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Google Announces End-of-Life For Universal Analytics

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Google Analytics 4

Earlier this month, Google announced the official end-of-life for Google Analytics 3: Universal Analytics and rallied partners and customers to prepare to migrate to its successor, Google Analytics 4 (GA4).

To quote Google directly, “Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions, and more easily observable data from cookies.” Today, organizations engage online with audiences who consume content with multiple devices and across multiple channels, including apps and, sometimes, multiple websites.

Growing consumer privacy concerns and evolving data privacy regulations also require organizations to rethink how they track customer journeys. While Universal Analytics offers limited privacy settings, GA4 is designed with user privacy at its core, with an anonymized model for tracking user behavior (no longer storing IP addresses) and detailed country-level privacy controls.

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Yesterday, the WordPress Performance team announced the first beta release of the “Performance Lab” plugin, a proving ground for future performance improvements built into WordPress. The plugin is guided by real-world scaling lessons from experts like Google, and includes contributions from six 10uppers. This first public release focuses on image optimization and bringing attention to suboptimal caching setup and excessive script use. You can download the plugin from WordPress.org, provide feedback on Github, or dive into more detail in the announcement post.

Eleven 10uppers Recognized In WordPress 5.9 Release

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WordPress 5.9 Release

WordPress 5.9, released last week, marks the first public release of WordPress’ long-anticipated full site editing functionality alongside other block editor enhancements.

Full site editing extends the block editor’s reach beyond the boundaries of a single page: empowering the customization and management of global elements like a site’s header, footer, and menus just like any other block. To enable and use the feature, a site’s existing theme must be adapted or a new theme that’s made for the feature, called a “block theme,” must be created. We’re excited by the opportunities full site editing introduces.

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10up Appearances, Fall 2021 Edition

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Team 10up Speaking Appearances

At 10up, we make a better web by finely crafting websites and tools for content creators. We also give back to our community of digital makers by encouraging team members to share their experience, insights, and lessons learned at industry events, and through engagement with online media. Here are some recent and upcoming highlights around the web:

Torque Social Hour

Our President & Founder Jake Goldman kicked things off as a special guest on The Torque Social Hour, a weekly livestream about WordPress news, events, and life. The show spends a lot of time on headless WordPress solutions like WP Engine’s Atlas product and Jake discusses some newer 10up plugins and our ongoing contributions to the open source community.

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A Decade of Contributing to WordPress

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WordPress Trac ticket #17887 with a date of 10 years ago

Ten years ago today, I submitted my very first proposed change to WordPress itself and not long after, in August of 2011, I joined 10up. I have been fortunate to be a part of and grow with the WordPress community in the decade since. Not only have I grown from Web Engineer to Director of Open Source Initiatives at 10up, but also in that time, I’ve gone from being a first-time contributor to one of a handful of WordPress lead developers.

The power of open source and its communities continues to astound and humble me. I could never have dreamed this is where a little curiosity about the second freedom to “study how the program works and change it to make it do what you wish” would lead… and I look forward to seeing what the next decade of my career brings with it.

10up Uncovers Security Vulnerability in FileBird WordPress Plugin, Update Now Available

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FileBird WordPress Plugin

As a leading contributor to WordPress, 10up is committed to the cultivation of a vibrant, collaborative, and healthy open-source ecosystem. We strive to strengthen open platforms and tools through responsible stewardship, and embrace the concept that “given enough eyeballs, all bugs are shallow.”

Last week, that work included helping a popular WordPress plugin with 90,000+ installs fix a critical security vulnerability.

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WP Engine Includes ElasticPress.io In New eCommerce Hosting Plans

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WP Engine recently announced a new eCommerce solution for Small/Medium Businesses (SMBs) seeking to launch a new WooCommerce store or scale up, optimize, and increase revenue for an existing online store.

ElasticPress delivers Instant Search for WP Engine eCommerce Hosting Plans

The new solution offers an integration with ElasticPress.io — our fully integrated, end-to-end SaaS solution for adding the power of Elasticsearch to WordPress and WooCommerce.

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