Ads.txt Manager 1.3 Now Supports App-Ads.txt

In March 2019, the Interactive Advertising Bureau (IAB) finalized app-ads.txt, an extension of the original ads.txt standard that provides publishers a mechanism to declare their authorized digital sellers. By August, Google began blocking the serving of unauthorized ad inventory based on app-ads.txt files.

Today we’re happy to share that our WordPress plugin, Ads.txt Manager, now supports both ads.txt and app-ads.txt file types.

app-ads.txt WordPress screen

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Advancing Content Creation With Artificial Intelligence and Machine Learning: A New Whitepaper From 10up

Applications of Artificial Intelligence and Machine Learning for Digital Content Creators Whitepaper Cover

Extensive experience working with some of the world’s largest content creators has given 10up unique insight into the needs of digital publishers: increasing audience engagement, improving workflow efficiency, enhancing search engine performance, and growing revenue. As market challenges in digital publishing mount, parallel growth in artificial intelligence (AI) and machine learning (ML) technologies offer important opportunities for content creators that will only grow in importance in the future.

While still relatively new and not yet widely adopted within the publishing industry, AI and ML can already provide forward-thinking content creators a chance to get ahead of the competition.

Our new whitepaper, Applications of Artificial Intelligence and Machine Learning for Digital Content Creators examines how AI and ML are spurring innovation in content management, personalization, and website experiences. It also highlights real world solutions — including ClassifAI, our plugin that augments WordPress-powered websites with AI/ML technology — that help digital content creators save time and streamline workflows.

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Helen Hou-Sandi

!!Con 2020 (pronounced “bang bang con”) features two days of ten-minute talks celebrating the joyous, exciting, and surprising moments in computing. This pay-what-you-want conference is happening online May 9-10, 2020 and I am excited to share that I will be speaking at 1:00 pm EST on Sunday, May 10.

My talk, Sparking Musical Joy at Home With Magnetic Stripe Swipe Cards and Tiny Code, shares how I, a programmer and not a human jukebox, used a Raspberry Pi, magnetic stripe swipe cards, stickers, and a tiny Bash script to help my children enjoy curated music on their own terms.

10up Helps Launch StoryCorps Connect

In the midst of the COVID-19 pandemic, organizations across the globe have been forced to adapt and overcome unprecedented circumstances. One such organization is our long-term client StoryCorps who recently launched StoryCorps Connect, a new browser-based video conferencing platform engineered by 10up.

StoryCorps Connect

With a mission to preserve and share humanity’s stories, StoryCorps has collected living histories of more than 300,000 Americans. Stored at the American Folklife Center at the Library of Congress, the StoryCorps archive is the largest conglomerate of human voice in the world.

To date, the stories have been gathered through live, in-person interviews facilitated by StoryCorps moderators and recorded with their mobile app. However, under orders to stay at home and practice social distancing, the interviews came to a screeching halt.

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10up Recommends UX Research Tools On Adobe’s Xd Ideas Blog

Effective UX Research Tools

User experience research involves evaluating and capturing user behavior and interactions, and requires interactive collaboration and prototyping with participants and stakeholders. With remote work on the rise, leading UX researchers have adopted a new generation of tools that facilitate this research and collaboration without the need for in person interaction.

In the article 5 Effective UX Research Tools That the Experts Use, Adobe asked professional UX researchers and designers — including 10up’s own lead UX designers Ben Grace and Melissa Vander Wilt — to spotlight their user UX research tools of choice.

Ben shares how 10up leverages digital whiteboard and remote team collaboration software Miro to plan and prep for research, keep the team organized, and socialize findings.

Melissa highlights 10up’s use of Hotjar to perform user testing and behavior analysis, run surveys and polls, and gather insights for ongoing optimization.

If you’d like to do your next design and UX project with a team that knows how to achieve excellence without needing to be in the office, get in touch.

Optimize Your Work From Home Experience

Kinsta Work From Home Webinar

10up is joining forces with Kinsta for a free webinar focused on optimizing the work from home experience. Featured on the webinar will be our own Brad Miller, a Vice President who has worked from home for several years.

Happening on April 15 at 12:30 pm Eastern time, the webinar will cover:

  • Tips for setting up an at-home workspace
  • Ways to eliminate distractions
  • How to create opportunities to casually connect with colleagues (and talk about something other than work)
  • How to prioritize time effectively
  • Insights on finding work-life balance when work and home are the same place

Learn more and register to save your spot!

Congratulations Tim Wright!

I was excited (but not surprised) to see Tim Wright featured this week as Smashing Magazine’s “Person of the Week.” In his role as Director of Front End Engineering, we’ve had first-hand experience with his commitment to knowledge sharing and mentoring, especially with respect to web accessibility.

Congrats Tim, and well deserved!

Jake Goldman

In response to COVID-19, many people are working from home for the first time. Recently, I shared insights from my experience working at home and leading a remote agency with one of our clients, T-Mobile. My tips are featured alongside some other perspectives in their story, Pants or No Pants? That Is the Question! For the record, I am team “yes, pants.”

Jeff Paul

WordPress 5.4 was released this week, featuring new and better blocks, a cleaner block editor UI, improved user data privacy features, and a handful of under the hood performance and developer improvements. Seven 10uppers helped make this release possible, including myself, who was recognized as a Noteworthy Contributor.

Thank you for helping make WordPress: Ben Greeley, Fabian Kaegy, Felipe Elia, John Watkins, Ryan Welcher, and Tung Du!

Evaluating The Website Mobile Admin User Experience, A New Report From 10up

Mobile Behaviors Special Report

Consumers have become accustomed to optimized mobile experiences. Billions use popular apps — WhatsApp, Facebook, Messenger, Instagram, Snapchat, YouTube, Gmail, and Twitter — to perform small acts of publishing, like sharing content, editing photos, uploading videos, and inserting URLs. These applications deliver carefully constructed user experiences focused on a narrow set of specific content creation tasks.

But what does the mobile experience look like for those managing website content?

10up conducted a user experience study to understand how consumers are creating, publishing, and managing website content from mobile devices. The study included live user interviews and a survey of 148 qualified participants from 30 countries about their individual experiences using website admin dashboards on smartphones.

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