Join me at WordCamp Europe June 2 through June 4, 2022. I’ll be in Porto, Portugal alongside twenty other 10uppers as we come together for the first WordCamp EU in 3 years. During the event, find us at the Google Booth–and be sure to ask about our work on SiteKit and the WordPress Performance Lab.
Last year, 10up collaborated with one of its longtime platform partners, WP Engine, to conceptualize and implement Enginet – WP Engine’s new WordPress-powered intranet. With usability, utility, and brand harmony at the forefront, Enginet is the product of dozens of interviews and hundreds of survey responses representing a cross-section of WP Engine’s thousand-plus team.
Earlier today, WordPress VIP announced their inaugural Partner Awards: recognizing partners that distinguished themselves during 2022’s first quarter. We’re proud to be named WordPress VIP’s first Top Gold Agency Partner. In WordPress VIP’s words, “10up’s work continues to inspire new possibilities of what can be achieved on our platform.” You can learn more about our decade-long partnership in the VIP Partner Directory.
To quote Google directly, “Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions, and more easily observable data from cookies.” Today, organizations engage online with audiences who consume content with multiple devices and across multiple channels, including apps and, sometimes, multiple websites.
Growing consumer privacy concerns and evolving data privacy regulations also require organizations to rethink how they track customer journeys. While Universal Analytics offers limited privacy settings, GA4 is designed with user privacy at its core, with an anonymized model for tracking user behavior (no longer storing IP addresses) and detailed country-level privacy controls.
Yesterday, the WordPress Performance team announced the first beta release of the “Performance Lab” plugin, a proving ground for future performance improvements built into WordPress. The plugin is guided by real-world scaling lessons from experts like Google, and includes contributions from six 10uppers. This first public release focuses on image optimization and bringing attention to suboptimal caching setup and excessive script use. You can download the plugin from WordPress.org, provide feedback on Github, or dive into more detail in the announcement post.
Since its public launch in 2018, we’ve seen universities and educational institutions, publishers and media organizations, government agencies, and established brands use Distributor to leverage their content across multiple websites to enhance visibility, expand reach, and increase the ROI of content creation. We’ve also had the privilege of consulting with numerous clients to develop content syndication strategies and guidelines, optimize Distributor workflows, and even extend the plugin’s capabilities to solve unique content distribution and sharing needs.
Publisher Media Kit, our latest free WordPress plugin release, helps publishers add a robust digital media kit to their websites, detailing traffic statistics, audience insights, and advertisement placements and rates. It’s the perfect solution for small to medium-size publishers who want to put their best digital foot forward to impress advertising partners and sponsors, without the cost and complexity of a fully bespoke solution.
Publisher Media Kit introduces new editor block patterns to the WordPress editor inspired by common media kit content, like Cover, Audience Profiles, Stats, Packages, Why Buy Ads, and Questions/Contact. The Rates and Digital Ad Specs patterns use a new Tabs block (shipped with the plugin) that displays sections of content with brief headings in a compact, tab-navigated layout.
WordPress 5.9, released last week, marks the first public release of WordPress’ long-anticipated full site editing functionality alongside other block editor enhancements.
Full site editing extends the block editor’s reach beyond the boundaries of a single page: empowering the customization and management of global elements like a site’s header, footer, and menus just like any other block. To enable and use the feature, a site’s existing theme must be adapted or a new theme that’s made for the feature, called a “block theme,” must be created. We’re excited by the opportunities full site editing introduces.
The recent 1.7 release of ClassifAI, our free plugin that augments WordPress-powered websites with artificial intelligence and machine learning technology, expanded its Optical Character Recognition (OCR) scanning capabilities to support multi-page PDF files.