Blog

How We’re Bringing Generative AI to WordPress, Without External Cloud APIs

Following our post covering the latest innovations with ClassifAI—our AI-powered WordPress plugin—I’ve published an article on LinkedIn exploring how self-hosted AI models can open up new possibilities for WordPress-powered websites.

Here’s an excerpt from the full article:

I realized that integrating Ollama into our AI plugin ClassifAI could unlock something special: bringing the power of generative AI to WordPress on our terms. No cloud fees, no data leaving the site – just WordPress and AI working together in a more private, flexible way.

If you’re interested in how we built this integration, and what this could suggest about the future of AI for open source platforms like WordPress, you can read the full article on LinkedIn.

Preparing for EAA: Streamline Compliance with PDF Accessibility Checker by Fueled+10up

Hugo Solar on March 25

The European Accessibility Act (EAA), set to take effect on June 28, 2025, is a significant step toward digital inclusivity, requiring websites and digital documents—including PDFs—to meet strict accessibility standards. However, auditing PDFs for compliance at scale is no small feat, especially for enterprises and other organizations managing hundreds or thousands of files across multiple domains.

To help our clients address this challenge, we developed the PDF Accessibility Checker—a handful of scripts that integrate with the WordPress command line interface (CLI), Adobe’s PDF Accessibility Checker API, and Google Sheets to automate PDF accessibility audits. I’m pleased to share that we’ve now open sourced this tool.

Building Monitor: The Tech Behind Our Website Health Monitoring Tool

Taylor Lovett on March 21

Following up on my post introducing Monitor, I’ve published an article on LinkedIn that digs into some of the bigger technical and data management decisions our team made while architecting the site monitoring platform we built to reliably and efficiently monitor our clients’ websites.

Here’s the opening from the full article:

Building Monitor, our website health monitoring tool, was a fulfilling challenge that required thoughtful engineering choices under real-world constraints. As technical leaders in enterprise caliber CMS and product development, we know that picking the proper CMS backbone, UI framework, and data strategy can make or break a project. In the case of Monitor – a platform watching hundreds of websites – we had to carefully balance scalability, flexibility, and performance at every layer.

I wanted to share how and why we chose our tech stack, including Payload CMS as the backend, Google’s Material UI for the front-end, and share a little about our data polling and management approach, which keeps Monitor timely and efficient.

If you’re interested in how and why we chose the architecture and platforms behind Monitor—or just love a good technical deep dive—you can read the full article on LinkedIn.

ClassifAI Updates Roundup: A More Powerful, Flexible AI Toolkit for WordPress

Jeff Paul on March 20

Over the past year, ClassifAI has introduced major enhancements that make it even more powerful, user-friendly, and flexible for content creators and publishers. From a redesigned setup experience to new AI-powered content tools, these updates focus on making AI more accessible, customizable, and privacy-conscious for publishers, enterprises, and other WordPress power users.

Here’s a roundup of the most notable new features and improvements.

Introducing Monitor by Fueled+10up: Real-Time Tracking of Key Site Health Vitals

Taylor Lovett on March 13

At Fueled+10up, we don’t just build enterprise-grade digital experiences—we ensure they operate at peak performance, every day. As we’ve scaled, supporting the long-term health of hundreds of websites efficiently and consistently has become increasingly complex. Every site needs to be fast, accessible, up-to-date, and secure—but efficiently monitoring these key health vitals across different platforms, environments, and teams was increasingly a challenge.

That’s why we built Monitor: a unified solution that simplifies site health tracking, bringing critical performance, accessibility, security, and platform vitals into a single, purpose-built system. Instead of bouncing between generic monitoring tools or manually checking for updates, our teams—and our clients—get a unified and clear view of a site’s status, with proactive alerts and an easy-to-access dashboard.

By developing our own solution, we’ve reduced inefficiencies, lowered reliance on third-party tools, and ensured that our monitoring is tailored to our standards, our platforms, and our clients’ expectations. More importantly, clients benefit from transparency—they can check in on their site’s key vitals at any time, with a system that ensures every site receives the same high standard of oversight, no matter what.

Salesforce’s Salesblazer Wins Project of the Year

Elena Bargo on November 20, 2024

At the 2024 Content Marketing Awards, Salesforce’s Salesblazer was awarded Project of the Year—a huge honor for the initiative that launched in 2023. Salesblazer is a community where sales professionals share ideas, learn new skills, network, and advance their careers. The Salesblazer hub — one of several Salesblazer channels — is where sales professionals can find the latest sales-related content, product information, and events.

10up built the Salesblazer Hub within Salesforce.com, in partnership with the Salesforce Blog and Salesblazer teams. It is highly scalable and the content is easily managed and edited by non-technical Salesforce staff. Similar hubs can be created for other target audiences.

Discover all of the 2024 Content Marketing Awards winners and be sure to check out Salesblazer for the latest sales insights.

Nineteen 10uppers Contribute to WordPress 6.7

Jeff Paul on November 15, 2024

WordPress released version 6.7 earlier this month, introducing the new default Twenty Twenty-Five Theme and greater design flexibility. Nineteen 10uppers contributed to the release, code-named “Rollins”.

This release brings more out-of-the-box design freedom than ever before, with new features such as:

A pared-down, flexible Twenty Twenty-Five Theme that is built to grow with your unique needs;
Customized font sizes with fluid typography to ensure responsive fonts no matter the size;
The ability to zoom out when editing content, to look at your site from a different perspective;
Code-free dynamic content by easily linking blocks to custom fields.

TechCrunch Relaunches in Partnership with 10up

Jake Goldman on October 8, 2024

Last week, TechCrunch launched a ground-up rebuild — a sleeker, easier-to-navigate, and more performant experience for the renowned tech newsroom.

The relaunch journey began behind-the-scenes earlier this year, when we upgraded their WordPress-powered backend to the block-based “Gutenberg” editor. In the months since, we worked alongside TechCrunch and its design partners to finish reimagining and building TechCrunch’s new reader experience.

Having personally been a part of multiple redesigns and upgrades with TechCrunch over more than a decade, it was a pleasure to see our team launch one of their biggest upgrades to this day. I’m grateful for the shout out and recognition of our work – and the wider set of teams we collaborated with – as part of the announcement story.

If you’re interested in learning how 10up can help your organization reach its digital goals, get in touch.

Phil Crumm on September 16, 2024

This week, I — and other 10up + Fueled team members, including Chief Strategy Officer Jake Goldman and Chief Operating Officer John Eckman — are traveling to Portland, Oregon for WordCamp US 2024. The four-day event is the largest WordPress conference in the United States, filled with expert-led presentations, workshops, and networking sessions.

Also attending are VP of Commercial Strategy Brad Miller, Director of Partnerships Shannon Swenson, Director of Open Source Initiatives Jeff Paul, Associate Director of Open Source Engineering Darin Kotter, Associate Director of Engineering Joe McGill, and Lead QA Engineer Ankit Gupta. We can’t wait to see you there!

10up Partners with WooCommerce to Implement Accessibility Enhancements

Darin Kotter on August 20, 2024

As part of a larger effort to improve the accessibility of WooCommerce, the flagship open source eCommerce solution for WordPress, 10up has implemented dozens of accessibility improvements. Each enhancement improves the overall user experience of WooCommerce and ensures the plugin is in compliance with WCAG 2.1 Level AA guidelines. A few of these patches include:

Enhanced visibility and readability, reducing opacity changes on hover and improving text visibility against backgrounds, adhering to WCAG 1.4.3.
Better keyboard navigation capabilities to ensure folks who cannot use a mouse can still seamlessly interact with every feature in compliance with WCAG 2.1.1.
Increased screen reader support with the addition of ARIA labels that help visually impaired users navigate, up to WCAG 1.3.1 standard.

10up is dedicated to building a better web for all. If you’re interested in working with a team that dedicates thousands of hours to improving the open web per year, we are always hiring.

Learn more about the enhancements to WooCommerce in their blog post.