10up at WP Engine Summit/2020

WP Engine Summit 2020

In two days, 10up is taking an active role in WP Engine Summit/2020. The Summit, taking place on June 10 from 10:00 am to 5:30 pm CDT, will feature a keynote by Robert Herjavec from SharkTank and break down open source trends, technologies, research, and campaigns that accelerate digital breakthroughs. This year, it will be held online through a combination of live and on-demand virtual content and creative networking. Registration is free.

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10up Statement on Racial Injustice

George Floyd Mural

George Floyd mural outside Cup Foods at Chicago Ave and E 38th St in Minneapolis, Minnesota. Mural by Xena Goldman, Cadex Herrera, and Greta McLain, assisted by Niko Alexander and Pablo Hernandez. Photo by Lorie Shaull under CC BY-SA license.

Last week saw yet another incident in a long and tragic history of police and other violence against Black Americans in the killing of George Floyd in Minneapolis. This comes on the heels of a series of similarly senseless and devastating deaths across the country — Ahmaud Arbery in Brunswick, Georgia and Breonna Taylor in Louisville, Kentucky, among a painfully longer list of names. In the aftermath, we’ve seen an outpouring of support and outrage, through worldwide, large-scale protests.

We are heartbroken, witnessing both the continued legacy of racial and structural inequality and the ensuing violence and property destruction that further hurts communities already reeling from the pandemic.

As a company, we want to be clear that we are opposed to police brutality and violence. Further, we are opposed to discrimination in all its forms. This specifically includes discrimination on the basis of race, ethnicity, or national origin, but also gender identity & expression, sexual orientation, marital status, religion, and age.

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Catch 10up’s President and CEO in make|SHIFT, A Documentary Highlighting How Creative Technology Transformed Advertising


make|SHIFT explores the history of modern advertising and the role that creative technology played in its evolution.

The full-length documentary, produced by WP Engine, highlights the makers, agencies, and brands who had the courage to harness new technology, test new business models, and question the status quo. It professes to “feature more than 40 of the top marketing and tech minds in the industry, from developers and designers to creative directors to founders at some of the most innovative agencies in the world” — including 10up.

Our president and founder Jake Goldman and CEO John Eckman are both featured in the film, which will be released on Thursday, May 28 during Ad Age’s Publisher’s Panel and streamed live at

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Helen Hou-Sandi Presents At WordSesh Americas 2020

Helen Hou-Sandi WordSesh Americas 2020

WordSesh is a live, highly-curated, free virtual conference centered around WordPress. WordSesh Americas 2020, happening this Wednesday, May 27, includes 12 sessions that touch on topics like headless WordPress, client services, and communication skills.

I am excited to be a part of the lineup, sharing how developers can make the most of a development tool they are probably already using: Github.

Github is used by many developers to build and manage both public plugins and themes and private work. My session takes a closer look at GitHub Actions, a newer feature to help with automation for repetitive tasks like testing and deployment. It will cover WordPress-specific Actions, tying multiple Actions together in a workflow, and ideas for how to continually improve development processes.

Register for free and join me!

Deep Dive: Gutenberg’s Create-block Scaffolding

Fabian Kaegy on Gutenberg Times Live Live

Yesterday, I was a guest on Gutenberg Times Live, discussing the inner workings of the Create Block scaffolding tool and the creation of new templates. The “WordPress/create-block” tool is a Command Line Application that facilitates the building and registering of new block plugins to help developers extend the capabilities of the WordPress block editor.

The discussion revolved around my pull request, Create block: Add support for external templates hosted on npm. I demonstrated how this proposed solution makes it easier to create new block templates.

You can watch the video on the Gutenberg Times YouTube Channel.

Ads.txt Manager 1.3 Now Supports App-Ads.txt

In March 2019, the Interactive Advertising Bureau (IAB) finalized app-ads.txt, an extension of the original ads.txt standard that provides publishers a mechanism to declare their authorized digital sellers. By August, Google began blocking the serving of unauthorized ad inventory based on app-ads.txt files.

Today we’re happy to share that our WordPress plugin, Ads.txt Manager, now supports both ads.txt and app-ads.txt file types.

app-ads.txt WordPress screen

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Advancing Content Creation With Artificial Intelligence and Machine Learning: A New Whitepaper From 10up

Applications of Artificial Intelligence and Machine Learning for Digital Content Creators Whitepaper Cover

Extensive experience working with some of the world’s largest content creators has given 10up unique insight into the needs of digital publishers: increasing audience engagement, improving workflow efficiency, enhancing search engine performance, and growing revenue. As market challenges in digital publishing mount, parallel growth in artificial intelligence (AI) and machine learning (ML) technologies offer important opportunities for content creators that will only grow in importance in the future.

While still relatively new and not yet widely adopted within the publishing industry, AI and ML can already provide forward-thinking content creators a chance to get ahead of the competition.

Our new whitepaper, Applications of Artificial Intelligence and Machine Learning for Digital Content Creators examines how AI and ML are spurring innovation in content management, personalization, and website experiences. It also highlights real world solutions — including ClassifAI, our plugin that augments WordPress-powered websites with AI/ML technology — that help digital content creators save time and streamline workflows.

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Helen Hou-Sandi

!!Con 2020 (pronounced “bang bang con”) features two days of ten-minute talks celebrating the joyous, exciting, and surprising moments in computing. This pay-what-you-want conference is happening online May 9-10, 2020 and I am excited to share that I will be speaking at 1:00 pm EST on Sunday, May 10.

My talk, Sparking Musical Joy at Home With Magnetic Stripe Swipe Cards and Tiny Code, shares how I, a programmer and not a human jukebox, used a Raspberry Pi, magnetic stripe swipe cards, stickers, and a tiny Bash script to help my children enjoy curated music on their own terms.

10up Helps Launch StoryCorps Connect

In the midst of the COVID-19 pandemic, organizations across the globe have been forced to adapt and overcome unprecedented circumstances. One such organization is our long-term client StoryCorps who recently launched StoryCorps Connect, a new browser-based video conferencing platform engineered by 10up.

StoryCorps Connect

With a mission to preserve and share humanity’s stories, StoryCorps has collected living histories of more than 300,000 Americans. Stored at the American Folklife Center at the Library of Congress, the StoryCorps archive is the largest conglomerate of human voice in the world.

To date, the stories have been gathered through live, in-person interviews facilitated by StoryCorps moderators and recorded with their mobile app. However, under orders to stay at home and practice social distancing, the interviews came to a screeching halt.

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10up Recommends UX Research Tools On Adobe’s Xd Ideas Blog

Effective UX Research Tools

User experience research involves evaluating and capturing user behavior and interactions, and requires interactive collaboration and prototyping with participants and stakeholders. With remote work on the rise, leading UX researchers have adopted a new generation of tools that facilitate this research and collaboration without the need for in person interaction.

In the article 5 Effective UX Research Tools That the Experts Use, Adobe asked professional UX researchers and designers — including 10up’s own lead UX designers Ben Grace and Melissa Vander Wilt — to spotlight their user UX research tools of choice.

Ben shares how 10up leverages digital whiteboard and remote team collaboration software Miro to plan and prep for research, keep the team organized, and socialize findings.

Melissa highlights 10up’s use of Hotjar to perform user testing and behavior analysis, run surveys and polls, and gather insights for ongoing optimization.

If you’d like to do your next design and UX project with a team that knows how to achieve excellence without needing to be in the office, get in touch.