Blog

10up Helps Launch StoryCorps Connect

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In the midst of the COVID-19 pandemic, organizations across the globe have been forced to adapt and overcome unprecedented circumstances. One such organization is our long-term client StoryCorps who recently launched StoryCorps Connect, a new browser-based video conferencing platform engineered by 10up.

StoryCorps Connect

With a mission to preserve and share humanity’s stories, StoryCorps has collected living histories of more than 300,000 Americans. Stored at the American Folklife Center at the Library of Congress, the StoryCorps archive is the largest conglomerate of human voice in the world.

To date, the stories have been gathered through live, in-person interviews facilitated by StoryCorps moderators and recorded with their mobile app. However, under orders to stay at home and practice social distancing, the interviews came to a screeching halt.

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10up Recommends UX Research Tools On Adobe’s Xd Ideas Blog

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Effective UX Research Tools

User experience research involves evaluating and capturing user behavior and interactions, and requires interactive collaboration and prototyping with participants and stakeholders. With remote work on the rise, leading UX researchers have adopted a new generation of tools that facilitate this research and collaboration without the need for in person interaction.

In the article 5 Effective UX Research Tools That the Experts Use, Adobe asked professional UX researchers and designers — including 10up’s own lead UX designers Ben Grace and Melissa Vander Wilt — to spotlight their user UX research tools of choice.

Ben shares how 10up leverages digital whiteboard and remote team collaboration software Miro to plan and prep for research, keep the team organized, and socialize findings.

Melissa highlights 10up’s use of Hotjar to perform user testing and behavior analysis, run surveys and polls, and gather insights for ongoing optimization.

If you’d like to do your next design and UX project with a team that knows how to achieve excellence without needing to be in the office, get in touch.

Optimize Your Work From Home Experience

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Kinsta Work From Home Webinar

10up is joining forces with Kinsta for a free webinar focused on optimizing the work from home experience. Featured on the webinar will be our own Brad Miller, a Vice President who has worked from home for several years.

Happening on April 15 at 12:30 pm Eastern time, the webinar will cover:

  • Tips for setting up an at-home workspace
  • Ways to eliminate distractions
  • How to create opportunities to casually connect with colleagues (and talk about something other than work)
  • How to prioritize time effectively
  • Insights on finding work-life balance when work and home are the same place

Learn more and register to save your spot!

Congratulations Tim Wright!

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I was excited (but not surprised) to see Tim Wright featured this week as Smashing Magazine’s “Person of the Week.” In his role as Director of Front End Engineering, we’ve had first-hand experience with his commitment to knowledge sharing and mentoring, especially with respect to web accessibility.

Congrats Tim, and well deserved!

Avatar photo

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In response to COVID-19, many people are working from home for the first time. Recently, I shared insights from my experience working at home and leading a remote agency with one of our clients, T-Mobile. My tips are featured alongside some other perspectives in their story, Pants or No Pants? That Is the Question! For the record, I am team “yes, pants.”

Jeffrey Paul.

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WordPress 5.4 was released this week, featuring new and better blocks, a cleaner block editor UI, improved user data privacy features, and a handful of under the hood performance and developer improvements. Seven 10uppers helped make this release possible, including myself, who was recognized as a Noteworthy Contributor.

Thank you for helping make WordPress: Ben Greeley, Fabian Kaegy, Felipe Elia, John Watkins, Ryan Welcher, and Tung Du!

Evaluating The Website Mobile Admin User Experience, A New Report From 10up

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Mobile Behaviors Special Report

Consumers have become accustomed to optimized mobile experiences. Billions use popular apps — WhatsApp, Facebook, Messenger, Instagram, Snapchat, YouTube, Gmail, and Twitter — to perform small acts of publishing, like sharing content, editing photos, uploading videos, and inserting URLs. These applications deliver carefully constructed user experiences focused on a narrow set of specific content creation tasks.

But what does the mobile experience look like for those managing website content?

10up conducted a user experience study to understand how consumers are creating, publishing, and managing website content from mobile devices. The study included live user interviews and a survey of 148 qualified participants from 30 countries about their individual experiences using website admin dashboards on smartphones.

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ClassifAI Updates Deliver Automated Image Tagging, Smart Cropping, And Greater Developer Control

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ClassifAI — our plugin that augments WordPress-powered websites with Artificial Intelligence and Machine Learning technology — was released last year. As a connector to cloud-based services like IBM Watson and Microsoft Azure AI, ClassifAI introduced the automatic tagging and classification of content as well as the assignment of descriptive alt text to images to WordPress.

Since that time, 10up has shipped the 1.4 and 1.5 releases, representing a substantial ongoing investment in ClassifAI and our commitment to driving applications of artificial intelligence and machine learning technology forward in the content management and open source industries. Highlights of ClassifAI’s recent releases include automated image tagging, smart focal point cropping of images, bulk scanning of existing content, and other vital enhancements.

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Adjusting To Remote Work: Tips From A Nine Year Old, Fully Remote Company

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10up working remote

When I joined 10up two and a half years ago to lead our strategic and commercial growth across Europe, the Middle East, and Africa (EMEA), I was not only starting a new position, I was beginning an entirely new remote work experience. Inspired by companies like Automattic and Basecamp, and fueled by the explosion in video conferencing and digital collaboration tools, 10up was founded as a fully distributed digital agency: our entire team, now 200 full-time team members, works from home or in some cases, co working spaces, around the globe.

10up has been featured in case studies, books, ebooks, interviews, and articles about remote work culture, including a Forbes list of notable remote work companies. Our founder and president, Jake Goldman, has guest lectured at universities like Stanford and University of Michigan on the subject.

As a social person who enjoys collaborating with others, I didn’t know what to expect from a work-at-home culture and I wondered how I would be able to collaborate effectively with colleagues located around the world. Thankfully, my nerves were laid to rest quickly as I learned that a remote work culture can operate and even feel very similar to an in-office culture.

Faced with global health concerns and efforts to contain a rapidly spreading virus, many traditional in-office workforces are asking employees to work from home. For many professionals, this will be their first time navigating a remote work lifestyle. With that mind, I thought it might help to share some of the ways we approach remote work, foster meaningful connections, and cultivate a vibrant team culture.

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10up Launches AcceleRev, Provides Smaller Publishers Access To Vital Tools

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In 1994, the first website banner ad appeared on HotWired.com, boasting a 44% clickthrough rate. Since then, publishers have been investing in monetization strategies like direct display advertising and sponsored content to boost revenues. Today, distracted consumers, increased competition, banner blindness, and ad blocking tools make website monetization an increasing challenge for publishers.

From our work with clients like The Saturday Evening Post, TechCrunch, and PA Media Group, to our partnerships with The News Project and the Google Local News Initiative, 10up has a storied history of collaboration with news and media organizations around the world. Our Audience & Revenue team works closely with publishers of all sizes to:

  1. Maximize the value of every visitor through digital advertising, reader revenue strategies, and conversion optimization;
  2. Drive up the number of visitors through engagement strategy, content marketing, SEO, and advanced analytics.

10up and Google Partnership

Now, 10up is partnering with Google to offer new services through Google’s Ad Manager 360 platform in support of smaller publishers.

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