Over the past year, in partnership with Google News Initiative (GNI), 10up has been working with hyperlocal publishers like Long Beach Post, VT Digger, Oil City News, and BK Reader to drive digital strategies for audience and revenue growth.
One strategy — refreshing ad slots after a set amount of time — successfully leveraged existing web traffic to increase ad impressions. This revenue-boosting strategy typically requires an ad-savvy web engineer for implementation.
Ad Refresh Control for WordPress
In keeping with the vision of our GNI partnership — providing widely applicable solutions that are relatively easy to implement — 10up created Ad Refresh Control, a free, open source, WordPress plugin that empowers publishers to easily control the refreshing of ads.
Ad Refresh Control works immediately upon activation, enabling active view refresh for Google Ad Manager ad units without needing to modify any code. Active view refresh helps publishers recoup lost impressions by reloading a visible ad unit after a set amount of time.