instant Articles program—which delivers lightweight, instantly loading articles—to all publishers. All content creators, from enterprises posting corporate news to your neighbor’s food blog, can start taking advantage of the benefits of Facebook Instant Articles to maximize engagement with Facebook’s 1.5 billion users.
We see Instant Articles as another step toward the content management system (CMS) as the hub for creating and delivering content. Content creators are distributing to many interfaces and channels: HTML/CSS front ends, mobile apps, third party sites, Google AMP, Apple News feeds…even print publications! Rapidly evolving content distribution punctuates the benefits of an open and well-maintained CMS. WordPress adopters can rapidly benefit from channels like AMP and Instant Articles thanks to quickly released and well supported open source modules, circumventing the development overhead of a home grown platform or the long roadmap of a niche commercial CMS, and without surrendering their content to closed platforms like Medium.
Seamless integrations with platforms like Instant Articles is why 10up so fervently advocates for WordPress and the open web. And so, upon Facebook’s 12th anniversary, here are 12 key insights for publishers using WordPress and preparing for Facebook Instant Articles.