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10up publicly releases its Gutenberg Best Practices

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In keeping with our mission to make a better web, 10up strives to strengthen and contribute back to the open-source technology ecosystem we build upon. We contribute thousands of hours each year and open source innovations like ElasticPress, which integrates Elastic and WordPress; ClassifAI, which brings AI and machine learning to WordPress; and Distributor, which solves for cross-site content reuse. We also share our Engineering Best Practices and Open Source Best Practices as public projects on GitHub.

In that same spirit, we have now publicly opened up – and open sourced – our WordPress Gutenberg Best Practices documentation.

The Gutenberg Best Practices project began as an internal onboarding and continuing education resource detailing the “10up Way” when it comes to the WordPress block editor and client editorial experience. In deciding to open up in beta as a public resource, our goal is to help developers learn about the WordPress block editor and extend it through the customization of core blocks and the carefully crafted development of custom blocks.

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Google and 10up Invite You To Join The Privacy Sandbox Community Group

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In 2019, Google announced its intention to phase out support for third-party cookies in Chrome–an effort now scheduled for completion by late 2023.

Alongside this year’s edition of WordCamp Europe in Porto, Portugal, 10up, Google, and long-time 10up partner WP Engine hosted an inter-agency roundtable to explore how the upcoming changes will impact our clients and the web at large—laying the groundwork for the formation of a working group that provides feedback on all aspects of Google’s Privacy Sandbox Initiative.

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WordPress 6.0 Released, Led By 10up Core Tech Lead

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Last week saw the release of WordPress 6.0 — a release that improves the block editor and full site editing experience through an upgraded user interface that simplifies page composition and content creation. Eleven 10uppers contributed to WordPress 6.0, with Senior Engineer Peter Wilson serving as Release Lead / Core Tech Lead, and myself credited as a Noteworthy Contributor.

WordPress 6.0 boasts more than 50 block editor accessibility enhancements alongside performance improvements that reduce the number of database queries WordPress makes on page requests, especially in the WordPress admin.

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Join me at WordCamp Europe June 2 through June 4, 2022. I’ll be in Porto, Portugal alongside twenty other 10uppers as we come together for the first WordCamp EU in 3 years. During the event, find us at the Google Booth–and be sure to ask about our work on SiteKit and the WordPress Performance Lab.

10up and WP Engine Partner to Launch Enginet: WP Engine’s WordPress-Powered Intranet

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WP Engine Intranet Example

Last year, 10up collaborated with one of its longtime platform partners, WP Engine, to conceptualize and implement Enginet – WP Engine’s new WordPress-powered intranet. With usability, utility, and brand harmony at the forefront, Enginet is the product of dozens of interviews and hundreds of survey responses representing a cross-section of WP Engine’s thousand-plus team.

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Google Announces End-of-Life For Universal Analytics

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Google Analytics 4

Earlier this month, Google announced the official end-of-life for Google Analytics 3: Universal Analytics and rallied partners and customers to prepare to migrate to its successor, Google Analytics 4 (GA4).

To quote Google directly, “Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions, and more easily observable data from cookies.” Today, organizations engage online with audiences who consume content with multiple devices and across multiple channels, including apps and, sometimes, multiple websites.

Growing consumer privacy concerns and evolving data privacy regulations also require organizations to rethink how they track customer journeys. While Universal Analytics offers limited privacy settings, GA4 is designed with user privacy at its core, with an anonymized model for tracking user behavior (no longer storing IP addresses) and detailed country-level privacy controls.

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Yesterday, the WordPress Performance team announced the first beta release of the “Performance Lab” plugin, a proving ground for future performance improvements built into WordPress. The plugin is guided by real-world scaling lessons from experts like Google, and includes contributions from six 10uppers. This first public release focuses on image optimization and bringing attention to suboptimal caching setup and excessive script use. You can download the plugin from WordPress.org, provide feedback on Github, or dive into more detail in the announcement post.

Distributor Releases Prioritize User Experience Upgrades And The Block Editing Experience

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Since its public launch in 2018, we’ve seen universities and educational institutions, publishers and media organizations, government agencies, and established brands use Distributor to leverage their content across multiple websites to enhance visibility, expand reach, and increase the ROI of content creation. We’ve also had the privilege of consulting with numerous clients to develop content syndication strategies and guidelines, optimize Distributor workflows, and even extend the plugin’s capabilities to solve unique content distribution and sharing needs.

Over the last year, Distributor has seen numerous improvements in performance, media syndication and content filtering, and push/pull content management, as well as the addition of a Setup Wizard to streamline onboarding, Site Health Info integration, and additional developer hooks and documentation. Read More on Distributor Releases Prioritize User Experience Upgrades And The Block Editing Experience