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Google and 10up Invite You To Join The Privacy Sandbox Community Group

In 2019, Google announced its intention to phase out support for third-party cookies in Chrome–an effort now scheduled for completion by late 2023.

Alongside this year’s edition of WordCamp Europe in Porto, Portugal, 10up, Google, and long-time 10up partner WP Engine hosted an inter-agency roundtable to explore how the upcoming changes will impact our clients and the web at large—laying the groundwork for the formation of a working group that provides feedback on all aspects of Google’s Privacy Sandbox Initiative.

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WordPress 6.0 Released, Led By 10up Core Tech Lead

Last week saw the release of WordPress 6.0 — a release that improves the block editor and full site editing experience through an upgraded user interface that simplifies page composition and content creation. Eleven 10uppers contributed to WordPress 6.0, with Senior Engineer Peter Wilson serving as Release Lead / Core Tech Lead, and myself credited as a Noteworthy Contributor.

WordPress 6.0 boasts more than 50 block editor accessibility enhancements alongside performance improvements that reduce the number of database queries WordPress makes on page requests, especially in the WordPress admin.

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10up and WP Engine Partner to Launch Enginet: WP Engine’s WordPress-Powered Intranet

WP Engine Intranet Example

Last year, 10up collaborated with one of its longtime platform partners, WP Engine, to conceptualize and implement Enginet – WP Engine’s new WordPress-powered intranet. With usability, utility, and brand harmony at the forefront, Enginet is the product of dozens of interviews and hundreds of survey responses representing a cross-section of WP Engine’s thousand-plus team.

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Google Announces End-of-Life For Universal Analytics

Google Analytics 4

Earlier this month, Google announced the official end-of-life for Google Analytics 3: Universal Analytics and rallied partners and customers to prepare to migrate to its successor, Google Analytics 4 (GA4).

To quote Google directly, “Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions, and more easily observable data from cookies.” Today, organizations engage online with audiences who consume content with multiple devices and across multiple channels, including apps and, sometimes, multiple websites.

Growing consumer privacy concerns and evolving data privacy regulations also require organizations to rethink how they track customer journeys. While Universal Analytics offers limited privacy settings, GA4 is designed with user privacy at its core, with an anonymized model for tracking user behavior (no longer storing IP addresses) and detailed country-level privacy controls.

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Yesterday, the WordPress Performance team announced the first beta release of the “Performance Lab” plugin, a proving ground for future performance improvements built into WordPress. The plugin is guided by real-world scaling lessons from experts like Google, and includes contributions from six 10uppers. This first public release focuses on image optimization and bringing attention to suboptimal caching setup and excessive script use. You can download the plugin from WordPress.org, provide feedback on Github, or dive into more detail in the announcement post.

Eleven 10uppers Recognized In WordPress 5.9 Release

WordPress 5.9 Release

WordPress 5.9, released last week, marks the first public release of WordPress’ long-anticipated full site editing functionality alongside other block editor enhancements.

Full site editing extends the block editor’s reach beyond the boundaries of a single page: empowering the customization and management of global elements like a site’s header, footer, and menus just like any other block. To enable and use the feature, a site’s existing theme must be adapted or a new theme that’s made for the feature, called a “block theme,” must be created. We’re excited by the opportunities full site editing introduces.

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10up Appearances, Fall 2021 Edition

Team 10up Speaking Appearances

At 10up, we make a better web by finely crafting websites and tools for content creators. We also give back to our community of digital makers by encouraging team members to share their experience, insights, and lessons learned at industry events, and through engagement with online media. Here are some recent and upcoming highlights around the web:

Torque Social Hour

Our President & Founder Jake Goldman kicked things off as a special guest on The Torque Social Hour, a weekly livestream about WordPress news, events, and life. The show spends a lot of time on headless WordPress solutions like WP Engine’s Atlas product and Jake discusses some newer 10up plugins and our ongoing contributions to the open source community.

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