Tomorrow, August 13, 2020, 10up kicks off a free, four-part workshop series covering lessons and tactics used in the GNI Ad Revenue Lab to accelerate participating publishers’ advertising revenue.
The GNI Ad Revenue Lab, which kicked off in September 2019, is a Google News Initiative project conducted in partnership with LION Publishers and 10up to establish a web-based revenue optimization blueprint local news publishers can use as a reference point for website improvements.
As part of the Ad Revenue Lab, we have been working with seven hyperlocal U.S. publishers, like Long Beach Post, to provide and measure reader revenue-focused digital strategies, often testing new tactics. From ad viewability and fill rate optimization to article markup and sitemaps to Google AMP and the optimization of ads, images, and page speed, we’ve documented our findings and are now sharing them more widely.
Free Workshop Series
In this free workshop series, conducted in partnership with Google News Initiative, we are sharing key lessons and strategies from the Ad Revenue Lab findings and answering your questions. All webinars in this workshop series will be held at 10:00 am PDT and will last one hour.
See the full agenda below and join the conversation by registering:
Introduction to Programmatic
Thursday, August 13, 2020
Learn what worked best as we implemented, tested, and measured tactics and solutions to optimize the web-based revenue of local news publishers.
Optimizing Ad Delivery
Thursday, August 20, 2020
Discover a number of strategies for optimizing display ads and the potential revenue impacts that result from implementing them.
Alternative Ad Placements & Revenue Streams
August 27, 2020
Dive deeper into ad delivery optimization with additional insights on ad placements to increase revenue and additional services that can be used to monetize your site.
Traffic Drives Revenue: Easy Ways to Grow Your Audience
September 3, 2020
Receive an overview of tools and tactics used to grow, retain, and engage your audience, ultimately resulting in more revenue.
Please feel free to share this free workshop series with anyone who may find it useful.
To find out more about the GNI Ad Revenue Lab, or to learn how 10up can help you achieve your digital publishing goals, contact us today.