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Increase ad impressions with 10up’s Ad Refresh Control plugin for WordPress

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Ad Refresh Control WordPress Plugin

Over the past year, in partnership with Google News Initiative (GNI), 10up has been working with hyperlocal publishers like Long Beach Post, VT Digger, Oil City News, and BK Reader to drive digital strategies for audience and revenue growth.

One strategy — refreshing ad slots after a set amount of time — successfully leveraged existing web traffic to increase ad impressions. This revenue-boosting strategy typically requires an ad-savvy web engineer for implementation.

Ad Refresh Control for WordPress

In keeping with the vision of our GNI partnership — providing widely applicable solutions that are relatively easy to implement — 10up created Ad Refresh Control, a free, open source, WordPress plugin that empowers publishers to easily control the refreshing of ads.

Ad Refresh Control works immediately upon activation, enabling active view refresh for Google Ad Manager ad units without needing to modify any code. Active view refresh helps publishers recoup lost impressions by reloading a visible ad unit after a set amount of time.

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10up Launches AcceleRev, Provides Smaller Publishers Access To Vital Tools

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In 1994, the first website banner ad appeared on HotWired.com, boasting a 44% clickthrough rate. Since then, publishers have been investing in monetization strategies like direct display advertising and sponsored content to boost revenues. Today, distracted consumers, increased competition, banner blindness, and ad blocking tools make website monetization an increasing challenge for publishers.

From our work with clients like The Saturday Evening Post, TechCrunch, and PA Media Group, to our partnerships with The News Project and the Google Local News Initiative, 10up has a storied history of collaboration with news and media organizations around the world. Our Audience & Revenue team works closely with publishers of all sizes to:

  1. Maximize the value of every visitor through digital advertising, reader revenue strategies, and conversion optimization;
  2. Drive up the number of visitors through engagement strategy, content marketing, SEO, and advanced analytics.

10up and Google Partnership

Now, 10up is partnering with Google to offer new services through Google’s Ad Manager 360 platform in support of smaller publishers.

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