Last year, WordPress 5.0 launched with an entirely new, block-based content editing experience—previously codenamed Gutenberg—and along with it, a new paradigm for developers to extend the editing and content publishing experience.
SlotFills enable developers to extend WordPress’ new editor interface.
At 10up, we make remarkable tools for building and telling stories—and make those tools available to everyone. With a goal of maintaining the highest standards for design and engineering, we created a scaffold to help ensure the 10up standards are applied to all projects in the most efficient way possible.
Today, we are excited to open-source and release our project scaffolding application suite.
Drive.ai uses artificial intelligence to create self-driving cars. OpenAI, a nonprofit research company backed by Elon Musk, created an artificial intelligence model called GPT2 that can generate text relevant to topic, tone, and feeling based on only a few words. Navigation services use artificial intelligence to decipher hundreds of thousands of data points to provide real-time traffic data.
Artificial intelligence (AI) and machine learning are revolutionizing technology and when applied to digital publishing, the opportunities available to streamline internal workflows, enhance visitor experiences, and increase revenue are endless.
Artificial Intelligence vs. Machine Learning AI is the capability of a machine to imitate intelligent human behavior. Machine learning is a subset of AI with the ability to modify itself when exposed to more data; i.e. machine learning is dynamic and does not require human intervention to make certain changes.
Search engines like Google rely on AI and machine learning to “understand” what your content and site are about and how it should be ranked. But have you ever wondered if search engines interpret your content the same way you do? Or have you ever considered how these cutting edge technologies could be used to improve your content strategy or reduce resources?
These are the questions we’re asking at 10up as we look to the future of publishing technology and explore practical solutions that streamline editorial processes, increase audience engagement, and boost profits—solutions like our new plugin ClassifAI.
ClassifAI is a free, open-source plugin that leverages leading cloud-based services like IBM Watson and Microsoft Azure AI to augment WordPress-powered websites with Artificial Intelligence and Machine Learning technology.
With years of experience working with some of the largest digital content creators, 10up understands that AI and machine learning will play an important role in the future of content creation and website experiences and we’re committed to driving this technology forward in the WordPress community. Today we are excited to share merely the first steps for ClassifAI: automated content tagging and classification as well as the automatic creation of image ALT text.
From speaking and delivering product demos to volunteering at contributor day, #team10up is excited to be part of WordCamp Europe 2019, a WordPress conference happening June 21-22 in Berlin, Germany that attracts more than 2,000 attendees.
Contributing to communities that value an open web is a big part of our identity, and we can’t wait to share insights and collectively further the WordPress project. Several 10uppers, including myself and Brent van Rensburg, Director of Engineering, will be roaming the event, presenting, and lending a hand at the Google booth.
10up’s eighth year saw significant team and financial growth, all while we renewed our dedication to the values of openness and ownership. Our ethos of collective ownership drove us to find creative solutions, looking beyond the short-term to consider how our ideas scale, fit into product roadmaps, or impact the overall technology stack. And through it all, we increased revenue and grew our team—each by 30%—and welcomed more than 40 new clients across industries as diverse as media, publishing, high-tech, finance, food & beverage, and architecture.
#team10up is returning to Nashville for WordCamp US 2018, the largest official WordPress conference hosted in the United States! Being part of the open-source community is a big part of our identity, and we’re especially happy to be participating in so many ways this year, from speaking, to co-sponsoring events, to facilitating and attending, we’re here to immerse ourselves and help foster a great event.
Presenting
Helen Hou-Sandi, our Director of Open Source Initiatives, will be speaking on Saturday, December 8th at 11 a.m. Through her work building editorial experiences in WordPress core and for 10up solutions, Helen has seen the need to innovate beyond familiar UI elements like metaboxes, which are sometimes overly relied upon. In “Metaboxes Considered Harmful” she’ll be reviewing some creative solutions from the past that have broken outside of the bounds of metaboxes and other form-centric interfaces while still maintaining that WordPress “feel.” She will look at practical examples where rethinking the editorial experience and interface led to significantly better outcomes for both builders and content creators alike.
After her talk, she’ll be at the Happiness Bar until lunch to chat and answer any questions.
In our seventh year, we built on our investment in culture and storytelling by expanding our team and depth of services, and by redoubling our investments in open source and creativity.
We welcomed more than 30 new clients to our portfolio in another record sales year. We launched new websites along with web and mobile apps for major brands across verticals as diverse as finance, healthcare, academia, high-tech, big media, consumer packaged goods, food and beverage, and fitness… to name a few.
In a milestone event, we completed an acquisition of Lift UX, a boutique, Emmy-nominated agency that focused on user experience for design-driven websites powered by WordPress. Intended to strengthen our experience design expertise and resources, this investment added executive design leadership and expanded our portfolio of design stories.
A renewed approach to our All Hands Summit yielded our largest and most memorable team event to date. Held in Old San Juan, Puerto Rico, our team gathered from around the world to take over a former Carmelite convent for a week of learning, sharing, building memories together, uniting around company goals, and celebrating our successes. Among the conference highlights, we held our first client panel, featuring leaders from companies like Microsoft, McClatchy, and Beasley Radio sharing insights on agency partnerships.
Meet our new Careers section! Designed to better describe our company culture and values, we want to extend a welcoming hand to a wide set of candidates with clear job descriptions and expectations. If you’re ready for a new challenge, drop us a line.
Back in September, team 10up gathered in Atlanta from around the globe for four days of knowledge sharing, team building, and face-to-face time. Our days were filled with inspiring, educational presentations from our peers, while the evenings let us kick back and relax with teammates whom we normally only see on our computer screen.
The event began with an in-depth keynote presented by company leadership: our own 10up State of the Union. The keynote was followed by more than a dozen sessions presented by 10uppers who contributed their time and effort to share their knowledge, lessons learned, and perspective. Topics—to name a few—explored:
new tools, best practices, and important concepts for engineering, user experience, and design;
techniques we can use to delight our clients;
lessons learned from projects;
the current and future state of content platforms and distribution;
ways to support more performant, effective web ads that are more profitable for publishers without sacrificing visitor engagement, and;